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31	Implementering av affärskoder i medarbetarnas dagliga arbete Henriksson, Ebba, Lilja, Maja January 2023 (has links) While the stakeholders’ awareness about how companies act sustainably has increased, the business code has gained greater importance. With a functioning business code in a company, it can help guide the behavior of its employees to maintain an ethical company culture. In the study, the companies’ implementation of the business code in the employees’ daily work based on ethical core values, a formal ethics program and ethical leadership has been examined. As previous research in the field deals with whether there is a business code or not, and whether it has an effect on the employees, it is therefore interesting to investigate in this study how the business code is actually implemented in daily operations and whether companies make full use of the business code. In order to achieve the purpose of the study, the study has targeted larger companies with a clearly designed business code. The data collection consists of 10 interviews with respondents who are familiar with the business code. The theory consists of previous research in CSR and about which approach is required to implement the business code in daily work. Research in ethical core values, a formal ethics program and ethical leadership are also mentioned. The result of this study shows that more emphasis is placed on the ethical core values and ethical leadership and that the business code is overshadowed. On the other hand, the business code is included indirectly in the employees’ daily with through everyday communication around the ethical core values and a value-driven leadership. The study also contributes to an understanding of how the three different areas complement each other and highlights the area’s complexity. Ethical corporate culture ethical core values formal ethics program ethical leadership business code CSR implementation Etisk företagskultur etiska kärnvärden formellt etikprogram etiskt ledarskap affärskod CSR implementering Business Administration Företagsekonomi
32	Mellan raderna träder utställaren fram : En diskursanalytisk studie av Fotografiskas semiotiska och narrativa identitetsskapande i det digitala rummet / The Curator is Present : A discourse analytical study of Fotografiskas semiotic and narrative branding in the digital space Nordin, Alexander January 2017 (has links) Den här studien undersöker hur webbplatsen kan användas i syfte att förmedla en varumärkesidentitet hos företag inom kultursektorn. Fotografiska, en privat konsthall för samtida fotokonst, belägen i Stockholm, publicerar på sin webbplats texter om varje utställning som konsthallen arrangerar. Undersökningen utgår från antagandet att såväl den omgivande kontexten som innehållet i texterna bidrar till att skapa en varumärkesidentitet. Genom en multimodal och narrativ diskursanalys av webbplatsen och utställningstexterna analyserar jag hur denna identitet realiseras i samspelet mellan semiotiska och narrativa resurser och vilken bild den förmedlar av Fotografiska till betraktaren. Resultatet visar, enligt min tolkning, att Fotografiska använder webbplatsen i identitetsskapande syfte genom porträtteringen av fotokonsten och dess centrala aktörer som bärare av ett antal socioestetiska kärnvärden; minimalism, intellektualitet, exklusivitet, tradition och kunnighet. / This study examines how websites can be used for corporate branding purposes of institutions in the cultural field. It is based on my analytical findings on the website of Fotografiska, a gallery for contemporary fine art photography in central Stockholm. The thesis is based on the claim that both the surrounding context and the content of the exhibition texts plays a crucial role in the creation of a corporate brand for art galleries. Therefore my intention here is to show how Fotografiska all together use semiotic and narrative resources on their website in order to brand themselves. Supported by the findings from my sociosemiotic discourse analysis I argue that the extensive portraying of fine art photography and its key figures, maintains a few artistic core values that are characteristic for the branding of Fotografiska. Those are minimalism, intellectuality, exclusiveness, tradition and expertise. Fotografiska Fine art photography Marketing Corporate branding Web sites Social Semiotic discourse analysis Discourse analysis Close reading Core values Semiotic resources Narrative resources Text types Fotografiska Fotokonst Marknadsföring Varumärkesidentitet Webbplats Socioemiotisk diskursanalys Diskursanalys Närläsning Kärnvärden Semiotiska resurser Narrativa resurser Texttyper General Language Studies and Linguistics

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Implementering av affärskoder i medarbetarnas dagliga arbete

Mellan raderna träder utställaren fram : En diskursanalytisk studie av Fotografiskas semiotiska och narrativa identitetsskapande i det digitala rummet / The Curator is Present : A discourse analytical study of Fotografiskas semiotic and narrative branding in the digital space