Bakgrund: Det har skett stora förändringar i tidningsbranschen vad gäller flerkanalspublicering och omstruktureringar. Tidningarnas huvudsakliga intäktskällor är från prenumerationer och annonsförsäljning. På grund av flerkanalspubliceringen råder en trend av vikande läsning i den tryckta tidningen. Forskningsfråga: Hur har intäktskällorna hos lokala tidningar i Västra Götaland påverkats av de förändringar som skett i branschen angående flerkanalspubliceringen samt nya ägarförhållanden? Syfte: Syftet är att genom en kvalitativ metod redogöra för hur lokala tidningar i Västra Götaland har påverkats av flerkanalspublicering och omstruktureringar i organisationerna vad gäller intäkter från annonser och prenumerationer. Metod: Vår studie är gjord genom en kvalitativ metod bestående av semistrukturerade intervjuer som har genomförts med åtta representanter från fyra olika tidningsorganisationer i Västra Götaland. Teoretisk referensram: Vår teoretiska referensram består av förändringar av arbetsprocesser inom organisationer, kopplat samman med en modell av mediekonvergens. Empiri: Här presenteras den empiri våra åtta intervjuer har gett oss under rubrikerna intäkter, flerkanalspublicering, mediekonvergens samt framgångsfaktorer. Analys: Analysen består av vår tolkning av det empiriska materialet från våra intervjuer med hjälp av vår teoretiska referensram, och är uppbyggt med samma rubriker som empirikapitlet. Slutsats: Här för vi en diskussion kring hur den lokala tidningsbranschens intäktskällor påverkats av digitaliseringen av nyheter. En viktig slutsats är; för att generera intäkter krävs att de satsar på de lokala nyheterna, som andra större konkurrerande kanaler inte fokuserar på. / Background: There have been major changes in the newspaper industry in terms of multi-channel publishing and restructuring. Their main sources of income are from subscriptions and advertising sales. Because of the multi-channel publishing there is a trend of declining reading the printed newspaper. Research question: How has the income sources of local newspapers in Västra Götaland been affected by the changes in the branch regarding multi-channel publishing and new ownership? Purpose: The purpose is, through a qualitative approach to explain how local newspapers in Västra Götaland have been affected by the multi-channel publishing and restructuring of organizations in terms of revenues from ads and subscriptions. Method: Our study is made through a qualitative approach consisting of semi-structured interviews that have been conducted with eight representatives from four different newspaper organizations in Västra Götaland. Theory: Our theoretical framework consists of changes in the newspaper branch, linked together with a model of media convergence. Empiricism: Here we present the empirical results our eight interviews have given us under the titles income, multi-channel publishing, media convergence and factors for success. Analysis: The analysis involves our interpretation of the empirical material from our interviews with the help of our theoretical framework, and is built with the same titles as the empirical chapter. Conclusion: Here we discuss how the revenue sources of the local newspaper industry are affected by the digitalization of the news. An important conclusion is that in order to generate revenue it’s needed to invest in the local news that other major competing channels are not focusing on.

<p>Purpose/Aim: The aim of this thesis was to examine how multi channel publishing in different stages effect the work for journalists.</p><p>Material/Method: The thesis is based on ten case studies selected from the literature and one conducted especially for this thesis. The case studies have been categorized according to a model that describes three strategies for multi channel publishing. The first strategy is to have a primary publishing channel, the second is to have separate editorial staffs for all publishing channels and the third is to treat all publishing channels equally.</p><p>Main results: Journalists working for companies using the first strategy have not experienced any major differences in working conditions or work practices. For journalists employed by companies using the second strategy for multi channel publishing the effects on the journalists was noticeable but not major. The effects on journalists in companies using the third strategy are mainly stress and an uncertainty regarding how to use special media techniques.</p>

Purpose/Aim: The aim of this thesis was to examine how multi channel publishing in different stages effect the work for journalists. Material/Method: The thesis is based on ten case studies selected from the literature and one conducted especially for this thesis. The case studies have been categorized according to a model that describes three strategies for multi channel publishing. The first strategy is to have a primary publishing channel, the second is to have separate editorial staffs for all publishing channels and the third is to treat all publishing channels equally. Main results: Journalists working for companies using the first strategy have not experienced any major differences in working conditions or work practices. For journalists employed by companies using the second strategy for multi channel publishing the effects on the journalists was noticeable but not major. The effects on journalists in companies using the third strategy are mainly stress and an uncertainty regarding how to use special media techniques.

Denna rapport beskriver ett examensarbete som gått ut på att skapa en ny hemsida till den tryckta tidningen Maskinentreprenören. Projektet resulterade i detaljerade skisser för en webbtidning anpassad för desktop, surfplattor och mobiler. Teoretiska ingångar till projektet är begreppen användbarhet, användarupplevelse, designprinciper, teorier om flerkanalspublicering samt normkritisk design. Stor vikt har lagts på en process enligt modellen Design Thinking, där metoder som enkät, intervju, användartest och personas använts för att skapa förståelse för användarna och tjänsten som skall utformas. Dessa metoder har även kopplats till en normkreativ praktik. Syftet med detta har varit att förstå de nuvarande användarna, men även förstå de potentiella användare som tidigare eventuellt uteslutits. / This report describes a practical exam work on creating a new website for the printed magazine Maskinentreprenören. The project resulted in detailed sketches for an online magazine designed for desktop, tablet and mobile. Theoretical frame work in the project are the concepts of usability, User Experience, design principles, theories of multi-channel publishing and norm critical design. A Design Thinking process has been applied during the project, where methods such as survey, interview, user test and personas were used to create an understanding of the users and the service to be developed. These methods have also been linked to a ”norm creative” practice. The purpose of this has been to understand the current users, but also understand the potential users that previously might have been excluded.