Stereotyper är något som är vanligt förekommande i spel och om de används på ett bra sätt kan de bidra mycket till spelupplevelsen och därför är det ett intressant ämne att utforska. Då det är stereotyper och yrkesstereotyper som undersökes i det här examensarbetet kan det vara intressant för de som jobbar med konceptgrafik och karaktärsdesign.För att kunna besvara frågeställning har det skapats totalt två olika versioner av tre karaktärer där den grafiska stilen efterliknar den som de använder i StarStable Online (2011). Resultatet av enkäten visar att de som har spelat StarStable Online (2011) föredrog den versionen som liknade karaktärerna med tydligare indikationer på deras yrken medan de som inte har spelat föredrog den versionen där de såg ut som helt nya karaktärer med tydliga yrkesstereotyper. Men det var jämnt mellan respondenterna i vilken av versionerna de tyckte fungerade bättre. I senare studier skulle resultatet i den här studien användas för att designa bättre och mer inkluderande karaktärer i spelindustrin.

Teen films generally highlight typical high school stereotypes, with jocks being one of the most prevalent characters. Through a content analysis, this study seeks to determine the portrayal of male athletes in comparison with their fellow teenage characters in the top-grossing teen films from the 1980s through the 2000s to help understand the role of films in reinforcing stereotypes. The study found that male athletes are significantly more likely to be portrayed as more physically or verbally aggressive, unintelligent and popular than their peer counterparts. They were not depicted to be any more sexually active, illegal substances users, or physically attractive than their male peers.

This thesis is an investigation of campus/community radio in Canada and an exploration of its motivations and methods of using social media as a tool to interact with listeners. It develops and applies a methodology referred to as S.M.I.L.E.S., a methodology to create triangulation and validate results when researching in areas involving social media and minimal previous literature available. Radio station staff and volunteer programmers use social media, traditional digital and non-digital methods to gather feedback about the show and/or station, promote the show and/or station, provide additional content to the listener off-air, communicate about the station itself, and achieve personal, station, and community growth. Results suggest that campus/community radio members use social media very differently than commercial or public radio station. As a whole, the campus/community radio sector is generally slow in providing support and policy when facilitating technological change, which has resulted in tentative use and lack of support for social media. Geographical location is also irrelevant as regards the utilization of social media. Also, programmers must be careful in identity management when engaging in online communication, as well as using social media as a fundraising tool and forum for information dissemination. Finally, stations need to consider implementing policy surrounding social media in order to facilitate growth within the industry. / Generously funded in part by the Snowden Program, at the School of Environmental Design and Rural Development, University of Guelph.