Literature has identified the need to study socially pervasive ICT in context in order to understand how user acceptability of innovation varies according to different inputs. This thesis contributes to the existing body of knowledge on innovation studies (Chapter 2) and proposes a methodology for a conceptual model, for representing dynamic contextual changes in longitudinal studies. The foundation for this methodology is the 'Price of Convenience' (PoC) Model (Chapter 4). As a theory development Thesis, it deals with two related studies of socially pervasive ICT implementation: (1) voluntary adoption of innovations and (2) acceptance of new socially pervasive and ubiquitous ICT innovations (Chapters 6 and 7).

Literature has identified the need to study socially pervasive ICT in context in order to understand how user acceptability of innovation varies according to different inputs. This thesis contributes to the existing body of knowledge on innovation studies (Chapter 2) and proposes a methodology for a conceptual model, for representing dynamic contextual changes in longitudinal studies. The foundation for this methodology is the 'Price of Convenience' (PoC) Model (Chapter 4). As a theory development Thesis, it deals with two related studies of socially pervasive ICT implementation: (1) voluntary adoption of innovations and (2) acceptance of new socially pervasive and ubiquitous ICT innovations (Chapters 6 and 7).

Considering social media’s widespread marketing possibilities this study aims at investigating consumer engagement across YouTube, Facebook and Twitter and how luxury fashion brands can produce such activities on their corporate social media pages. Through applying a mixed method combining both social media data collection together with conducting a content analysis, both quantitative and qualitative measurements were attained. This to provide a deeper understanding when analyzing actual consumer engagement efforts and what role brands’ content strategies play in encouraging these activities. The results confirmed some expectations of the heterogeneous nature of social media as the level of consumer engagement showed to vary notably between both platforms and brands. More so, the results in the current study were not able to confirm any great effects of firm engagement having a direct effect on consumer engagement, instead response and interaction seems to be strictly related to content and product factors. In turn, these factors in relation to aspects such as the psychological state of mind, social, emotional and behavioral aspects showed to be encouraging added consumer engagement.

The goal of the Dissertation is to demonstrate what picture of science was created by the journal Lidové noviny on pages of its science supplement from 2012 to 2014. The theoretical part of the Dissertation has summarized a state of up-to-now research into the science journalism and it has conducted a survey of transfer of information about science to the civil society, it has described genre of the cience journalism, it has presented both concept of news value and the issue of creation of media picture of science. The subsequent part is based on the method of quantitative analysis of content. In this part, the Dissertation has engaged in analysis of specific characteristic of the science journalism on pages of the journal Lidové noviny and media image on science which had been created by this journal. In the final part, there have been discussed results of the analyses namely in the perspective of concepts, which have been presented in the theoretical part of the Dissertation.

The thesis "Evolution of computer magazines by example of Softwarové noviny" deals with the Czech media scene of computer magazines. First part of it takes a glimpse at the history of world computer journalism and a closer look at the history of Czech computer journalism, describes its inception and first periodicals of its kind. The second part takes the example of the monthly Softwarové noviny and observes changes that it went through since its birth in 1991. Results of content analysis are used for describing the changes.

This study investigates a Facebook page named Sŭweden nyusŭ, which stands as an example of ethnicmedia targeting Koreans living in Sweden. Having gatekeeping theory as the theoretical frameworkand using a quantitative-qualitative media content analysis, the study looks at what news topics andnews sources are most used by the page, whether and how the news are presented objectively orsubjectively, as well as how the page’s followers react to the page’s content and how the page’sadministrator deals with these reactions. The study found that news topics related to economy andpolitics are the most prevalent, while the daily Dagens Nyheter is the most cited news source. Some ofthe news stories are presented subjectively, and the followers’ reactions are in general positive butalso inquiring and occasionally even negative and critical. The administrator usually tries to cater forthe followers’ demands and questions, but sometimes ignores or even questions their remarks. As thestudy also has the general goal of getting insight into the Korean community in Sweden, the findingssuggest the following. Firstly, Sŭweden nyusŭ compensates for what the community’s few existingethnic media channels lack. Secondly, some Koreans in Sweden who lack Swedish language skillsmay even be considered poorly integrated into the Swedish majority society. However, as forKoreans’ level of integration into the Swedish majority society, further research is needed in order toconfirm what the actual state is. The study therefore recommends more research to be conducted onthis topic, as well as on the subject of ethic media in Sweden in general.

