Music videos have under the last 50 years become entertainment in our society. Some are created to reflect feelings while others are a kind of showcase for the artist. There are also those based off of the lyrics and thus creates a short film or an illustration of the lyrics. Through the use of technologies such as visual effects is it possible to bring the impossible worlds and stories alive.Videos with these effects are the kind of videos I've been analyzing in this essay with the purposeto explore how much the visual effects affect the narration. To achieve this I have chosen to make a semiotic study focused on analysis and interpretations of five chosen music videos created during orafter the year 2000. CGI, slow-motion and metaphors are techniques I've been looking at and they have proved to contribute to how the story of the video is told and how it's understood. The interplay between image and text is another thing I've been studying and in the chosen videos it's been varying between interpretations and literal translation to the other. / Musikvideor har under de senaste 50 åren varit en form av underhållning för vårt samhälle. Somliga formas för att spegla känslor medan andra visar upp artisten. Det finns de som baserar sig på låttexten för att skapa en kortare film eller gestalta låttextens innehåll. Med hjälp av tekniker som visuella effekter kan dessa drömlika och omöjliga världar och historier komma till liv. Det är videor med sådana effekter jag valt att analysera i denna uppsats med syftet att ta reda påhur stor roll de visuella effekterna spelar i berättandet. För att komma fram till detta har jag gjort en semiotisk studie fokuserad på analys och tolkningar av fem valda videor skapade under eller efter 2000-talet. CGI, slow-motion och metaforer är tekniker jag kollat på och det har visat sig att de alla bidrar till hur berättandet utspelas och uppfattas. Sambandet mellan bild och text i de valda videorna har pendlat mellan tolkning till bokstavligt översatt till varandra.

Title: Music video: Twelvestep – DownInside Made by: Benjamin Bondesson Christian Edgren Tutor: Silvio Ocasic Course admin: Peter Ekdahl Purpose: To create a music video that we can stand, that challenges us in the creative process. And to help a struggling band with another medium to spread their music. Goal:We intend to create a great product that is demanding and educational to us. Especially when it comes to cooperation and editing/post production. Keywords:Music video, digital video, film / Titel: Musikvideo: Twelvestep – Down Inside Skapad av: Benjamin Bondesson Christian Edgren Handledare: Silvio Ocasic Kursansvarig: Peter Ekdahl Syfte: Att skapa en musikvideo vi kan stå för och som kräver mycket av oss i skapande processen. Samt att hjälpa ett kämpande band med att få ett annat medium att sprida sin musik på. Mål: Vi avser att uppnå en snygg och bra produkt, som kräver mycket av oss och som ska lära oss mycket under skapandet. Framförallt vad det gäller samarbete och redigering/efterproduktion. Nyckelord:Musikvideo, digitalvideo, film / Benjamin Bondesson 0704-247 442 Christian Edgren 0704-832 106

