Submitted by Luciana Ferreira (lucgeral@gmail.com) on 2016-03-29T13:43:29Z No. of bitstreams: 2 Dissertação - Hertha Tatiely Silva - 2015.pdf: 3439366 bytes, checksum: a1f81bf9daf3173bba4b09ed6aab38c5 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2016-03-29T13:45:14Z (GMT) No. of bitstreams: 2 Dissertação - Hertha Tatiely Silva - 2015.pdf: 3439366 bytes, checksum: a1f81bf9daf3173bba4b09ed6aab38c5 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2016-03-29T13:45:14Z (GMT). No. of bitstreams: 2 Dissertação - Hertha Tatiely Silva - 2015.pdf: 3439366 bytes, checksum: a1f81bf9daf3173bba4b09ed6aab38c5 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2015-09-23 / This paper proposes to discuss the effects of sense produced by urban posters lambe-lambe on the assumption that differentiations (deviations) in the form of communicating and appropriate of the space that they are subscribed, in other words, are deviations in the dominant discourse. The investigation about our study subject, the lambe-lambe posters, search to problematize it within the logic of transformations on the urban space starting from the XIX century, where the individual saw itself insert in a daily routine full of new situations with intense production of senses. If the contemporary city enters the individual in continuous motion logic, it is necessary to develop new ways to communicate with individuals under the conditions imposed by the urban way. In this sense the traffic is now being potential space for communication, and new strategies and tools are now developed. / Este trabalho propõe discutir os efeitos de sentido produzidos pelos cartazes urbanos lambe-lambe a partir da hipótese de que são diferenciações (desvios) na forma de se comunicar e se apropriar do espaço em que estão inscritos, ou seja, são desvios no discurso dominante. A investigação sobre o nosso objeto de estudo, o cartaz lambe-lambe, busca problematizá-lo dentro da lógica das transformações do espaço urbano a partir do século XIX, onde o indivíduo se viu inserido em um cotidiano repleto de novas situações com intensa produção de sentidos. Se a cidade contemporânea insere o indivíduo em uma lógica de contínuo movimento, se faz necessário que se desenvolva novas maneiras de se comunicar dentro das condições instituídas pelo urbano. Nesse sentido, os locais de trânsito passam a ser espaços potenciais para a comunicação, e novas estratégias e ferramentas passam a ser elaboradas.

Submitted by Jadson Francisco de Jesus SILVA (jadson@uefs.br) on 2018-01-31T22:55:14Z No. of bitstreams: 1 DISSERTA??O_KALILAGAMA.pdf: 2359247 bytes, checksum: 9e18db5b0c7478f78f8718d2fd1c8b92 (MD5) / Made available in DSpace on 2018-01-31T22:55:14Z (GMT). No. of bitstreams: 1 DISSERTA??O_KALILAGAMA.pdf: 2359247 bytes, checksum: 9e18db5b0c7478f78f8718d2fd1c8b92 (MD5) Previous issue date: 2017-08-30 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The dissertation has as object to analyze the occupation and appropriation of the "Bernardino Bahia Square" as a space for the construction of the professional work of the lambe-lambes photographers, undertaken in the early 1970's in the city of Feira de Santana. The intention is to understand the tensions born of the occupation of the square by the photographers lambe-lambes. For that, an analysis of the conjuncture that precedes the temporal cut - 1970-1985 is presented. The kickback is fundamental for the understanding about the rise of the county Feirense as a road junction and commercial warehouse, its insertion in the policy of decentralization of industries through fiscal incentives and the implications in the processes of urbanization and migration registered in the city. Throughout the text, will also be studied the representations forged by the newspapers Folha do Norte and Feira Hoje on the county Feirense, in agreement with the interests of certain groups. In addition, it seeks to understand how the determination of an ordering in the commercial center was carried out, by means of norms, like the Tax Code of 1963 and the Code of Postures of 1967. From the oral testimonies of three lambe-lambes photographers, it was possible to draw a scenario of the daily toil of these professionals, detailing the journey and the discipline of work, the photographic technique and the internal organization of the group. Finally, were examined the motivations for traveling photographers to occupy the square cited, the mechanisms used for the appropriation of the site and the tactics for maintenance in the public space; as well as the repercussions of this dynamic in the local press and in the municipal legislature, without neglecting the actions undertaken by the Municipal Government to alleviate conflicts. / A disserta??o tem como objeto analisar a ocupa??o e a apropria??o da pra?a Bernardino Bahia enquanto espa?o de constru??o do fazer profissional dos fot?grafos lambe-lambes, empreendida no in?cio da d?cada de 1970, na cidade de Feira de Santana. A inten??o ? compreender as tens?es nascidas da ocupa??o da pra?a pelos fot?grafos lambe-lambes. Para tanto, apresenta-se uma an?lise da conjuntura que precede o recorte temporal ? 1970-1985. O recuo ? fundamental para o entendimento acerca da ascens?o do munic?pio feirense como entroncamento rodovi?rio e entreposto comercial, sua inser??o na pol?tica de descentraliza??o das ind?strias via incentivos fiscais e as implica??es nos processos de urbaniza??o e de migra??o registrados na urbe. Ao longo do texto, ser?o estudadas, tamb?m, as representa??es forjadas pelos jornais Folha do Norte e Feira Hoje sobre o munic?pio feirense, em conson?ncia com os interesses de determinados grupos. Ademais, busca-se entender como se desenrolou a determina??o de um ordenamento no centro comercial, por meio de normas, a exemplo do C?digo Tribut?rio de 1963 e o C?digo de Posturas de 1967. A partir dos depoimentos orais de tr?s fot?grafos lambe-lambes, foi poss?vel tra?ar um cen?rio da labuta di?ria desses profissionais, detalhando a jornada e a disciplina de trabalho, a t?cnica fotogr?fica e a organiza??o interna do grupo. Por fim, foram examinadas as motiva??es pelas quais os fot?grafos ambulantes ocuparam a pra?a citada, os mecanismos utilizados para a apropria??o do local e as t?ticas acionadas para a manuten??o no espa?o p?blico; bem como as repercuss?es dessa din?mica na imprensa feirense e no Legislativo municipal, sem deixar de atentar para as a??es empreendidas pela Prefeitura Municipal visando amenizar os conflitos.