Using the strategic planning of market orientation as the foundation, this study investigates how to increase local industry economic value. First, the theory of marketing place will be provided to understand the essences for marketing place. Then analyze and induct it in the primary consideration of regional construction and regional economic development. Part II integrates the idea of strategic planning and the concept of local development in order to understand the application value of the future local development; in addition, the strategic planning of market orientation is mainly adopted in strategic planning to investigate the relations of overall development of local resources. Finally, the general situation and the development term analysis of Yen-chao Hsiang, Kaohsiung Hsien was illustrated to explore the drawing up of developing objective and marketing place strategies of Yen-chao Hsiang and control and evaluate the operation of the whole strategy. The main contents consist of the making of developing objective of Yen-chao Hsiang, regional marketing strategies and planning of Yen-chao Hsiang, and drawing up and control and evaluation of executing design. In order to define the developing function, the subsequent objective, subject, strategies, and idea, this study analyzes the interior and exterior environment of Yen-chao Hsiang through SWOT analysis. SWOT analysis is performed to explore strengths and weaknesses of the interior environment and opportunities and threats of the exterior environment of Yen-chao Hsiang, and to propose the objective, subject, strategy and idea to conform to the given strengths and opportunities and avoid weaknesses and possible threats of Yen-chao Hsiang for getting the most suitable developing direction and conceptual framework. In general, the purpose of this study intends to take the development of an area, especially to those areas (districts) which take industries, tourism development as their principal construction, as a ¡§merchandise,¡¨ with the theory and concept of a merchandise or industry promotion and with the consideration of market competition and orientation, we can investigate and map out the subject and strategy of its development. In Yen-chao Hsien, it is proved that a part of them are focused on three main objects as college teachers and students, new residents and citizens to be, in drawing up a contribution selling plan (4P). The study showed that to take the promotion of a city or district as an enterprise in the future and to consider its management and operation, actively to promote the strategy of marketing, will be an important point of consideration and style for the development of many places in Taiwan. Therefore, we suggest the future researchers to analyze and study the concept and theory of enterprise operation and management as well as market operation and competition deeply and firmly, and to combine them closely with local administrative managements, future industry development in every effort and to make discussions. Key words: marketing place, SWOT, sustainable development

¡§Marketing Places¡¨ is burgeoning and has become a popular issue nowadays. Also, the trend of Tourism Marketing has caused a great mass fervor from cities to cities in Taiwan. To attract consumers and gain their loyalty, the marketing strategy adopted to promote tourism resources should be lifted to a higher level, the establishment of the brand value by taking consumers¡¦ experience and emotion into serious concern and by firmly building up a dominant brand. With all of these, it will make great fame, loyalty, quality assurance and identification association comes along generally; furthermore, it will also help build up emotional relationship with consumers and create opportunities of continual consumption. The subject of this study is Pingtung County, which has changed its negative image of ¡§Gangsters¡¦ Hometown¡¨ into ¡§Touring County¡¨. The three purposes of this research are: to discuss the brand strategy of Marketing Places adopted by Pingtung County, to research on the image of tourism brand, and to investigate the dominant brand of the touring cities and counties. By analyzing the current marketing status, interviewing the governmental officials and studying questionnaires, I comprehend consumer cognition, analyze tourism brand content, and provide suggestions in the field of tourism city¡¦s brand management. The conclusion of this research can be stated summarily as follows: 1. Looking from the aspect of the product, landscapes, big fame, uniqueness, chief attractions, feature identification and associate foundation, marketing activities will enhance consumers¡¦ visiting frequency. 2. The prospect of the county government is to educate consumers to gain cognition, to fortify brand with the design having visual, auditory, conscious impact, to have concrete diversity that can help consumers associate their city with oceanic picture that is southern tropically exotic, free, leisure, romantic and endearing. 3. Brand uniqueness: nature, countryside, friendly, but antique, old-fashioned and medieval. 4. Individuality identification is approximately over 70%, and the ¡§nature and tranquility loving¡¨ is the highest. 5. The natural landscapes and friendliness provide the greatest satisfaction; however, traffic, city landscapes, and high price bring the most dissatisfaction. People who take themselves as the ocean lovers and desire to pursue tranquility are the biggest number of the dissatisfaction part. 6. Leading brand of the tourism cities and counties: Hwalien County is at the first place, and Pingtung County is the fourth. Pingtung County, however, is at the first place of the third brand, the recall responses are just after Hawlien County. This result shows Pingtung County¡¦s tourism brand image is extremely powerful. According to the research result, I propose the following suggestions: 1. The most attractive natural landscape, nevertheless, have the lowest satisfaction. This shows its attractive force is fading, which should be concerned. 2. To redesign customer positioning, market segmentation according to different touring factors, which can control the flow of tourists and protect natural landscapes from over destruction. 3. To improve the most attractive landscapes and to create tranquility will acquire incredibly effective result. 4. The creation of oceanic romance will enforce consumer value and benefit and satisfy consumers¡¦ wants. 5. The convenience of marine and air-fright transportation can educate and change the tourists¡¦ habit of transporting by cars, which will solve the traffic jams problem. 6. Keeping cultivating on culture and mental field of tourism industry, the traffic inconvenience will no longer be an excuse of no visiting. 7. Developing innovatively Pingtung¡¦s natural resources to form an industrial culture which can extend the strength of oceanic advantages and supply a high quality of touristic value and benefit.

Thesis (M.A.)--Humboldt State University, 2009. / Includes bibliographical references (leaves 93-97). Also available via Humboldt Digital Scholar.

