Abstract Title: “The effect of campaigns on behavioral change” – A Quantitative Investigation of Soft Measures Effect on The Choice of Transportation - Angelika Källström Reduction of the greenhouse gas emission caused from the transport section is one of the world’s biggest challenges. To reduce the greenhouse gas emission researchers has agreed that behavioral change that reduce car use is necessary. The purpose of this study is to examine the effects campaign has on attitude and behavior change after one year. In 2021 Luleå municipality held the campaign #engångföralla with purpose to raise awareness of the unnecessarily car travels and reduce private car use. To fulfil the aim empirical was collected by a quantitative survey targeting the participants. Because of the statistical loss the respondents only represent themselves. The study shows that the respondents after the campaign walks more and drive less. The respondents experience environmental and health factors to be the greatest motivators to walk instead of taking the car. There are overall few gender differences between the respondents, women have significant stronger beliefs that their own behaviour have a considerable impact on the climate change and drive less. The respondents believes that other participants are more likely to change their behaviour towards a sustainable mobility. In conclusion the study identifies that the campaign effects the respondent’s attitude and behaviour one year after its completion. However, the effect is limited and mostly affects those respondents who considered receptive to attitude and behaviour change. Campaigns such as #engångföralla may function as one of many tools on the path to a more sustainable transportation.

Thesis (Ph. D.)--UCLA, 2007. / Vita. Includes bibliographical references (leaves 328-347).

Thesis (Ph. D.)--University of California, San Diego, 2005. / Vita. Includes bibliographical references (leaves 142-143).

Thesis (Ph. D.)--University of Texas at Austin, 2002. / Supervisors: Joseph E. Potter and Bryan R. Roberts. Vita. Includes bibliographical references. Also available from UMI.

Thesis (M.A.)--Carleton University, 2001. / Includes bibliographical references. Also available in electronic format on the Internet.

Thesis (M.Soc.Sc.)--University of Hong Kong, 1982. / Also available in print.

Thesis (Ph. D.)--University of Pennsylvania, 1986. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 201-210).

Thesis (Ph. D.)--Brown University, 1987. / Vita. Includes bibliographical references (leaves 514-526).

