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As China's stainless steel production capacity has increased since 2005, the world supply of steel products accelerates rapidly. With stainless steel products being included in the early harvest list of the Economic Cooperation Framework Agreement (ECFA), manufacturers in Taiwan can expect the tariff in China to be reduced to zero gradually. Since China itself is expanding its stainless steel production capacity, this shall impact Taiwan¡¦s stainless steel exports a great deal. A large amount of stainless steel is needed for many of China's Eleven Five-Year Constructions which consist of items such as the petrochemical, energy and shipbuilding projects, and policies such as home appliances and automobiles to the countryside. Consequently, enormous business opportunities will be seen for stainless steel in China. However, due to the increase rate of supply is much larger than the increase rate of demand, in the foreseeable future, the oversupply of stainless steel shall become a very serious problem. In this study, we successfully construct the Architecture-Oriented Stainless Steel Cold Roll Producing and Marketing Model (AOSSCRPMM) based on six fundamental diagrams of the structure-behavior coalescence (SBC) architecture. AOSSCRPMM provides an integrated description of structure and behavior of producing and marketing activities in the stainless steel cold roll industry. Organizations, information systems and processes are all integrated in AOSSCRPMM so employees can effectively achieve consensus in corporate communication and ramp up quickly to have a holistic view of the whole enterprise. AOSSCRPMM also helps the stainless steel cold roll industry get better operational qualities for operational management.

This study was undertaken to evaluate, within the context of a selected Social Marketing Model, the strategies that South Africa has been using in the past 10 years in promoting Road Safety in the country. The underpinning aim of the study was to determine whether or not these strategies have been adequately addressing the essence of Road Safety Promotion in South Africa in the light of the many changes communities have experienced over the past decade. Another key reason for the quest to evaluate these strategies is the fact that even in spite of their partial implementation, the rate of road accidents in the country continues to increase. Effectively, South Africa is busy losing the Road Safety battle. The study argued that it is vital that South Africa embarks on effective strategies of Road Safety promotion in order to drastically reduce road accidents and mortalities to levels, at least, of between one to nine persons per year. All governmental strategies currently in use for promoting Road Safety in South Africa are more than four years old, and no in-depth study has been done to evaluate their effectiveness and the reasons for failure of those well-planned campaigns coming out of the strategies, where the mortality rates from accidents continue to increase. This study evaluated the strategies and the impact of the campaign messages emanating from them. Qualitative research methodology using group interviews was conducted in three of the nine provinces namely North West, Gauteng, and Free State Province, the presumption being that the three South African provinces, like the rest, contain characteristics that are generally prevalent in the country. The findings of the study revealed that Road Safety officers were neither fully conversant with the strategies for promotion of Road Safety in the country, nor adequately equipped to confidently and effectively manage their obligatory mandate to endorse the Road Safety Promotion programmes. The limited and often absent engagement of communities in the design and implementation of Road Safety Promotion Strategies has not boded well for the country. Among the recommendations made were, adequate orientation and training of Road Safety practitioners in the area of Road Safety Strategies and promotion, which would result in the strengthening of community engagement in Road Safety Promotion Strategies, the need to conduct, at short intervals, the impact analyses of the promotional strategies being used, in order, where necessary, to design fresh promotional messages with impact, using the Social Marketing Framework for Road Safety promotion campaigns. / Thesis (PhD)--University of Pretoria, 2011. / Communication Management / PhD / Unrestricted

Presented diploma paper named “Proposal of Communication Strategy“deals with an analysis of university students and suitable media for targeting. The first part is focused on description of the latest knowledge and trends in this field. In the second part the current media market analysis, analysis of product for which is communication strategy designated for and analysis of university students as target group. The main part of this study represents a suggestion of alternative communication channels which are part of communication strategy. A case study concerning executed campaigns targeted to students follows.

