Made available in DSpace on 2015-03-05T19:14:41Z (GMT). No. of bitstreams: 0 Previous issue date: 27 / Nenhuma / Esta pesquisa examina se as organizações utilizam os Sistemas de Informação para prover aos seus gestores, de maneira compartilhada, as informações ambientais qualitativas e quantitativas, de forma a possibilitar a estruturação do Planejamento Estratégico, sob a perspectiva das Cinco Forças Competitivas de Porter. Para atingir o objetivo proposto, efetuou-se uma survey do tipo questionário por Internet, com um conjunto de questões fechadas e pontuadas pela escala Likert. Este foi respondido por 127 controllers de empresas constantes na revista Exame S/A, edição Maiores e Melhores, ano de 2006. Consideraram-se seis Blocos na elaboração do questionário, que serviram de base para a posterior análise dos dados, a saber: Controladoria e Tecnologia da Informação, Clientes, Fornecedores, Rivalidade, Produtos Substitutos e Novos Entrantes. A pesquisa, de natureza aplicada, utilizou-se de uma abordagem quantitativa que compreendeu as estatísticas descritiva e inferencial (correlação de Spearman), a análise multivariad / This research aimed to determine if the organizations make use of Information Systems to provide their managers, within the knowledge sharing concept, with qualitative and quantitative environmental information in order to outline the the strategic planning, in the perspective of Porter’s Five Competitive Forces. In order to accomplish this objective, a survey was carried out via internet, with a group of closed questions ranked by Likert’s scale. This research instrument was answered by 127 controllers working at companies selected in 2006’s Maiores e Melhores edition of Exame S/A Magazine. Six Factors were taken into consideration in the conception of the questionnaire, for later data analysis: Controllership and Information Technology, Customers, Suppliers, Competitive Rivalry, Substitute Products, Entry of New Competitors. For being an applied research, a quantitative approach was implemented to support the qualitative study, which covered the descriptive and inferential (Spearman’s correlation), multiv

The main goal of the Master's Thesis is to create one year marketing plan for the Müller for year 2012, which will be in accordance with actual market position and development of the Müller company. The Master's Thesis combines theoretical and practical approach and offers a comprehensive look at the issue of marketing plan. The first part deals with the situation analysis, including internal data, research data from research agency AC Nielsen and Porter's model of competing forces. The output of the situation analysis is the evaluation of opportunities and threats, strengths and weaknesses of the company, under which the marketing goals were proposed. Regarding the marketing goals a new strategies of marketing mix were suggested. The proposal of individual activity and their timing is illustrated in the chart of the action plan. The last part summarizes the systems of measurement and controls Design of individual activities and their timing is contained in the Action Plan. At the end are summarized measurement systems and controls.

The aim of this thesis is to analyze market of residence hotels. With help of publicated and semi-publicated sources it explores macroeconomic development of the market and analyses chosen competitive set of residences. Further it focuses on e-commerce and information technologies in lodging industry. After introductory chapter follows chapter which describes basic principles of competitive intelligence and strategic management. Third chapter discusses Czech and global macroeconomic development of tourism and lodging industry. Fourth chapter analyses Czech market of residence hotels. It describes contemporary state of the market and all specifics of industry rivalry, which is for example hospitality revenue & yield management. With question survey among the customers and model of 5 Porter forces it explores competitive environment of the market. Detailed analysis for chosen competitive set of residences follows in fifth chapter. Except for comparsion of all competitors and their economic indicators, it focuses also on usage of e-commerce. Sixth chapter integrates all gained information and provides advices for the market of residence hotels. With use of SWOT analyses it specifies business strategy for chosen company on the market. The last chapter summarizes all thesis.

This master's thesis is focused on analysis of EVONA a.s. product range, which is manufacturing company. Aim of this study is to analyze the range of underwear, thermal underwear and hosiery and then to propose optimization measures. The theoretical part is devoted to methods which focus on analyzing the marketing environment and product mix. In the practical part, internal company data of EVONA a.s. served to analyze the product range by using Boston Consulting Group matrix and General Electric Business matrix. To illustrate the situation a survey was carried out and it helped in the final recommendations of the product range.

