Denna studie har ämnat att undersöka generationerna Y:s, födda 1985–1994, och Z:s, födda 1995– 2005, medievanor med fokus på deras attityder gentemot de övervakningsverktyg som existerar på sociala medier idag. För att studera generationernas attityder gentemot övervakningsverktyg har tre teman konkretiserats: deltagande på sociala medier, övervakning från kommersiella företag, samt övervakning i form av platstjänster. Foucaults teorier om Panopticon, disciplin och makt har influerat denna studie och har använts för att skildra övervakning och maktrelationer utifrån respondenternas svar. Studien har genomförts genom åtta kvalitativa semistrukturerade intervjuer med fyra respondenter från varje generation. Resultatet av studien visar på mer likheter än skillnader i attityder hos generationerna beträffande deras syn på deltagande och hur de ställer sig till kommersiella företags insamling av personliga data. Attityderna skilde sig dock när det kom till attityder och användande av platstjänster. Här visade generation Y på ett mer restriktivt deltagande och en mer skeptisk ståndpunkt medan generation Z var mer öppna och deltog till större grad. Respondenternas svar indikerade på att de var medvetna om att de blev övervakade på sociala medier vilket de kunde uppfatta som obehagligt, men istället för att inte delta alls så utvecklades strategier som gav dem upplevd säkerhet och kontroll. / This study aimes to investigate the generations Y's, born 1985-1994, and Z's, born 1995-2005, media habits, focusing on the surveillance tools that exist on social media today. In order to investigate the attitudes of both generations, towards monitoring tools, three themes have been concretized: participation on social media, monitoring from commercial companies, and monitoring in the form of location based services. Foucault's theories of Panopticon, discipline and power have influenced this study and have been used to depict surveillance and power relations based on the respondents' answers. The study was conducted through eight qualitative semi-structured interviews with four respondents from each generation. The results of the study show more similarities than differences in attitudes of the generations regarding their views on participation, and how they approached commercial companies' collection of personal data. However, the attitudes differed when it came to attitudes and use of location based services. Here, generation Y showed a more restrictive participation, and a more sceptical stance, while generation Z was more open and involved on social media. Respondents' responses indicated that they were aware that they were being monitored in all three themes, which could be perceived as unpleasant, but instead of not participating at all, they developed strategies that gave them perceived security and control.

The internet is an important source for people to access news and other important information that can be crucial for their daily lives. Previous research has shown that accessibility guidelines are not prioritized in many businesses and that knowledge of the fact that increased accessibility benefits all users is limited. This study focuses on the implementation of WCAG on landing pages for commercial and state-owned companies. The study had some limitations that led to only the landing pages being examined and not the entire website, which may be considered insufficient. But since a person in need of an accessible website needs to feel welcome and understood already on the landingpage, an examination of the landing page gives an indication of how the entire website relates to accessibility. A statistical, descriptive analysis has been used as the method for data analysis. The descriptive method was used to create visual representations of the dataset through box plot diagrams. The boxplot-diagrams provide a simple visual presentation of the data's distribution, central values, and deviations. The analysis shows significant differences in accessibility levels on the landing pages for commercial and state-owned companies. State-owned companies perform better with fewer elements that do not meet WCAG guidelines and higher contrast differences compared to commercial companies. This indicates that commercial companies need to improve accessibility on their landing pages, especially when it comes to meeting WCAG guidelines on contrast.

The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs. And that IKEA also in that message says that the solution and the products for your Christmas preparations are available at IKEA. SAS uses the Christmas tradition and myth of Santa to describe and make sense of a service, and showing that they care about the customer comes in time, even at Christmas when something is important. UNICEF can therefore be interpreted use Christmas as a persuasion method. UNICEF commercials can be seen to be designed to make the receiver more generous and get the feeling that it wants to contribute. Save the Children's message is focused on you should buy "nothing" for Christmas, and why it should be seen as an alternative to other Christmas gifts on the market. Based on this final discussion research shows that it could be possible that the commercial companies (IKEA and SAS) want to appear less “selling” when they are trying to sell their products or services through messages constructed by notions of Christmas, and that they instead try to ensure the customer needs. The study further shows that the help organizations seem more " selling" when trying to sell their products and get people to contribute to their aid activities. As a result of the need to be more commercial. Why the brands have chosen these messages and strategies can finally, as evidenced by the final discussion, come from the fact that the brands want to create the best competitive opportunities in the market, and that the strategies may have been selected by the brands though they might be considered as the most effective.