Introduction: The importance of brands and the competition between private and national brands in different food categories increased in recent years. According to literature, except for packaging and price, there is virtually no difference between the contents of food products in the majority of private and national brands. Private brands are usually cheaper than national brands. Previous research indicated consumers’ preferences for private and national brand food products to differ between various products and in different regions. Objective: The aim of this study was thus to determine the relationship between consumers’ brand preferences for different food products, in relation to their demographics and psychographics in a South African context. Setting: A mall intercept, interviewer administered questionnaire was used as a quantitative method in this study in Potchefstroom in a South African context. Consumers’ preferences for private and national brand food products in different product categories were explored, using preference, psychographics and demographical questions simultaneously. Results: Respondents in this study preferred to purchase national brands in all products categories except for cooking oil. Considering eight psychographic factors that were extracted by exploratory factor analysis, two factors could be associated with positive reactions, while neutral reactions were evident for six factors. Respondents being indecisive on the majority of factors could be due to the fact that national brands were preferred for most products by respondents in the present study. Conclusions: Although brand preference depended on demographics and psychographics in previous research, the present study did not find significant relationships with psychographics when different products were used. Although a combination of demographic factors (mainly gender, education level, home language and employment status) could be useful in determining brand preference when used with specific products, home language and education level seem to be the most important factors. Therefore, brand preference depended on specific demographics for each product, while psychographic factors did not play a significant role. This implied that brand preference research should be product and region specific using specific demographic variables. / Thesis (M. Consumer Science)--North-West University, Potchefstroom Campus, 2011.

Introduction: The importance of brands and the competition between private and national brands in different food categories increased in recent years. According to literature, except for packaging and price, there is virtually no difference between the contents of food products in the majority of private and national brands. Private brands are usually cheaper than national brands. Previous research indicated consumers’ preferences for private and national brand food products to differ between various products and in different regions. Objective: The aim of this study was thus to determine the relationship between consumers’ brand preferences for different food products, in relation to their demographics and psychographics in a South African context. Setting: A mall intercept, interviewer administered questionnaire was used as a quantitative method in this study in Potchefstroom in a South African context. Consumers’ preferences for private and national brand food products in different product categories were explored, using preference, psychographics and demographical questions simultaneously. Results: Respondents in this study preferred to purchase national brands in all products categories except for cooking oil. Considering eight psychographic factors that were extracted by exploratory factor analysis, two factors could be associated with positive reactions, while neutral reactions were evident for six factors. Respondents being indecisive on the majority of factors could be due to the fact that national brands were preferred for most products by respondents in the present study. Conclusions: Although brand preference depended on demographics and psychographics in previous research, the present study did not find significant relationships with psychographics when different products were used. Although a combination of demographic factors (mainly gender, education level, home language and employment status) could be useful in determining brand preference when used with specific products, home language and education level seem to be the most important factors. Therefore, brand preference depended on specific demographics for each product, while psychographic factors did not play a significant role. This implied that brand preference research should be product and region specific using specific demographic variables. / Thesis (M. Consumer Science)--North-West University, Potchefstroom Campus, 2011.

Despite global growth in the disability tourism market, tourism organisations have not realised the full potential of this market due to a lack of understanding of this market segment as well as the perception that PwDs do not travel. Most facilities remain inaccessible to people with both permanent and temporary impairments. Disability movements (like the American Association of People with Disabilities, Aspies for Freedom and Handicap International) have raised their voices but not loud enough to stir action. Workshops, seminars and conferences have been held but most were talk shows with no practical implications. To date, no research-based universal accessibility framework exists for national parks in South Africa and Zimbabwe and no practical standards have been formulated to ensure accessibility to all in these parks. This study aimed to design a universal accessibility framework for national parks in South Africa and Zimbabwe. To achieve this goal one of the study‟s objectives was a literature review on universal accessibility and tourism. This objective is achieved in Chapter 2. The second objective was to establish the extent to which national parks in South Africa and Zimbabwe are universally accessible. Interviews were conducted with park management in both countries to meet this objective. The study also sought to establish the accessibility expectations of people with disabilities; this was attained by administering a 10-page online questionnaire to people with disabilities from across the globe. Finally, the study aimed to formulate a set of recommendations and develop a framework for universal accessibility. Using SPSS, Exploratory Factor Analysis and ANOVAs were performed in order to analyse and interpret data. Descriptive statistics were also used. The Alpha values and mean inter-item correlations confirmed the reliability and internal consistency of the data. Eleven factors were identified from the factor analysis: transport; parking and entrance; the reception area; restrooms; bird watching and game drives; trails; information accessibility; interpretation; water-based activities; accommodation and dining as well as campsites. The results revealed that while people with disabilities want all areas to be accessible, specific facilities were singled out in line with particular disabilities. People with mobility impairments were more worried about transport and parking than people with other impairments. They were also concerned about the accessibility of bird watching and game viewing as well as accommodation and dining than were people with hearing and visual impairments. People with hearing impairments placed much high value on the accessibility of the reception area than those with mobility and visual impairments. Interesting to note was the fact that people with visual impairments did not regard accessible restrooms as very important. Most importantly, all people with disabilities were strongly against steps and staircases in all facilities since they are a serious barrier to accessibility regardless of type of disability. They also attach more value to how they are treated when they visit national parks. This was identified as more important than physical access. A universal accessibility framework was developed based on the literature and research findings. This framework will go a long way in assisting policy makers to address accessibility issues in national parks and the tourism sector in general. / PhD (Tourism Management), North-West University, Potchefstroom Campus, 2015

