Orientador: Sergio Apparecido Lorenzato / Tese (doutorado) - Universidade Estadual de Campinas, Faculdade de Educação / Made available in DSpace on 2018-08-01T11:39:41Z (GMT). No. of bitstreams: 1 Miskulin_RosanaGiarettaSguerra_D.pdf: 5040123 bytes, checksum: 1b2f271dae71f193094a42a7ea1cdfa4 (MD5) Previous issue date: 1999 / Doutorado

Orientador: Maria Teresa Egler Mantoan / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Educação / Made available in DSpace on 2018-07-26T00:40:26Z (GMT). No. of bitstreams: 1 Alcoba_SusiedeAraujoCampos_M.pdf: 7998955 bytes, checksum: d96daf603027bcf973a7466e20b94158 (MD5) Previous issue date: 2000 / Resumo: Com o objetivo de estudar a produção gráfica em Logo, trabalhamos com 13 anos, das séries iniciais do ensino público fundamental, a partir de uma abordagem de design. Verificamos algumas vantagens do design sobre os processos habituais de resolução de problemas relacionadas à qualidade estética dos desenhos e ao envolvimento das crianças na atividade de programar em Logo. Em situações de design, constatamos que o desenho da criança adquire formas e composições que diferem da sua produção habitual, como consequência de uma evolução progressiva de significados, ao utilizar uma ferramenta até então inusitada para ela. Ao acompanharmos as crianças desenhando em Logo, percebemos que o design também proporciona liberdade de criação e ludicidade, estendendo por mais tempo o interesse da criança pela programação e diminuindo as situações de fadiga e fracasso que se observam nessa atividade. Embora a criança tenha de se mover entre os sistemas representacionais gráfico e computacional durante o processo de criação de um desenho em Logo, a sua motivação normalmente está mais voltada para o desenhar do que para o programar. Por esta razão, esse processo de criação mostrou-se importante para anter a criança programando por mais tempo. A possibilidade de interagir com dois sistemas de representação e a partir de propostas abertas de ensino proporcionou às crianças uma facilidade crescente de previsão e planejamento de ações nos campos situacionais de ambas a linguagens, tornando as crianças mais aptas a enfrentar e resolver problemas gerados tanto pelo desenho como pela programação / Abstract: ith the objective of studying the graphic production in Logo, we have worked with children aged between 8 and 13 from the initial grades of the public elementary school, using a design approach. We have found out some advantages of the design approach over the usual processes of problem solving as far as the aesthetic quality of the drawings and the child¿s involvement in the Logo programming activity are concerned. In design situations we have verified that the child's drawing acquires shapes and compositions that differ from his or her usual productions as a result of a progressive evolution of meanings while using a tool that he or she has never used before. As we followed the children¿s drawing with Logo, we have noticed that the design approach also offers freedom to create and recreation, holding the child¿s interest in programming longer and diminishing the situations of fatigue and failure, which can be observed in this kind of activity. Although the child has to shift between the graphic and computational representational systems during the creation process of a drawing in Logo, his or her motivation is normally geared more towards drawing than programming. Because of that, this creation process has proved important to keep a child programming for a longer period of time. The possibility of interacting with two representational systems, starting from open teaching proposals, has given the children a growing facility of predicting and planning of actions in the situational fields of both languages, making the children more skillful to face and solve problems created by both, drawing and programming / Mestrado / Metodologia do Ensino / Mestre em Educação

This Master's Thesis aims to analyze the visual communication of Národní památkový ústav, National Monument Institute. The theoretical part deals with the interpretation of corporate identity focusing on corporate design and corporate communication. The second part begins with an analysis of the main and derived elements of the visual communication and continues with a comparison of the elements of the public monument institutions abroad. At the very end the Thesis also includes some recommendations in order to make the whole corporate image of Národní památkový ústav better.

