In a global market, the competition is strong and companies are competing against each other all the time. By obtaining competitive advantages such as flexible production, short delivery times, quality and low prices, a company can attract major customers and create major advantages compared to their competatives.   Kongsberg Automotive AB is a global company operating in the automotive industry and distributing goods to several famous brands. Due to high demands from clients, Kongsberg is working with continuous improvement which helps the company to develop and improve their effectiveness. One problem the company has had under observation for a while is their setup process. The setup process has not had a major change since 1996 when the company introduced a workstation that prepares tools for the production. The company has decided to investigate further into the setup process to see which improvements are possible to carry out the setup process. The investigation covered the setup time reduction through an analysis made by using the SMED-method in the program AviX SMED.   AviX SMED uses video-recorded material were the most representative setup was used as an object. The program offers the possibility to analyze the video-recorded material using categorizations and by splitting up the various elements of the set of workers available. SMED is an elaborate method of setup time reduction which comes from Japan in the 1950´s and follows a number of different steps that should be taken in order to get the desired results.   The investigation resulted in several suggestions for improvement where two different proposals for action was developed. The proposed actions were developed with a main focus on "with investments" and "without investment". The proposal without invesments was used as suggested actions to Kongsberg because investments were not the focus. The ”non investment”-suggestion reduced setup time on average by 29 % in four of the analysed setups. Kongsberg can continue to reduce setup time by technical efficiency but that requires more profound analysis of how complex features work and interact with each other.