Filová, A. Leadership of business groups in specifically segment. Diploma thesis. Brno: Mendel University, 2019. This Diploma thesis is focused on the business groups in direct selling (B2C). The aim of the thesis is to propose effective solutions for leadership of business groups, which provide efficient education, communication, planning and administration. In the first part of diploma thesis is a literary research on this subject. In the second part is own research about this subject. The own research contains from quantitative research with questionary survey, and quantitative research with semi-structured interviews. One part of the own research is analysis of the actual situation in count of dealers in the direct selling in the Czech Republic and the progress in four years ago. On the ground of founded detection is formulate recommendation for leaders, with according to age and gender of business groups.

Made available in DSpace on 2016-07-27T13:48:35Z (GMT). No. of bitstreams: 1 GUILHERME BURJACK DE CARVALHO.pdf: 1515265 bytes, checksum: c54277c32ef5395536b820feb12486ab (MD5) Previous issue date: 2014-02-20 / The Winners and sellers: the use of multilevel marketing as a strategy of expansion of a neo-pentecostal goiana aims to discuss strategies of multilevel marketing techniques Vine Church in cells to establish in the competitive religious market . The text was drawn from the theory of religious market , and you can then see how the market weaves webs that can be found in the doctrinal discourse of Vine Church . The importance of analyzing the doctrinal discourse that appropriates the concepts of market, it gives the possibility to understand the Pentecostal religious field can establish ownership , reframe new discursive practices in order to meet their ambitions . For this research we took as a basis the writings of Vine Church in comparison to cells and from the research of Miller (2011 ) over a multilevel marketing company . Thus the research is divided into three chapters . The first chapter discusses the historical premises of the Vine Church in cells , the second chapter of Theology Vine Church in cells and finally the third chapter will address the Vine Church and the use of multilevel marketing / A pesquisa vencedores e vendedores: o uso do marketing multinível como estratégia de expansão de uma igreja neopentecostal goiana tem por finalidade debater as estratégias de marketing multinível utilizadas pela Videira Igreja em Células para estabelecer no concorrido mercado religioso. O texto foi elaborado a partir da teoria do mercado religioso, sendo possível então perceber como as teias que o mercado tece podem ser encontradas no discurso doutrinário da Igreja Videira. A importância da análise do discurso doutrinário que apropria os conceitos de mercado, se dá pela possiblidade de compreender que o campo religioso neopentecostal consegue estabelecer, apropriar, resignificar novas práticas discursivas na finalidade de atender as suas ambições. Para a realização desta pesquisa tomou-se como base os escritos da Videira Igreja em Células e a comparação a partir da pesquisa de Monteiro (2011) sobre uma empresa de marketing multinível. Dessa forma a pesquisa se estrutura em três capítulos. O primeiro capítulo aborda os pressupostos históricos da Videira Igreja em Células; o segundo capítulo A teologia da Videira igreja em Células e por fim o terceiro capítulo, abordará a Igreja Videira e o uso do marketing multinível.

Thesis--Universität Bielefeld, 1990. / Includes bibliographical references (p. 209-237).

The aim of this thesis is to find and describe the relationship between ethics and economics in terms of their separation and return in the history of economic thought. For a comprehensive entry at first basic terms and the most important milestones of economic thought throughout history are explained. The diploma work shows, within the historical framework, the most important trends of thinking of particular economic schools and through proven propositions it either affirms or denies them.

<p>More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. This study was conducted by interviewing three PCs and the Swedish marketing manager of Tahitian Noni International (TNI). A model is presented to structure the empirical findings, which shows that it is mainly the bonus system that is the catalyst in the organization, but also the company’s educations are of importance.</p>

More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. This study was conducted by interviewing three PCs and the Swedish marketing manager of Tahitian Noni International (TNI). A model is presented to structure the empirical findings, which shows that it is mainly the bonus system that is the catalyst in the organization, but also the company’s educations are of importance.

