Purpose: The thesis will contribute to an understanding of how the process of product placement functions and how the new Swedish Radio and Television law has, so far, influenced the different parties involved in the product placement process. The thesis will also give an insight in how the different parties involved , handle the ethical issues around product placement and product placement with alcoholic beverages. The purpose is also to give an understanding of if and how alcoholic beverages can be exposed in television despite the new conditions that the Swedish Radio and Television law has caused. Research questions: What impact has the new Swedish Radio and Television law had on the different parties involved in the product placement process? How do the different parties involved in the product placement process reflect upon and handle the ethical issues around product placement, specifically with alcoholic beverages? How do comapnies working with alcoholic beverages manage to place their products in Swedish television within the new law regulation? Method: The primary empirical investigation is qualitative and seventeen semi-structured interviews were conducted, both by telephone and personal. There were also four focus groups made. Conclusion: The interpretation of the law is different between the parties involved in a product placement process. Even though the parties have a clearer picture of what is defined as product placement , what is allowed and not, there are still differences about how to apply the law. The different parties involved did not have any major ethical issues with product placement in general or product placement with alcoholic beverages. Companies working woth alcoholic beverages manage to show their products in television, though it is illegal to place these products. After the study, it was evident that they instead chosse to sponsor with their products in different productions. The consumer have not been affected by the new law due to their lack of knowledge about the regulations about product placement.

Tal till text för relevant metadatataggning av ljudarkiv hos Sveriges Radio Sammanfattning Under åren 2009-2013 har Sveriges Radio digitaliserat sitt programarkiv. Sveriges Radios ambition är att mer material från de 175 000 timmar radio som sänds varje år ska arkiveras. Det är en relativt tidsödande process att göra allt material sökbart och det är långt ifrån säkert att kvaliteten på dessa data är lika hög hos alla objekt.         Frågeställningen som har behandlats för detta examensarbete är: Vilka tekniska lösningar finns för att utveckla ett system åt Sveriges Radio för automatisk igenkänning av svenskt tal till text utifrån deras ljudarkiv?         System inom tal till text har analyserats och undersökts för att ge Sveriges Radio en aktuell sammanställning inom området.         Intervjuer med andra liknande organisationer som arbetar inom området har utförts för att se hur långt de har kommit i sin utveckling av det berörda ämnet.         En litteraturstudie har genomförts på de senare forskningsrapporterna inom taligenkänning för att jämföra vilket system som skulle passa Sveriges Radio behov och krav bäst att gå vidare med.         Det Sveriges Radio bör koncentrera sig på först för att kunna bygga en ASR, Automatic Speech Recognition, är att transkribera sitt ljudmaterial. Där finns det tre alternativ, antingen transkribera själva genom att välja ut ett antal program med olika inriktning för att få en så stor bredd som möjligt på innehållet, gärna med olika talare för att sedan även kunna utveckla vidare för igenkänning av talare. Enklaste sättet är att låta olika yrkeskategorier som lägger in inslagen/programmen i systemet göra det. Andra alternativet är att starta ett liknade projekt som BBC har gjort och ta hjälp av allmänheten. Tredje alternativet är att köpa tjänsten för transkribering.         Mitt råd är att fortsätta utvärdera systemet Kaldi, eftersom det har utvecklats mycket på senaste tiden och verkar vara relativt lätt att utvidga. Även den öppna källkod som Lingsoft använder sig av är intressant att studera vidare. / Speech to text for relevant metadata tagging of audio archive at Sveriges Radio Abstract In the years 2009-2013, Sveriges Radio digitized its program archive. Sveriges Radio's ambition is that more material from the 175 000 hours of radio they broadcast every year should be archived. This is a relatively time-consuming process to make all materials to be searchable and it's far from certain that the quality of the data is equally high on all items.         The issue that has been treated for this thesis is: What opportunities exist to develop a system to Sveriges Radio for Swedish speech to text?         Systems for speech to text has been analyzed and examined to give Sveriges Radio a current overview in this subject.         Interviews with other similar organizations working in the field have been performed to see how far they have come in their development of the concerned subject.         A literature study has been conducted on the recent research reports in speech recognition to compare which system would match Sveriges Radio's needs and requirements best to get on with.         What Sveriges Radio should concentrate at first, in order to build an ASR, Automatic Speech Recognition, is to transcribe their audio material. Where there are three alternatives, either transcribe themselves by selecting a number of programs with different orientations to get such a large width as possible on the content, preferably with different speakers and then also be able to develop further recognition of the speaker. The easiest way is to let different professions who make the features/programs in the system do it. Other option is to start a similar project that the BBC has done and take help of the public. The third option is to buy the service for transcription.         My advice is to continue evaluate the Kaldi system, because it has evolved significantly in recent years and seems to be relatively easy to extend. Also the open-source that Lingsoft uses is interesting to study further.

