This research aim the power frequency modulation place broadcasting station usage competes strategy in the method of the news realm in the study Taiwan and present of media content, and according to the audience rating and the advertisement earning, choice region in Kaohsiung of four the appliance set-the Kiss, ETFM, BEST and UFO, through manage the analytical mode of the realm, take into a comparison and study its each different news a competition strategy, try Be competing vehemence of broadcast market, for in broadcasting station in the power place looks for to broadcast the news way of everlasting management.

xiii, 229 p. : ill. A print copy of this title is available from the UO Libraries, under the call number: KNIGHT PN4888.R33 S26 2008 / This study looks at the status of local radio news in the United States in light of changes in policy, economics, production and distribution technology and the dynamic media environment. It examines how differences in ownership relate to the amount of news programming offered on local stations, how those stations are staffed and the working conditions for today's radio journalists. Two areas of communication theory provide the basis for the study, Political Economy of Communication and Localism. Both offer excellent perspectives for studying the radio broadcasting industry and the people who work in it. Political economy allows the study to look closely at the impact of ownership in our capitalist society, how government regulates ownership and programming, how those factors affect the working conditions for journalists and how they ultimately impact the public interest. Political economy is a holistic approach that also calls upon us to consider a moral philosophy and make recommendations for the good of society. Localism is a long-held policy objective of the Federal Communications Commission that has been a part of the regulatory process relating to ownership and programming of news and public affairs throughout the existence of radio in the United States. Using a triangulation of both quantitative and qualitative methods, the study documents the news operations of four different types of ownership structures within a single radio market, Salt Lake City, Utah. The primary quantitative method used content analysis to examine a sample of 255 hours of radio programming across the ownership groups. Qualitative methods of in-depth interviews and observation were used to examine how the stations were staffed, the working conditions for local journalists and how the news programming is produced. The study found the overall amount of local radio news programming to be low, with locally owned stations generally producing more news then those with large, outside corporate ownership. It also found working conditions to vary greatly among ownership groups. Local owners tended to be much more supportive of local journalists and provide better conditions for the production and programming of local radio news. / Adviser: Alan G. Stavitsky

During the early 1980s the Warlpiri at Yuendemu, a remote Aboriginal community in Central Australia, began their own experiments in local television and radio production. This was prior to the launch of the AUSSAT satellite in 1985 which brought broadcast television and radio to remote Australia for the first time. There was concern amongst remote Aboriginal communities, as well as policy makers, that the imposition of mass media without consultation could result in permanent damage to Aboriginal culture and language. As a result, a policy review 'Out of the Silent Land' was published in 1985 and from that developed the Broadcasting in Remote Aboriginal Communities Scheme (BRACS) which allowed communities to receive radio and television from the satellite. BRACS also provided the option to turn off mainstream media and insert locally produced material. This study of the Warlpiri at Yuendemu has found that, since the original experiments, they have enthusiastically used modern communication technology including radio, video making, locally produced television, and, more recently, on-line services. The Warlpiri have adapted rather than adopted the new technology. That is they have used modern communications technology within existing cultural patterns to strengthen their language and culture rather than to replace traditional practices and social structures. The Warlpiri Media Association has inspired other remote broadcasters and is now one of eight remote media networks that link to form a national network via the National Indigenous Media Association of Australia. The Warlpiri have actively adapted modern communication technology because it is to their advantage. The new technology has been used to preserve culture and language, to restore, and possibly improve, traditional communications and to provide employment and other opportunities for earning income. It appeals to all age groups, especially the elders who have retained control over broadcasts and it also provides entertainment.

