Porovnávací studie nestátních neziskových organizací v České republice. Jak pracují s veřejností, jak přistupují k médiím, jakou používají strategii, jak jsou v prezentaci úspěšné a kolik prostředků na práci s veřejností vynakládají.

Práce je rozdělena na dvě části. První je věnována obecnému výkladu pojmu Public relations, historii, definici, principům a nástrojům PR. Z obecného výkladu se přechází na takové PR, které uskutečňují politické strany. Stěžejní pro DP je zpracování mediální analýzy, která monitoruje příspěvky o politických stranách v tisku a televizním vysílání. Ze zpracovyných výsledků analýzy jsou nakonec vyvozeny určité závěry.

The purpose of this study is to determine the frequency with which college sports information directors (SIDs) are promoted to athletics director (AD) positions. Results reveal some reasons why SIDs, the primary communications officer in the athletics department, may or may not be considered as qualified candidates for AD jobs. This study illustrates that current ADs predominately come from the ranks of former coaches, compliance officers, business managers and fund raisers, while few were formerly SIDs. In addition, this study sought to determine whether the SID develops skills and experience most closely related with ADs. The variables examined in this study include the SIDs' perception of themselves and their desire to move into the director's role, and their perception of skills and characteristics required to be an AD. Variables to be considered include the number of ADs who have been SIDs, the number of SIDs who have interviewed for AD positions and who express interest in developing skills associated with AD positions. A survey instrument was constructed to determine if SIDs perceive themselves as qualified to be ADs and to measure their interest in the position. In addition to providing self evaluations of their ability and interest in serving as ADs, SIDs were asked questions regarding the background experience of their supervisors and the hiring history of their institutions, which should provide a sufficient picture of hiring practices for AD positions. Data collected for this study reinforces the findings in the literature review that the majority of communications professionals are content with technician roles, even in advanced stages of their careers. Results indicate that SIDs perceive that they are toiling in an underrated profession and that, for the majority, their personality and training can be tailored for the AD job. However, the significant lack of interest by SIDs in pursuing AD positions was a surprising result of the investigation. Few SIDs are being interviewed for AD jobs because few apply for the positions.

At a glance, journalists and public relations practitioners appear to have a dysfunctional relationship, despite having many professional similarities. Both groups use comparable skill sets in their jobs, including writing, information gathering, and making decisions based on news values. Both groups often work with each other in their professional positions; journalists look to public relations practitioners for sources and news tips, while public relations practitioners look to journalists to help send organizational messages to publics. To better understand the issues of trust in this unique working relationship, ten journalists and ten government public information officers from the Tampa Bay, Florida area were interviewed about their perceptions of the integrity, dependability, and competence of their professional counterparts. Using a coorientational lens, themes derived from the comments of both groups were compared for accuracy and agreement. The results indicated that both journalists and public relations practitioners were slow to generalize positive or negative experiences to other individuals or organizations, and that they mostly understood the professional ethics and motivation of the other occupation. However, once an established trust was broken in a relationship, participants universally described that it could not be regained. By comparing themes between the two groups, the data indicated that there were more issues of true consensus than any other situation. Both journalists and government communicators indicated a mutual respect for their professional counterparts and a shared appreciation for the principle of open government, though the data suggested that the two sides were unaware of this agreement. This exploratory qualitative analysis uncovered several interesting trust-related issues in this unique working relationship, many of which are worthy of additional research and exploration.

This project is designed as an aid to those interested in practicing, researching or teaching crisis communication. For public relations’ practitioners, it offers a comprehensive approach for structuring a crisis communication plan. For researchers, several theoretical frameworks for the study of crisis communication are provided, with the goal of allowing them a more complete foundation for executing future research. Those involved in teaching crisis communication are offered additional resources such as a sample crisis communication plan, media guidelines and a concluding case study for educating future practitioners.

This dissertation examines the relations between the local base of the anti-Iraq War movement and the local press in the UK. It is, as such, a study of the interactions between local newsworkers and local activists, as well as a Content Analysis study of how the Iraq crisis, and particularly opposition to military action, was reported on in the pages of the local press. Key questions to be addressed include how local journalists assessed the legitimacy of the antiwar movement; how, and the reasons why, opponents of the war sought local press coverage, and with what consequences (if any) their interactions with the media may have had for the movement; and how the local press handled the almost uniquely controversial nature of the Iraq crisis in its reporting. Most previous research on the Iraq crisis has focused on the national media local media has hitherto been absent from the research agenda. Likewise, the majority of research on social movements has usually focused on the national leaderships of those movements again the local dimension of social movements has rarely been studied. In these ways it is hoped that the study makes a unique contribution to research into both the reporting of the Iraq crisis, and to the study of the interactions between social movements and the media.

