The thesis attempts to test basic assumptions of religious economy model (REM) in the Korean context where a recent expansion of fortunetelling occurs. The thesis pays attention to both the supply-side and the demand-side factors of fortunetelling and then explain why the demand-side factors are more important for a better understanding of the popularity of fortunetelling in contemporary Korea. The supply-side factors such as religious regulation, competition, and religious freedom have not worked in Korea in the same way that REM observed in the Western context. Today the Korean religious market faces two unexpected phenomena: one is the popularity of fortunetelling culture, and the other is a slightly decreasing membership of Protestantism, which REM regards as the most competitive religion in religious market. Since the 1980s, traditional values of fortunetelling provided by mudangs or yeoksulgas has been reevaluated and reconstructed in various aspects. Based on the results of field research on participants in Korean fortunetelling, the thesis shows how and why the participants consume traditional fortuntelling service rather than prophetic functions of official religions. Conclusively, the thesis suggests that REM should take into consideration the demand-side factors more importantly when it tries to explain a Korean religious society.

The thesis attempts to test basic assumptions of religious economy model (REM) in the Korean context where a recent expansion of fortunetelling occurs. The thesis pays attention to both the supply-side and the demand-side factors of fortunetelling and then explain why the demand-side factors are more important for a better understanding of the popularity of fortunetelling in contemporary Korea. The supply-side factors such as religious regulation, competition, and religious freedom have not worked in Korea in the same way that REM observed in the Western context. Today the Korean religious market faces two unexpected phenomena: one is the popularity of fortunetelling culture, and the other is a slightly decreasing membership of Protestantism, which REM regards as the most competitive religion in religious market. Since the 1980s, traditional values of fortunetelling provided by mudangs or yeoksulgas has been reevaluated and reconstructed in various aspects. Based on the results of field research on participants in Korean fortunetelling, the thesis shows how and why the participants consume traditional fortuntelling service rather than prophetic functions of official religions. Conclusively, the thesis suggests that REM should take into consideration the demand-side factors more importantly when it tries to explain a Korean religious society.

The thesis attempts to test basic assumptions of religious economy model (REM) in the Korean context where a recent expansion of fortunetelling occurs. The thesis pays attention to both the supply-side and the demand-side factors of fortunetelling and then explain why the demand-side factors are more important for a better understanding of the popularity of fortunetelling in contemporary Korea. The supply-side factors such as religious regulation, competition, and religious freedom have not worked in Korea in the same way that REM observed in the Western context. Today the Korean religious market faces two unexpected phenomena: one is the popularity of fortunetelling culture, and the other is a slightly decreasing membership of Protestantism, which REM regards as the most competitive religion in religious market. Since the 1980s, traditional values of fortunetelling provided by mudangs or yeoksulgas has been reevaluated and reconstructed in various aspects. Based on the results of field research on participants in Korean fortunetelling, the thesis shows how and why the participants consume traditional fortuntelling service rather than prophetic functions of official religions. Conclusively, the thesis suggests that REM should take into consideration the demand-side factors more importantly when it tries to explain a Korean religious society.

Submitted by Cristiane de Melo Shirayama (cristiane.shirayama@unifesp.br) on 2018-03-20T22:53:34Z No. of bitstreams: 2 walkerTermo.pdf: 229864 bytes, checksum: df7e4b6087b51fe614af2f0f4cafa353 (MD5) WalkerUmekihanashiro.pdf: 661704 bytes, checksum: 0589e528a2c1d1eb56a7c96c5f10dd28 (MD5) / Approved for entry into archive by Diogo Misoguti (diogo.misoguti@gmail.com) on 2018-03-21T12:30:40Z (GMT) No. of bitstreams: 2 walkerTermo.pdf: 229864 bytes, checksum: df7e4b6087b51fe614af2f0f4cafa353 (MD5) WalkerUmekihanashiro.pdf: 661704 bytes, checksum: 0589e528a2c1d1eb56a7c96c5f10dd28 (MD5) / Made available in DSpace on 2018-03-21T12:30:40Z (GMT). No. of bitstreams: 2 walkerTermo.pdf: 229864 bytes, checksum: df7e4b6087b51fe614af2f0f4cafa353 (MD5) WalkerUmekihanashiro.pdf: 661704 bytes, checksum: 0589e528a2c1d1eb56a7c96c5f10dd28 (MD5) Previous issue date: 2013-05-13 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Este trabalho pretende discorrer sobre algumas singularidades, identificadas em campo, da postura da Igreja Universal do Reino de Deus em relação às religiões declaradas abertamente, pela própria, como suas inimigas. Entre estas podemos incluir o Catolicismo, o Espiritismo Kardecista e, em especial, o Candomblé e a Umbanda; contudo casos envolvendo trocas de acusações entre a Igreja Universal do Reino de Deus e algumas denominações da própria corrente pentecostal estão se tornando cada vez mais frequentes. / This study intends to discuss some singularities, identified inside the field, about the Igreja Universal do Reino de Deus‟s posture regarding of religions openly declared, by themself, as their enemy. Between these we can include Catholicism, Kardecista's Spiritualism and in particular, the Candomblé and Umbanda; which cases involving exchanges of accusations between the Igreja Universal do Reino de Deus and some of the own Pentecostal current denominations are becoming increasingly frequent.

