This article investigates how social media affects German public television. Due to recent dynamics in the field of social TV, notions of social TV as basically “tweeting while watching TV,” or as an “additional function” of television, need to be revised. As an addition to existing ideas of “Social TV 1.0” and “Social TV 2.0” and other characterizations, I refer here to “Social TV 3.0.” Current social TV features need to be characterized in the light of a “network of content” that combines the “media logic of television” and the “logic of social media” by means of their dynamic, flexible, and horizontal integration into the “matrix-media strategy” of TV executives impelled by a social media policy. By taking the content network funk (“a consortium of public broadcasters” [ARD] and “Second German Television” [ZDF]) as a prime example of social TV 3.0 in Germany, I analyze the merging of television and social media.

The current study employs a regional sample in order to investigate the phenomenon of fear-of-missing-out (FoMO), the awareness associated with the fear that other individuals are having a more pleasurable experience that one is not a part of. The current study uniquely examines the role that FoMO plays in viewing patterns associated with news content on social media interfaces. The 10-item scale created by Przybylski, Myrayama, DeHaan, and Gladwell in 2013 was used as a basis to discover the degree of FoMO participants experience while online, while other questions of the survey serve to collect data about participants sociodemographic's, engagement with soft and hard news content, and overall social media usage. (Przybylski, Myrayama, DeHaan, Gladwell 2013). The objective is to demonstrate the influential effects that FoMO poses on media consumer viewing patterns and behaviors.

The aim of this thesis is to determine how the debate about equality in the culture of video and computer games appears in different kind of web based media. And what underlying reasons may affect the outcome of the discourse. The theoretical perspectives used in this study is based on a gender perspective complemented with the concept of hegemony, myths and stereotypes. This examination is based on a critical discourse analysis and Fairclough’s three dimensional model of discourse, the material has been collected with a quantitative content analysis. The result of the study shows that inequality in the culture of video and computer games is a big problem. The result is a study of constant repression against women, threats and harassment. The deduction of this study is that the patriarchy is the fundamental structure that has created the current culture of gaming. And as long as the patriarchy exsists, so will the inequality, not only in society, but in the ever growing culture of video and computer games.

This thesis focuses on the European Union Emission Trading System (EU ETS) and draws a comparison between the introduction of the aviation industry in 2012 and the maritime industry in 2024 into the EU ETS by analyzing industry resistance as portrayed in newspaper articles. In doing so, the thesis aims to identify whether there has been a shift in organizational resistance, and if so, what the change looks like. Using content analysis, we coded a time frame of three years surrounding each introduction event respectively, processing 134 articles for the aviation industry and 132 articles for the maritime industry. Building on the coding, a quantitative analysis was employed to identify shifts in portrayed patterns. The key result from our findings shows a notable shift in the portrayal of the EU ETS from resistance to compliance. Furthermore, we can see a change in focus on more environmental highlights as well as a relocated focus from critique aimed toward the entire system to a growing focus on its practical implementation. Drawing on institutional theory, we seek to explain the shift through growing legitimacy for climate policies resulting in an increase in the cost of resistance against said systems. Our data indicates that rising resistance costs not only diminish the occurrence of resistance but also significantly boost voiced compliance. From a practical standpoint, our findings suggest the need to include industries in the practical implementation processes to ease the shift towards a sustainable economy.

This thesis is about development of Czech media market after 1989 in the context of political economy of the media. It tries to find practical impacts of the pressures of commercial sphere on media content in Czech serious daily press, on the basis of theories applied in the research part of the work. These pressures include media owners and media market ownership concentration, advertisers, expert opinions makers and think-tanks and public relations. A quantitative content analysis and journalists interviews are used for this purpose. The results confirm an existence of commercial influences in Czech dailies, especially from advertisers. A significant dominance of opinions supporting right-wing (conservative) thoughts has been also confirmed. Brought knowledge and research findings both leave and open substantial space for a future research of this topic.