This study is a based on a quantitative content analysis with the purpose to analyse if the Swedish Radio’s local radio channel P4 Norrbotten is objective during there coverage of the 2014 election in Sweden. The analysed material consists of the newscast from the local radiostation. All newscasts were broadcasted from September 1st 2014 to September 14th 2014. The material was transcribed at the The Swedish Media Database (SMDB) at the National Library of Sweden. The study used different theories, the objectivity concept presented by Westerståhl (1972) and a theory presented by Asp (2011) about how political parties and political actors are favoured or disadvantaged by the news presented in the local broadcast. The political theory of mediatization has also been used. 600 analysis units were encoded in the code analysis. Of these, 84 were about the 2014 election or contained political parties. Results from the quantitative content analysis shows that the Social Democrats where the political party that occurred most frequently in the news. Asp’s (2011) theory shows that the Swedish Democrats were favoured the most from news reporting, while the Green Party was most disadvantaged by the news reporting. According to the results from the code analysis, the local radiostation P4 Norrbotten is objective in its news coverage of the 2014 election campaign in Sweden. / Denna studie är en kvantitativ innehållsanalys där syftet är att undersöka om Sveriges Radio P4 Norrbotten är objektiv i sin bevakning av valrörelsen 2014. Materialet som är analyserat är P4 Norrbottens egna nyhetssändningar som sändes mellan den första september 2014 till och med den 14:e september 2014. Materialet har samlats in och transkriberats vid SMDB vid Kungliga Biblioteket i Stockholm, Sverige. De teorier som har använts är Westerståhls (1972) objektivitetsbegrepp, Asps (2011) aktörsbehandlingsindex samt politisk medialisering. 600 analysenheter kodades i kodanalysen. Av dessa berörde 89 stycken antingen valet 2014 eller så förekom politiska partier. Resultatet från kodanalysen visar att Socialdemokraterna var det parti som förekom mest frekvent i nyheterna. Utifrån aktörsbehandlingsindexet gynnades Sverigedemokraterna mest av rapporteringen medan Miljöpartiet missgynnades mest av nyhetsrapporteringen. Enligt resultatet från kodanalysen är P4 Norrbotten objektiva i sin bevakning av valrörelsen 2014.

Huvudsyftet med denna uppsats är att undersöka varför människor i ålderskategorin 35-49 år inte lyssnar på radiokanalen P4 Västmaland, en av Sveriges Radios 26 st P4 kanaler. Den andra punkten som analyserats är, varför P4 Västmanlands publik lyssnar på kanalen. Med hjälp av fokusgruppsintervjuer via sociala media Facebook undersöks 15 personer uppdelade i två fokusgrupper: P4s lyssnare och icke lyssnare. Det gemensamma för båda grupperna är radiolyssnande som intresse och ålderskategorin. Tillsammans har grupperna genererat ca 234 facebook-inlägg, som utgör grundmaterialet till denna studie. En kompletterande enkät finns med som stöd inför analysdelen samt en intervju med P4 Västmanlands programledare, Annika Nordin. Denna studie använder sig främst av medieteoretikern, Barbara Thomass (2003) teoretiska perspektiv om public sphere (Habermas, 1989) och knowledge society sammankopplat till Public Service. Studiens resultat visar att majoriteten i målgruppen icke-lyssnare uppfattar kanalen som omodern. Denna uppfattning delas även av P4s egna lyssnare. Studien visar att Icke-lyssnarna inte tycker att lokala nyheter är viktiga.  När det gäller hur man tar reda på nationella och internationella nyheter är det framförallt webben, inte radio, som är det prioriterade alternativet för den sistnämnda gruppen. Studien visar även att för båda grupperna är datavana avgörande för hur man interagerar med medier och konsumerar nyheter. Slutsatsen av studien är att om P4 Västmanland upplevs som omodern, så kan detta vara ett hinder för radiokanalen att rekrytera nya lyssnare. Kanalen måste hitta en balans för att främja både sin egen publik, som efterfrågar variation i lokala nyheter, och samtidigt nå flera lyssnare i åldersgruppen mellan 35 och 49 år. Båda grupperna signalerar att möjligheten till interaktion via nya medier bör tas tillvara i dessa nya