Made available in DSpace on 2016-08-03T12:20:27Z (GMT). No. of bitstreams: 1 Jacqueline Ziroldo.pdf: 1249028 bytes, checksum: 572301a7aba1b26c878d9a5d73c81d54 (MD5) Previous issue date: 2007-03-09 / The Brazilian Presbyterian service has assumed a fixed and peculiar form referring to its liturgical style. The exclusion of more ritualistic elements, as well as the conditions for their insertion, gave a very particular outline to the religious service in Brazil. Its shape can be reduced to two pillars: sermon and music. The music has also been developed in a peculiar manner within the denomination. Nevertheless, from the early 1990s, traditional music has been shaken with the fast-growing and consolidation of the gospel music market. Then, a new format of musical production related to congregational praise emerged in Brazil, which counteracting with the traditional productions due to its emotional and performatic aspect. This new model of congregational praise was totally accepted by young people and new converted ones because it was promoted by the specialized media and the gospel market and was in harmony with current cultural trends, somehow complicating the idea of preserving religious tradition. This fact occurred for many reasons, and among them, we can mention the appeal exerted by the musical market upon Presbyterian youth and the liturgica l role music played in this service, which has always created an atmosphere of religious frustration for some laic subgroups. Therefore, musical production and reproduction of Presbyterian service suffered modifications that can contribute directly to one of the biggest modifications which the Presbyterian service has suffered since its insertion in Brazil. This new model of congregational praise facilitated the rupture with the traditional hymnody, which has ever been weakened long ago. The present study deals with the modifications that occurred in Presbyterian liturgical music production and reproduction and the direct results on the religious service profile, as well as the motives that support those modifications on micro and macro social perspectives.(AU) / O culto presbiteriano brasileiro se cristalizou de forma peculiar em relação ao seu estilo litúrgico. A exclusão de elementos mais ritualísticos somados ás condições de inserção deram um contorno bem específico a esse culto no Brasil. A sua forma pode ser reduzida a dois pilares de sustentação: a prédica e a música. A música também se desenvolveu de um modo peculiar dentro da denominação. Porém, desde início dos anos 90 essa musica tradicional tem sido abalada com a consolidação do mercado de música gospel. Surgiu então no Brasil um novo tipo de produção musical, relacionada com o louvor congregacional, que pelo aspecto emocional e performático, contraria a produção tradicional. Esse novo modelo de louvor, fomentado pela mídia especializada, pelo mercado gospel e em acordo com as tendências culturais atuais, tem plena aceitação do público jovem e dos novos conversos, dificultando a manutenção da tradição. Muitos são os motivos para tal fato, entre eles a atração que o mercado exerce sobre o jovem presbiteriano e o papel litúrgico da música nesse culto, que sempre gerou um grande clima de insatisfação religiosa de alguns sub grupos do laicato. Assim, a produção e reprodução musical do culto presbiteriano têm sofrido modificações que podem contribuir diretamente para uma das maiores mutações cúlticas que o presbiterianismo já sofreu desde a sua inserção entre nós. Esse novo modelo de louvor propiciou uma ruptura com a hinódia tradicional, que há muito já estava se enfraquecendo. Esta tese discute as mudanças ocorridas na produção e reprodução da música litúrgica do presbiterianismo e a sua conseqüência direta no perfil desse culto, bem como os motivos que sustentam tais mudanças, tanto em uma perspectiva micro como macro social.(AU)

