Loyalty programs have become an important element of the modern company and its existence can be noticed in every kind of businesses. The aim with loyalty programs is to win customers loyalty in order to keep them away from the competitors. However, there are some issues existing in creating and maintaining long-term relationships, for instance when consumers choose to decline participation in loyalty programs. A qualitative research method with an inductive approach has been used, by using the interview method CIT to collect the empirical data. 82 open-ended interviews were made with respondents from Sweden and Hungary in order to identify possible differences in loyalty program avoidance between the two countries. Based on the answers, a model with factors that indicates loyalty program avoidance was created, which represent the foundation of the literature review. The result of the study has shown that both similarities and dissimilarities between the nationalities exist, where the major difference is preference of convenience and personal issues. The study indicates that the Swedish consumers tend to reject loyalty program offers for the convenience reasons, in terms of store distance and bad service, while the Hungarian consumers are more concerned about their personal integrity, such as trust and privacy. However, similarities that could be clearly observed were issues with commitment, gaining benefits and struggling with time pressure.

The aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmonetary rewards, necessary- versus luxury rewards and immediate- versus delayed rewards.

In times of economic recession, retailers tend to focus particularly on creating consumer loyalty. Consumers with limited resources search for the best possible alternatives to save money. The latter makes it very difficult for retailers to keep consumers loyal. Marketers claim that successful loyalty programmes can assist retailers in creating consumer loyalty. Based on their structural similarities, Pick 'n Pay adapted the Smart Shopper loyalty programme from Tesco in the United Kingdom in May 2011. This study examined the influence of members' perceptions of the Smart Shopper loyalty programme on their loyalty to the Pick 'n Pay Family Store in George. It also investigated the relationship between consumers' sociodemographic characteristics and their loyalty to the store and to the Smart Shopper loyalty programme. The empirical data were collected by means of questionnaires distributed to Smart Shopper loyalty programme members who patronise the Pick 'n Pay Family Store in George. Three hundred and fifty usable questionnaires were received. Members' perceptions of the Smart Shopper loyalty programme had an significant relationship with their loyalty towards the store. Their perceptions were influenced by the Recognition, Convenience, Savings and exploration and Entertainment they experienced with the Smart Shopper loyalty programme. True and latently loyal consumers regarded Convenience as the most important Smart Shopper benefit, followed by Entertainment, Savings and exploration and Recognition. The distance members resided from the store and their ethnicity were two demographic characteristics that had a significant influence on their loyalty towards the store. However, it has to be pointed out the 58 percent of the respondents were coloured and could have skewed the results. The distance members resided from the store also influenced their loyalty to the Smart Shopper loyalty programme.

Based on the theoretical background concerning customer loyalty and loyalty programs, the master's thesis analyzes and assesses the loyalty program of IKEA. The program is compared to the loyalty programs of competitors on the Czech market. Based on the primary research using a questionnaire, the master's thesis studies the extent of participation of customers in the loyalty program, the way the program is perceived and for whom it is the most attractive. Improvements are proposed based on the findings.

The aim of this thesis is to analyze customer loyalty and market fashion apparel, identify customer perception and participation in loyalty programs. Evaluate current approaches of using customer loyalty programs by the biggest fashion houses. Based on the research results suggest recommendations for creating loyalty programs on the market with fashion and clothing. The solution was used focus group methods, questionnaire probes, expert interviews, desk research and market testing, which focused on loyalty and loyalty programs in the fashion industry. Fashion market is divided into segments of low-cost, mass, luxury. Access to loyalty from customers and companies side is different in each segment. Contribution of this thesis is the comparison of loyalty programs on the market of fashion and testing of selected forms of programs. Results of research findings represent a starting point for gaining loyal customers in the fashion industry.

This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.