Despite global growth in the disability tourism market, tourism organisations have not realised the full potential of this market due to a lack of understanding of this market segment as well as the perception that PwDs do not travel. Most facilities remain inaccessible to people with both permanent and temporary impairments. Disability movements (like the American Association of People with Disabilities, Aspies for Freedom and Handicap International) have raised their voices but not loud enough to stir action. Workshops, seminars and conferences have been held but most were talk shows with no practical implications. To date, no research-based universal accessibility framework exists for national parks in South Africa and Zimbabwe and no practical standards have been formulated to ensure accessibility to all in these parks. This study aimed to design a universal accessibility framework for national parks in South Africa and Zimbabwe. To achieve this goal one of the study‟s objectives was a literature review on universal accessibility and tourism. This objective is achieved in Chapter 2. The second objective was to establish the extent to which national parks in South Africa and Zimbabwe are universally accessible. Interviews were conducted with park management in both countries to meet this objective. The study also sought to establish the accessibility expectations of people with disabilities; this was attained by administering a 10-page online questionnaire to people with disabilities from across the globe. Finally, the study aimed to formulate a set of recommendations and develop a framework for universal accessibility. Using SPSS, Exploratory Factor Analysis and ANOVAs were performed in order to analyse and interpret data. Descriptive statistics were also used. The Alpha values and mean inter-item correlations confirmed the reliability and internal consistency of the data. Eleven factors were identified from the factor analysis: transport; parking and entrance; the reception area; restrooms; bird watching and game drives; trails; information accessibility; interpretation; water-based activities; accommodation and dining as well as campsites. The results revealed that while people with disabilities want all areas to be accessible, specific facilities were singled out in line with particular disabilities. People with mobility impairments were more worried about transport and parking than people with other impairments. They were also concerned about the accessibility of bird watching and game viewing as well as accommodation and dining than were people with hearing and visual impairments. People with hearing impairments placed much high value on the accessibility of the reception area than those with mobility and visual impairments. Interesting to note was the fact that people with visual impairments did not regard accessible restrooms as very important. Most importantly, all people with disabilities were strongly against steps and staircases in all facilities since they are a serious barrier to accessibility regardless of type of disability. They also attach more value to how they are treated when they visit national parks. This was identified as more important than physical access. A universal accessibility framework was developed based on the literature and research findings. This framework will go a long way in assisting policy makers to address accessibility issues in national parks and the tourism sector in general. / PhD (Tourism Management), North-West University, Potchefstroom Campus, 2015