This dissertation presents studies of a socially highly relevant text category, local radio broadcasts. The language of news programmes in particular from three local radio stations - Radio Gotland, Radio Väs­terbotten and Radio Östergötland - has been studied in the light of the intentions behind the introduction of local radio, and the ambitions expressed by the radio people involved. Different factors for analysis and description of local radio language are presented and used in an empirical study of broadcasts from the three stations. Both regional and national variations and differences are taken into consideration. Language and context are analyzed on separate levels: complete news texts, sentences and clauses, words and phonemes. The methods vary from a pragmatic text-typology analysis to a syntactic study based on modern spoken language research. Particular consideration is given to the aspect of local radio language that establishes contact with listeners - greetings, forms of address, and studio talk between items. A receiver-oriented perspective is used to interpret the results - the concept communicative distance, that is to say the distance between the listener and the medium that she/he feels there is on the basis of the language used in the programmes. A demonstrable pattern has been found in the relations between extra- and intra-linguistic factors and what in this study is termed the communicative distance. Compared with that of national radio, the commuicative distance of local radio language tends to be somewhat less. Of the three local radio stations Radio Gotland tends to have the least and Radio Västerbotten the greatest. The book concludes with three perspectives on further research. / digitalisering@umu

The main question in this dissertation is: How can the emergence of local and commercial radio and the ensuing changes within each be understood in relation to intermedial and intramedial competition? This overarching question is broken down into four research questions. What driving forces contributed to the implementation of local and commercial radio respectively? (How can the competitive context of these two radio forms be described and periodized? In what ways have the practices of producing radio output, radio audiences and brands changed during the period covered by this study? What similarities and differences have emerged between local radio and commercial radio over time? This study can be seen as an institutional media history, focusing on two distinctive periods in the history of Swedish radio and television, Decentralization (1977-1987) and Commercialization (1987 onwards). The empirical material consists of documents, press clippings and some forty semi-structured in-depth interviews. Theoretically the dissertation combines political economy with a cultural perspective on media production and institutional intentionality. The empirical content is a two-part study on local radio and on commercial radio, presented through narrative principles of chronology and periodization. The results of the study are integrated to a large extent into the historical presentation that makes up the major part of the dissertation. More specifically, this historical exposition shows that issues of competition were important also before the deregulation of Swedish radio in 1993, and that the competitive conditions for these two parts of the Swedish radio landscape are on the one hand fundamentally different and on the other have become more similar over the years, especially when it comes to competitive strategies and production philosophies.