Background:  In recent years, Sweden’s micro consulting enterprise (MCE) industry has grown significantly. Even during the COVID-19 pandemic, the MCE business in Sweden continued to grow in a positive direction, while bigger consulting firms were heavily impacted, with around 48% of firms seeing negative growth. Because of the growth, there is a necessity for MCEs to distinguish themselves in the market as smaller consulting firms face stiff competition from larger enterprises. Due to today’s digital generation, MCEs are provided with an excellent opportunity to develop a digital communication strategy. Hence, a common strategy being used is content marketing which acts as a communication strategy to attract new customers. Problem:  After founding a MCE, there is an ambiguity in how to reach customers, as a cause of the small size of the company. The low amount of employees leads to lacking intangible assets, which instead induce word-of-mouth marketing. However, such marketing is rather uncertain and difficult to strategize. Meanwhile, there is a growth of MCE’s utilization of content marketing to increase sales. Previous researchers within the area have expressed the need for understanding MCE’s relation to content marketing, to evaluate how MCEs can apply content marketing to acquire new customers. Purpose: This thesis aims to develop knowledge on the possibilities for MCEs to strengthen their chances to acquire new customers through content marketing. Method: This qualitative research has been conducted through multiple-case study with six different cases, which includes organizational documents and semi-structured interviews. The sampling was based on the criteria of being a CEO of a MCE in Sweden, which must have a website and a LinkedIn-profile. The data analysis followed a thematic analysis to identify patterns of how MCEs use content marketing.   Results: The empirical findings presented homogenous answers aligned with the process of how to conduct successful content marketing. By identifying the four steps of ‘Awareness’, ‘Initiate Contact’, ‘Sales and Delivery’, and ‘Long-term Relationships’ the ‘MCE’s Content Marketing Model’ was established. By utilizing the model, MCEs could sustain a competitive advantage in the crowded market.

Baigiamajame magistro darbe analizuojamos elektroninės komercijos, tradicinės ir skaitmeninės rinkodaros bei duomenų analizės teorijos. Identifikuojamos pragrindinės probleminės duomenų analizės vietos. Pristatomi mažų ir vidutinių Lietuvoje veikiančių elektroninių parduotuvių savininkų apklausos skaitmeninės rinkodaros ir vartotojų kuriamų duomenų analizės temomis rezultatai. Sudaromas teorinis rinkodaros modelis, o vėliau papildomas apklausos rezultatų įžvalgomis, nurodomos pagrindinės išspręstos probleminės sritys. Remiantis nauju rinkodaros modeliu siūlomas verslo modelis. Darbo pabaigoje yra pateikiamos išvados. Darbą sudaro 6 dalys: įvadas, teorijos analizė, tiriamasis-analitinis skyrius, projektinis skyrius, išvados ir siūlymai, literatūros sąrašas. Darbo apimtis – 63p. teksto be priedų, 9 paveiksl., 3 lent., 79 bibliografiniai šaltiniai. Atskirai pridedami darbo priedai. / This master’s thesis begins with an analysis of e-commerce, traditional and electronic marketing, and data analytics theories. Later on the results of Lithuanian based small and medium sized electronic shop owner’s query on digital marketing and data analytics are being presented. Theoretical marketing model is being presented and later updated depending on the results of previously presented results of query. Also main solutions for previously clarified problems are being proposed. Depending on new marketing model a new business model is also proposed. At the end of this bachelor’s thesis there are conclusions being brought, considering all three parts of the paper. Structure: introduction, theory analysis, analytical research, project, conclusions and suggestions, references. Thesis consist of: 63 p. text without appendixes, 9 pictures, 3 tables, 79 bibliographical entries. Appendixes included.