tider. / The main purpose of this thesis is to examine why people aged between 35-49 years are not listening to the Public Service radio channel P4 Västmanland, one of Swedish Radio´s 26 local channels. The second point has been analyzed is why P4 Västmanland audience listens to the channel. With the help of focus group interviews via social media site Facebook we examined 15 individuals divided into two focus groups: P4 listeners and non-listeners. Listening to the radio for pleasure is common to both groups, who are in the same age category. Together the groups are generated from about 234 Facebook posts, which are the basic material for this study. A supplemental questionnaire is included as a pre-analysis portion as well as an interview with P4 Västmanland journalist, Annika Nordin. This study mostly uses Barbara Thomass' (2003) theoretical perspectives on the public sphere (Habermas, 1989) and knowledge society linked to the Public Service. Our results demonstrate that the majority of the target non-listeners perceive the channel as outdated; this view is also shared with the P4's listeners. The study shows that non-listeners do not think local news is important. When it comes to how to get in contact with national and international news, it is primarily the Web, not the radio, which is the priority choice for the latter group. The study also shows that for both groups, computer access is crucial to how people interact with media and consume news. The conclusion of this study is that if the P4 Västmanland channel is perceived as outdated, so this may be an obstacle to the radio channel to recruit new listeners. The channel must find a balance in order to promote it´s own audience, which require the variation in local news, while reaching more listeners in the  35 and 49 age group. Both groups indicate that the potential for interaction through new media should be utilized in these new times. / A função principal deste estudo é analisar a razão pela qual pessoas na faixa etária de 35 a 49 anos não têm interesse na programação da emissora pública de rádio, P4 Västmanland, um dos 26 canais locais da Suécia. Em contrapartida, a outra questão a ser analisada refere-se à razão pela qual os ouvintes do canal citado, têm interesse na programação.  Este estudo utiliza-se do método de entrevista de foco realizado através da mídia social Facebook e tem como participantes 15 pessoas divididas em dois grupos: ouvintes da P4 Västmanland e ouvintes de outras emissoras de rádio suecas. O fator comum entre os grupos é o interesse por programas de rádio e o fato de serem da mesma faixa etária. A base do material de estudo é composta por aproximadamente 234 comentários realizados através da mídia social Facebook. O estudo dispõe também de uma enquete feita com os participantes e uma entrevista com a jornalista Annika Nordin,  locutora de um dos programas da rádio P4 Västmanland. O estudo se utiliza, em primeiro plano, das perspectivas teóricas de Barbara Thomass (2003) a respeito de public sphere ( Habermas, 1989) e knowledge society acopladas ao ideal de emissoras púbicas de rádio e TV. O resultado do estudo mostra que a maioria dos não -  ouvintes da P4 Västmanlands consideram o canal como antiquado, fator que também foi verificado entre os próprios ouvintes da rádio. Além disso, os não-ouvintes relatam não considerarem importante o noticiário local. A respeito do consumo de notícias nacionais e internacionais, o estudo mostra que a internet, para o último grupo citado, é o meio de comunicação priorizado para se ter acesso à informação. O estudo mostra ainda que o acesso à internet define o modo de interação com os meios de comunicação  e consumo de notícias, de modo geral. O estudo chega à conlusão de que se a emissora de rádio P4 Västmanland é vista como antiquada, torna-se, assim, difícil o recrutamento de novos ouvintes. A emissora em questão necessita de um equilíbrio para agradar seus próprios ouvintes , que estão em busca de um conteúdo variado no que diz respeito à abordagem de notícias locais e, ao mesmo tempo, adquirir novos ouvintes na faixa etária de 35 a 49 anos. Os dois grupos de participantes mostram também que as novas possibilidades de interação mediática precisam ser utilizadas em maior escala na atualidade.