This research is primarily concerned with extending the current knowledge of the corporate logo by developing a comprehensive conceptual model of its influence on corporate image and corporate reputation within the discipline of marketing. By examining the conceptual model, this research challenges the claim that a corporate logo, as a company’s ‘signature’, communicates corporate identity (Bromley, 2001; Van Riel et al., 2001) and enables the company to build an image of the company in the consumer’s mind (Henderson and Cote, 1998). Despite the significant and positive view of corporate logos as a communication tool, little systematic research has examined the effect of the components of logos on consumer evaluations of corporate logos (Henderson and Cote, 1998; Pittard et al., 2007; Van der Lans et al., 2009). Furthermore, too little study has been made of the relationship between the corporate logo, its dimensions, antecedents and consequences (Van Riel et al., 2001). This thesis adopts a mixed-method research design – a predominantly quantitative approach, which is supported by insights from an exploratory phase which encompasses in-depth interviews and focus group discussions. The research’s conceptual model was developed on the basis of qualitative study and the existing literature. In the second phase, this conceptual model was used to examine consumers’ perceptions of the influence of the corporate logo on corporate image and corporate reputation in the context of a financial setting in the UK. A sample of 332 respondents allowed multivariate analysis of the data to be undertaken. It used exploratory factor analysis (EFA), Cronbach-alpha and confirmatory factor analysis (CFA) to ensure that the scales developed and adapted were robust in terms of validity and reliability. Structural equation modelling (SEM) allowed the hypotheses between constructs to be examined. The model confirmed a good fit to the data, good convergent, discriminant and nomological validity and stable reliability. Based on the statistical results, qualitative study (in-depth interviews and focus groups) and the related literature, the current research found that, apart from colour, all the antecedent factors (corporate name, design and typeface) impact favourably on the corporate logo. Furthermore, the relationship between the corporate logo and the consequences were evaluated; the results of the hypotheses testing demonstrate that that the corporate logo has greater impact on corporate image, attitude towards advertising, recognisability and familiarity. In addition, the relationship between corporate image and corporate reputation was confirmed. However, an unexpected outcome was that the relationship between attitudes towards advertising, recognisability and familiarity and corporate image were not significant. Overall, this study presents the corporate logo as a complex phenomenon. This thesis is the first systematic research to have conceptualised and operationalized the concept of the corporate logo, its antecedents and its consequences. This examination is expected to be of value in advancing current knowledge by offering a threefold theoretical contribution to the literature as theory extension, the level of conceptualisation and measurement and theory testing and generalisation. In terms of methodology, this research used a multi-disciplinary approach to the corporate logo concept since a major contribution of this research aimed to provide a holistic perspective on the domains of marketing, corporate identity, corporate visual identity and the literature on corporate logos. Furthermore, it is hoped that this investigation will make a considerable managerial contribution to the understanding of decisionmakers and graphic designers about the whole relationship between a favourable corporate logo, its antecedents and its main consequences. A clear understanding of the dimensions of the relevant concepts can help managers and designers to devise corporate logos which are more likely to advance a favourable corporate image and corporate reputation. This study seeks to develop an understanding of the construct of the corporate logo and some of its antecedents and outcomes, although the findings are not without some limitations in the methods of sampling/analysis and measurement. Additional guidelines are presented in the hope of stimulating further investigations to incorporate the novel research directions in the study of the corporate logo and its antecedents and consequences.

D.Ed. / Please refer to full text to view abstract

The Master's Thesis deals with the issue of corporate design. The theoretical part specifies the integration of corporate design into marketing theory, introduces its basic components, principles and process of its creation. The practical part explores corporate identity changes in four significant Czech organizations - Czech Television, Czech Radio, Zoo Praha and Česká pojišťovna. It reveals specifics of each case, its positive and negative aspects and aims to find important factors that affect a success of corporate identity change in practice. Market research among consumers is used for these purposes, as well as expert opinions.