The presented thesis 'Economic Policy in Parliament election context in 2017' is describing the media image of successful political parties prior to the elections to the Chamber of Deputies in Czech Republic in October 2017. Mass media act as an intermediator of contact between the political parties or politicians themselves and voters and they have a crucial impact on the party's public appearance and image that is being presented. Especially during the pre-election period are media concerned about the political actions, decisions and election programs. The analysis is focused on the media attention and media space dedicated to the electoral and political topics. Chosen newspapers are Hospodářské noviny and Lidové noviny that represent serious approach in reporting the news. The method of quantitative content analysis allows to show the media space given, describe the type, format and main focus of the texts published. The diploma thesis describes also the political communication according to the theory of the political business cycles. The method of quantitative content analysis benefits from using a large scale of data and showing relevant conclusions at the same time.

In this paper I argue that in a mediatized Australia, where media are increasingly constructing society and culture as a whole, racializing frames used by Melbourne newspapers The Age and Herald Sun during a two-month period in 2018 contribute to the continued ‘othering’ of the ‘highly visible’ Sudanese-Australian and Sudanese refugee communities, and the erosion of the policy, and lived reality, of multiculturalism in Australia. Building upon the existing extensive body of research about the representation of refugee groups in Australian media, I use media framing theory to inform my analysis. In order to understand what media frames the Melbourne print media constructed around the ‘African gang crisis’ in 2018 I chose to conduct a quantitative and qualitative content analysis of the types of sources used, and the quotes referenced, within the news articles. The analysis shows that ‘the media’ cannot be treated as one homogenous ‘sense-making’ group, as latent patterns of dominating source types as used by each newspaper point to specific ‘newsroom frames’ for each outlet. These ‘newsroom frames’ should be taken into account when exploring the media frames and, specifically, the role of racializing frames, in understanding the ‘othering’ of black Sudanese people in Australia in relation to the country’s ‘white majority’. Only with this understanding can we begin to dismantle the lingering impact of the country’s ‘White Australia Policy’ past and make multiculturalism the solid foundation of Australia’s future.

The diploma thesis deals with medial images of selected events of the Ukraine War and their comparison in selected Ukrainian, Russian and Czech media. The aim of the diploma thesis is to identify, describe and compare medial images of key events of the Ukraine War in selected intelligence portals with various political orientation. The assumption is that there probably exist alternatives in opinion of the official Russian position in the frame of the Ukrainian and Czech media discourse. The first part of the thesis deals with theoretical concepts that are connected with propaganda and state-organised communication, and specifies the differences among them. Furthermore, a design of the research is introduced. The analytical part provides results and the content analysis detections in medial statements that were published in selected media between 20th February 2014 and 31st December 2014. The conclusion summarises the main detections of the research and their assets in the field of a propaganda survey.

This study focuses on Alexandria Ocasio-Cortez, the U.S. Representative for New York's 14th Congressional District, and how news media portray her based on her gender, age, and ethnicity, which still play essential roles in the political system in the United States. The analysis of previous academic research, newspaper articles from the New York Times and the Washington Post (June 1, 2018 to June 30, 2019) and framing and feminist theories are used to evaluate coverage of Alexandria Ocasio-Cortez. The newspaper stories are examined based on the framing of traits including being the youngest woman ever elected to Congress, being Latina, and being one the most progressive politicians in the Congress. The main objective of this study is to shed light on a topic that at this moment in time is more relevant than ever because the 116th Congress has the highest number of women and women of color in U.S. history. I examine media coverage that Rep. Alexandria Ocasio-Cortez receives for stereotypical frames, so that, overall, all women running or holding public office may receive unbiased and more balanced media coverage. This study also intends to hold media outlets accountable for the way they portray different candidates because it has a significant influence on the voting population.