Orientador: Gisele Maria Schwartz / Banca: Jossett Campagna / Banca: Paulo Roberto Pereira Santiago / Resumo: Este estudo, de natureza qualitativa, teve como objetivo investigar o significado do lazer no âmbito do estilo de vida dos profissionais da saúde do município de Rio Claro. O estudo foi desenvolvido por meio da união de pesquisas bibliográfica e exploratória, utilizando-se como instrumento para a coleta de dados uma escala Likert, aplicada a 40 profissionais da área da saúde do Município de Rio Claro, SP. Os dados foram analisados descritivamente, por meio da técnica de Análise de Conteúdo Temático. Os resultados indicaram que, no que diz respeito aos valores pessoais e profissionais atribuídos à temática do lazer, os profissionais tenderam para uma valorização desse aspecto. No entanto, notou-se a dissonância cognitiva, já que estes não incorporam, em seu cotidiano, a prática regular dessas atividades. / Abstract: This study, of a qualitative nature, aimed to investigate the significance of leisure in the lifestyle of health professionals in the city of Rio Claro. The study was conducted by the union of literature review and exploratory research, using as a tool for data collection a Likert scale, applied to 40 health professionals of Rio Claro, SP. Data were descriptively analyzed, using Thematic Content Analysis Technique. Result indicate that, with regard to personal and professional values assigned to leisure, health professionals tended to positive appreciation of this aspect. However, it could be found a cognitive dissonance, since they do not incorporate in their daily lives, the practice of these activities. / Mestre

A castração de cães é um procedimento eletivo frequentemente realizado, e a sua prática tem sido associada com a queda nos níveis de atividade física e com ganho de peso. A grande maioria das pesquisas que envolvem a atividade física é realizada através de questionários que fornecem dados aceitáveis, porém subjetivos. Este trabalho teve por objetivo analisar de forma quantitativa, através do uso do acelerômetro, os níveis de atividade física e o ganho de peso de cadelas antes e após a castração. Foram utilizadas 21 cadelas e monitoradas através do acelerômetro em quatro momentos: antes, um mês, três meses e seis meses após a ovariossalpingohisterectomia. Os cães também foram avaliados quanto ao ambiente, peso, escore de condição corporal e porte. Não houve redução estatisticamente significativa dos níveis de atividade física após a castração. Ao fim dos seis meses de pós-operatório as atividades sedentária, leve a moderada e vigorosa permaneceram iguais àquelas anteriores à castração. O ambiente não influenciou o comportamento dos animais, pois apresentaram níveis de atividade muito semelhantes. Cadelas com sobrepeso tiveram maior variação de atividade em relação a cadelas de peso ideal e cadelas de porte grande maior variação em relação aquelas de porte médio e pequeno. Houve significativo ganho de peso de 8,75% ao fim dos seis meses de estudo, independente do ambiente, escore corporal e porte. Foi possível relacionar à variação da atividade vigorosa e leve moderada somada a vigorosa com o ganho de peso. Assim, conclui-se que até seis meses após a castração os animais não alteram os níveis de atividade física, mas apresentam significativo ganho de peso no mesmo período. / Neutering dogs is an elective procedure often performed, and its practice has been associated with the declined levels of physical activity and weight gain. The very majority of research involving physical activity is conducted through questionnaires that provide acceptable data, however those data are subjective. This study aimed to analyze quantitatively the physical activity and the weight gain in bitches before and after castration throughout accelerometer. Twenty one monitored bitches by accelerometer were evaluated in four stages: before, one month, three months and six months after ovariosalpingohysterectomy. The dogs were also evaluated in regards for the environment, weight, body condition score and size. There was no statistically significant reduction in levels of physical activity after castration. At the end of the six months post-operative sedentary, mild to moderate and vigorous activities remained the same as pre-castration versions. The environment did not influence the behavior of animals, since the activity levels remained very similar. Bitches overweight had a higher variation of activity in relation to bitches of ideal weight and large sized dogs greater variation regarding those medium and small-sized. There was significant weight gain of 8,75% at the end of the six months of study, regardless of the environment, body condition and size. It was possible to relate the variation of vigorous activity and mild to moderate added to vigorous activity with weight gain. Thus, it is concluded that up to six months after castration animals do not change the physical activity levels, but they present significant weight gain in the same period.

