This master´s thesis aims to analyze an food company Frujo a.s. The analysis of environment of the company shows opportunities, but also threats around the holding. The analysis of internal situation help to determine its strengths ,weaknesses and financial health. These findings are summarized in the SWOT analysis. The conclusion states strategic recommendations for improvement of current situation.

The diploma thesis deals with improving communication mix of the selected joint stock company. The first part focuses on the theoretical interpretation and definition of the important concepts of the marketing, environmental analysis, marketing and communication mix tools. The following part describes the activity of the analysed company, the current marketing and communication mix. This section also contents the SWOT analysis and the questionnaire survey. In the last part I propose the new communication mix to improve the company’s market position.

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Despite the devastating scope of the Spanish Influenza Pandemic of 1918, curiously few references to the flu exist in literature. Katherine Anne Porter offered one of modernism's only extensive fictional treatments of the pandemic in her short novel “Pale Horse, Pale Rider,” decades after her own near-death encounter with the flu. Porter was able to give voice to an experience that had traumatized others into silence by drawing on an early form of magical realism. Magical realism's ghosts—everyday presences rather than otherworldly beings to be feared—are of particular relevance to “Pale Horse, Pale Rider” since ghosts “haunt” Porter's semi-autobiographical Miranda throughout the story, acting as correctives to Miranda's (and Porter's) desire to isolate herself from the familial and regional heritage that burdens her with unwanted and often conflicting ideologies. Ultimately, in using magical realism to explore her sense of self and to articulate the alienating effects of her near-death experience, Porter is able to embrace her complicated heritage and her fractured past, reclaiming interconnectedness while maintaining her individuality.

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Throughout history, a number of financial centers have risen and fallen. While the significance of some centers have deteriorated, a small number of centers have emerged as today's leading financial centers by meeting a specific set of necessary conditions needed to successfully address the growing financial needs of the regions they are located. Furthermore, an even smaller number of financial centers have been able to sustain and expand their initial dominance in the financial industry by continuously satisfying a more focused set of conditions and factors. This thesis focuses on adapting Michael Porter's Diamond Model in determining, clustering, and expanding key factors that have historically given cities such as London, New York, Hong Kong, Singapore, and Tokyo their current status at the pinnacle of the financial centers of the world. This thesis begins by taking Porter's model that addresses national competitive advantage nations from a macroeconomic point of view, and adapting it to the development of financial centers at a microeconomic level. It utilizes Michael Porter's established grouping corners for identifying a vast array of macroeconomic and microeconomic factors that have historically played critical roles in increasing productivity and efficiency within a center's financial industry. Additionally, this thesis categorizes these factors into parameters that form a theoretical model designed to showcase the path to global financial dominance for an aspiring financial center. With the adaptation of Porter's model outlined in this thesis, financial centers are given a figurative blueprint of what constitutes a successful financial center. The theoretical model analyzes the necessary conditions and environments that a center needs to recreate within itself, or are endowed with, in order to be a globally competitive financial center.

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京都大学 / 新制・課程博士 / 博士(地球環境学) / 甲第24057号 / 地環博第220号 / 新制||地環||42(附属図書館) / 京都大学大学院地球環境学舎地球環境学専攻 / (主査)准教授 森 晶寿, 教授 宇佐美 誠, 准教授 吉野 章 / 学位規則第4条第1項該当 / Doctor of Global Environmental Studies / Kyoto University / DFAM

Women have legendary roles as traders who financially dominate the sale of various market goods in West Africa. Head porters are young women from Ghana's rural northern region who work as human transporters in the various markets in urban areas throughout the country. Kayayei (female head porters) who work at these famed markets are the focus of this dissertation. The north of Ghana is the agricultural breadbasket of the country, with strong Islamic influences that thrive in dispersed, mostly rural ethnic enclaves. This contrasts sharply with the service manufacturing and trade economies that mark Christian influenced southern Ghana. As young women migrants arrive in Accra, this dissertation focuses on narratives of head porters as they confront the multi-ethnic, hierarchical social climates of the city, particularly Accra's largest shopping venue, Makola Market. This dissertation uses theories in phenomenology, informed by feminist anthropology, to consider the political economy of Ghana in order to examine how head porter's lives are grounded with the development history and the spread of capitalism in the nation-state. Throughout this dissertation, attention is given to the widespread informalization of the economy in the nation-state and the role of head porters in these processes. Using a methodology of collaborative photography with kayayei, this dissertation examines the politics of visibility and analyzes the kinds of skills these women develop in order to survive and negotiate the socio-economic hierarchies of urban space. By situating the theoretical and methodological concerns of this research within the social realities of rural-urban migrants, this dissertation explores migration as a sensibility that acts upon various social terrains at markets in Accra, Ghana. / Anthropology