Huvudsyftet med denna uppsats är att undersöka varför människor i ålderskategorin 35-49 år inte lyssnar på radiokanalen P4 Västmaland, en av Sveriges Radios 26 st P4 kanaler. Den andra punkten som analyserats är, varför P4 Västmanlands publik lyssnar på kanalen. Med hjälp av fokusgruppsintervjuer via sociala media Facebook undersöks 15 personer uppdelade i två fokusgrupper: P4s lyssnare och icke lyssnare. Det gemensamma för båda grupperna är radiolyssnande som intresse och ålderskategorin. Tillsammans har grupperna genererat ca 234 facebook-inlägg, som utgör grundmaterialet till denna studie. En kompletterande enkät finns med som stöd inför analysdelen samt en intervju med P4 Västmanlands programledare, Annika Nordin. Denna studie använder sig främst av medieteoretikern, Barbara Thomass (2003) teoretiska perspektiv om public sphere (Habermas, 1989) och knowledge society sammankopplat till Public Service. Studiens resultat visar att majoriteten i målgruppen icke-lyssnare uppfattar kanalen som omodern. Denna uppfattning delas även av P4s egna lyssnare. Studien visar att Icke-lyssnarna inte tycker att lokala nyheter är viktiga.  När det gäller hur man tar reda på nationella och internationella nyheter är det framförallt webben, inte radio, som är det prioriterade alternativet för den sistnämnda gruppen. Studien visar även att för båda grupperna är datavana avgörande för hur man interagerar med medier och konsumerar nyheter. Slutsatsen av studien är att om P4 Västmanland upplevs som omodern, så kan detta vara ett hinder för radiokanalen att rekrytera nya lyssnare. Kanalen måste hitta en balans för att främja både sin egen publik, som efterfrågar variation i lokala nyheter, och samtidigt nå flera lyssnare i åldersgruppen mellan 35 och 49 år. Båda grupperna signalerar att möjligheten till interaktion via nya medier bör tas tillvara i dessa nya tider. / The main purpose of this thesis is to examine why people aged between 35-49 years are not listening to the Public Service radio channel P4 Västmanland, one of Swedish Radio´s 26 local channels. The second point has been analyzed is why P4 Västmanland audience listens to the channel. With the help of focus group interviews via social media site Facebook we examined 15 individuals divided into two focus groups: P4 listeners and non-listeners. Listening to the radio for pleasure is common to both groups, who are in the same age category. Together the groups are generated from about 234 Facebook posts, which are the basic material for this study. A supplemental questionnaire is included as a pre-analysis portion as well as an interview with P4 Västmanland journalist, Annika Nordin. This study mostly uses Barbara Thomass' (2003) theoretical perspectives on the public sphere (Habermas, 1989) and knowledge society linked to the Public Service. Our results demonstrate that the majority of the target non-listeners perceive the channel as outdated; this view is also shared with the P4's listeners. The study shows that non-listeners do not think local news is important. When it comes to how to get in contact with national and international news, it is primarily the Web, not the radio, which is the priority choice for the latter group. The study also shows that for both groups, computer access is crucial to how people interact with media and consume news. The conclusion of this study is that if the P4 Västmanland channel is perceived as outdated, so this may be an obstacle to the radio channel to recruit new listeners. The channel must find a balance in order to promote it´s own audience, which require the variation in local news, while reaching more listeners in the  35 and 49 age group. Both groups indicate that the potential for interaction through new media should be utilized in these new times. / A função principal deste estudo é analisar a razão pela qual pessoas na faixa etária de 35 a 49 anos não têm interesse na programação da emissora pública de rádio, P4 Västmanland, um dos 26 canais locais da Suécia. Em contrapartida, a outra questão a ser analisada refere-se à razão pela qual os ouvintes do canal citado, têm interesse na programação.  Este estudo utiliza-se do método de entrevista de foco realizado através da mídia social Facebook e tem como participantes 15 pessoas divididas em dois grupos: ouvintes da P4 Västmanland e ouvintes de outras emissoras de rádio suecas. O fator comum entre os grupos é o interesse por programas de rádio e o fato de serem da mesma faixa etária. A base do material de estudo é composta por aproximadamente 234 comentários realizados através da mídia social Facebook. O estudo dispõe também de uma enquete feita com os participantes e uma entrevista com a jornalista Annika Nordin,  locutora de um dos programas da rádio P4 Västmanland. O estudo se utiliza, em primeiro plano, das perspectivas teóricas de Barbara Thomass (2003) a respeito de public sphere ( Habermas, 1989) e knowledge society acopladas ao ideal de emissoras púbicas de rádio e TV. O resultado do estudo mostra que a maioria dos não -  ouvintes da P4 Västmanlands consideram o canal como antiquado, fator que também foi verificado entre os próprios ouvintes da rádio. Além disso, os não-ouvintes relatam não considerarem importante o noticiário local. A respeito do consumo de notícias nacionais e internacionais, o estudo mostra que a internet, para o último grupo citado, é o meio de comunicação priorizado para se ter acesso à informação. O estudo mostra ainda que o acesso à internet define o modo de interação com os meios de comunicação  e consumo de notícias, de modo geral. O estudo chega à conlusão de que se a emissora de rádio P4 Västmanland é vista como antiquada, torna-se, assim, difícil o recrutamento de novos ouvintes. A emissora em questão necessita de um equilíbrio para agradar seus próprios ouvintes , que estão em busca de um conteúdo variado no que diz respeito à abordagem de notícias locais e, ao mesmo tempo, adquirir novos ouvintes na faixa etária de 35 a 49 anos. Os dois grupos de participantes mostram também que as novas possibilidades de interação mediática precisam ser utilizadas em maior escala na atualidade.