A pesquisa tem por objetivo descrever as ações de marketing da empresa da bebida esportiva Gatorade endereçadas ao público infantil e efetivadas em algumas escolas de ensino fundamental da rede de ensino privado de Porto Alegre e, além disso, teve a finalidade de analisar o processo de inserção das crianças na rede de consumidores da bebida esportiva. Os materiais analisados foram os artefatos midiáticos (textos e imagens) distribuídos nas visitas da equipe de promoção da bebida esportiva e as atividades desenvolvidas por esta equipe com as crianças no período de 2007 a 2009. A metodologia utilizada para a realização da pesquisa está baseada nos pressupostos teóricos da análise documental proposta por Laurence Bardin e da observação não-participante proposta por Eva Lakatos. A dissertação está estruturada em cinco capítulos. No primeiro capítulo estão descritos os achados sobre estudos já desenvolvidos que abordam ações de marketing e o público infantil, encontrados nas bases de dados on-line de revistas científicas nacionais da área da Educação Física e nos acervos de bibliotecas de instituições de ensino superior de Porto Alegre que ofereciam cursos de Administração, de Marketing ou de Educação Física. No segundo capítulo é apresentado o marco teórico conceitual abordando as teorias de Zygmunt Bauman e Jeremy Rifkin sobre a sociedade dos consumidores. O terceiro capítulo apresenta o Programa educacional Gatorade nas escolas, mostrando o processo histórico de constituição da bebida Gatorade, assim como a execução, o funcionamento e os artefatos midiáticos distribuídos nas ações realizadas nas escolas. No quarto capítulo são expostas as análises propriamente ditas e no quinto as considerações finais. A análise baseada na literatura utilizada constatou que o produto esportivo atuou nas escolas por meio de ações do chamado marketing através do esporte com o objetivo de ensinar as crianças sobre a relação atividade física/hidratação e assim conquistar consumidores mirins para uma bebida isotônica esportiva. Essa ação nos permite dizer que a empresa Gatorade, ao buscar ampliar o universo de consumidores para além do público específico dos atletas de alto rendimento, produz uma inversão nos modos de endereçamento de suas ações de marketing, investindo mais fortemente na associação da bebida isotônica ao cuidado com a saúde e o estímulo ao estilo de vida ativo. / The objective of this research is to describe the marketing actions of the Gatorade’s sports drink company addressed to children and implemented in some elementary schools in the network of private schools of Porto Alegre. Furthermore, the research also aimed to analyze the insertion process of children on Gatorade’s network of consumers. The analyzed materials were media artifacts (text and images) distributed during the visits of the sports drink promotion team and the activities developed by this team with the children in the period of 2007 to 2009. The methodology used is based on theoretical assumptions of the documental analysis proposed by Laurence Bardin and of non-participant observation proposed by Lakatos Eve. This master thesis is structured in five chapters. The first chapter describes studies that have been developed within the theme marketing actions and children. These studies have been found in online databases of national journals of the Physical Education area and in libraries of higher education institutions of Porto Alegre that offer under graduation courses of Business, Marketing or Physical Education. The second chapter presents the theoretical and conceptual mark addressing the theories of Zygmunt Bauman and Jeremy Rifkin about consumer’s society. The third chapter presents the Gatorade educational program in schools, showing the historical process of Gatorade, as well as the execution, implementation and media artifacts distributed during the actions carried out on schools. The fourth chapter shows the proper analyzes and in the fifth, the final considerations are shown. The analysis based on the literature found that the sport product operated in the schools by actions of the called marketing through sports in order to teach children about the relationship between physical activity/hydration and thus attract junior consumers to an isotonic sports drink. This action allows us to say that the Gatorade Company, seeking to expand the universe of consumers beyond the specific public of high-performance athletes, produces a reversal in the addressing ways of their marketing efforts, investing more heavily in the association of the isotonic drink with health care and with motivation of active lifestyles.

Every man influences his health by his own life style. Our health is in 80% determined by the life style. Remaining 20% is determined by other influences, inheritance {--} above all, and health care. This thesis analyses the life style of students of South Bohemian University {--} Faculty of Health and Social Studies and Faculty of Economics and is focused on negative factors e.g. drug taking, alcohol consumption, smoking, obesity and stress. The thesis involves explanation of basic concepts that are the foundation stones of this work. The first part is focused on the definitions such as health and disease, life style, prevention, health support, psychology of health and health determinants that significantly influence health of a man. Great part of work deals with risks factors such as alcohol consumption, obesity, stress and other factors that can be influenced positively by a man himself. However, individuality of a man and his will play an important role. The objective of the thesis is to survey the life style of the students of the above mentioned faculties and to compare the results. The research part of the thesis, realised in the form of a questionnaire, is focused on diet, movement, smoking, drugs and alcohol. The first hypothesis - The students of Faculty of Health and Social Studies are better informed about risk life style, than the students of Faculty of Economics {--} was proved. The second hypothesis {--} The students of Faculty of Health and Social Studies are familiar with the principles of healthy lifestyle- has been confirmed partly. The third hypothesis {--} There are no differences in life style between the students of Faculty of Health and Social Studies and Faculty of Economics {--} was proved.