Submitted by Renata Lopes (renatasil82@gmail.com) on 2015-12-11T16:42:52Z No. of bitstreams: 1 elisamariarodriguesbarboza.pdf: 3025139 bytes, checksum: fc3719a890df101bae26726878048e74 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2015-12-14T15:47:34Z (GMT) No. of bitstreams: 1 elisamariarodriguesbarboza.pdf: 3025139 bytes, checksum: fc3719a890df101bae26726878048e74 (MD5) / Made available in DSpace on 2015-12-14T15:47:34Z (GMT). No. of bitstreams: 1 elisamariarodriguesbarboza.pdf: 3025139 bytes, checksum: fc3719a890df101bae26726878048e74 (MD5) Previous issue date: 2015-07-06 / Inicialmente tido como um produto audiovisual principalmente televisivo, o videoclipe, nos últimos anos, tem se expandido e ganhado força no ambiente virtual. Abarcando as transformações tecnológicas, principalmente no âmbito da interatividade na web, culmina com a aparição dos videoclipes interativos. Que, por sua vez, combinam aspectos de diversos meios, como, por exemplo, da televisão, do cinema e da arte digital, para criar narrativas nas quais os espectadores podem modificar os resultados através da sua intervenção em um meio digital. Uma das bandas que se destaca nessa vertente é o Arcade Fire, que teve, ao longo de seu trajeto, quatro projetos audiovisuais interativos realizados por dois diretores, Vincent Morisset e Chris Milk e, em alguns casos, em parceria com a Google. Os videoclipes em questão são: Neon Bible (Vincent Morisset, 2007), Sprawl II (Moutains beyond mountains) (Vincent Morisset, 2010), The Wilderness Dowtown (Chris Milk, 2010) e Just a Reflektor (Vincent Morisset, 2013). Através da investigação do que é o videoclipe (inicialmente em seu formato não interativo), do ambiente no qual florescem as experiências interativas desse formato, da sua conexão com as narrativas digitais, bem como do aprofundamento acerca dos elementos envolvidos na produção dos clipes interativos feitos para o Arcade Fire, será produzida uma análise sobre os trabalhos realizados para a banda. / Initially had as an audiovisual product turned primarily to the television, the music video, in recent years, has expanded and gained strength in the virtual environment. Embracing the technological changes, particularly in the context of interactivity on the web, it culminates with the appearance of the interactive video clips. Those, in turn, combine aspects of various media such as television, film and digital art to create narratives in which the viewers can modify the results through their intervention in a digital environment. One of the bands that stands out in this aspect is Arcade Fire, who had, along its path, four interactive audiovisual projects carried out by two directors, Vincent Morisset and Chris Milk and, in some cases, in partnership with Google. Their music videos are: Neon Bible (Vincent Morisset, 2007), Sprawl II (Moutains beyond mountains) (Vincent Morisset, 2010), The Wilderness Dowtown (Chris Milk, 2010) and Just a Reflektor (Vincent Morisset, 2013). We propose an analysis of the interactive music videos produced for Arcade Fire, through the investigation of the music video (initially in its non-interactive format), the environment in which the experience of this interactive format flourished, its connection with the digital narratives, as well as a focus on the elements involved in the production of the band’s interactive videos.

Denna uppsats har gjorts i syfte att undersöka relationerna som finns mellan den filmtekniska aspekten av tempo och porträttering av manlig intimitet. Musikvideon till låten Territory av The Blaze analyseras genom en filmsemiotisk analys ur ett genusperspektiv. Metoden utformas efter hur aktivitet är representerat genom icke-verbal kommunikation för att läsa av vart intimitet uppstår och uteblir. Kommunikations- och genusteorier appliceras sedan på materialet för att se hur det påverkas av valet att skildra representationen med slow-motion eller normalt tempo. Användningen av slow-motion bidrar till att sakta ner i narrativet där den manliga intimiteten kan liknas till det sätt som kvinnor vanligtvis porträtteras genom Mulveys teorier gällande den manliga blicken. / The purpose of this essay is to analyze the relations between the use of pace and representation of masculine intimacy. The music video to the song Territory by The Blaze is observed through a gender perspective in a film semiotic analysis. The method involves how intimacy is represented through non-verbal communication. The material will be analyzed through theories involving communication and gender identity to see how it is affected by pace. This leads to the result of a conclusion that slowing down the narrative contributes to a representation of male intimacy to have resemblance to how women are portrayed according to Mulvey’s theories about the Male gaze.

The purpose of this essay is to find out through semiotic analysis and rhetorical tools how the music video “Svartskallar” performed by Swedish artist Stor is being mediated and perceived. The word svartskallar is a Swedish slur and derogatory term used towards immigrants and people of other descent than Scandinavian/Arian. Mostly people with dark attributes, hence the word “blackhead.” The song lyrics poke fun at mundane stereotypes and prejudices that people have towards certain ethnicities, especially minorities that there are a lot of in Sweden. The music video was quite controversial as it depicted a plantation where white people portrayed slaves whilst minorities played the slaveowners. As the video was released it caused a lot of debate online. The analysis has shown that there are many ambiguities in this video that have triggered a lot of reactions. This video has a lot more nuances to it than what is seen at first glance and portrays a lot of subliminal messages. Ultimately there are a lot of more aspects to consider in this debate than solely that of the plot.

