No description available.

This study aims to discover the perceptions of the visually disabled students at a public university in Ankara, Turkey for attending and participating in an online communication and discussion environment on the Web to access information and establish social relationships with others. The purpose of this research is six folds: (1) to investigate the current status of the visually disabled university students at a public university in Ankara, Turkey for accessing and using computers and the Internet, (2) to learn the kind of web sites that those students prefer to visit on the Internet, (3) to discover the topics and subject they prefer to see in the Web forum that will be designed and developed for them, (4) to identify the topics and subjects in the Web forum that those visually disabled university students mostly visited for reading, replying and adding new titles under them, (5) to show the effects of the Web forum on the participants for accesing information and establishing social relationships with others, (6) to learn the views and opinions of those visually v disabled university students about that Web forum after actively participating and spending meaningful time in it. In this study, mixed research method is used. The participants of this study were the visually disabled students of a public university in Ankara, Turkey and found by the researcher with the help of an academician colleague working in the Special Education Department under the Faculty of Education in that university. In that university, there were totally 39 visually disabled students and 36 of them accepted to be enrolled in this study on a voluntary basis. Within the scope of the study, &ldquo / EnabledForum - EngelsizForum&rdquo / was designed and developed by the researcher as a communication and discussion environment for those visually disabled university students for enabling them to establish social relationships with others via submitted posts for the topics and subjects of the forum. Moreover, this forum helped those visually disabled university students for accessing up-to-date information from the Web based sources. Finally, the usage logs of the &ldquo / EnabledForum - EngelsizForum&rdquo / helped the researcher to analyse and report which topics and subjects were mostly interested by those visually disabled university students.

With the increased use of online communication in our everyday lives, there is a growing need to understand social influence in such settings. The current research posits that online social norms can influence readers‟ anti-social and pro-social behaviours online, specifically individual expressions of prejudice. Participants read an online article proposing an increase to international student scholarship funding, then were randomly placed in one of two normative conditions where they read Anti-Prejudiced or Pro-Prejudiced comments allegedly placed by other users. Participants then left their own comments before completing a self-report prejudice questionnaire and an implicit association test (IAT). Social norms created by the fictitious comments influenced respondents to comment with more or less bigoted sentiments aligned with the fictitious social norm. Participants reading prejudiced online comments showed increased implicit and explicit prejudice, while those reading anti-prejudiced online comments showed the reverse. Participants‟ internal and external motivations to control prejudice were also measured and hypothesised to moderate the effects of social norms on bias expressions. However, this hypothesis was unsupported with participants‟ internal and external motivations to control prejudice inconsistently moderating the effects of the social norm on their prejudice expressions. These findings suggest possible avenues for social change in online environments, and criteria to help establish more positive online social norms.

The current report reviews the recent literature on online social networking (Facebook and MySpace) and its psychological impact on students. Both the negative and positive effects of online social networking are explored. According to the literature, cyberbullying and sexting have the greatest negative impact on students. However, students greatly benefit from the social capital and friendship maintenance that online social networking provides. Intervention and prevention strategies for the negative consequences of online social networking are included. Finally, this report provides suggestions for counselors and teachers to help students safely use technology. / text

Ce travail est consacré à la résurgence du socialisme dans la Russie post-soviétique de 2008 à 2017 à travers le prisme des nouvelles technologies de l’information et de la communication. Il se présente sous la forme d’une chorographie réticulaire des communautés virtuelles socialistes disséminées à l’intérieur du segment russe de l’Internet et d’une typologie politique comprenant 66 organisations partisanes emblématiques de la complexité et de la diversité de ce champ politique. Pour ce faire, nous avons examiné les conditions du renouveau du socialisme en Russie depuis l’éclatement de la crise bancaire et financière mondiale de 2008 (néolibéralisme, globalisation, démocratie de marché). Cette période coïncidant également avec l’arrivée au pouvoir de Dmitrij Medvedev, porté par une politique de modernisation, nous avons observé que ce phénomène allait de pair avec le développement de nouveaux outils multimédias permettant aux militants et sympathisants socialistes de reprendre le contrôle de leurs narrations et de se définir de façon autonome à partir des territoires informationnels qu’ils occupent dans le cyberespace. Enfin, nous avons vu que les lignes de fracture inhérentes au socialisme russe étaient en train d’évoluer consécutivement à la transition vers la postmodernité, de sorte que de nouveaux clivages et de nouvelles configurations identitaires sont en train d’apparaître en son sein. Ces antagonismes affleurant par la pratique de la communication politique en ligne jusque dans les utilisations que les socialistes font de la musique, nous avons souligné que ceux-ci participent de manière polémologique à la production de visions alternatives de la réalité. / This work deals with the resurgence of socialism in post-Soviet Russia from 2008 to 2017 through the lens of new information and communication technologies. It is composed of a reticular chorography showing the socialists virtual communities spread in the Russian segment of the Internet and a political typology including 66 partisan organizations all representative of this political field’s complexity and diversity. With this aim in mind, we studied the conditions of the revival of socialism in contemporary Russia since the financial and economic crisis of 2008 (neoliberalism, globalization, market democracy). This period coinciding with the accession of Dmitrij Medvedev to the presidency through a project of political and social modernization, we observed that this phenomenon was going in hand with the development of new multimedia tools allowing the socialist activists and their sympathizers to take back the control of their narratives in the informational territories they occupy in the cyberspace. Finally, we observed that the fracture lines inherent to the Russian socialism were on the verge of changing due to the transition to postmodernity because new ideological splits and new political identities are now emerging in these territories. The given narrative antagonisms being emphasized by the practice of online political communication (including the uses Russian socialists make of music in their virtual communities), we point out that they actually contribute to the production of alternative visions of reality in a polemological way.