The diploma thesis The Břeclav's lie: Ethical Frontiers of Working with Sources and the Social Construction of Reality Created by the Media focuses on methods used by news media for creation of contents (about particular minority) and their ability to influence social processes according to which form for their contents they choose. The thesis si divived into four parts. In the first part of the thesis, the main focus is mainly on theory and concepts which are relevant for understanding other parts of the thesis, mainly the fourthone. Author focuses dominantly on respected paradigm of role of media in contemporary society and stereotypes as a necessary substance of media work. Second part established a line between theoretical and practical parts of the thesis. It describes ethical norms used for information handling not only when minorities are in the game. Routines as strong determinant in process of creating of media contents are analysed, as well as related polls and research focusing on impact on audience with particular focus on reliability and accountability of those sources. Data on size of the audience is mentioned as well. Third part consists of role of Roma minority in the Czech society regarding categorisation of thematic frameworks. This chapter involves parts on ethnicity as a tool of...

This work deals with the concept of theatricality in media and with the usage of media content in theatre. The task is to find out the possibilities of journalism by means of theatre work and at the same time to describe the representation of theatricality in media. The methodology was made on the basis of the combination of semiotic and content analysis. The work also introduces the knowledge of theatre studies in the environment of media studies. The theatre is used as an example when during the reproduction of the communication all the participants know the fact that it is an interpretation. Similar approach is used for media contents. Also the terms actor's character and dramatic character helped to distinguish the real persons represented in media from their media image. The audience often does not realize this difference and accept the offered interpretation from the media and media image of the public life persons as a part of their understanding of public affairs. Dramatic situations are made up in the news service and the goal is to attract attention of viewers and readers. The composition of such situations produced by media is similar to the ones in dramatic art.

Title: Media Image of the Kolocová - Sluková Beach Volleyball Team from the National Press within the Context of the 2012 Olympics. Objectives: The main target of the thesis was to analyse media image of the beach volleyball team Kolocová - Sluková in the national press and the influence of the participation of the team in 2012 Summer Olympics in London on the media image in the national press. Methods: The first used method in the thesis was interview with beach volleyball players Kristýna Kolocová and Markéta Sluková. For the thesis was used Content analysis of the articles of national press and their supplements and national magazines in the period from 1st April 2011 to 15th of August 2013. There was used the Quantitative research Omnibus in the thesis too, number of respondents was 1017. Results: The thesis approved increase of the article frequency or media interest during and after participation of the team in the 2012 Olympic games, as well as character changes (size, themes etc.). Graphs and tables present the results of the analysis. Based on these results there are offered suggestions for the media communication of the team. Keywords: Beach volleyball, media, media image, Olympic games, content analysis, omnibus, interview.

Dissertation "Complex evaluation of a company media reputation and its development." focuses on topics of media reputation, media analysis and evaluation of communication activities. Against the existing theoretical background, its aim is to create, and verify the validity of, a new model for evaluation of media reputation of a firm. In line with the available academic works on the subject, the theoretical part of the dissertation defines the main concepts (reputation, media reputation, media content analysis), summarizes the main approaches to measuring the media reputation of organizations and describes their key advantages and disadvantages. The practical part contains a synthesis of the findings and proposes an integrated evaluation model, which reflects both the qualitative and quantitative criteria. Subsequently, the validity of the evaluation model and the applied individual approaches is verified through its application to the media performance of a particular enterprise, investment company Penta Investments in 2014. The application of the model to a specific case confirms that the proposed model is capable of measuring media reputation of a firm over a period of time and indicating deviations affecting the outcome, as well as evaluating the overall performance of communication targets of a...

The diploma thesis is dealing with theoretical concept of negativity and investigates its concrete form on the concept of "antibabisism". The thesis refers to concepts of negativity in general, negativity in media content and also to negativity in political media content. Individual research of the thesis focuses on quantitative content analysis in a few selected czech media and also tries to confirm or reject existence of "antibabisism" in media and politics.