Submitted by Ana Laura Lordelo dos Santos null (analaura.lordelo@gmail.com) on 2018-01-18T11:44:16Z No. of bitstreams: 1 Versão Final -Ana Laura.pdf: 3624495 bytes, checksum: 2c75ecdf5ec482366d33ce31dfa26db6 (MD5) / Approved for entry into archive by Lucilene Cordeiro da Silva Messias null (lubiblio@bauru.unesp.br) on 2018-01-19T11:51:54Z (GMT) No. of bitstreams: 1 santos_an_me_bauru.pdf: 3624495 bytes, checksum: 2c75ecdf5ec482366d33ce31dfa26db6 (MD5) / Made available in DSpace on 2018-01-19T11:51:54Z (GMT). No. of bitstreams: 1 santos_an_me_bauru.pdf: 3624495 bytes, checksum: 2c75ecdf5ec482366d33ce31dfa26db6 (MD5) Previous issue date: 2017-11-28 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / O presente estudo objetiva contribuir com a promoção de uma mobilidade sustentável através da identificação das principais barreiras que dificultam a implementação dos Planos de Mobilidade Urbana (PMU) , e m conformidade com a Lei n.12.587/2012, retardando o alcance e evolução de cidades mais sustentáveis e acessíveis. Tal identificação pode apoiar o planejamento estratégico através de informações objetivas que podem ser usadas para aconselhar políticos e de mais partes interessadas na promoção da mobilidade urbana sustentável nas cidades de pequeno e médio porte do Estado de São Paulo. Para responder esta questão foi utilizada uma pesquisa exploratória e quantitativa. A coleta de dados foi realizada através d o procedimento do tipo survey , utilizando um questionário semiestruturado enviado aos gestores públicos de cidades de pequeno e médio porte responsáveis pela mobilidade urbana , bem como para especialistas sobre o tema. Houve diferenças entre a percepção de barreiras entre os municípios de pequeno e médio porte, bem como entre os municípios e os especialistas. Para os municípios as principais barreiras encontram - se nas barreiras de recursos e nas barreiras sociais e culturais, já para os especialistas as bar reiras práticas e tecnológicas e as barreiras institucionais e políticas foram as mais relevantes. Na barreira de recursos foram apontadas limitações orçamentárias para investir em sistemas de transportes mais sustentáveis, limitações orçamentárias para a implementação das medidas propostas, bem como o repasse insuficiente de verbas do governo federal para a mobilidade urbana. Nas barreiras sociais e culturais as principais dificuldades são a falta de participação pública na elaboração do PMU, dificuldades em adotar soluções que atendam às necessidades dos diferentes atores envolvidos, e dificuldade em conciliar as necessidades da população aos serviços e infraestrutura disponíveis. Também foram relevantes a ausência de uma base de dados integrada, falta de mão de obra qualificada dentro da prefeitura e a dependência de outros setores para a adoção de soluções para a mobilidade. / The present study aims to contribute to the promotion of sustainable mobility by identifying the barriers that are an impediment for Urban Mobility Plans (UMP) implementation in accordance with Law no. 1287//2012, delaying the achieve ment and evolution of more sustainable and acce ssible cities. Thus, aim to support strategic planning through objective information that can be used to advise politicians and other interested parties in the promotion of sustainable urban mobility in the small and medium - sized cities of the State of São Paulo. To answer this question it was used an exploratory and quantitative analysis and the data collection was performed through the survey procedure using a semi - structured questionnaire , which was sent to public managers of small and medium - sized citie s, as well as experts on the subject. There were differences between the perception of barriers between small and medium sized municipalities, as well as between municipalities and specialists. For municipalities, the main barriers are found in resource ba rriers and in social and cultural barriers, while for practitioners, practical and technological barriers and institutional and political barriers were the most relevant. In the resource barrier, there were budgetary constraints to invest in more sustainab le transport systems, budget constraints for the implementation of the proposed measures, as well as the insufficient transfer of funds from the federal government to urban mobility. In social and cultural barriers the main difficulties are the lack of pub lic participation in the elaboration of the U MP, difficulties in adopting solutions that meet the needs of the different actors involved, and it is difficult to reconcile the needs of the population with the available services and infrastructure. Also rele vant were the absence of an integrated database, lack of skilled manpower within the city hall and dependence on other sectors for the adoption of mobility solutions.

Ce travail s’inscrit dans le contexte d’un accroissement des populations dans les espaces peu denses et l’accroissement des distances domicile-travail (Hubert 2009). Cette conjonction de facteurs laissait supposer une non-durabilité notamment en raison des mobilités présumées accrues (DATAR 2003). Pour apporter une contribution à cette interrogation, nous avons, à l’ide de la Base Permanente des Equipements, examiné l’accessibilité à différents services de soins, et, en contre-points, à une piscine, une banque et une école de conduite. Nous avons ensuite examiné les schèmes de mobilité grâce aux données de l’Enquête Nationale Transports et Déplacements. Nous relativisons l’influence du territoire sur les comportements de mobilité. Après avoir présenté des explications possibles, nous proposons des pistes de politiques publiques. / This thesis has been prepared in view of the increasing share of the population living in low-density areas, and the related increase in commuting distances (Hubert 2009). The result of the interplay between these factors may well be interpreted as an unsustainable development path, especially due to the supposedly increased level of mobility (DATAR 2003). To contribute to the discussion on these topics, this thesis examines the accessibility of various social services and other facilities, using data from the French facilities database. It then analyzes mobility patterns within the sample population using data of the French national travel survey. The analysis shows a weak influence of space characteristics on mobility behaviours. Following a discussion of possible explanations for the findings, the thesis offers potential directions for public policy to address these issues.