This thesis consists of five papers, four of them basically concerning environmental issues, while the fifth paper addresses the issue of measuring output from the educational sector. The first paper starts from the fact that industrial activity causes environmental damage. Therefore, public authorities are called upon to regulate the behavior of producers by, e.g., legislating maximally allowed emission levels, which give rise to abatement costs. In this paper, marginal abatement costs (MACs) are estimated and a procedure to empirically analyze why MACs may vary between producers is suggested. The main focus is on whether the MACs in the Swedish pulp industry reveal that differences between counties in, e.g., economical characteristics, were influential when the authority, during 1983-1990, restricted 12 geographically scattered plants regarding emissions. The result indicates that county differences were influential. The second paper analyses and suggests a procedure for testing the Porter hypothesis. Part of this hypothesis is based on the argument that increased environmental stringency not only brings a cleaner environment, but also makes the polluting producers aware of the opportunity of using resources more efficiently. The particular test suggested considers whether there is a positive correlation between producers’ technical output efficiency and environmental stringency, approximated by a regulatory intensity index. It is empirically applied on 12 Swedish pulp plants during 1983-1990. No support for the Porter hypothesis is found in this particular case. The third paper deals with the climate policy issue. Under the Kyoto Protocol, the European Union agreed to reduce its emission of greenhouse gases by 8 percent in comparison with the level in 1990. The Burden-Sharing Agreement (BSA) further redistributes the 8 percent reduction target among the member states. This paper evaluates the BSA both from an economical and a political perspective, i.e., whether cost-efficiency and equity, respectively, were considered when the BSA was settled. The empirical result indicates that both efficiency and equity were considered as important to the BSA. The fourth paper evaluates the Swedish Producer Responsibility Ordinance (PRO), fully implemented in 1994, which states that sorted out, domestically collected waste paper, must be recycled by the paper industry and, therefore, cannot be incinerated by the heating industry in purpose of recovering energy. The result indicates that this policy has contributed to inefficient waste paper allocation among some of the paper producers. The result further indicates that the priority made by the PRO, i.e., that waste paper recycling is preferable to incineration, should be reconsidered. The fifth paper relates the empirical attempts of measuring output from the educational sector to theoretical results about the welfare significance of a comprehensive Net National Product (NNP) measure. It is shown that economic theory provides a more focused way of interpreting such output estimates. The paper also contains estimates of the output from the Swedish educational sector. Among the results, it is shown that the private gross output value produced by higher education is approximately 2 percent of GDP. Furthermore, the private rate of return on investments in higher education in Sweden is calculated to 8.6 percent.

This paper is the result of a minor field study conducted in Istanbul, Turkey, during the period of November and December 2007. The purpose of the paper is to investigate the current business environment for apparel manufacturing in Istanbul. Research was carried out through an industry analysis in terms of competition and potential future development for apparel manufacturers. The research has been carried out through interviews with actors related to the apparel manufacturing segment. Interviewees include five manufacturers, two sourcing agents, one trade organization and one professor with research in the area. Our findings concerning the business environment are based on Michael E. Porters theoretical framework on “How Competitive Forces Shape Strategy”. In the case of Turkish apparel manufacturers this paper concludes how the barriers of entry for new actors are high, unless integrating forward. Additionally in general terms the suppliers have a weak bargaining position while customers are relatively strong in the bargaining process. The rivalry among apparel manufacturers is low, but it can be stated how less differentiated manufacturer experience significant higher level of rivalry. Further on this paper also concludes how these factors not are affected by any substitute products, much due to the broad scope of the study. In respect to these factors a general strategy used by apparel manufactures has been identified as they try to affect the balance of these competitive forces through e.g. differentiation and vertical integration.

The objective of this paper is to examine narrative techniques used by the Swedish author Stig Claesson, especially his transformations of texts out of the own authorship into new stories. In order to achieve my objective, I will specifically study two novels; Rosine (1991) and Efter oss syndafloden (2002) and the method practiced will be intentional reading, as described by H. Porter Abbott. For the analysis I will, with the complementary support of Abbott and Beata Agrell, turn to Gerard Genette and his theories concerning transformation and transtextuality, in particular its sub idiom hypertextuality. As a result of my analysis, various subgroups of transformation used by Claesson are identified, but also proven is how Claesson, largely by utilizing two of them; transvocalisation and transvaluation, provides the reader with the implied author of his own choice. Moreover, my investigation demonstrates how Claesson when reusing narratives already told by himself, i.e. transforming hypotexts of his own into hypertexts, recycles characters;  reprocesses master as well as sub plots; alters trivial details; re-interprets events; switches from one narrative view to another, all well documented techniques described by Genette as elements of transformation.