Issue of my Master{\crq}s work inclusive of questions consumers{\crq} cooperative and network marketing. This is very interesting and actual section, because both of these levels have been hiding large potential. They can bring out compelling alternative solution in contact with final consumer. The Work is focused on general analysis of the setting of network marketing and the setting of consumers{\crq} cooperative in the Czech republic. This analysis is completed with comparison of two concrete subjects and assets for final consumers. One of the components is also question form. This question form is based on questioning of two hundreds respondents. Main aims were to find out consumers view of network marketing and consumers{\crq} cooperative, how consumers trust these systems and how often they use it for shopping. Conclusion what I got from research is that consumers{\crq} cooperative is more popular, than network marketing. Due to wrong name of network marketing. That is also why the final consumer use consumers{\crq} cooperative more often for shopping, than network marketing. Main potential of consumers{\crq} cooperative and network marketing is based on the fact, that they can get final consumers to integrate chain. In that case, the consumer is supposed to participate in the co-creation of products and services.

Financial intermediation due to misselling harms consumers. The work concerns to regulation of financial intermediaries and relation between financial intermediary and his or her client. The main objective is to analyze how the regulatory of commissions impact financial intermediation. The paper analyzes the current form of legal status of financial intermediation in the European Union and the Czech Republic and results in analyzing the impacts of regulatory proposals that was discussed in Chamber of Deputies Parliament of the Czech Republic. It concludes that if the proposals were accepted, it will not improve the quality of consumer protection, but even can cause damage to the client. The current legislative base moreover provides sufficient resources to prosecuting financial intermediation, which does not respect the client's interest. For analyzing the relation between financial intermediary and his or her client is developed theoretical model based on theory of games.

Thesis focuses on principes of multilevel marketing in the example of entering the russian market. On the example of one chosen company shows the ways and methods of foreign expansion. Thesis also focuses on description of russian market and its business principles. Thesis shows the oportunities of doing business through structural company, in the meaning of multilevel marketing and its benefits.

The fundamental purpose of this thesis was to determine how effective is the theory of planned behaviour (TPB) to predict and explain shopping for embarrassing products in single and multi-channel. This is important because multi-channel consumers buy more, the question is why (Neslin, Grewal et al. 2006). The question was answered by comparing consumer behaviour in three different channels: drugstore, internet and multi-channel. The Theory of Planned Behaviour (TPB) has been successful to predict intentions for a wide variety of products and behaviours. However, little is known about how effective it is when the behaviour under study is influenced by the emotion of embarrassment. Similarly, the TPB is parsimonious and has a good predictive power; nevertheless, this thesis identified that the TPB could be more effective if it considered: (1) the role of positive and negative emotions (2) other determinants of choice like personality and demographics (3) variables that are useful to make marketing decisions like the synergistic effect of brands, retailers and channels (4) variables that explain consumer response like approach and avoidance. To provide a comprehensive theoretical framework that is able to understand single and multi-channel, this thesis integrated the TPB within the Stimulus-Organism-Response (S-O-R) framework. To evaluate the proposed model, the study used a context and target product that resonated with the theory: the purchase of Regaine (a hair loss product that is embarrassing to buy) in Boots (a well-known UK. multi-channel drugstore). The embarrassing nature of Regaine created differences in the importance that variables play in each channel. The results were analysed using partial least squares structural equation modelling (PLS-SEM) and the three shopping environments were compared using multi-group analysis (MGA). The effectiveness of the TPB was improved. The variance explained (R² to intention) was 73 percent for the drugstore, 67 percent for the internet and 54 percent for multi-channel. However, subjective norm (SN) was the only factor that achieved significance for the three shopping environments. Personality and demographic factors had a low but significant moderating effect on intention. This thesis built on a series of contributions in different areas, such as the TPB, attitudes, subjective norm, perceived behavioural control, embarrassing products, multi-channel, marketing, emotions, personality and demographics. Future research should expand this thesis to other embarrassing products, industries and social media settings.