The objective of my diploma thesis is to identify the seniors´concern about their own health in relation to their lifestyle and approach to prevention. On the basis of information given from the informants, we may claim senior population is aware of the importance of healthy lifestyle. However, they are not always capable of following each recommendation. Main problems contain especially the lack of physical activities as well as regular drinking. On the contrary, positive results were learnt in a preventive medical control research.

This thesis summarizes theoretical findings in several fields of the lifestyle. It contains basic information about nutrition, positive effects of reasonable physical activity and it points to negative consequences of smoking and alcohol consumption, effects of stress and insufficient sleep. The research part of the thesis maps the lifestyle of students in the specialization Public health protection at the Faculty of Health and Social Studies at University of South Bohemia in České Budějovice. It has turned out that the students eat regularly but they do not have enough fruit and vegetables in their diet and only a small percentage of them practice regular physical activities. 52 % of the respondents are happy with their own lifestyle. When asked whether they believe that their professional specialization has affected their lifestyle, 38 % answered positively. The results of the thesis indicate how the students of Public health protection respect the principles of healthy lifestyle and whether they are content with their lifestyle.

This thesis deals with problems of healthy lifestyle in connection with prevention of civilization diseases. In the theoretical part of this work there are briefly described the most significant aspects of lifestyle which have an influence on human health. Then there is here mentioned prevention and some of the most common civilization diseases. Healthy lifestyle presents set of routines and behavior that according to contemporary scientific knowledge supports our health. We can imagine it for example like a style where most of components, which it is consisted of, have positive orientation and where physical activity, rational nutrition, no-smoking, reasonable drinking of alcohol and good human relations are on the first place. The aim of this work is detection of a lifestyle and following comparison of the results in a group of women and men and comparison of a lifestyle of people living in a town and in the country. Experimental population was formed by people living in a district of Jindrichuv Hradec aged 41- 55. First hypothesis - Among men will be more often detected negative factor of smoking {--} was confirmed. In research I found out that in the surveyed sample of people living in a district of Jindrichuv Hradec there regularly smoke 37,1 % of men and 22,2 % of women, which corresponds with the results of the study of HELEN which was this hypothesis built on. Second hypothesis - women will evaluate their health like worse {--} wasn't confirmed. The question ascertaining a subjective feeling of health was supposed to verify whether the findings of the study of the health condition and lifestyle of the inhabitants in the Czech Republic. 43,6 % of women and 35,4 % of men valued their lifestyle in a positive way, 14,6 % of women and 29,1 % of men in a negative way. Third hypothesis {--} People living in a town will more often feel stress in comparison with people living in the country {--} was confirmed. To a question {\clqq}Do you suffer from stress?" 90,4 % of people living in a town and 77 % of people living in the country answered positively.

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abstract: Children are five times more likely to be overweight at the age of 12 years if they are overweight during the preschool period, and 60% of overweight preschoolers are overweight at the age of 12 years (Matusik & Malecka-Tendera, 2011). Primary care interventions are urgently needed to improve healthy lifestyle behaviors in families. Parental influence plays an important factor in the development of healthy behaviors in children. Cognitive behavioral interventions have demonstrated preliminary success in promoting healthy lifestyle behaviors in both adults and children. Mobile technology used to supplement interventions aimed at behavior change offers an outlet to bridge gaps in health disparities and generate innovative evidence. Therefore, the purpose of this research was to establish the feasibility, acceptability, and preliminary effects of a cognitive-behavioral intervention (TEXT2COPE) synergized with mobile technology on the healthy lifestyle behaviors of parents of overweight and obese preschoolers. Primary aims of the proposed pilot study were to (a) examine the feasibility and acceptability of the TEXT2COPE program among parents of overweight or obese preschoolers with mobile phones; (b) evaluate the preliminary effects of the TEXT2COPE program on healthy lifestyle behaviors in families with overweight or obese preschoolers; and (c) evaluate the relationship among the study variables (i.e., cognitive beliefs, perceived difficulty, and healthy lifestyle behaviors). Findings indicate that this program is feasible and acceptable in this population. The intervention improved healthy lifestyle beliefs and behaviors in parents. Further supported are the interconnected relationships between parental beliefs, thoughts, and behaviors. / Dissertation/Thesis / Ph.D. Nursing and Healthcare Innovation 2014

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