The thesis is focused on creating business plan to establish a new cafe, which will be located in the new shopping center on the Czech-Austrian border in Hatě. In the first part of the thesis are captured the theoretical bases needed for creating a business plan. The second part of the thesis is focused on individual analysis. In the last part of the thesis are created proposal of steps and measures for the implementation of the business plan including its evaluation.

This diploma thesis focuses on the company INAT s.r.o., operating in the engineering industry. Focus of the work is to assess the currently used information system and propose appropriate changes to improve it. The work is divided into three main parts. The first part is an overview of the theory of the issue, the second part deals with detailed analyzes of society and the information system, and the last part consists of their own proposals for improving the information system along with economic evaluation.

This Master’s thesis is concerned in marketing strategy proposal, based on analysis of both current domestic kitchen appliances trade and up-to-date company position.The analysis was done for Isolit-Bravo, Ltd. from Jablonné nad Orlicí, a well respected company which produces different kinds of kitchen appliances for the local and foreign markets.

The diploma thesis is focused on the analysis of current situation at the Czech software products market. These products refer to the valuation of construction works. The possibilities of penetrating the Czech market are based on market analysis. The market analysis data were obtained from primary and secondary sources.

Diploma thesis is focused on selected company analysis firm that provide book-keeping and tax advice. Diploma thesis is based on fulfilment analyses as SLEPTE, Five forces model by POTRER and Financial analyse. Thesis respect specific field of company business and todays market situation. At the end of master thesis SWOT analysis is applied and relevant conclusion are defiened. This conclusion defice corporate trategy. By this, the aim of the thesis is succesfully done

The subject of my thesis is to evaluate proposal to improve the marketing strategy of the hotel Joseph 1699 in Trebic after a year of the operation. It is important for the hotel Joseph 1699, to develop a proposal, how to improve the quality of marketing strategy to be competitive and viable on the market in Trebic and surroundings. In the theoretical section are explained the economic matters, which were used in the practical part. The practical part is focused on processing of marketing analyzes, and proposal how to change and improve marketing strategies. With these proposed changes would have the hotel Joseph 1699 to improve and strengthen its position in the market in Třebíč.

This master´s thesis aims to evaluace the situation of the company. There are applied methods of external and internal analysis and financial analysis. Based on these methods and obtained results are designed proposals for improve their financial situation.

Master´s thesis will discuss the assessment of the current situation of the company ABC, s.r.o., To assess the current state of the company, will be prepared analysis of external and internal environment, SLEPT analysis, Porter analysis, SWOT analysis and financial analysis and subsequently prepared a draft business development company.

The aim of this work is to propose precautions that will comply strategic goals of a company. Namely increasing brand awareness and rise of product sales. To tackle this problem author uses analysis of internal and external environment and applies integrated marketing communication method. Outcome of thesis is to propose media campaign and to broaden current marketing tools.

This thesis is focused on analysis of the tennis club Sokol Lanžhot by the selective methods. The first part of thesis contains theoretical bases, the following part deals with the selective methods, which are SLEPTE analysis, Porter´s analysis, „7S“ analysis, selective methods of financial analysis and SWOT analysis. At the end of this thesis are processed the suggestion for improving the found situation.