Industry is one of the major energy consumers resulting in negative environmental impacts in the world. In this context, industrial energy management becomes critically important when improving industrial energy savings. Emphasized is the careful energy treatment in the Sustainable Development Goals of the United Nations. The dominance of a technical approach in current research of industrial energy management suppresses significant potentials of human behavior for energy efficiency. Societal problems such as the energy efficiency gap and the rebound effect may be tackled by involving energysaving behavior in interventions. This thesis aims to explain characteristics of energy-saving behavior in the industrial settings of an automobile producer in Central Europe. The manufacturer utilizes an energy management program, named QUEST, which is facilitated by the external advisor HE Consulting s.r.o. Questions of particular interest are therefore related to perceived organizational readiness to engage in energy-saving behavior. Data gathering include a structured-questionnaire of perceptions on energy savings at the plants with managers of the automobile producer. Additionally, a semi-structured interview with the CEO of HE Consulting s.r.o. offers a more in-depth view on practical implications of energysaving behavior. As a base for data collection serves a psychological perspective of perceptional theories. Strongly related is that approach to the change management discipline. Results of the study show that, indeed, managers in the QUEST program tend to perceive organizational readiness on energy savings re latively more positive than managers outside the program. Resistance to change can be marginally observed in lower management levels. However, the managers emphasize a lack of time to engage in energy savings. Indicators of perceived organizational readiness on energy savings alone do not show the actual energy-saving behavior. This means that this thesis does not directly observe energy-saving behavior. Nevertheless, the impact of such indicators on the actual performed energy-saving behavior may be seen in combination with quantified energy savings. All findings can only be interpreted in the frame of this study.

Die Dissertation befasst sich mit den Folgen negativer kritischer Ereignisse und gibt Hinweise, was Manager vor und nach dem Ereignis tun könnten, um potentiell negative Effekte zu minimieren. Während sich die ersten zwei Aufsätze mit der Wirkung kritischer Ereignisse aus Sicht der Konsumenten befassen, widmen sich die Aufsätze 3 und 4 der Shareholder-Perspektive. Aufsatz 1 untersucht die Wahrnehmungsveränderungen in Folge verschiedener Ereignisse mit Hilfe des Konzepts der Markenpersönlichkeit. Die Ergebnisse des Online-Experimentes implizieren, dass die negative Wirkung von der Markenstärke, der Geschäftsbeziehung vor bzw. während des Vorfalls und der Art des Ereignisses abhängt. Aufsatz 2 analysiert, ob die Effekte auch mit Hilfe des Konzepts des kundenbasierten Markenwerts bestätigt und erweitert werden können. Zu diesem Zweck werden die Reaktionen nach Bekanntwerden derselben kritischen Ereignisse für die Markenwertdimension „Perceived quality“, „Perceived value“, „Brand personality“, „Organizational associations“, und „Loyalty“ quantifiziert. In Übereinstimmung mit den in Aufsatz 1 gewonnenen Erkenntnissen deuten die Ergebnisse darauf hin, dass sowohl ein hoher Markenwert und das anhaltende persönliche Produkterlebnis während eines kritischen Ereignisses den negativen Effekt mindert, als auch eine zwischen tatsächlichen und potentiellen Kunden differenzierende Kommunikationsstrategie im Nachgang sinnvoll sein könnte. Die Aufsätze 3 und 4 untersuchen auf Basis einer „Event study“ den Zusammenhang zwischen der Veröffentlichung von „Corporate Reputation-Rankings“ des Manager Magazins und dem Shareholder Value. Die gefundenen Ankündigungseffekte weisen darauf hin, dass, über die gezeigte Verbindung zwischen Reputation und Shareholder Value, die in Folge kritischer negativer Ereignisse resultierende Reputationsänderung durch Investoren berücksichtigt wird. / The doctoral dissertation analyzes effects of negative critical incidents and points out, what manager could do before and after an incident in order to minimize possible negative impacts. While the first two essays take a closer look at effects of critical incidents from the consumer’s point of view, the essays 3 and 4 deal with the shareholder perspective. Essay 1 examines perceptional changes in consequence of various incidents using the concept of brand personality. The results of the online experiment imply that the negative impact depends on brand strength, type of event and business relation before respectively during the incident. Essay 2 analyzes whether or not effects can be confirmed and extended using the concept of customer based brand equity. For this purpose, reactions of respondents are measured after getting exposed to the same critical incidents as in the previous essay. The reactions are quantified for brand equity dimensions such as perceived quality, perceived value, brand personality, organizational associations and loyalty. The results are in line with findings of Essay 1. They indicate, on the one hand, that high brand equity and persistent product experience during crisis reduce negative effects and, on the other hand, that a communication strategy which differs between actual and potential customers could be favorable after the incident. Using event study methodology, the Essays 3 and 4 examine the linkage between publications of corporate reputation rankings of the Manager Magazin and shareholder value. The existence of negative announcement effects indicates that investors consider a reputational loss in consequence of negative critical incidents via the observed linkage between reputation and share prices.

Title: Against Dualism - Conceptual Art in the Context of Functional-Normative Theory Author: Michaela Brejcha Department: Department of Aesthetics Supervisor: Mgr. Ondřej Dadejík, Ph.D. Abstract: The present dissertation thesis focuses on the problem of theoretical reflection of conceptual art in Anglo American aesthetic discourse in the second half of 20th and the beginning of 21st centuries. It is based on the claim of many conceptual artists and also some theoreticians, which emerged in the nineteen- fifties, that the conceptual art or tendencies have nothing in common with aesthetics or aesthetic theory. This work shows that this presumed discord draws on reduced understanding of what is the aesthetics and, at the same time, this understanding itself is based on the dualistic paradigm, which presents one of the most fundamental frames for our approach to reality. In the context of analysis of selected texts of Anglo American aesthetics, eight particular distinctions of dualism will be defined, which to a great extent contributed to the rejection of aesthetics by conceptual artists, and on the other hand to bad recognition of conceptual art by the aesthetic theory. As an alternative to the dualistic approach in the context of definition of conceptual art, the fluid and dynamic conception of aesthetics...