abstract: Health is among the most basic needs of the people and driving force of social and economic development. The health nutrition & wellness industry is gradually becoming a global sunrise industry . However, the industry is faced many problems and challenges including weaknesses in the industry structure, fragmentations of supply chain, low efficiency in resources allocation, and lacking in quality on personnel training. To achieve core competitiveness and value creation, it is important that the health nutrition & wellness industry must meet the needs of Chinese market and its customers with a customer centric perspective to design a firm’s organization strucrture and management processes. This thesis is based on an analysis of the competitive landscape faced by the nutrition & wellness industry as exemplified by By-Health.Ltd. The investigation begins with an analysis and synthsis of the common industry practices on sales & distribution channels for their underlying similarities and differences in product strategies, branding strategies, and agency models on incentive design and profit sharing mechanisms. Through an empirical survey, this thesis also investigate customer’s demand for nutritious and healthy products. The results through factor analysis reveal that such demands are driven by individual factor, product factor, enterprise factor and environmental factor. The study concludes with a proposed framework to link customer value through three innovative designs in sales and distribution: community marketing model, sharing marketing model and Internet factory marketing model. / Dissertation/Thesis / Doctoral Dissertation Business Administration 2018

It has always been a ‘mystery’, why the Danish building industry stagnated after the industrial breakthrough, and never was able to adapt the industrial production, business culture, buyer perception, and leadership and management, used in nearly all other Danish industries. This study offers a new approach to understanding the problem - by analysing systemic barriers to the industry’s transformation to a seller driven industry, in the context of a widespread neglect of the need for industrialisation (a problem addressed by relatively little literature) with the building remaining a manual, craft based industry, based on the old building process and its associated business model. Industrialisation has instead taken place in the building materials industry, which in a Danish context is a separate and highly industrialised industry. To analyse the barriers for transformation in the building industry a multidimensional approach is applied: First the building industry and modern industries are compared. Two archetype models are created using the above mentioned variables; one model for the building industry and its “Buyer Controlled Procurement Model” and one for modern industries and their “Seller Driven Marketing Model” with interrelated production and sale, enabling them to sell to unknown customers. Next the statistical productivity trends and other secondary data are examined to analyse, if the Seller Driven Marketing Model is performing better. Finally a Delphi Panel Consultation is conducted to discuss future development scenarios. Michel Foucault’s principles of historical analysis and his ‘episteme’ concept are used to analyse the outcome of the Delphi Panel Consultation.

Football clubs have become more commercialized during the last decades and because of that their work with marketing and sponsorship has developed rapidly. Because of this, some football clubs, especially some women's football clubs, has had struggled with keeping up with the development. The purpose of this study is to review how women's football clubs and multi-section clubs (clubs with both women’s and men’s football teams) work with marketing, how they obtain sponsorships, and the differences, workwise, between these two types of organizations.The study is based on interviews with people from five different football clubs that play inOBOS Damallsvenskan, the top-tier division in Sweden. The interviews are focused on how the football clubs work with marketing and sponsorship but also the interviewee’s thoughts on how their organization stands out from other football clubs in OBOS Damallsvenskan.The result of the study shows that all football clubs work with the 7P marketing mix model,some clubs more than others. It also shows that all football clubs work with various ways of getting contracts with sponsors, thus all the football clubs work with sustainability to create interest from companies. Within different organizations, every woman’s football club believes that they must work harder than the multi-section clubs when it comes to gaining revenue, marketing, and reaching out to sponsors. The multi-section clubs confirm this. A difficulty within this matter is that studies have shown that football clubs develop rapidly both with marketing and sponsorship strategies, thus the geographical location must also be taken into consideration when one is trying to answer these questions accurately. A future study could include all the football clubs in OBOS Damallsvenskan or Elitettan. A study like that would answer the question more accurately since it would be based on answers from all the football clubs in the Swedens’ two top-tier divisions.