A lo largo de los años, la cinematografía ha ido evolucionando de manera radical, adaptándose a diferentes propuestas y estéticas que año tras año van evolucionando. Una extensión de ella viene a ser el videoclip, formato por el cual grandes artistas relacionados a la industria musical han tenido la oportunidad de distribuir y generar interés en los espectadores. Con el tiempo, este mismo también ha ido evolucionando, siendo uno de los formatos más importantes a utilizar por la industria musical. Si bien las diferentes propuestas, tanto en el cine como para los videos musicales tienen inspiración de terceros para su realización, una de las técnicas, poco utilizada, pero aún presente, es la adaptación del texto a un formato visual, siendo esta mucho más común en la industria cinematográfica. Esto lleva a cuestionar el por qué esta técnica no se ve mucho en la propuesta para la realización de videoclips, siendo estos una modalidad de poder expresar, a través de la música y la letra de las canciones, una historia mucho más enriquecedora. El presente trabajo busca exponer y describir, a partir de un arduo proceso de observación y análisis, la adaptación de un texto a una propuesta visual, siendo Flamenca, un libro occitano del siglo XIII, y el video musical “Di mi nombre”, de la artista española Rosalía, nuestros objetos de investigación, demostrando así cuál es la representación que se le puede dar a un texto antiguo a una propuesta visual contemporánea. / Through the years, cinematography has evolved radically, adapting to different proposals and aesthetics that evolve year by year. An extension of it comes to be the videoclip, format by which great artists related to the music industry have had the opportunity to distribute and generate interest in viewers. Over time, this one has also evolved, being one of the most important formats used by the music industry. While the different proposals, both in the cinema and for music videos, have inspiration from third parties for their realization, one of the techniques, not that common, but still present, is the adaptation of the text to a visual format, being this one much common in the film industry. This leads to question why is this technique not seen much in the proposal for videoclips, being this ones a way to be able to express, through the music and lyrics of songs, a story much more enriching. The present work seeks to expose and describe, from an arduous process of observation and analysis, the adaptation of a text to a visual proposal, being Flamenca, an Occitan book of the thirteenth century, and the music video "Di mi nombre", by the Spanish artist Rosalía, our research objects, demonstrating what representation can be given to an ancient text to a contemporary visual proposal. / Trabajo de investigación

In this study I look at the music video Heaven and Hell by YE, formerly known as Kanye West. The video contains references to Christian religion and fine art. My aim with this essay has been to identify these references using a visual analysis with theory based on ideas of Erwin Panofsky. I did this by studying iconographic symbols, light and color as well as the connections these have in the music video. After this I used Pierre Bourdieu’s theories of cultural capital and taste to decode the meaning of these references. My findings point towards YE’s usage of references to Christianity and fine art as a way to invoke a sense of trust and high cultural capital.

This thesis is an analytical case study of three music videos, "Pa'l Norte" by Calle 13, "Sueño Americano" by Los Rakas, and "Ice El Hielo" by La Santa Cecilia. It explores the visual and lyric narratives of these works and their role in critiquing anti-immigration rhetoric towards Latino immigrants in the United States in a post-9/11 context. Through critical analysis, this thesis argues that their work is vital in dismantling the dehumanizing and criminalizing language prevalent in legal and popular discourse, as well as challenging the manifestations of everyday "illegality."

At the core of any designer’s activity is the process they engage with to create design. Process is not only a way to get from an idea to a completed work, it is also what determines our attitude towards design. This is the place where both the design and the designer are created. The gray area between nothing and something is where we go to discover design, and in turn to discover who we are and what matters to us. In this thesis I am investigating the nebulous place between ideas and things, thoughts and artifacts, and being just a person to becoming a designer. Every designer works differently, but we share something in common: through process, design is discovery.

