Studien handlar om hur tittare och producenter upplever intervjusekvenser i 360°-video i en VR-miljö och syftet är att synliggöra tittares upplevelser av produktion för att skapa bättre förutsättningar för journalistiska 360°- produktioner. Studien fokuserar på tittarens upplevelser av 360°-video i olikheter i gestaltningsval, utifrån gestaltningskomponenterna: point-of-view, distans till intervjupersonen, intervjupersonens blickriktning och hur reporter används i 360°-video, samt på vilka olika sätt man som producent kan gestalta intervjusekvenser i journalistisk 360°-video och hur det skiljer sig cinematografiskt och berättartekniskt från traditionell videoproduktion. Studien har utgått från ett egenproducerat testmaterial bestående av sex olika 360°-videor. Detta material har använts i en tittarstudie där testpersonerna har tittat på materialet i VR-headset, tänkt högt enligt thinking aloud-metoden och medverkat i en simulated recall-intervju med kortsortering. För att få ett producentperspektiv har även yrkesverksamma 360°-producenter intervjuats. Testpersonernas upplevelser har analyserats utifrån hur vi traditionellt gestaltar intervjuer i rörliga medier. Studien visar hur individuellt tittare upplever grundläggande parametrar i gestaltningsval i intervjusekvenserna, att tittarna vill känna sig delaktiga och uppleva ett förstahandsperspektiv med stabilitet och kameran placerad i ett för dem normalt perspektiv i höjdled, vara nära intervjusituationen men inte för nära och känna sig bekräftade av blickar från samtliga medverkande. Samtidigt påverkar närhet till intervjuperson och dennes blickriktning hur villig tittaren är att utforska miljön. En synlig reporter kan upplevas som en konkurrent om uppmärksamheten eller fungera som en bra guide. Studien visar också hur all 360°-produktion i möjligaste mån bör efterlikna verkligheten och hur en intervjusituation också bör efterlikna en verklig situation där tittaren upplever illusionen av att vara delaktig. Intervjusituationen i 360°- video konkurrerar många gånger om tittarens uppmärksamhet med den rena miljöupplevelsen och intervjupersoner blir väldigt utlämnade i 360°-formatet. Det är därför av stor vikt att man har en överenskommelse om produktionens stil innan inspelningen.

<p>Since the mid 1900s the organizational perspective in media producing companies has changed. The focus has shifted from just being a laborer to the person behind the effort. The most important for an efficient and smooth organization is the motivation of the employees and the social working environment. Former research argues that managers must be coaches and that crucial factors for the survival of organizations are creativity, innovation and adaptability. With this study we investigate what motivates employees to use their creative skills. We also examine the leader’s importance concerning motivation and how this could lead to a more pleasant and productive organization. The focus is on media producing companies to obtain the media management perspective. The method we have chosen is qualitative research interviews. We have interviewed three leaders in three different media producing companies. We have used questionnaires where staff members were asked questions about their motivation, creativity, communication and experience of leadership. The analysis is based on our collected data and earlier research in this field. Our conclusions are that employees with careers in media producing organizations have many factors that affect motivation and creativity at work. Leaders have great influence and significant impact on these factors. Managers and people with leadership positions need an understanding and awareness of the employee’s whishes and their demands of the executives and the organization. To have a continuous assessment of employee satisfaction and their wishes is very effective. To educate both new and existing managers of the factors which affect the employees could be a winning concept.</p>

Since the mid 1900s the organizational perspective in media producing companies has changed. The focus has shifted from just being a laborer to the person behind the effort. The most important for an efficient and smooth organization is the motivation of the employees and the social working environment. Former research argues that managers must be coaches and that crucial factors for the survival of organizations are creativity, innovation and adaptability. With this study we investigate what motivates employees to use their creative skills. We also examine the leader’s importance concerning motivation and how this could lead to a more pleasant and productive organization. The focus is on media producing companies to obtain the media management perspective. The method we have chosen is qualitative research interviews. We have interviewed three leaders in three different media producing companies. We have used questionnaires where staff members were asked questions about their motivation, creativity, communication and experience of leadership. The analysis is based on our collected data and earlier research in this field. Our conclusions are that employees with careers in media producing organizations have many factors that affect motivation and creativity at work. Leaders have great influence and significant impact on these factors. Managers and people with leadership positions need an understanding and awareness of the employee’s whishes and their demands of the executives and the organization. To have a continuous assessment of employee satisfaction and their wishes is very effective. To educate both new and existing managers of the factors which affect the employees could be a winning concept.

Through digital sharing platforms users can rent, exchange, rideshare and sell items without having to go to a physical marketplace. Although these sharing platforms have global reach, they don’t provide services in smaller cities, towns, and villages. Umigo is a project that seeks to promote local sharing economies through a digital platform builder and host, making digital sharing platforms more available. Using the website individuals can sell, rent, share and buy items and services. Dela Höga Kusten is a platform on Umigo which hosts multiple companies operating in the local region. Through Dela Höga Kusten individuals can contact and rent services and goods from local companies using a digital interface. The user experience (UX) of a digital sharing platform plays an important role in shaping the users’ perceived usability of the service. This study aims to explore the relationship between UX and perceived trust on local sharing platforms. Utilizing think aloud tests and interviews with five participants who interacted with the platform Dela Höga Kusten, a qualitative research approach was adopted. The findings were analyzed and compared with previous research and literature within the field of UX. The results support previous research, showing that visual design plays an important role in enhancing the user experience and building user trust towards a service. The research highlights the importance of integrating UX design principles to cultivate a pleasant user experience and foster trust. Prioritizing the user experience can help build user trust and loyalty, making local sharing economies more accessible through digital sharing platforms.