Networks consisting of contacts between people can be found everywhere. The purpose of a network is always the same; to facilitate the availability of resources to the various parties. This also applies when it comes to entrepreneurship, in this case with digital media in focus, where the network is the entrepreneurs tool to expand their business interests, complete productions to the customer and grow in the industry. The objective of this study is to examine the role of entrepreneurs and corporate networks, how they are formed and maintained and about their properties. We also examine how companies in the production of media that are positioned in relatively remote areas establish themselves on the global market. How much impact does the environment in which it is located have on the company? To carry out this study we have held semistructured interviews and chosen qualitative methods and theories from already existing research material. In conclusion we arrived at three guidelines for entrepreneurs in the creative industry in northern Sweden regarding network and geographic location.

Digital media producers operate in a constantly evolving digital world, that repeatedly presses for exploitation, but also creates opportunities for exploration. These two logics are fundamentally different, however could play a big role in promoting long-term sustainable growth if balanced correctly. This study aims to generate new knowledge regarding how self-employed digital media producers attempt to balance profession and hobby, while at the same time designing for a digital context. This equilibrium can give self-employed media producers an advantage in the new digital game plan - if they become aware of how they can tackle the accompanying challenges. To support the balance between exploitation and exploration, we have thus concretized and summarized strategies, tools and structures on how digital media producers can attain this balance.

Producers are faced with new possibilities and challenges when using sound in a digital media production due to the digitization, which has also affected the cooperation between different parties. The product does also have the means to cause publicity which creates varying prerequisites for user experience. In addition, the producer must also pertain to a certain budget given by the client. Through a qualitative method this study examines the given phenomenon and concludes that digitization allowed the producer a bigger variety of assets making work more effortless, and that the client has a big impact on the products auditory result as the producer must adhere to the clients demands. Therefore, swaying the outcome of the user experience in favour of a sustainable partnership between the producer and client.

Through digital sharing platforms users can rent, exchange, rideshare and sell items without having to go to a physical marketplace. Although these sharing platforms have global reach, they don’t provide services in smaller cities, towns, and villages. Umigo is a project that seeks to promote local sharing economies through a digital platform builder and host, making digital sharing platforms more available. Using the website individuals can sell, rent, share and buy items and services. Dela Höga Kusten is a platform on Umigo which hosts multiple companies operating in the local region. Through Dela Höga Kusten individuals can contact and rent services and goods from local companies using a digital interface. The user experience (UX) of a digital sharing platform plays an important role in shaping the users’ perceived usability of the service. This study aims to explore the relationship between UX and perceived trust on local sharing platforms. Utilizing think aloud tests and interviews with five participants who interacted with the platform Dela Höga Kusten, a qualitative research approach was adopted. The findings were analyzed and compared with previous research and literature within the field of UX. The results support previous research, showing that visual design plays an important role in enhancing the user experience and building user trust towards a service. The research highlights the importance of integrating UX design principles to cultivate a pleasant user experience and foster trust. Prioritizing the user experience can help build user trust and loyalty, making local sharing economies more accessible through digital sharing platforms.

This essay will identify the importance of reflection, where it has its most significant place in the design process and how the reflection develops with experience. Though there is theories, there is a lack studies about reflection during the design process within digital media production. Based on Donald Schöns theory (1983) about reflection and Löwgren and Stolterman (2004) description of the design process, this essay will bring an understanding of the complexity of a design situation. It is a qualitative study where five respondents working with digital media production have been taking part in interviews regarding their design process. Introspection is used to get further understanding of the importance and development of reflection, where two practitioners writes diaries during a concept-development of a commercial. The practitioners and respondents ability to reflect will be analysed using King and Kitcheners “reflective judgement stages” (1994, referred in Hoare, 2006, 76-77) and Dreyfus and Dreyfus “five steps from novice to expert” (1986, 21- 35). The result will show how communication is a crucial component not only for the individual designer but also for the design team. Further the result shows that the ability to reflect differs in relation to experience and the importance as a designer to be open for flaws in its own creating in order to develop its practice.