An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. As a primary research gap, we argue that limited attention has been paid to how incorporating cryptocurrencies, as the reward of a loyalty program, can influence the effectiveness of that program, which is translated as customer loyalty. This thesis pays attention to this issue and fills this research gap. We intend to have a more in-depth look to understand the role that cryptocurrencies play in loyalty programs as there is limited research on these two topics together, even though cryptos and loyalty programs have a combined monetary value of billions of dollars. The purpose of this thesis is to get a better understanding of the ways in which cryptocurrency, as a forward-thinking component of a reward program's innovative design, might affect consumer loyalty. The study focuses on three primary questions. The first is related to the impact that cryptocurrencies have on people's conceptions of loyalty in the context of loyalty reward programs. The second one focuses on the role of emotions and cognitions of the types of rewards and how the customer molds their loyalty to a particular reward program. The third question centers on the potential implications and impacts that come along with implementing cryptocurrency as a design element in a reward program.To address our research questions, a mix-method study and analysis were conducted. First, we conducted quantitative research on why people (users of loyalty programs) are interested in reward programs and examined how their cognitions and emotions associated with cryptocurrencies influence attitudinal and behavioral loyalty. To accomplish this, we administered a survey to 162 respondents, analyzing various variables, including perceived value, status dependence, and skepticism in the perception of loyalty. Second, we also conducted 7 semi-structured interviews with people who have worked in the loyalty reward industry (employees of firms offering a reward program), which was helpful for taking into consideration the company’s point of view too regarding the role of cryptocurrencies in influencing customer loyalty (adding to the insights derived from the quantitative part of the study regarding the user point of view).Our study contributes to the body of literature on loyalty programs (Kim et al., 2021), which are now being deployed and examined at a pace that is unprecedented, since loyalty programs are excellent tools for relationship marketing. However, attempts in the real world often fail, or at the very least do not live up to expectations, which highlights the need for a closer look at the design of loyalty programs that can boost their effectiveness. We build on prior research that suggests paying attention to the design, psychological, and operational elements which can play a role in influencing customer loyalty and particularly, we focus on cryptocurrencies as a design element that can trigger different emotions and cognitions, which are critical for attitudinal and behavioral loyalty.

Blockchain technology has attracted a lot of interest recently. Many different sectors from all over the world are now researching the technology to find any prospective uses that can enhance their company. This is because, by introducing new processes, blockchain technology has the ability to fundamentally alter the way that current systems now handle all types of transactions. The loyalty reward program sector, which deals with the exchange of loyalty points, may be able to take advantage of blockchain technology’s potential. Different Loyalty Reward Program models, however, define the Loyalty Reward Programs sector. Therefore, the current study investigates how blockchain technology may affect the development of a new loyalty reward program. To conduct the research, an exploratory multiple-case study was employed. In this thesis, we first investigate the use of blockchain in energy communities and their consumer incentives. Then we proposed a model for a novel blockchain-based rewarding system and examined multiple case studies of their usage in energy communities. Our results show that using a blockchain-based rewarding system in energy communities can benefit the community, environment and energy consumers.

The thesis discusses the importance of loyal customers, and loyalty system as a tool for building loyalty. It defines loyalty and customer satisfaction, it deals with the issue of customer retention. It describes the history and types of loyalty programs, important factors for deciding on their implementation and problems associated with them. The practical part is concerned with the clothing market, Orsay company and its Orsay Club loyalty systeme. The work also includes a survey of the loyalty programs on the market with clothes, with a focus on Orsay and Orsay club.

Made available in DSpace on 2015-03-05T18:39:04Z (GMT). No. of bitstreams: 0 Previous issue date: 28 / Nenhuma / O aumento da concorrência faz com que as empresas se preocupem cada vez com a retenção de seus clientes. Um programa de fidelidade é uma das inúmeras estratégias utilizadas para envolver o cliente e buscar a lealdade à marca. Porém, algumas empresas ainda resistem na aplicação deste tipo de estratégia por terem dúvidas quanto aos resultados obtidos. O cliente percebe o valor de um programa de fidelidade? Um cliente compra um determinado produto ou serviço devido às vantagens que o programa de fidelidade lhe proporciona ou devido à sua lealdade à marca? Questões como estas foram analisadas nesse estudo para tentar compreender se os programas de fidelidade podem auxiliar na construção e manutenção da lealdade à marca. Para isso, foi realizado um quase-experimento, através de uma survey eletrônica com 243 consumidores de diversos estados brasileiros. O estudo analisou, através de um modelo conceitual proposto, três relações entre os diferentes construtos do modelo. A primeira relação analisou os efeitos dos e / The increase of competition make that companies worry about keep yours customers. A loyalty program is one of several strategies used to involve the customer and to search the brand loyalty. But, some companies still to hold on to apply this kind of strategy because they have doubts about the results got. The customer perceives the value of a loyalty program? The customer buy a certain product or service because the advantages that the loyalty program give to him or because he is loyal to the brand? Questions like this were analyzed in this study to try to understand if loyalty programs can to help to build and maintenance to the brand loyalty. It was carry out a quasi-experiment, through an electronic survey with 243 brazilian consumers from the several states of country. The study examined, through a conceptual model proposed, three relations between different constructs. The first relation analyzed the effects of reward schemes (types of rewards and timing of rewards) on the perception of value of a prog