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The main target of this graduation thesis is to make an analysis of economic actvities of parent company and subsidiary company. The financial situation of this two companies is compared. The main emphasis is placed on the standard data of economic activities along with the less frequently declared informations. The analysis is made for both companies in the years 2012, 2013 and 2014. In the first part of the thesis are theoretically defined financial analysis, bankrupcy and creditability models and semi structured interviews. Subsequently are both of companies presented and there is also the description of their relationship. This area is also complemented by a comparison of the subsidiary company and the parent company and the development of selected items of the financial statements.

Author: Raffael Antonio Title: The politics are a joke - a qualitative interview analysis about the view of media consuments on memes and Greta Thunberg.   The purpose of this study is to look closely at the media consumers and their views on political memes and how other consumers and producers on social media are producing Greta Thunberg as a political figure by the help of memes.    The analysis has been done by qualitative semi-structured interviews with people as regular social media consumers. This was made by an interview guide with semi-structured questions about political memes, politics on social media and how Greta Thunberg is produced by meme creators according to the consumers.    The results have shown that there are two groups when it comes to Greta Thunberg on social media; the ones who are disliking her and the ones who stand up for her. These groups are based on opinions, political views and different generations which are also seen among the meme creators and what type of memes they made. Those who are disliking Thunberg, do it for different main reasons, such as age, origin of family and political beliefs.    Memes also matter in this study because of its format in picture and text, which give consumers an idea of the meme creator and its beliefs. Results also show that the behaviour of memes reflect society on different levels, political beliefs as an primary example. / Skriven av: Raffael Antonio Titel: Politiken är ett skämt – en kvalitativ intervjustudie om mediekonsumenters syn på politiska memes och Greta Thunberg   Syftet med denna studie är att titta närmare på mediekonsumenterna och deras syn på politiska memes och hur andra konsumenter och producenter på sociala medier producerar Greta Thunberg som en politisk figur med hjälp av memes.   Analysen har gjorts genom kvalitativa semistrukturerade intervjuer med människor som vanliga sociala mediekonsumenter. Detta gjordes av en intervjuguide med semistrukturerade frågor om politiska memes, politik på sociala medier och hur Greta Thunberg produceras av memeskapare enligt konsumenterna.   Resultaten har visat att det finns två grupper när det gäller Greta Thunberg om sociala media; de som ogillar henne och de som står upp för henne. Dessa grupper är baserade om åsikter, politiska åsikter och olika generationer som också ses bland memen skapare och vilken typ av memes de gjorde. De som ogillar Thunberg, gör det för olika huvudskäl, till exempel ålder, familjens ursprung och politiska övertygelser.   Memes spelar också roll i denna studie på grund av dess format i bild och text, som ger konsumenterna en idé om meme-skaparen och dess övertygelser. Resultaten visar också att mönstren som visas i memes, återspeglar samhället på olika nivåer, politiska övertygelser som ett primärt exempel.

Revolver Revue is a cultural periodical magazine founded in 1985. Initially, as a product of Czech underground subculture, of the former communist Czechoslovakia, Revolver Revue was deemed to be illegal samizdat material. After the transformation of the social and political environment in Czechoslovakia, Revolver Revue became a legal publication, and continues to be published today, in the Czech Republic. The following work is a study of Revolver Revue as a social phenomenon in which the author works towards capturing its main defining features and its developments over time, including it's noteworthy changes as well as the continuity which the organization has seen. Also focused upon are the specific social groups related to Revolver Revue, the specific institutions and the interaction of important actors involved, all perceived through a political and historical context. This work is centred around qualitative empirical research based on analyses of interviews and on the study of related documents. The approach taken to this study was heavily influenced by Grounded Theory.

This study has been conducted with an aim to examine how employees working at B2B companies in Umeå understand, and describe the ever changing strategy of content marketing whilst at the same time analysing how said companies utilise the strategy on their own websites. Another aim of this study is to determine whether content marketing is used differently depending on the companies size and reach. The study was conducted by means of interviews and content analysis, using semiotics as a method. The result showed that despite each company understanding and using the term content marketing they differed slightly when describing its meaning, and implementation. / Denna studie har genomförts med syfte att undersöka hur anställda på B2B-företag i Umeå uppfattar och beskriver den växande marknadsföringsstrategin content marketing, samt att analysera hur den används på företagens hemsidor. Studien syftar även till att undersöka om begreppet används och uppfattas olika beroende på företagens storlek. Det teoretiska ramverket består av tidigare forskning och teorier som behandlar content marketing som begrepp och strategi. Studien har genomförts med ett kvalitativt förhållningssätt i form av intervjuer samt en innehållsanalys där vi utgår från semiotiken som metod. Resultatet av studien visade att trots att samtliga B2B-företag uppfattat det omtalade begreppet så skiljer det sig i hur de definierar det och dess innebörd samt hur strategin tillämpas i praktiken.

This thesis is concerned with the illustration for children and its visual perception of the younger school age children in terms of Leisure time education. There are two parts in my thesis, a practical part and a theoretical part. The theoretical part describes the Younger School Age from a view of the Behavioural Psychology and also of the factor participating in an Education and Leisure time education of children. The thesis also includes the illustration, introduced as a part of Art, its historical evolution and an evolution of the Czech Illustration for children. There is also mentioned a personality of the illustrator and his creative language in this part, and moreover there is an introduction of popular illustrators of the 20th century and their production for children. The practical part is focusing on a realization of the project. It is divided in two main parts. The first part is formed by activities related to the Literature and Illustrations for children, being a base for the qualitative research. The second part is devoted to the children perception of single areas relating to the Illustration and its processing by the interviews made with children.