Digitaliseringen och uppkomsten av internet hade under tidigt 2000-talet en storpåverkan på musikindustrin. Utvecklingen förändrade hur vi både skapar ochkonsumerar musik globalt. Denna uppsats har som syfte att undersöka om non-fungibletokens utsträckning och vad den har för betydelse för musikindustrin idag. Non-fungibletoken beskrivs kort som en äganderätt till ett unikt föremål i den digitala världen, sådanaföremål kan till exempel vara digital konst eller musik. Uppsatsen utgår ifrån enkvalitativ fallstudie där empirin samlas in genom analys av tre verksamheter och äventvå intervjuer med strategiskt valda informanter inom området. Ett återkommande temaför den tidigare forskningen är problematik rörande distributionskedjan, intäktsfördelningen och rättigheter.Resultaten visar att utsträckningen av non-fungible tokens inom musikindustrin ansesvara bred och täcker flera områden inom industrin. Non-fungible tokens har potentialenatt lösa problematiken inom industrin genom att erbjuda en snabbare och mertransparensutbetalning av royalties med av smart kontrakt samt effektivare hantering avrättigheter. Utvecklingen skapar möjligheter för en effektivare interaktion mellanartisten och fansen och för första gången tillåter fansen att investera och tjäna genom attkonsumera. Trots möjligheterna som förekommer med non-fungible tokens kanteknologin i dagsläget inte ersätta den traditionella affärsmodellen för musikindustrinhelt.Studien har bidragit med kunskap om non-fungible tokens inom musikindustrin och hurolika verksamheter utnyttjar den nya teknologin för att försöka lösa problematiken inommusikindustrin idag. Problem som uppsatsen kommer att lyfta fram handlar bland annatom artistens makt i distributionskedjan, utbetalningen av royalties och makten hosskivbolag.

Non-fungible tokens, or NFTs, are unique virtual tokens which are stored on a blockchain and can be linked to a wide range of digital and physical assets. In the online art world, NFTs are meant to function as digital certificates of authenticity and ownership, facilitating provenance research and introducing the notion of scarcity to the digital realm. However, the long-term sustainability of NFTs is threatened by their association to art theft, scams, and negative environmental impact. This qualitative study investigates the effects that non-fungible tokens have had on the work of online visual artists. With the goal of presenting multiple perspectives on a complex phenomenon, semi-structured interviews were conducted both with artists who personally create NFTs of their artwork and with artists whose art was tokenized by others without their permission. The results of the study reveal that NFTs appear as a possible path towards financial freedom for artists and a democratization of the arts. At the same time, a reoccurring point of concern is that online social media platforms and NFT marketplaces largely fail to protect artists against NFT-related art theft. Based on the answers collected from the interviews, this study presents several potential measures that could help combat plagiarism and scamming. Finally, the issue of widespread ignorance and misinformation is discussed, highlighting the need for more reliable, unbiased resources on the topic of NFTs.

Fraudulent behaviour within the art sector has been around since the Roman empire. The difficulty of proving provenance and authenticity has led to various art scandals around the world. The use of NFTs with their underlying blockchain technology has been described as a solution to these problems when applied to artworks. The recent public interest for NFT- applied to digital art and its perceived functionality is the motivation to investigate the usage of NFT digital art. Therefore, this study discusses the potential advantages and disadvantages of NFT-applied digital art. The results are based on (i) a literature analysis of previously identified advantages and disadvantages, (ii) the use of Practice Theory to investigate underlying motives to engage in the practice and (iii) an empirical review of nine respondents involved with NFTs applied to digital art. Potential advantages a majority of the respondents supported were the following: The advantage of royalty sharing, versatile utilization, provenance and exposure to larger markets. Potential disadvantages a majority of the respondents supported were the following: The disadvantage of the false belief of provenance, fraudulent behaviour, environmental aspects, legal aspects and that NFTs are currently not blockchain agnostic. The underlying motives the respondents expressed were financially driven and curiosity about the technology. The contribution of this paper will be useful for potential NFT-stakeholders to assess whether it is worth engaging in the area based on its current potential advantages and disadvantages. Furthermore, by highlighting the technology’s potential disadvantages, the paper also describes potential improvement factors which the NFT-community would benefit from resolving.