Place branding originates from the original term branding and attempts to brand a place instead of a product. Current place branding theories are blurry and many theories have occurred, which has caused confusion among the research community. Place branding theories have mainly focused on branding tourismdestinations, countries, cities and places and not on branding city centers. This study aims to explore the place branding components that are essential when branding city centers and create an adapted model for city centers.Purpose:The purpose is to explore how the place branding components can be applied to city centers.Research questions:RQ1: How can place branding be used in order to brand city centers?RQ2: What components of place branding are essential when branding a city center?Methodology:Qualitative approach, cross-sectionalstudy, semi-structured interviews.Conclusion:The new model suitable to apply on city centers is named City center branding model and includes the following components: City center people, City center identity, City center infrastructure, City center stakeholders and supply, City center communication, City center experience and City center evaluation. Key words:Place branding, city center branding, City center people, City center identity, City center infrastructure, City center stakeholders and supply, City center communication, City center experience and City center evaluation.

As an art educator, it has been a personal struggle of mine to motivate students in an academic setting, and to empower them within and beyond school walls. I believe that those schools walls are more than just physical boundaries and borders, but are an integral factor in how and what children can learn. Literature has given a broad view of the relationship between a school’s architecture and its pedagogy, identifying how paint colors or the arrangement of desks can influence student actions. Although these studies provide relevant information for educators and architects, investigation that reports from the student’s perspective are lacking in number. This thesis explores the impacts of the participatory design strategy of a newly renovated high school. Through active and often artistic involvement, students contributed to the appearance of their learning environment. This resulted in a tight-knit community, a boost in self-esteem, a sense of ownership and a source of empowerment. The findings of this study add to the body of resources aimed at child-centered pedagogy, and aim to serve as a model for empowering students through the arts. / text

M. Tech. Tourism and Hospitality Management. / Travel is often used to reward those who achieved specific business goals and objectives. Although an incentive travel experience creates unforgettable memories, the process of deciding whether to revisit a destination again is in itself a complex process with many factors influencing the decision. This is even more so in case of an incentive destination, as the incentive traveler usually does not have a choice in selecting the incentive destination. The incentive destination is at the heart of any incentive travel program and constitutes an amalgam of products and service, as well as a series of experiences that the incentive traveler creates. Understanding the influence that the destination experience has on the incentive traveler is therefore of great importance to destination marketers, as many destination marketing organisations view repeat visitors as a stable source of revenue. The primary objective of this study is to gain insight and understanding into the influence of destination experiences on the decision-making process to revisit the incentive destination.

This study explored the perspectives on place of eight people with severe mental illness living, for one year or longer, in an urban psychiatric hospital. The research questions were: how do people with severe mental illness view the psychiatric hospital as place?; and how do they make meaning of the experience of living in hospital. The research employed a phenomenological approach, as described by Giorgi (1985). Using purposive sampling, one time, semi-structured, individual interviews were conducted. The audio recorded interviews were transcribed and thematically coded using Giorgi’s (2005) method. The meanings of the participants’ experiences are captured by the meta-theme: this is not a home; it’s a hospital. Four additional major themes emerged; and each of the major themes also had sub-themes The findings of this study challenged commonly held assumptions on how people living long term in a psychiatric hospital view the hospital as place and on institutionalization.

This study explored the perspectives on place of eight people with severe mental illness living, for one year or longer, in an urban psychiatric hospital. The research questions were: how do people with severe mental illness view the psychiatric hospital as place?; and how do they make meaning of the experience of living in hospital. The research employed a phenomenological approach, as described by Giorgi (1985). Using purposive sampling, one time, semi-structured, individual interviews were conducted. The audio recorded interviews were transcribed and thematically coded using Giorgi’s (2005) method. The meanings of the participants’ experiences are captured by the meta-theme: this is not a home; it’s a hospital. Four additional major themes emerged; and each of the major themes also had sub-themes The findings of this study challenged commonly held assumptions on how people living long term in a psychiatric hospital view the hospital as place and on institutionalization.

This study of the Quonset Auditorium, one roadhouse among many on the regular tour route of R&B, gospel and country musicians in the post-World War II era (1947- 1959), illustrates the important role of roadhouses during a time of growth and change in popular music. It situates memories and experiences from the Quonset Auditorium in relation to regional and national movements of the day such as highway development, commercial and popular music, and the civil rights movement. With hindsight, we can see that the Quonset Auditorium stood at a crossroads as regards these social and technological movements of the post-WW II era and the metaphor of crossroads has been applied throughout this study. Roadhouses have received little detailed attention in literature about commercial music, and this study has meant to provide details from the Quonset Auditorium in order to flesh out the generalizations often made about roadhouses, and touring. This study has drawn primarily on oral accounts collected from a variety of individuals: musicians who performed there, past audience members and people with second hand memories of the Quonset. It also utilizes historical documents relating to the Quonset Auditorium in university yearbooks, newspapers and ledgers from show poster companies.

As subway ridership around the world increases the typology has an opportunity to play an increasingly important role in the daily routine of urban dwellers. Underground spaces pose unique psychological and physiological stresses on occupants; therefore, an opportunity exists to rethink the subway station interior to respond to experiential and existential conditions of the traveler. This practicum aims to address these issues by redesigning an existing subway station that responds to convergence of picnolepsy, non-place, and biophilic design methodologies. Project goals include a design that focuses on experiential and emotional qualities to create a more exciting and comfortable space without impeding existing efficiencies.