Submitted by Maria Medeiros (maria.dilva1@ufcg.edu.br) on 2018-07-24T12:36:18Z No. of bitstreams: 1 LUCINEI CAVALCANTI - DISSERTAÇÃO (PPGCS) 2017.pdf: 1110538 bytes, checksum: 89cc318af10f92e137bdf6738ded3bd4 (MD5) / Made available in DSpace on 2018-07-24T12:36:18Z (GMT). No. of bitstreams: 1 LUCINEI CAVALCANTI - DISSERTAÇÃO (PPGCS) 2017.pdf: 1110538 bytes, checksum: 89cc318af10f92e137bdf6738ded3bd4 (MD5) Previous issue date: 2017 / O presente trabalho tem como objetivo analisar os desdobramentos da competição e da racionalização das instituições religiosas no mercado religioso brasileiro, através da focalização das práticas de marketing religioso de duas instituições cristãs da cidade de Campina Grande-PB, a Comunidade Católica Pio X e a Igreja Protestante/Evangélica Verbo da Vida. A perspectiva teórica se inspira no paradigma do Mercado Religioso, tais como formulados por Berger (1985), Stark, Finke, Iannaccone(1992) & Bainbridge (2008) e Guerra (2003, 2006). Nossa metodologia consistiu da realização de uma análise dos mixes de marketing produzidos pelas instituições selecionadas e de entrevistas semiestruturadas com seus líderes, além da frequentação intensa das atividades das duas comunidades religiosas selecionadas. Os resultados aqui apresentados confirmam as hipóteses referentes ao alto grau de racionalização das instituições religiosas, principalmente no tocante à estrutura e aos processos organizacionais, que tanto mais se apropriam de termos e modelos do Mercado Secular. No que tange aos mixes e ferramentas de marketing, a racionalização das instituições religiosas estudadas toma contornos próprios e se adapta ao ambiente do Campo Religioso. Destacou-se a naturalização das estratégias de marketing religioso, em muito semelhantes ao que qualquer outra empresa realiza, e a denegação do seu uso pelos sujeitos entrevistados. / The present work aims to analyze the development of competition and rationalization of religious institutions in the Brazilian religious market by focusing on the religious marketing practices of two Christian institutions in the city of Campina Grande, the Catholic Community Pius X and the Church Protestant / Evangelical Word of Life. The theoretical perspective is inspired by the paradigm of the Religious Market, as formulated by Berger (1985), Stark, Finke, Iannaccone (1992) & Bainbridge (2008) and Guerra (2003, 2006). Our methodology consisted of an analysis of the mixes Of marketing produced by the selected institutions and of semi-structured interviews with their leaders, as well as the intense attendance of the activities of the two selected religious communities. The results presented here confirm the hypotheses regarding the high degree of rationalization of religious institutions, especially regarding organizational structure and processes, which are more appropriate for Secular Market terms and models. Regarding the marketing mixes and tools, the rationalization of the religious institutions studied takes its own shape and adapts to the environment of the Religious Field. It was highlighted the naturalization of religious marketing strategies, very similar to what any other company does, and the denial of its use by the subjects interviewed.

京都大学 / 0048 / 新制・課程博士 / 博士(地域研究) / 甲第20492号 / 地博第211号 / 新制||地||76(附属図書館) / 京都大学大学院アジア・アフリカ地域研究研究科東南アジア地域研究専攻 / (主査)准教授 片岡 樹, 教授 速水 洋子, 教授 清水 展, 教授 櫻井 義秀 / 学位規則第4条第1項該当 / Doctor of Area Studies / Kyoto University / DFAM