In recent years, protected areas have come under pressure due to the budget cuts of government. As a result, national parks have had to devise strategies by means of which they are able to generate additional revenue, in order to remain competitive. Such a strategy is the introduction of public-private partnerships, which allows the private sector to operate certain lodging facilities, restaurants and shops within parks. SANParks introduced their commercialization strategy in 2000 and overall it has been a success. However, despite earning much needed revenue; there are many complaints from tourists regarding the food and beverage concessions. Research regarding travel food consumption is in its infancy and is lacking in social science research. The importance of travel dining cannot be understated as it constitutes approximately 25% of tourist expenditure and as such contributes to the economic receipts of a destination. The importance of understanding the wants and needs of tourists with reference to food and beverage will enable destinations to realise the full economic potential of the tourism experience. It has been postulated that food consumption no longer forms part of the ‘supporting’ experience but is in fact a ‘peak’ tourist experience and as such can impair the total tourist experience if tourists are not satisfied with food and beverage consumption at a destination. SANParks does not offer a wide variety of food and beverage facilities and it is of utmost importance that the facilities that are available, cater to the requirements of tourists. The purpose of this study was to construct a model for concessionaire food and beverage operations at SANParks. This was done by targeting tourists who visit SANParks and inquiring as to their preferences with regard to restaurants and shop facilities. The questionnaire for the study was posted on SANParks’ website for a period of three weeks and consisted of four sections, namely a demographic section, a section related to food service brands, a section regarding restaurants and the last section regarding shop facilities. The data was analysed to provide information needed to construct a model for concessionaire food and beverage operations in SANParks. Data provided a demographic profile of tourists to SANParks, factors analysis provided restaurant and take-away factors, ANOVA and t-tests allowed comparisons of factors with demographics and lastly structural equation modelling which provided goodness of fit indices for the proposed model. / Thesis (PhD (Tourism Management))--North-West University, Potchefstroom Campus, 2013

The aim of this study is to determine the value of the Big 5 from a visitor’s perspective. This study will focus on determining the stated preference or contingent value (CV) of the Big 5 through a survey of tourists’, visiting the Kruger National Park, willingness to pay (WTP) for the conservation. The CV method is based on the principle of stated preferences, since participants are asked to state how much they are willing to pay for specific goods or services. Literature indicates that there is a relationship between education, income, professional standing, marital status, age, characteristics of visit, number of children and nationality and a tourist’s willingness to pay. By estimating the effect these variables have on a tourist’s willingness to pay will assist parks and private game reserves in future decisions concerning the conservation of wildlife. Additionally this information is also invaluable for marketing as well as pricing purposes since it gives a specific monetary value. The study found that visitors to the Kruger National Park (KNP) assigned a significant amount (34.64%) of total average spending to experience the Big 5. The value per species also differed. The main determinants of visitors’ willingness-to-pay for simply viewing the Big 5 include age, the marital status and the role of the Big 5 during decision to visit the KNP. Noticeable differences between international literature and this research are the determinants like education, income, age and country of residence. / Thesis (MCom (Economics))--North-West University, Potchefstroom Campus, 2013.

In recent years, protected areas have come under pressure due to the budget cuts of government. As a result, national parks have had to devise strategies by means of which they are able to generate additional revenue, in order to remain competitive. Such a strategy is the introduction of public-private partnerships, which allows the private sector to operate certain lodging facilities, restaurants and shops within parks. SANParks introduced their commercialization strategy in 2000 and overall it has been a success. However, despite earning much needed revenue; there are many complaints from tourists regarding the food and beverage concessions. Research regarding travel food consumption is in its infancy and is lacking in social science research. The importance of travel dining cannot be understated as it constitutes approximately 25% of tourist expenditure and as such contributes to the economic receipts of a destination. The importance of understanding the wants and needs of tourists with reference to food and beverage will enable destinations to realise the full economic potential of the tourism experience. It has been postulated that food consumption no longer forms part of the ‘supporting’ experience but is in fact a ‘peak’ tourist experience and as such can impair the total tourist experience if tourists are not satisfied with food and beverage consumption at a destination. SANParks does not offer a wide variety of food and beverage facilities and it is of utmost importance that the facilities that are available, cater to the requirements of tourists. The purpose of this study was to construct a model for concessionaire food and beverage operations at SANParks. This was done by targeting tourists who visit SANParks and inquiring as to their preferences with regard to restaurants and shop facilities. The questionnaire for the study was posted on SANParks’ website for a period of three weeks and consisted of four sections, namely a demographic section, a section related to food service brands, a section regarding restaurants and the last section regarding shop facilities. The data was analysed to provide information needed to construct a model for concessionaire food and beverage operations in SANParks. Data provided a demographic profile of tourists to SANParks, factors analysis provided restaurant and take-away factors, ANOVA and t-tests allowed comparisons of factors with demographics and lastly structural equation modelling which provided goodness of fit indices for the proposed model. / Thesis (PhD (Tourism Management))--North-West University, Potchefstroom Campus, 2013

