Syfte: syftet med undersökningen är att studera språkliga egenskaper och hur de kommer till uttryck i bloggar. Teori: vi använder oss utav teorier som behandlar begreppen offentlighet, nätverkssamhälle, flödesrum, konvergens och narcissism. Metod: kvalitativ och kvantitativ analys står som grund för insamlingen av det empiriska materialet. En netnografisk studie har utförts för att få kunskap hur det ser ut på bloggarna. För att lättare kunna undersöka bloggarnas innehåll har vi dekonstruerat texten och därefter analyserat varje mening. Huvudresultat: resultaten av vår undersökning bekräftar att det inte finns några regler på hur ett samtal på en blogg ska se ut. I detta offentliga rum är blandningen av de språkliga egenskaperna istället ett nytt sätt att samtala på. Nyckelord: blogg, nätverkssamhället, mediekonvergens offentlighet, samtal, textanalys.

Denna studie har för avsikt att undersöka hur frånkoppling av sociala medier upplevs påverka vänskapsrelationer och kommunikationsmöjligheter. Studien genomförs med en kvalitativ forskningsansats med etnografi som metod. Vårt teoretiska ramverk innefattar nätverkssamhället, virtuella gemenskaper, social tillhörighet, ensamhet, ständig tillgänglighet samt frånkoppling. Studien utgår ifrån sju deltagare som under en veckas tid frånkopplar sig från sociala medier. Resultat bygger på empiri utifrån en förstudie i form av ett formulär för att kartlägga deltagarnas medievanor, en fältdagbok som skrivs dagligen under frånkopplade veckan samt kompletterande semistrukturerade intervjuer för att erhålla ett fylligare material. Studiens resultat pekar på mycket olika upplevelser av frånkoppling. Känslor som lättnad, befrielse, ensamhet och en rädsla av att gå miste om något är ett litet utdrag ur deltagarnas beskrivning av hur deras frånkoppling upplevs. Deltagarna anser inte att deras relationer påverkas av endast en veckas frånkoppling. Dock poängterar de att det hade fått påföljder om frånkopplingen gällde under en längre tidsperiod. / This study intends to investigate how disconnection from social media is perceived to affect relationships between friends and opportunities for communication. The study is conducted with a qualitative study approach with ethnography as a method. Our theoretical framework includes the network society, virtual communities, social belonging, loneliness, constant availability and disconnection. The study is based on seven participants who, during a week's time, disconnect from social media. Results are based on empirical data from a pilot study in the shape of a form for mapping the participants' media habits, followed by a field diary which is written daily during the disconnected week, and supplementary semi-structured interviews to obtain a fuller material. The study's results point to very different experiences of disconnection. Feelings such as relief, freedom, loneliness and a fear of missing out, are a small excerpt from the participants' description of how their disconnection is experienced. Participants do not believe that their relationships are affected by only one week of disconnection. However, they point out that the outcome had been affected differently if the disconnection applied for a longer period of time.

Purpose: The aim of this thesis has been to study and obtain greater understanding of the consequences of active social media use. Specifically, in terms of social identity, social life and the sense of belonging. Secondly, the thesis studies the consequences of disconnecting and for a limited amount of time opt out of the social media context. Method/material:  The study is based on an explorative, cultural ethnographically-inspired method, in which four respondents were studied: two men and two women, all frequent users of social media. This was done in three steps: initial interviews, followed by social media diaries and finally a focus group. By allowing these methods to complement each other, the goal was to create an overall picture of the importance of social media in their everyday lives. The study's focus lies on the week in which the respondents kept social media diaries. This was done with an application designed to continuously provide me updates during the week. The first three days of the week, the respondents used the social media as usual. Every time they were active on social media, the task was to update the diary with the activity, as well as motivation, emotion, simultaneous offline activity and possible reflections. The last four days of the weak, the respondents were prohibited from using social media, and instead they updated the diaries every time they had an impulse to use social media. Main results: The study shows that social media plays a big role in shaping the self as well as the social identity. The respondents feel a social requirement to be constantly available, which stresses them and affects offline-activities and how they socialize in real life. The days without social media meant great relief in many ways; they began to read books, socialized more concentrated with friends and family and were able to relax more. Despite these surprising insights, they want to continue using social media since being disconnected was also very stressful since they often had the feeling of being excluded and left out. The conflict between reason and emotion arises. Sense dictates that they should cut down on their social media activity but the feeling tells them the opposite.