Online-Kommunikation ist ein allgegenwärtiges Phänomen unseres digitalen Zeitalters. Soziale Netzwerke, Messenger-Programme und ähnliche Dienstleistungen begleiten uns alle im Alltag und werden von jungen Generationen als selbstverständlich hin- und in Anspruch genommen. Der Einzug der Moderne in kommunikative Abläufe sollte auch vor inner- und außerbetrieblichen Abläufen in Unternehmen nicht haltmachen. 2006 entwickelte McAfee sein Konzept ‚Enterprise 2.0‘. Darin beschreibt er den Einsatz von Web 2.0-Technologien in Betrieben. Seitdem versuchen Firmen sich diesem Idealbild anzunähern. Zur menschlichen Kommunikation gesellt sich zwischenzeitlich, neben Mensch-Maschine-Kommunikation, auch der intermaschinelle Informationsaustausch. ‚Internet der Dinge‘ und ‚Industrie 4.0‘ dominieren in Deutschland den Sprachgebrauch, wenn es um wirtschaftliche Belange geht. Besonders die produzierende deutsche Unternehmenslandschaft setzt große Hoffnung in den Einsatz und die Integration modernster Web-Technologien in ihre Logistik- und Produktionsprozesse. Das um den Menschen zentrierte Konzept von ‚Enterprise 2.0‘ scheint in den Hintergrund zu treten. Etwa Mitte 2014 tauchte ein neuer Begriff in den Suchmaschinenanfragen im Internet auf: ‚Digitale Transformation‘. Er scheint als Klammer zwischen allen oder zumindest vielen Konzepten rund um Web 2.0-Technologien und Sozialen Medien und deren Einsatz im Wirtschaftsleben zu fungieren. Darin eingebunden ist neben der technologischen, auch die kulturelle Komponente, die mit dem Einsatz solcher Werkzeuge einhergeht: Generationenwandel, Führungskonzepte, Technologien, Geschäftsmodellveränderungen. Diese als ‚disruptive Veränderungen‘ wahrgenommenen Ereignisse scheinen in nicht unerheblichem Maße unsere Diskussionen, privat und beruflich, stark zu beeinflussen. Die vorliegende Arbeit beschäftigt sich mit den Fragestellungen wie sich die Kommunikation und das Informationsmanagement in Unternehmen verändert sowie mit den digitalen Kenntnissen von Mitarbeitern im Umgang mit Online-Medien. Erst in den letzten beiden Jahren (2015 und 2016) werden vermehrt Studien und Veröffentlichungen publiziert, die sich mit diesen Themen beschäftigen. Wenn man einen genaueren Blick darauf wirft, dann muss aber festgestellt werden, dass es sich oftmals um Großunternehmen und Konzerne handelt, die als Beispiele genannt werden, z. B. Robert Bosch GmbH, Siemens AG, Axel Springer SE, Continental AG. Der für Deutschland wichtige Unter- und Mittelbau aus kleinen und mittelständischen (KMU) sowie Familienunternehmen scheint zu fehlen. Das ist der Grund, weshalb der Fokus dieser Dissertation auf der Beschäftigung mit den vorgenannten Veränderungen in Unternehmen aus diesen Bereichen liegt. Um ein schärferes Bild der Veränderungen hinsichtlich Kommunikation und Informationsmanagement in Unternehmen zu bekommen, wurde das Thema vom Autor mit einer explorativen Herangehensweise bearbeitet. Er führte eine quantitative Studie mit Auszubildenden und Studenten der Duale Hochschule (n = 438) durch, um deren Kommunikationsverhalten sowohl im privaten als auch im beruflichen Umfeld zu ermitteln. In einem zweiten Forschungsschritt fand eine ethnographische Feldbeobachtung in einem Familienunternehmen statt. Diese wurde mittels des Mixed-Methods-Ansatzes durchgeführt. Neben der Beobachtung erfolgte hier ebenfalls eine quantitative Studie mittels Fragebogenerhebung (n = 189). Die Dissertation liefert als Ergebnis einen Einblick in die ‚digitale Reife‘ von Unternehmen, die weder in ihrer Struktur, noch der Größe oder der Kapitalausstattung an oben genannte, medienpräsente Unternehmen heranreichen, aber zu denen gehören, die über 99 % der Unternehmen stellen und 60 % der Menschen in Deutschland beschäftigen. / Online communication is a ubiquitous phenomenon of our digital age. Often used by young generations as a matter of course, Social Networks, Messenger Programs and similar services accompany us all in everyday life. The advent of modernity in communicative processes should also not preclude the internal and external procedures in companies. In 2006, McAfee developed his concept ‘Enterprise 2.0’. He describes the use of Web 2.0 technologies within companies. Since then, many of them have been trying to approach this ideal. In addition to human communication, we see humanmachine communication and intermachine information exchange. When it comes to economic concerns, 'Internet of Things' and 'Industry 4.0’ dominate the language usage in Germany. The German business landscape in particular places great hopes on the usage and integration of state-of-the-art web technologies in their logistics and production processes. The concept of 'Enterprise 2.0', which is centered on the human being, seems to be set into the background. Around mid-2014, a new term emerged in the web search engines: 'digital transformation'. It seems to be a link between all or at least many concepts about Web 2.0 technologies and social media and their use in business life. In addition to the technological and cultural component involved in the use of such tools, this includes change of generations, management concepts, technologies, business model changes. These events, perceived as 'disruptive changes', seem to have a considerable influence on our discussions, both private and professional. This thesis deals with the questions on how communication and information management in companies are changing as well as with the digital knowledge of employees working with online media. It is only in the last two years (2015 and 2016) that more and more studies and publications regarding these topics have been published. If you take a closer look, these are often done with and about large companies and corporations, e.g. Robert Bosch GmbH, Siemens AG, Axel Springer SE, Continental AG. The smaller and midsized companies, the so-called ‘German Mittelstand’, which are important for Germany, seems to be missing. Because of this, the focus of this dissertation is on the abovementioned changes in companies out of this spectrum. In order to get a clearer picture of the changes in communication and information management in enterprises, the author has dealt with an exploratory approach. He conducted a quantitative study with trainees and dual university students (n = 438) to determine their communication behavior both in their private and their professional environment. In a second research step, an ethnographic field observation took place in a family enterprise. He has done this using the mixed-method approach. In addition to the observation, a quantitative study was carried out using a questionnaire survey (n = 189). The result of the dissertation provides an insight into the 'digital maturity' of companies that do not reach the above-mentioned companies represented in the media, neither in their structure nor their size or capital but which belong to more than 99 % of all the German companies that employ approximately 60 % of all working people.