This thesis has been prepared both in theoretical level, which based on a study of the literature and at the practical level, where they evaluated a selected PR campaigns in company E.ON with using method AVE. The practical part is first introduced company E.ON Czech, its communication activities and the process of PR communication within the organization. Then followed by evaluation of selected PR campaigns by method AVE, which based on the sum of the prices of advertising space used by the media in the context of PR communication. PR communication is a cost savings over standard paid advertising. For each campaign was characterized a process of communication, an example of PR text and make evaluations and comments. PR communication divided into print media, internet, radio and television. The output of the practical part is a summary of the findings and fulfil purpose of this study. The primary purpose of this study is the evaluation of selected PR campaigns by method AVE.

Submitted by Vasti Diniz (vastijpa@hotmail.com) on 2017-09-21T13:33:40Z No. of bitstreams: 1 arquivototal.pdf: 2501709 bytes, checksum: 40d15def702a5882442f9a4f6f77c755 (MD5) / Made available in DSpace on 2017-09-21T13:33:41Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2501709 bytes, checksum: 40d15def702a5882442f9a4f6f77c755 (MD5) Previous issue date: 2015-04-22 / This study aims to analyze the process of reproduction of reports in the news sites of Paraiba - G1 PB, ParaíbaOnline and Iparaíba - from releases sent by the Federal University Communications Department of Campina Grande (UFCG). To conduct the survey was done a literature and documentary sources on Media Relations, Journalism Theories, Digital Journalism, newsworthiness criteria, among others was carried out yet, a survey of releases sent to the media and published in the media. Once this step, visits were made to the surveyed sites and interviews with journalists these vehicles to meet the production routine of writing, and to investigate if there was a line or discrepancy between what journalists claiming to make the placement of the news and what actually had been observed by us in the previous survey. The research is quantitative and qualitative. Its quantitative character is presented in the observation made during the months of November 2013 and November 2014 of releases sent by Ascom UFCG. Data were categorized into subjects that most fascinate the media and the least attract the interest of journalists. It was also an analysis of the impact of propagation and reproduction of releases by news sites. The qualitative research approach will be in the detailed study of the phenomenon, in which we try to explain the characteristics and contexts in which they are the object of research. The study has helped understand the reality of digital journalism newsrooms, in particular, working in the city of Campina Grande, as well as reflect on the role of journalists and advisors in the current situation where practices and journalistic functions are constantly changing and being reconfigured . / Este trabalho tem por objetivo analisar o processo de reprodução das notícias veiculadas nos sites jornalísticos da Paraíba – G1 PB, Paraíbaonline e Iparaíba - a partir dos releases enviados pela Assessoria de Comunicação da Universidade Federal de Campina Grande (UFCG). Para realizar a pesquisa foi feito um levantamento bibliográfico e, em fontes documentais sobre Assessoria de Imprensa, Teorias do Jornalismo, Jornalismo Digital, critérios de noticiabilidade, entre outros. Foi realizado, ainda, um levantamento dos releases enviados para a imprensa e divulgados na mídia. Concluída esta etapa foram realizadas visitas aos sites pesquisados e entrevistas com os jornalistas desses veículos para conhecer a rotina produtiva da redação, e investigar se havia uma consonância ou discrepância entre o que os jornalistas afirmavam fazer na veiculação das notícias e o que de fato tinha sido observado por nós no levantamento quantitativo. A pesquisa é quantitativa e qualitativa, cujo caráter quantitativo se apresenta na observação realizada durante os meses de novembro de 2013 e novembro de 2014 dos releases enviados pela Ascom da UFCG. Os dados foram categorizados em assuntos que mais fascinam a mídia e os que menos despertam o interesse dos jornalistas. Também foi realizada uma análise da incidência da veiculação e reprodução dos releases por parte dos sites jornalísticos. A abordagem qualitativa da pesquisa se dará no estudo detalhado do fenômeno, na qual se tenta explicar as características e os contextos em que se encontram o objeto da pesquisa. O estudo possibilitou conhecer a realidade das redações de jornalismo digital, em especial com atuação na cidade de Campina Grande, tal como refletir sobre o papel dos jornalistas e assessores na atual conjuntura em que as práticas e funções jornalísticas estão em constante transformação e sendo reconfiguradas.

I deal with analysis of Czech medial market in my work, especially with analysis for needs of PR specialists. The object of my work is description of cooperation between PR specialists and Medias. I made qualitative research. Another aim is to make a list of all Czech Medias.

Porovnávací studie vybraných NNO v České republice. Cílem je ukázát, jak organizace pracují s veřejností, jak přistupují k médiím, jakou používají strategii, jak jsou v prezentaci úspěšné, zda dochází ke vzájemným koordinacím a kolik prostředků na práci s veřejností vynakládají.