Master's thesis "Development of information-analytical methods of work with the political opposition to ensure the national security of the Russian Federation has 117 pp., 111 sources, including electronic resources, application 2. The purpose of this work is to identify specific methods and analytical work with the political opposition in Russia and the development of a new method. Thesis structure includes: introduction, main part, consisting of three chapters (1.1-1.2, 2.1-2.3), conclusion, bibliography, annexes a and b. The first chapter is devoted to theoretical characteristics of political opposition. Chapter carried out structural-functional analysis of the political opposition. The second chapter is devoted to the analytical work to identify features of use of information and analytical work with the political opposition to ensure the national security of the Russian Federation. The third chapter is dedicated to the research, which has developed a method of information-analytical work with the political opposition, consisting of analytical work with the tools of political language as a method. In conclusion, the work submitted to the opinion, which contains conclusions, bibliography and sources, applications. / Магистерская диссертация на тему: «Разработка методов информационно-аналитической работы с политической оппозицией по обеспечению национальной безопасности РФ» имеет 117 стр., 111 источников, включая электронные ресурсы, 2 приложения. Целью настоящей работы является выявление специфических методов информационно-аналитической работы с политической оппозицией в современной России и разработка нового метода. Структура магистерской диссертации включает: введение, основную часть, состоящую из трех глав (1.1-1.2, 2.1-2.3), заключение, библиографический список, приложения А и Б. Первая глава посвящена теоретическим характеристикам политической оппозиции. В главе проведен структурно-функциональный анализ особенностей политической оппозиции. Вторая глава посвящена аналитической работе по выявлению особенностей применения методов информационно-аналитической работы с политической оппозицией по обеспечению национальной безопасности РФ. Третья глава посвящена исследованию, в котором был разработан метод информационно-аналитической работы с политической оппозицией, заключающийся в аналитической работе со средствами политического языка, как метод. В завершении работы представлено заключение, которое содержит выводы по работе, список использованной литературы и источников, приложения.

The paper discusses scientific approaches and technologies of interaction of business with authorities. In the first Chapter proved the relevance of the topic of the thesis. In the second Chapter the basic technology of Government Relations (GR) as applied to innovative companies of Ekaterinburg. The third Chapter describes the conducted study in innovative companies of Yekaterinburg, to identify the most popular technologies GR. Developed a strategy for the promotion of innovation as a specific GR-technology. Relying on the provisions of the thesis, it will be possible to use the tools of this technology in the scientific analysis of the problems of development of state and municipal management and in the practical sphere of increase of efficiency of interaction of business with authorities. / В работе рассмотрены научные подходы и технологии взаимодействия бизнеса с органами власти. В первой главе доказана актуальность темы диссертации. Во второй главе рассмотрены основные технологии Government Relations (GR) применительно к инновационным компаниям г. Екатеринбурга. В третьей главе описывается проведенное исследование в инновационных компаниях г. Екатеринбурга, для выявления наиболее популярных технологий GR. Разработана стратегия продвижения инноваций как специфическая GR-технология. Опираясь на положения диссертации, можно будет использовать инструментарий данной технологии как в научном анализе проблем развития государственного и муниципального управления, так и в практической сфере повышения эффективности взаимодействия бизнеса с органами власти.

Much of the scholarly literature on Indigenous media relations frames Indigenous peoples as passive players in the mainstream media, and focuses on negative elements such as stereotypes. This thesis challenges this view, finding that Indigenous peoples in Canada actively and strategically engage with mainstream and social media as they forward their social and political agendas. This thesis provides an analysis of the counter-colonial narrative in Canada by offering a new perspective on Indigenous media relations, focusing as a case on the Idle No More movement. Emphasizing three dimensions of communication--the mainstream print media, social media, and individuals involved in Indigenous media relations--I examine the ways in which Indigenous agency and empowerment have the potential to change discourses in the media. As sources of insight I draw on a discourse analysis of mainstream news media, a qualitative analysis of social media and on interviews with those who have significant experience in Indigenous media relations. Interviews with prominent media personalities and individuals involved in media relations (including CBC’s Duncan McCue and Janet Rogers; Four Host Nations CEO Tewanee Joseph, and others) illustrate the novel and impactful ways indigenous peoples in Canada are actively and strategically shaping the mainstream media. These representations create a more complex picture of Indigenous peoples as they counter the stereotyped or victimized media narratives within which Indigenous peoples have historically been placed. / Graduate / 0327 / 0708 / 0391 / tiahiltz@uvic.ca

The goal of this thesis is to analyze selected non-governmental organization in the field of Public Relations. In accordance with the results of performed investigation, the author will try to propose a specific plan of PR activities within creating positive long-term relationships with company's crucial target groups. The thesis itself will be mainly focused on the preferred target group from both, internal and external environment of the organization. Another vital part of the work will include specific proposals on how the organization should be presenting itself publicly, not only in the framework of media, but also through it's promotion. Last but not least, improvement suggestions will be concerned with the form and the content of company's web sites.

Master thesis describes public relations, the key communication tools and also devotes space to the media in the Czech Republic. It analyzes in detail the communication of public sector institutions, its specific features and limitations. There are detailed differences between state and local government and debated the communication of politics at the end of the first part. The practical part analyzes the current setting of the communication strategy of the city area Prague 3. It deals with using particular communication tools and their practical application. The next chapter contains PR expert's advices concerning effective public institution communication strategy. The final part evaluates, on the basis of media audit, the overall strategy of city area Prague 3 and passes on the recommendations for a better setup and efficient operation.