Made available in DSpace on 2016-07-27T13:48:35Z (GMT). No. of bitstreams: 1 GUILHERME BURJACK DE CARVALHO.pdf: 1515265 bytes, checksum: c54277c32ef5395536b820feb12486ab (MD5) Previous issue date: 2014-02-20 / The Winners and sellers: the use of multilevel marketing as a strategy of expansion of a neo-pentecostal goiana aims to discuss strategies of multilevel marketing techniques Vine Church in cells to establish in the competitive religious market . The text was drawn from the theory of religious market , and you can then see how the market weaves webs that can be found in the doctrinal discourse of Vine Church . The importance of analyzing the doctrinal discourse that appropriates the concepts of market, it gives the possibility to understand the Pentecostal religious field can establish ownership , reframe new discursive practices in order to meet their ambitions . For this research we took as a basis the writings of Vine Church in comparison to cells and from the research of Miller (2011 ) over a multilevel marketing company . Thus the research is divided into three chapters . The first chapter discusses the historical premises of the Vine Church in cells , the second chapter of Theology Vine Church in cells and finally the third chapter will address the Vine Church and the use of multilevel marketing / A pesquisa vencedores e vendedores: o uso do marketing multinível como estratégia de expansão de uma igreja neopentecostal goiana tem por finalidade debater as estratégias de marketing multinível utilizadas pela Videira Igreja em Células para estabelecer no concorrido mercado religioso. O texto foi elaborado a partir da teoria do mercado religioso, sendo possível então perceber como as teias que o mercado tece podem ser encontradas no discurso doutrinário da Igreja Videira. A importância da análise do discurso doutrinário que apropria os conceitos de mercado, se dá pela possiblidade de compreender que o campo religioso neopentecostal consegue estabelecer, apropriar, resignificar novas práticas discursivas na finalidade de atender as suas ambições. Para a realização desta pesquisa tomou-se como base os escritos da Videira Igreja em Células e a comparação a partir da pesquisa de Monteiro (2011) sobre uma empresa de marketing multinível. Dessa forma a pesquisa se estrutura em três capítulos. O primeiro capítulo aborda os pressupostos históricos da Videira Igreja em Células; o segundo capítulo A teologia da Videira igreja em Células e por fim o terceiro capítulo, abordará a Igreja Videira e o uso do marketing multinível.

Esta tese tem dois objetivos: O primeiro é evidenciar, com base na literatura de Economia da Religião, a premissa de racionalidade humana relativa ao comportamento religioso. Com esse objetivo, realiza-se uma discussão dos fundamentos teóricos da Economia da Religião: a Escolha Racional, a Teoria do Consumidor aplicada à religião, o modelo de produção doméstica de Gary Becker e a Teoria do Mercado Religioso. Também se apresenta e se discute alguns dos principais modelos teóricos da Economia da Religião, citando, sempre que possível as evidências empíricas existentes na literatura. Como meio de contribuir para a discussão nessa área, são aplicados modelos econométricos de análise de survey com dados de duas pesquisas para dois dos modelos teóricos apresentados, o de Azzi-Ehremberg e o de Durkin Greeley (1991): Pesquisa Nacional por Amostra de Domícilios (PNAD) de 1988, aplicada pelo IBGE, e Pesquisa Social Brasileira (PESB) de 2004, realizada pela FGV Opinião. Uma predição importante relacionada à Teoria do Mercado Religioso, um dos fundamentos da Teoria da Escolha Racional da Religião, é que quanto maior for, de um lado, o grau de regulação governamental neste mercado, por outro serão menores o grau de competição das organizações religiosas, o pluralismo religioso e, conseqüentemente, o nível de participação religiosa. Segundo a Teoria do Mercado Religioso, de modo semelhante a outros mercados, a intervenção estatal provoca, no mercado religioso, alocações subótimas de recursos escassos, ineficiência na produção e restrição na diversidade de bens e serviços religiosos ofertados aos consumidores pelas organizações religiosas. O segundo objetivo da tese, aliás, o principal, é buscar evidências que corroborem as premissas da Teoria dos Torneios de Promoção (Tournaments), elaborada por Edward Lazear e Sherwin Rosen (1981), em organizações religiosas. O problema se baseou na investigação do mercado interno de trabalho da Igreja Católica no que concerne à seleção e promoção de seus clérigos, recorrendo para isso ao seu Direito Canônico, na tentativa de identificar elementos que corroborassem ou evidenciassem os pressupostos da Teoria dos Torneios de Promoção nos documentos pesquisados, sendo o mais importante e fundamental o Código de Direito Canônico (CDC) de 1983. A legislação canônica suplementar também foi utilizada. Buscou-se investigar de que modo esses documentos normativos incorporam esquemas de incentivos para regular a hierarquia católica de ordem e de jurisdição, bem como a seleção e promoção de seus clérigos, sob a ótica de Torneios de Promoção. Estudando-se os Cânones do CDC e outros documentos de direito canônico, foram encontrados vários elementos que dão suporte à afirmação de que, de fato, existem evidências dos pressupostos de Tournaments naqueles esquemas, no que concerne à escolha e sistema promocional de clérigos católicos. / This thesis has two objectives: the first is the evidence, based on the literature of Religious Economics, the premise of human rationality related to religious behavior. With this objective, was carried out a discussion of the theoretical fundamentals of Religious Economics: the Rational Choice, Consumer Theory applied to the Religion, Gary Becker`s model of domestic production and the Theory of the Religious Market. Some of the main theoretical models of Religious Economics are discussed, mentioning, whenever possible, the empirical evidence that appears in the literature. As a way of contributing to the discussion in this area, econometric models of survey analysis with data of two items of theoretical research presented, such as Azzi-Ehremberg and that of Durkin Greeley (1991): the 1988 National Research per Address Sample, applied by the IBGE and, the Brazilian Social Research (PESB) done in 2004 by the FGV Opiniao. An important prediction, related to the Religious Market Theory, one of the bases of the Rational Religious Choice Theory, is that, the larger it is, on one side, the degree of government regulation in this market, on the other hand, is lower the degree of competition of religious organizations, religious pluralism and, consequently, the level of religious participation. According to the Theory of the Religious Market, similarly to other markets, the state intervention causes, in the religious market, sub-optimal allocations of scarce resources, production inefficiency and restriction in the diversity of goods and religious services offered to the consumers by the religious organizations. The second aim of this Thesis, albeit the main one, is to find evidence, which corroborates the premises of the Theory of the Promotion Tournaments, elaborated by Edward Lazear and Sherwin Rosen (1981), in religious organizations. The problem was based on the investigation of the internal working market of the of the Roman Catholic Church, in what concerns the selection and promotion of its clergy, using the Canon Law, in the intent of identifying elements which corroborate or put into evidence the presumption of the Promotion Tournament Theory in the researched documents, being the most important and fundamental the 1983 Canon Law Code. The supplementary canon legislation was also used. It was investigated in what way those normative documents, incorporate incentive schemes in order to regulate the catholic hierarchy, of order and of jurisdiction as well as the selection and promotion of its clergy, under the optics of Promotion Tournaments. Studying the canons of the Canon Law Code and other canon law documents, several elements were found that give support to the affirmation that, in fact, there is evidence of the presupposition of the Tournaments in those schemes, as regards the choice and promotional system of Catholic clerics.