Gaming is booming, and over the past few years, blockchain games have found their way into this market. These games operate in a highly competitive environment, where marketing is vitally important for their success. This study, commissioned by Crypto Rogue Games, aimed to explore social media marketing activities to promote their blockchain game, Crystals of Naramunz. Given this purpose, an analysis of competing developers' activities on Twitter, Facebook, and Instagram was conducted. Additionally, interviews were performed with a sample of the gaming community. The interviews also explored attitudes toward an experience with blockchain gaming. Essentially, the study indicated that Twitter is the most effective platform to target the audience. On this platform, sharing a variety of content, such as artwork, news, and game graphics, was shown to be most engaging. In addition, it was important to communicate in a creative, personalized, and interactive manner. The interviews also indicated that attitudes toward and experience with blockchain must be considered in the marketing efforts. However, as the study was limited, additional research is required to draw more detailed conclusions and to generalize these findings. / Intresset för videospel ökar, och under de senaste åren har spel baserade på blockchain hittat sin väg till denna marknad. I denna hårt konkurrensutsatta bransch är marknadsföring viktigt för att lyckas. Denna studie genomfördes i samarbete med Crypto Rogue Games. Syftet med studien var att undersöka möjligheten för marknadsföring av deras blockchain-baserade spel, Crystals of Naramunz, på sociala medier. Utifrån detta syfte genomfördes en analys av konkurrerande aktörers aktivitet på Twitter, Facebook och Instagram. Dessutom utfördes intervjuer med ett urval spelare. Dessa intervjuer undersökte även attityder till och erfarenhet av blockchainspel. Studien indikerade att Twitter är den mest effektiva plattformen för att fånga publikens intresse. På denna plattform skapade en variation av visuellt material, nyheter och spelgrafik högst engagemang. Att dela kreativt, personligt och interaktivt innehåll visade sig även vara viktigt. Vidare indikerar intervjuerna att marknadsföringen behöver ha spelarnas attityder till och erfarenhet av blockchain i åtanke. Eftersom studien var begränsad krävs det dock ytterligare forskning för att dra mer detaljerade slutsatser och generalisera resultatet.

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The article discusses the intersection of anti-money laundering (AML) compliance and the handling of Non-Fungible Tokens (NFTs) under German law or EU law applicable in Germany. It begins by acknowledging the negative perception of cryptocurrencies in the context of money laundering, emphasizing the need to explore AML regulations for NFTs, which have gained attention for tokenizing art. The text delves into the legal nature of NFTs, examining whether they can be classified as securities, asset investments, or crypto assets. It also explores the implications of these classifications on AML compliance, detailing the specific obligations for entities dealing with NFTs. The article concludes by highlighting the legal ambiguity surrounding NFTs and emphasizing the importance of conducting a case-by-case risk assessment for AML compliance.

NFTs (Non-Fungible Tokens) are digital assets representing real-world objects like art, music, videos, gaming items, etc., originally, they reside on a blockchain indicating a certificate of authenticity or proof of ownership deeming the uniqueness and scarcity of commodities. They have shown astonishing market attention and inconceivable price margins are being set for certain NFTs. The NFT phenomenon being in a nascent state, not much research has been conducted from the standpoint of value from the users and this thesis tries to fill the gaps in that area from a socio-economic point of view. The use of NFTs is on a rise with several companies delving in and speculated to grow even bigger bringing a transformative shift in the way businesses work today, using the blockchain technology NFTs are heralded as a new way to define ownership and property constructs. Going forward it is expected that they could be a gateway to a tokenised future through a new form of value assessment of commodities and transitioning economic functions. This dissertation ventures on to look at the value perspective from the masses on how they shape an individual's viewpoint. Through a classical economic intervention of theories as discoursed in the literature review, this research tries to infer nuances of users employing a qualitative study whereby unstructured interviews were the source for data collection and using a thematic analysis various themes are derived which are pointed out in the discussion section. The analysis gives us an indication that many people are indulged in the NFT space as a source of profit maximisation and several indications are portrayed towards community building as a means of value creation. The qualitative nature of the study relies on interpretivism and a radical structuralist paradigm shedding light on the thought process behind an individual’s behaviour, trying to understand the context of ‘value’ as perceived by the people.