Because of the growth in income per capita as a consequent to the growth of global economy, skin care and cosmetic products have changed from luxury items to daily essentials. Together with the human nature of pursuing attractive appearance, factors such as decrease in the level of average age of cosmetic consumers, the increase of frequency of using cosmetic products, strong demand for high end skin care products with medical effects, and government support in developing cosmetic manufacturing as a key industry, suggest that the cosmetic market still has a significant growth potential. In addition, the recent popularity of ¡§cosmo-ceutical products¡¨ is pushing a number of major local corporations to enter the cosmetic market with biotech innovations. Because of the ease of transforming from chemical-related product manufacturing to cosmetic manufacturing, the local cosmetic industry is now saturated by small to medium-sized manufacturers. However, the local manufacturers are faced with the challenges of lack of GMP related legislation system for the cosmetics industry, shortage of financial resources, insignificant company size, and local R&D still awaits effective improvement. Therefore, it impossible for local companies to compete with the international cosmetics corporate giants. This paper will discuss the example of Taiwan Salt¡¦s successful transformation to a cosmetics manufacturer with collagen products. The example will be followed by analysis on the cosmetics industry in Taiwan and the competitiveness of global cosmetics companies such as P&G, L¡¦Oreal, Estee Lauder, and Shiseido. Selected companies will be analyzed for comparing their operational strategies. The findings will be further elaborated into the discussion of the current condition and demands in the local market of skin care product with whitening effect. The research suggested that the companies under study attempt to increase their competitiveness through product diversification and a focused operational strategy. Taiwan Salt for example started with specialized salt-related skin care products, and later on diversified the product lines to include collagen-related products. On the other hand, S-company capitalized on the unique demand for whitening products in the Asian market by orienting the product innovations with whitening and freckle-control effects. The company is faced with major threats of potential leak of production knowledge and counterfeit products. Due to the significant reduction of tariff, imported cosmetics from Europe and North America are increasing popular in the local market. Under the joint impact of decreased effectiveness of the traditional distribution channels, and change in consumer preference, brand diversification and distribution through multiple channels will be the future trends for survival. To succeed in the cosmetics industry, local companies must be dedicated to establishing new brands and promoting the brand recognition, and innovating new formula (i.e. skin care products with Chinese herbal medicine and natural herbal essences). In turn, to constitute a constructive persuasion for profitability in this industry, government would have to establish a GMP legislation system specialized for cosmetics manufacturing to improve the competitiveness of the local companies.

<p>The objective of this paper is to examine narrative techniques used by the Swedish author Stig Claesson, especially his transformations of texts out of the own authorship into new stories. In order to achieve my objective, I will specifically study two novels; <em>Rosine</em> (1991) and <em>Efter oss syndafloden</em> (2002) and the method practiced will be intentional reading, as described by H. Porter Abbott. For the analysis I will, with the complementary support of Abbott and Beata Agrell, turn to Gerard Genette and his theories concerning transformation and transtextuality, in particular its sub idiom hypertextuality. As a result of my analysis, various subgroups of transformation used by Claesson are identified, but also proven is how Claesson, largely by utilizing two of them; transvocalisation and transvaluation, provides the reader with the implied author of his own choice. Moreover, my investigation demonstrates how Claesson when reusing narratives already told by himself, i.e. transforming hypotexts of his own into hypertexts, recycles characters;  reprocesses master as well as sub plots; alters trivial details; re-interprets events; switches from one narrative view to another, all well documented techniques described by Genette as elements of transformation.</p>

Hur vi än lever våra liv så påverkar det alltid naturen runt omkring oss på något sätt. Bland annat bygger vi hus och infrastruktur, odlar, konsumerar och reser, vilket i olika utsträckningar inverkar på naturen. Idag pågår en aktiv global debatt om de negativa konsekvenserna som människors fotavtryck har satt på Jorden i form av miljöförstöring. Miljöförstöringen handlar till stor del om effekterna av Jordens ökande medeltemperatur, vilket i sin tur i stor utsträckning beror på våra levnadsvanor i form av produktions- och konsumtionsmönster. Ett internationellt arbete har påbörjats sedan en tid tillbaka för att skapa hållbara samhällen. I det här arbetet jämförs två aktörers texter angående deras relation till naturen. Aktörerna är Mohawkindianen Tom Porter samt Förenta Nationernas tre styrdokument: Riodeklarationen, Agenda 21 samt Skogsprinciperna, och de är båda deltagare i den globala miljödebatten. Deras relation till naturen kommer även att sättas i relation till världsbilder och kulturella kontexter samt förståelse kring texternas uppkomst. Resultatet visar att de två aktörernas relation till naturen och världsbilder i stort sett är varandras motsatser, vilket kan förstås utifrån bakgrunden till respektive kulturella kontexter där skapelseberättelsen och den vetenskapliga revolutionen är av betydelse. Även orsaken till texternas uppkomst utgör skillnader som bottnar i hur människans relation till naturen gestaltar sig.