The aim of this study is to determine the value of the Big 5 from a visitor’s perspective. This study will focus on determining the stated preference or contingent value (CV) of the Big 5 through a survey of tourists’, visiting the Kruger National Park, willingness to pay (WTP) for the conservation. The CV method is based on the principle of stated preferences, since participants are asked to state how much they are willing to pay for specific goods or services. Literature indicates that there is a relationship between education, income, professional standing, marital status, age, characteristics of visit, number of children and nationality and a tourist’s willingness to pay. By estimating the effect these variables have on a tourist’s willingness to pay will assist parks and private game reserves in future decisions concerning the conservation of wildlife. Additionally this information is also invaluable for marketing as well as pricing purposes since it gives a specific monetary value. The study found that visitors to the Kruger National Park (KNP) assigned a significant amount (34.64%) of total average spending to experience the Big 5. The value per species also differed. The main determinants of visitors’ willingness-to-pay for simply viewing the Big 5 include age, the marital status and the role of the Big 5 during decision to visit the KNP. Noticeable differences between international literature and this research are the determinants like education, income, age and country of residence. / Thesis (MCom (Economics))--North-West University, Potchefstroom Campus, 2013.

Angling as a sport and recreational activity attracts millions of participants worldwide, making it the most popular pastime on the planet. Freshwater bank anglers in South Africa account for approximately 60% of the angling community and contribute billions to the economy. The freshwater bank angling industry as such is largely informal, with the exception of the small organised angling section. The technical aspects of angling receive an abundance of covering in magazines and increases in popularity through the electronic media. This study focuses on lesser known aspects regarding the angling industry stakeholders and put the activities of South African freshwater bank anglers in perspective. Valuable information was gathered describing the socio-economic profile and various preferences and habits of anglers. The information should form the basis of future studies to formalise the freshwater bank angling industry. A general and mutual concern among stakeholders for the future sustainability of freshwater angling was identified. The apparent lack of enforcing angling and environmental legislation was singled out as a serious shortcoming in protecting the interests of stakeholders. The study calls for organised angling to engage all stakeholders in a national strategy for developing the structures and creating the momentum to promote and grow this undervalued industry to its potential. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.

The primary objective of this study was to determine the communication efficacy at arts festivals with specific reference to the Klein Karoo Nasionale Kunstefees (KKNK). This goal was achieved by firstly discussing the concept of communication. Secondly, a literature study was conducted in order to examine the links between communication and events. Thirdly, the results of the empirical research were discussed, and finally conclusions were drawn from the research and recommendations were made with regard to the communication efficacy of events, as well as for further research. From the literature, communication between the event organisers and the local community was defined. It was noted that communication plays an integral part in the success of an event. The host community plays an integral part in events as role players. By establishing and implementing an effective communication strategy to and from the organisers, the KKNK will harvest the fruits of a successful cultural event. Participation, decision making and informing the stakeholders using different types of media was the means by which the KKNK organisers communicated with the host community. Positive and negative impacts were measured in a questionnaire. The questionnaire that sought to measure whether there were significant differences between the two host communities of Oudtshoorn, and whether there were any differences in the results of the communication strategy of the organisers when comparing the opinions of the white and of the coloured communities. The questionnaires were distributed among the community members of Oudtshoorn, using on a stratified sampling method, and by using a random sampling method. A total of 258 questionnaires were completed, 110 from the white community and 148 from the coloured community. Means and standards deviations were determined following the affected sizes to explore the differences between the importance of participation and communication in the two communities, based on the dimensions of the various factors as determined in the factor analysis. It became clear that there is a small effect (0.2-0.5) on the opinions of the two communities regarding their being informed, community participation and the communication from KKNK to the Oudtshoorn community in general. Decision-making and participation opinions resulted in medium effects. It is the major significance of these effect sizes that the white and coloured communities do not believe they have equal decision making opportunities and participation. The chi-square test of significance revealed a small significance (0.1 - 0.3) in the following areas: overall communication, information received and sought for through different types of media and importance of the KKNK to Oudtshoorn. A medium significance (0.3 - 0.5) was measured, and recommendations were made that programs meeting the needs of host communities, decision making and having the community become active in festival programs should be initiated. This study contributes to the limited amount of literature available on the communication efficacy of events to their host communities. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.