(in English): The thesis focuses on risk behaviour among children on the internet. The aim is to find out the specific differences between clients from the low-threshold treatment programme for youths at risk and the general child population, in the context of three main topics: risk behaviour, victimisation and victim and offender role reversal, and in two fields: cyberbullying and online violence against children. The work is divided in three parts: theoretical, methodological and analytical. First, I introduce basic concepts of hazardous internet behaviour among children as described within the academic literature. Those are mainly online communication, cyberbullying, cybergrooming, sexting and child pornography. In the methodological part, I present the goals of this work, research questions, the case-study method which is the base method of my own research, as well as other quantitative research methods that are commonly used to study the child population. These findings are compared in the analytical part, focusing on two main areas: cyberbullying and online violence against children. In the conclusion, the results are put in context of the theoretical findings from the first part in order to answer the research questions. The findings show considerable differences between the general child...

The Master's thesis deals with the commercial communications and their contemporary trends with emphasis on the sport branch. Theoretical part focuses on particular forms of commercial communications and then the running phenomena in Czech Republic is described. Practical part characterizes the marketing communications of the running circuit RunCzech, the analysis of supplied services, competition and target groups. The main benefit of the Master's thesis for the practical use is the evaluation of the communication activities and the recommendations and the ideas for the prospective marketing plans.

This diploma thesis deals with the commercial communications market in Vietnam and describes its specifics. The guideline to comparison is the Czech market of commercial communications. The first chapter deals with the theoretical basis. Six forms of commercial communications (Advertising, Direct Marketing, Sales Promotion, Public Relations, Sponsoring and Online Communication) are included in a wider framework of marketing communications. The second chapter introduces Vietnam to the reader; the emphasis is laid on the economic situation of the country, history and culture. The third chapter provides information for understanding Vietnamese consumers in terms of cultural dimensions and consumer trends. The example of consumer segmentation based on age is also mentioned there. The fourth chapter characterizes the commercial communications market in Vietnam. The advertising chain and its functioning is described. Attention is paid to the legal regulation of the commercial communications market. The specifics at the local market are defined for each form. Valuable information for this part is provided by experts in commercial communications in Vietnam. The last chapter utilizes knowledge of the issue on the example of analyzing television campaign of an international brand in Vietnam.

This thesis focuses on monitoring marketing effectiveness in particular construction company. The target work is analysis of effectiveness put money to marketing of communication from basis budget. It deal with success rate of web communications and analysis of cost demand and contract. Output of work is motion of solution to betterment monitoring marketing in the construction company and calculation cost to new and existing customer.