Abstract Title: Transparency within Public Relations – A study about PR-companies understanding of openness Pages: 71 Authors: Olof Ehrs Tutor: Virginia Melián Course: Media and Communication Studies, Bachelor Degree. Period: Autumn 2011. University: The Department of Journalism, Media and Communication, JMK,at Stockholm University. Background and aim: The PR-industry is continuing to grow in Sweden. The increase of working consultancies has made it more difficult to define what PR-activities really are in Sweden today. This exam reviews the presence and lack of transparency within the PR labour. The aim of the essay is to inspect the PR-companies relation to transparency and non-transparency. How do the PR-companies explain their working methods and ways to address openness within the PR-assignment? Method/Material: The method is qualitative interviews. My respondents come from three different PR-companies: Burson-Marsteller, Grayling and Kreab Gavin Anderson. Theory: A liberal and critical perspective provides a theoretical ground for my analysis. Different communication theories are also applied. I also explain the concepts and my definitions of Public Relations and transparency within PR. Main Results: Depending on perspective different results are to be acknowledged. My respondents always had legitimate explanations to why the work as they do. Market rules and laws are the main reason for strict secrecy and silence. From a critical perspective a lack of transparency is present almost everywhere. PR-consultancies make material that can be taken over by principals, news staff and politicians. We as citizens have big difficulties to identify the real senders and messages in PR-material regarding the strict secrecy. Keywords: Transparency, Secrecy, Public Relations, communication, accounting , strategy, target groups, PR-tools, PR-labour, PR-consultancies, media relations, lobbying, crisis management, news work, principals.

Title from PDF of title page. / Document formatted into pages; contains 155 pages. / Thesis (M.A.)--University of South Florida, 2003. / Includes bibliographical references. / Text (Electronic thesis) in PDF format. / ABSTRACT: At a glance, journalists and public relations practitioners appear to have a dysfunctional relationship, despite having many professional similarities. Both groups use comparable skill sets in their jobs, including writing, information gathering, and making decisions based on news values. Both groups often work with each other in their professional positions; journalists look to public relations practitioners for sources and news tips, while public relations practitioners look to journalists to help send organizational messages to publics. To better understand the issues of trust in this unique working relationship, ten journalists and ten government public information officers from the Tampa Bay, Florida area were interviewed about their perceptions of the integrity, dependability, and competence of their professional counterparts. Using a coorientational lens, themes derived from the comments of both groups were compared for accuracy and agreement. / ABSTRACT: The results indicated that both journalists and public relations practitioners were slow to generalize positive or negative experiences to other individuals or organizations, and that they mostly understood the professional ethics and motivation of the other occupation. However, once an established trust was broken in a relationship, participants universally described that it could not be regained. By comparing themes between the two groups, the data indicated that there were more issues of true consensus than any other situation. Both journalists and government communicators indicated a mutual respect for their professional counterparts and a shared appreciation for the principle of open government, though the data suggested that the two sides were unaware of this agreement. This exploratory qualitative analysis uncovered several interesting trust-related issues in this unique working relationship, many of which are worthy of additional research and exploration. / System requirements: World Wide Web browser and PDF reader. / Mode of access: World Wide Web.

Магистерская диссертация состоит из введения, двух разделов, заключения, библиографического списка и приложений. В теоретико-методологическом разделе представлена характеристика и оценка современного состояния теории по GR-деятельности и внедрению компетентностного подхода в образовании, раскрыта сущность и содержание ключевых понятий диссертации: «GR-технологии», «компетенции», «компетентностный подход», предложена классификация GR-технологий. Практический раздел посвящен проектированию новых форм взаимодействия основных стейкхолдеров системы образования, а именно проведению форсайт–сессии по теме «Реформирование системы образования: проблемы и перспективы компетентностного подхода» на базе Уральского федерального университета. Общее количество страниц магистерской диссертации – 109, работа содержит 10 таблиц, 7 приложений. / Master thesis consists of an introduction, two chapters, conclusions, bibliography and annexes. In the theoretical-methodological section of this research we provides a description and evaluation of the current status of the theory to GR-activity and the introduction of competence-based approach to education, the essence and content of key concepts of the thesis: "GR-technologies", "competence","competence approach", classification of GR technologies. Practical section we are dedicated to designing new forms of interaction between major stakeholders in the education system, namely the holding of Foresigth session on education reform: issues and prospects of a competent approach to base of Ural Federal University. The total number of pages of the master thesis-109, the work contains 10 tables, 7 applications.

This thesis Public Relations Effectiveness in the Czech Presidential Elections 2013 analyzes the effectiveness of public relations tools that have a key influence in building of positive image of candidates in political elections, and on the particular case of the Karel Schwarzenbergs election campaign in first ever presidential election in the Czech Republic. The first part deals with the theoretical definition of public relations in general and subsequently in the narrower sense in relation to politics, adaptation to the specific needs of political communication for example in endorsement or positive and negative campaigns in electoral contests. Attention is also paid to the possibilities of cooperation with the media, agenda setting and framing. In the second practical part is first introduced the background of the presidential election together with a detailed profile of Karel Schwarzenberg, followed by an analysis of his electoral campaign between August 2012 and January 2013, and in terms of effectiveness of various public relations tools that were used in the campaign and their success in projecting into the media content.

Raising awareness of the value and importance of volunteering has been identified as one of the objectives of the European Year of Volunteering 2011. One way, how to achieve it, is promote volunteering more in the media. This thesis is based on qualitative research; based on semi-structured interviews it determines if volunteer centers and companies implementing corporate volunteering in the Czech Republic aims to promote volunteering in the media. There was also the aim to identify what are the motives for promoting volunteering in the media, and if organizations experience any problems or barriers in doing so. For comparison, non-profit organizations with public collection were also interviewed.