Abstract in English, Afrikaans and Xhosa / The problem investigated in this study is the lack or poor use of local stories by destination managers in the marketing of their destinations. This neglect of the potential use of local stories limits the potential market share, especially of small towns. This study is based on the role of storytelling in the marketing sphere as a whole and specifically in the tourism industry. Key components of storytelling in marketing are identified and analysed along with existing narrative marketing models. In the process of developing and implementing a narrative-based destinations marketing model, the focus is on small towns in South Africa. The study aims to achieve the following: fill the void in the South African literature in destination marketing; document the storytelling process; and develop a workable, strategic destination marketing model, and implement this model. In achieving the secondary objectives, the study succeeded in its primary objective, namely to develop a three-legged pot or story pot (“driepootpot”) marketing model. The narrative destination marketing model was developed through quantitative and qualitative research in area served by the Drakenstein Municipality, located in the Western Cape in South Africa. A combination of phenomenology and grounded theory was used to analyse the data. / Ingxaki ephandwayo kwesi sifundo kukunqaba okanye kukusetyenziswa buthathaka kwamabali endawo ngabaphathi beendawo xa beququzelela ukuthengwa kweendawo zabo. Oku kungawasebenzisi amabali endawo kucutha isabelo sengeniso, ngakumbi kwiidolophana ezincinci. Esi sifundo sisekelwe kwindima yokubalisa amabali ekuququzeleleni intengo, ngakumbi kurhwebo lokhenketho. Kuchongwe, kwahlalutywa amanqanaba aphambili okubalisa amabali, kwaqwalaselwa neendlela zokuququzelela intengo ngokubalisa. Kwinkqubo yokuphuhlisa nokusebenzisa indlela yokuququzelela intengo ngokubalisa amabali endawo, kugxininiswe kwiidolophana ezincinci eMzantsi Afrika. Esi sifundo sijonge ukufezekisa ezi njongo zilandelayo: ukuvala isikhewu esikhoyo kuncwadi loMzantsi Afrika malunga nokuququzelela intengo ngokubalisa amabali endawo; ukubhala inkqubo yokubalisa amabali; nokuphuhlisa indlela esebenzayo yokuququzelela intengo ngokubalisa amabali endawo kwanokuyisebenzisa le ndlela iphuhlisiweyo. Ekufezekiseni iinjongo ezayamileyo, isifundo esi siphumelele ekufezekiseni injongo engundoqo, leyo ikukuphuhlisa indlela yokuququzelela intengo eyimbiza emilenze mithathu okanye imbiza yamabali (“driepootpot”). Indlela yokuququzelela intengo ngokubalisa amabali endawo yaphuhliswa ngokuqhuba uphando ngokuzathuza nangokobuninzi bedatha kwisithili esiphantsi koMasipala iDrakenstein, kwiphondo leNtshona Koloni eMzantsi Afrika. Idatha ihlalutywe ngokuxuba iingcingane zobume bamava (iphenomenology) neyentsingiselo yedatha eqokelelweyo (igrounded theory). / Die probleem wat in hierdie studie ondersoek word, is die gebrek of swak gebruik van verhale deur plaaslike bestemmingsbestuurders in die bemarking van hul bestemmings. Hierdie verwaarlosing van die potensiële gebruik van plaaslike verhale en stories beperk die potensiële markaandeel van veral klein dorpies. Hierdie studie is gegrond op die rol van vertelkuns (storytelling) in die bemarkingsfeer as geheel en spesifiek in die toerismebedryf. Sleutelkomponente van storievertelling in bemarking word geïdentifiseer en ontleed saam met bestaande narratiewe bemarkingsmodelle. In die proses om ’n verhaal-gebaseerde bemarkingsmodel vir bestemmings te ontwikkel en te implementeer, val die fokus op klein dorpies in Suid-Afrika. Die studie het ten doel om die volgende te bereik: die leemte te vul in die Suid-Afrikaanse literatuur ten opsigte van bestemming bemarking; die verhaalproses te dokumenteer; en ’n werkbare, strategiese bemarkingsmodel vir bestemmings te ontwikkel vir implementering. Deur die sekondêre doelwitte te behaal, het die studie daarin geslaag om sy primêre doel te bereik, naamlik om ’n driepootpot-verhaalbemarkingsmodel te ontwikkel. Die driepootpot-verhaalbemarkingsmodel vir bestemmings is ontwikkel deur middel van kwantitatiewe en kwalitatiewe navorsing in gebied wat deur die Drakenstein Munisipaliteit, geleë in die Wes-Kaap in Suid-Afrika, gedien word. ’n Kombinasie van fenomenologie en gegronde teorie is gebruik om die data te analiseer. / Business Management / D. Phil. (Bestuurstudie)