Tato práce se zabývá využitím marketingových nástrojů ve společnosti Měšťanský pivovar Strakonice, a.s. Zvláštní důraz je přitom kladen na komunikační mix. Hodnocení využití marketingových nástrojů je provedeno pomocí vlastního dotazníkového šetření a následného zhodnocení získaných dat. Úroveň marketingové komunikace v pivovaru je hodnocena pomocí SWOT analýzy. Na základě toho jsou poté navržena opatření, které by vedly ke zlepšení stávající situace v pivovaru a posílení jeho konkurenční pozice.

The thesis shows the view of the process of recruitment and selection of the employees applied in companies. The process is decomposed into the specific activities that are analysed in more detail. Recruitment methods are evaluated from the perspective of both employers and applicants for posts. On the basis of the questionnaires lists the specific procedures used in practice by employers, applicants' approaches and experiences of the recruitment procedure.

The thesis engages in mapping water springs and design modifications of springs in the northern part of district Brno-venkov in management of Lesy města Brna, a.s. The goal of the thesis was annual monitoring of natural springs, periodic monthly measurement of the spring intensity, water temperature, pH and content of oxygen. And last but not least making complete laboratory analyzes which indicate quality of water. The results were processed by graphs and tables and they were compared with Regulation no. 252/2004 Sb., which determines hygienic demands on potable water. The thesis contains textual delineation of modifications of monitoring spings. The spring called V Hájku there is designed total renovation. The detailed technical depiction of construction of spring and layout the spring to surroundings. The next goal was designed informational table with exact graphic and textual shape.

The practical part of thesis follows up the art processing of Mark Epsteins' screenplay Vlci a psi. The script is set in times after WW2, describing historical situation of the evacuation of Sudetenland Germans from previous Czechoslovakia in 1945. The practical part itself shows visual concept and structure which is presented by drafts of decorations and scenes. The decorations are visualized by coloured perspective views, drafts of each building and schematic designs. The teoretical part of the thesis is about analysis and parametres of stated films works that are very closely related to this issue and shows historical situation in film language. The visual part and its structure are shown in individual analysis. Results of the teoretical part were one of the basis for definition and visualisation of the practical part of thesis. Last but not the least the study of historical links, documents and internet portals containing given topic were another important teoretical source. These results of my thesis can be used as a source of interesting informations for a public, as an inpiration for film productions or as a study material for film students.

The aim of this diploma thesis is to display the world after apocalypse in a particular movie The Steel Spring based on the novel "Stalsprangert" by Per Wahloo. This thesis consists of two parts, theoretical and own proposal. The theoretical part deals with the definiton of science fiction genre and display of the world after apocalypse in a cinematography. I decided to analyze a few selected movies to show the diversity of different creative approaches of this topic. In the analysis I focused on the visual side, the use of different atmosphere and locations in the films. In the second part I used gained knowledge from analysis to make my own movie proposal of the The Steel Spring.

Abstract The main content of my master degree work is the concept design for film based on unpublished screenplay by David Lynch. The master degree work consists of practical and theoretical part. The theoretical part, called Visual World of David Lynch's Films, points out the influence of cultural environment, inspirations and art on visual style of his films. It finds out elementary symbols from his cultural enviroment and demostrates the way, how David Lynch use these motifs in his films. In the film analyzes, there have been found some more visual elements, which became part of David Lynch's visual style. The practical part presents my own concept design for film based on the screenplay "RONNIE ROCKET OR The Absurd Mystery of the Strange Forces of Existence" by David Lynch. The practical part includes Screenplay synopsis, graphic part, breakdown nad visual reference.

This diploma thesis examines fantasy genre in world cinematography at the turn of the 20th and 21st centuries. It defines the genre and focuses on one of the sub genres - urban fantasy. On several examples of movies it shows this phenomenon in contemporary production. The main part is an artistic concept based on a scenario "Killing on carnival row" by Trevise Beacham. The proposal solves its space from urban unit to particular design of exterior and interior.

The diploma thesis analyzes a procedure of closing financial operations in an agricultural company, evaluates their correctness and points to the most frequent mistakes. The Closing financial statement processes and the particular accounting operations are described in the theoretical part. The practical part is done based on data provided by Agricultural Cooperative Třebelovice. These data were obtained in personal conversation with accountant-general of the agricultural cooperative. Imperfections in inventorying of animals and products were identified by the analysis mentioned above. Recommendations, leading to removal of these imperfections and following stock undervaluation, were proposed to the Agricultural Cooperative. The Agricultural Cooperative Třebelovice doesn't make a cash flow statement. For this reason the cash flow statement was made by the author.

This work deals with strategic management in a village called Borkovice a with the options and suggestions to improve current situation. In introductury theoretical part is described problematice of municipality and its management, cooperation of municipality with subjects from public sector, financial budget of municipality, problematic of strategic management with the most used analyses for rating of level of strategic management. At the beggining of application section there is described the current status of strategic management in Borkovice. This part of work is focused on strategic analyses PESTE analysis, SWOT analysis and there are also included two activities contained with the subscription of current status in village survey, guided interview with Borkovice´s major. Third part of application section is focused on characteristics of chosen subjects (municipalities Řepeč and Malšice) and usage of benchmarking to compare situation between Řepeč, Borkovice, Malšice. After that follows point evaluation and definition of stong and weak factors of municipality Borkovice. The last part includes suggestions to change current status and eliminate weaknesses of municipality Borkovice.

This dissertation is aimed at theoretical base about the Amphibians and reptiles, analyses of two series of textbooks for General science, the proposals of themes for General science by using the inter-subject relationships and the evaluation of some suggestions in practice.