Submitted by Cássia Santos (cassia.bcufg@gmail.com) on 2014-10-20T12:27:08Z No. of bitstreams: 2 Dissertacao Rafael Mendonca Lisita Pinto - 2014.pdf: 3410801 bytes, checksum: 568a59b5ffe00961f389baa657ee1671 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Approved for entry into archive by Jaqueline Silva (jtas29@gmail.com) on 2014-10-20T17:34:24Z (GMT) No. of bitstreams: 2 Dissertacao Rafael Mendonca Lisita Pinto - 2014.pdf: 3410801 bytes, checksum: 568a59b5ffe00961f389baa657ee1671 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2014-10-20T17:34:24Z (GMT). No. of bitstreams: 2 Dissertacao Rafael Mendonca Lisita Pinto - 2014.pdf: 3410801 bytes, checksum: 568a59b5ffe00961f389baa657ee1671 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2014-04-23 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This dissertation results of the research developed throughout the Master’s Degree course within the Art and Visual Culture Graduate Program in FAV-UFG. It aims to investigate de representation of uncanny identities in music videos, starting out with some analysis of Lady Gaga’s videos, in order to develop my videographic discourse in my music video “Electric Guitar”. The main goal is to continue creating subversive audiovisuals, which consist in primary and complex products that contemplate several parameters of approach, exploring sensorial matters and establishing bonds with historical, sociological and cultural issues. The first chapter presents Lady Gaga and her artistic body of work which, curiously, defends minorities in spite of the singer being inserted into the star system. The second chapter introduces concept of “the uncanny”, from teoretical dialogues and, also, addresses their presence in music videos. The third chapter focuses on the study of music video as a audiovusal format, its relevance in visual culture and how they develop through media. The forth chapter reapproaches Lady Gaga’s music videos, selected according to this investigation theme, focusing on their analysis. The last chapter discusses the creative experience of “Electric Guitar” through my goal of reassuring the relevance of studying the uncanny and, also, my attempt to expand music video’s frontiers by employing new perspectives to them, without escaping the plastic aesthetics predominant in pop. / Esta dissertação é resultante do projeto de pesquisa realizado através do Programa de Pós-graduação em Arte e Cultura Visual, nível mestrado, da FAV-UFG, e visa apresentar o tema da representação de identidades estranhas em videoclipes, partindo de uma investigação no campo, acompanhada de análises dos clipes da artista Lady Gaga, para a construção do meu discurso videográfico no videoclipe “Electric Guitar”. O principal objetivo é dar continuidade aos discursos audiovisuais de formato subversivo, que consistam em produtos primários complexos os quais contemplem diversos parâmetros de abordagem audiovisual, explorando o sensorial e estabelecendo vínculos com questões de teor histórico, sociológico, cultural etc. O primeiro capítulo apresenta Lady Gaga e seu trabalho artístico que, curiosamente, defende minorias com uma postura favorável da cantora, ainda que ela esteja inserida no star system. O segundo capítulo introduz a temática dos estranhos, explica este conceito a partir de diálogos teóricos e, também, aborda a presença dos estranhos em videoclipes. Já o terceiro capítulo foca no estudo do videoclipe como formato audiovisual, trata da sua relevância na cultura visual e dos seus desdobramentos na mídia. O quarto capítulo volta a tratar dos discursos videográficos de Lady Gaga, porém, com foco na análise de alguns dos seus videoclipes, selecionados de acordo com o tema desta pesquisa. O quinto e último capítulo trata da experiência criativa do videoclipe “Electric Guitar” e do meu objetivo de reforçar as discussões sobre o “estranho” buscando expandir as fronteiras do senso comum a respeito do videoclipe por meio do emprego de novas linguagens, sem promover uma fuga da estética plástica predominante no pop.