Orientador: Afira Vianna Ripper / Tese (Doutorado) - Universidade Estadual de Campinas, Faculdade de Educação / Made available in DSpace on 2018-07-20T09:11:36Z (GMT). No. of bitstreams: 1 Guinle_MariaHelenadeMeloFlores_D.pdf: 4873128 bytes, checksum: 4e9529de1c95ef3e99b43154fe33b6c7 (MD5) Previous issue date: 1995 / Resumo: No "diálogo" que se estabelece entre o aprendiz e sua leitura da linguagem computacional Logo, entre o aprendiz e a leitura que o facilitador faz da linguagem Logo, foram investigados os conceitos do Logo que suscitam zonas de imprecisão tais como ambiguidades, metáforas inadequadas, falhas conceituais. Nesse intercambio entre linguagem natural e linguagem artificial, o presente trabalho evidenciou: - que o discurso pontuado de imprecisões abriu caminho a um '"vir a conhecer" idéias poderosas pouco exploradas pelo paradigma "escolar" do conhecimento - que essa tendência a se criar uma via distinta do paradigma escolar, não se sustenta fora de uma prática regular de se depurar as imprecisões nas suas diferentes facetas / Doutorado / Psicologia Educacional / Doutor em Educação

Orientador: Jose Armando Valente / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia Eletrica / Made available in DSpace on 2018-07-19T19:14:38Z (GMT). No. of bitstreams: 1 D'Abreu_JoaoVilheteViegas_M.pdf: 7585327 bytes, checksum: a61aab8447f81101d2c16ef7f7a3d2e6 (MD5) Previous issue date: 1994 / Resumo: Esta dissertação descreve a construção e a avaliação de um Traçador Gráfico Educacional, desenvolvido para ser utilizado num ambiente de aprendizagem baseado no computador. Supõe-se aqui um contexto de atualização da escola, no sentido de inserir o computador na educação. O traçador em questão foi implementado para ser interfaceado com microcomputadores da linha MSX, usando a linguagem Logo de programação. Após ser construido, o traçador foi implantado e avaliado numa escola pública de 10e 20 graus, onde está sendo desenvolvido um projeto de investigação de uso do computador, como ferramenta educacional. Durante o período de avaliação do traçador na escola, professores e alunos utilizaram-no, para reproduzir figuras (modo tradicional de uso do plotter) e também para realizar outras atividades com fundo pedagógico como, por exemplo, medir ângulos no papel da figura da tela e desenhar mapas. Além disso, durante este período, os alunos sugeriram a implementação de novos comandos Logo para o traçador e propuseram também a sua utilização para criar estamparias em tecidos. Isso demonstra que a inserção do traçador na escola poderá propiciar um ambiente de aprendizagem rico e criativo. A utilização do traçador por alunos e professores, comprovou a sua eficácia do ponto de vista educacional e da performance técnica. O traçador foi bem aceito e teve um bom desempenho, no que se refere ao circuito eletrônico, à estrutura mecânica e aos comandos implementados para controlá-lo através do microcomputador / Abstract: This dissertation describes the construction and the evaluation of a Educational Graphic Plotter, that was developed to be used in an educational environment based upon the computer. This project has bean developed in the context of modernizating the school, in the sense of introducing the computer in education. The plotter in question was designed to be interfaced with a MSX microcomputers using Logo as a programming language. After being constructed, the plotter was used and evaluated in an elementary school, where an investigative project about the use of computer as an education tool is being developed. During the evaluation period of the plotter in the school, teachers and students used it, to reproduce figures (traditional use of plotter) and also to carry out other pedagogical activities, as, for example, the measuring of angles on paper from screen figures, and the drawing of maps. On addition, during this period, the students suggested the use of new Logo commands for the plotter and, also proposed, its utilization to paint clothes. This shows that the insertion of the plotter in the school may provide a rich and creative learning environment. When teachers and students used the plotter it was possible to confirm its effectiveness from the educational point of view and from the point of view of it technical performance. The results of this confirmation were very good in that the plotter was well accepted and it had a good performance, in its electronical circuit, mechanical structure and the implemented commands to control it through microcomputers / Mestrado / Mestre em Engenharia Elétrica

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