In my graduation thesis I was interested in personnel activities in company Servant, a. s. This company offers logistic services. First I described this firm, then I analysed each personnel activity and I found some problems and made a suggestions for better situation in firm. During my graduation thesis I gathered information from expert literature, from firm's documents and from information which I extracted from personal interview with firm's employee. I think that this company has some problems in personnel activities but in my opinion it works positively.

Target of this work was to do the strategic analysis of the company ROSS Holding a.s. with application of analysis and methods, that should show strong and weak points of this firm and identify her opportunities and threats. Their specifying was the base for the formulation of a strategy, proposals and recommendations for her next development. After executed analysis came out the company has a lot of strengths, on which it can lean in future -- for example her staff -- and has many opportunities for use, too. The end of work was dedicated to proposals for her next development of human resources and to improve of financial situation of firm.

The main purpose of diploma thesis named The modification of the product and its impact on financial indicators is to design products respectively. services worthy modifications to recalculate the costs and returns of this modification, and consequently its total return for recreational and gastronomic company operating in tourism. The theoretical part of this thesis contains definition of fundamental termsand market research through questionnaire survey, which aims to characterize the structure of the company and obtains from its customers their designs products. Afterwards the results of survey will be interpreted. At the end of the thesis, in cooperation with the management of the company, the effects of modifications on financial indicators will be analyzed to define if the modification is the desired effect .Analyze the effects of modifications is the main objectives of this thesis.

This diploma thesis concerns the analyses of a particular e-shop selling specialized sports equipment. The first part of the thesis deals with a theoretical background of the internet marketing. In the next part the thesis analyses the e-shop, its competitors and compares them with each other. The main part of the thesis includes new proposals that should lead to the better and stronger position in the market and make the selling increase. In conclusion, the thesis evaluetes these propasals in terms of how it shall contribute to the increase of competitiveness of the e-shop.

The aim of this diploma thesis was to analyze the most important points of the marketing plan of the company ZOO Prague and evaluate the results and lessons learned during the analysis. The work also contains proposals of new marketing objectives, which could enhance current marketing activities of the company. The first two chapters focus on the theoretical definitions and the following chapters deal with partial analyzes. For example, the analysis of macro and micro (environment). The thesis also includes an own survey, supported by mystery shopping.

The diploma thesis focuses on the issues of risks in manufacture company from the prospective occupational health and safety at work (OHS). The first part of the diploma thesis contains theoretical background of the OHS process then proceeds with analysis and corresponding risks identification. There are suggested solutions on the concrete examples in the model company which completely eliminate discovered risks or at least reduce them. The final part of the diploma thesis summarizes conclusions and presents recommendations.

The main target of my master’s thesis was to design a motivation program for employees of a company. I focused on the range of employee benefits and personal needs of employees. I offered a low cost and administrative unexacting solution for providing employees benefits, which should motivate employees to stay in a company and encourage them to achieve and maintain a high standard of work. I hope, thanks to my thesis and all the calculations of necessary cost, that the company will finally understand that these benefits can reduce salary costs.

One of the director activities is motivation of workers. The motivation is internal process, that express desire and willingness of human to take a certain pains leading to reach an important goal or result. This work occupies with the motivation and efficiency of the company . To obtain the information about the motivation of work behaviour is used a methody of questonnaire exploration. On basis of result this analysis is identified the problematic areas and suggested posibilities how to improve the motivation and efficiency system of this company.

Objective of this Diploma´s work is to design particular steps for improvement of financial management of the company SMO m.a.s.,which presumes to carry out a strategy estimation, financial analysis, draw consequences and take necessary precautions. This proposals of possible solutions of identified problems should result in the improvement of situation of the firm in future years.

Master’s thesis engages in the analysis of customer satisfaction at PROFIcomms Company s.r.o. and recommendations for its improvement. The theoretical part is focused on the method of calculating the customer satisfaction index and customer loyalty index. Then, there are described methods of receiving information, which is proceeded through questionnaire analysis. In the practical part, there is made an analysis of PROFIcomms Company s.r.o. and obtained information from the questionnaire is evaluated in detail. Based on the evaluation measures, changes and strategies to increase customer satisfaction at PROFIcomms Company s.r.o. are proposed.