Made available in DSpace on 2016-08-03T12:21:03Z (GMT). No. of bitstreams: 1 Joao Marcos da Silva.pdf: 3705791 bytes, checksum: fa0a02c9a478722c5d37cbbd1333075c (MD5) Previous issue date: 2010-03-04 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / This paper analyzes sociologically in contemporary times the imagery field in gospel music and how it influences the changes of imagery-esthetic paradigms used by phonogram producers in their religious marketing to the commercialization of gospel music in the Brazilian evangelical music market, making it possible in this current model to enable a qualitative and quantitative increase of products aimed at the evangelical public. The research identifies in the dissemination of visual production and marketing of CDs, DVDs, websites of phonogram producers, fairs and music awards, the mechanisms used for the construction of a new imagery paradigm that provides, in the religious field, the emergence of a new evangelical imaginariness mimetically constructed to feed a gospel market supported by the social triad: spectacle, consumption and entertainment. Thus, the analysis has its cut in the paradigmatic changes that arise from the first singers of the 1950s culminating in the explosion of gospel music in the early 1990s. / Este trabalho analisa sociologicamente na contemporaneidade o campo imagético na música gospel e de que forma, este influencia na mudança dos paradigmas imagético - estéticos utilizados pelas produtoras fonográficas em seu marketing religioso para a comercialização da música gospel no mercado da música evangélica brasileira, proporcionando neste modelo atual um crescimento qualitativo e quantitativo dos produtos destinados ao público evangélico. A pesquisa identifica nas produções visuais de divulgação e comercialização de CDs, DVDs, sites das produtoras fonográficas, feiras e premiações musicais, os mecanismos utilizados para a construção de um novo paradigma imagético que proporciona no campo religioso, o surgimento de um novo imaginário evangélico mimeticamente construído para alimentar um mercado gospel fomentado pela tríade social: espetáculo, consumo e entretenimento. Desta forma, a analise tem o seu recorte nas mudanças paradigmáticas que surgem a partir dos primeiros cantores e cantoras da década de 1950 até culminar na explosão da música gospel no início da década de 1990.(AU)