Denna studie fokuserar på mediers framställning av män och kvinnor i sportjournalistiken. Utifrån ett genusperspektiv analyserar vi Aftonbladets nyhetskrönikor av de Olympiska Spelen sommaren 2016. Studiens syfte är att undersöka hur kvinnliga atleter framställs gentemot manliga atleter inom sportjournalistiken. Vi undersöker även om det råder en hegemonisk maskulinitet i rapporteringen. I utförandet av studien har vi använt oss av kritisk diskursanalys (CDA) som både metod och teori. Som komplement till CDA som teori, utgår vår analys från genusteori, hegemonisk maskulinitet och stereotyper. Studien grundar sig i fem olika analysverktyg hämtade ur Carvalhos (2008) steg-för-steg modell för kritisk diskursanalys. Modellen gör det möjligt för en kritisk analys av textens innehåll samt skildringar av manliga och kvinnliga atleter. Resultaten visar att det i jämförelse med tidigare studier råder en ändring i diskursen. De kvinnliga atleterna i studien skildras inte av negativa stereotyper. Fokus ligger inte på kvinnornas sociala roll, utan de beskrivs istället utifrån sina bedrifter som atleter. Det råder en jämställd skildring av kvinnliga och manliga atleter utifrån ett genusperspektiv och den hegemoniska maskuliniteten stöds inte i vår studie. / The focus of this study lies on medias representation of male and female athletes in sports journalism. The research has been conducted on one of Sweden’s biggest newspaper, Aftonbladet. This study has, from a gender perspective, critically analysed Aftonbladets news coverage of the summer Olympic games of 2016. The purpose of this study is to examine how female athletes is portrayed in sports journalism in comparison with male athletes, and to see if a hegemony masculinity shows in the news coverage. To carry this study into effect we chose to use critical discourse analysis as both method and theory. To complement CDA as a theory we also base our analysis in the theory of gender, stereotypes and hegemony masculinity theory. This study is based on five analytic tools that was recovered from Carvalhos step-by-step model for a critical discourse analysis. This makes it possible for a critical qualitative analysis of the text and the depiction of male and female athletes. The model makes it possible to examine the chronicles use of linguistic, as the content of the text is broken down thoroughly and deeply analysed. In comparison to earlier studies, our results shows that there is a change in the discourse. The female athletes in the study are not described by negative stereotypes. The focus of the female athletes does not lie on them as social actors, instead they are described by their actions as athletes. From a gender perspective the female and male athletes are represented equally. There is no showing of a hegemony masculinity in the news reporting.

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This thesis examines the struggle for equal gender representation in the Olympic swimming and athletics arena. It investigates the relationship in participation and representation between men and women in athletics and swimming from the first modern Olympic Games in Athens in 1896 to Rio de Janeiro in 2016.  When the modern Olympic Games resumed in 1896, they had been recreated by a group of privileged men. These men had created a forum for the aristocratic masculine world and initially had no intention of including women in their creation.  The contemporaries around the turn of the century in 1900 considered women to be weak, inappropriate and that femininity was the exact opposite of everything that the masculine competitive sport represented. Muscle, fitness and sweat were not something that the weak female bodies would be associated with. Man was created for the public sphere and woman for the home domains. The sports movement was a mirror of the prevailing privileged upper-class society and came to conform to the prevailing social and culturally constructed norms that were prevalent in the meantime. The women made a first breakthrough in the masculine sports sphere in the early 20th century and then they managed to make a real breakthrough in the 1920s. This created concern among the privileged men. Should women athletes change in a more masculine direction, would they even lose interest in traditional female responsibilities such as home and family formation?  The struggle for equal representation continued throughout the 20th century and only in connection with the feminine radicalization of the 1960s and 1970s as a real change did it begin to be seen again in the Olympic competition arenas and only after the turn of the millennium has real equality regarding representation been achieved.  In this thesis, I have studied  the athletics and swimming women inclusion to into the Olympic space. I spotlight how the two sports have developed from an equality and gender equality point of view. My survey prove a clear connection and have put figures on men and women's participation and demonstrated inequalities in the Olympic space.