This study investigates the relationship between firm resources, positioning strategies and performance in the smaller firm. Porter’s generic strategies have been useful in describing how firms compete in the marketplace, and the resource based view has shown that resources can lead to a sustained competitive advantage. The strategic management field has begun to combine the two theories and examine the link between them. Small firms must make the best use of their relatively scarce resources. It is proposed that the relationship between resources and performance is contingent upon the positioning strategy the firm competes on, although there has only been limited supporting research to date. This research builds on work by Edelman et al. (2005) by examining the relationship between human, organisational and physical resources, and the strategies of quality/ customer service, innovation, and cost leadership in 447 retail, engineering, and professional service firms in New Zealand. Using Structural Equations Modelling this research finds that positioning strategies are the mechanism by which firms can leverage their resources into higher performance. This relationship can be modelled as mediated or moderated, with statistical analysis sensitive to model complexity. The firm’s environment influences this relationship with different resources required to support each position depending on the industry. Specifically human, organisational, and physical resources appear to be viable sources of competitive advantage when they are leveraged by a strategy of quality/ customer service, innovation or cost leadership when the industry environment is conducive to the resource – strategy combination.

Thesis (Ph.D.)--University of Alberta, 2010. / Title from pdf file main screen (viewed on April 28, 2010). A thesis submitted to the Faculty of Graduate Studies and Research in partial fulfillment of the requirements for the degree of Doctor of Philosophy Elementary Education, University of Alberta. Includes bibliographical references.

Diss. Wirtschaftswiss. Zürich. / Literaturverz.

Este estudo analisou a estrutura do mercado de laminados sintético brasileiro, mais especificamente o segmento fornecedor das fábricas de calçados. É apresentado o produto, a estrutura do mercado, os grupos estratégicos e barreiras de entrada presentes na indústria. As possibilidades e probabilidades de entrada no mercado são discutidas considerando-se o tipo de relacionamento que o entrante posssui com a indústria de laminados sintéticos. A revisão teórica apresenta uma discussão sobre as forças estruturais de acordo com o modelo de Porter; as vantagens derivadas da entrada; os tipos de entrada; e as barreiras de entrada. / This study analised the structure of the brazilian synthetic leather market, more precisely the shoe makers supplyers segment. It is presented the product, the market structure, the strategic groups and the barriers to enter the industry. Also are discussed the possibilities and probabilities of a new company entering the market according to the relationship between the company and the synthetic leather industry. The theories regarding the Porter Model; the advantages derived from the entry order; the entry types; and the barriers of entry are discussed in the literature review.

Este estudo analisou a estrutura do mercado de laminados sintético brasileiro, mais especificamente o segmento fornecedor das fábricas de calçados. É apresentado o produto, a estrutura do mercado, os grupos estratégicos e barreiras de entrada presentes na indústria. As possibilidades e probabilidades de entrada no mercado são discutidas considerando-se o tipo de relacionamento que o entrante posssui com a indústria de laminados sintéticos. A revisão teórica apresenta uma discussão sobre as forças estruturais de acordo com o modelo de Porter; as vantagens derivadas da entrada; os tipos de entrada; e as barreiras de entrada. / This study analised the structure of the brazilian synthetic leather market, more precisely the shoe makers supplyers segment. It is presented the product, the market structure, the strategic groups and the barriers to enter the industry. Also are discussed the possibilities and probabilities of a new company entering the market according to the relationship between the company and the synthetic leather industry. The theories regarding the Porter Model; the advantages derived from the entry order; the entry types; and the barriers of entry are discussed in the literature review.

Main goal of my thesis is evaluation of strategical management at examined enterprise and suggest a strategy for its future activity on a market with barreled water based on acquired findings. Theoretical part is dedicated to basic terms and selected analyses from area of strategical management. Practical part contains STEP analysis, Porter's model, analysis of results in particular functional areas, SWOT analysis applied to the chosen enterprise. Closing part of my thesis is dedicated to evaluation of present state of the enterprise and recommendation which steps should the enterprise take to gain a better competitive position on the market.

This thesis deals with the analysis of the local market in terms of biomass and Less Energy. There is examined the potential of logging residues from the selected area is examined further traffic limit for supplying chips. There are used Porter model analysis.

This diploma thesis is aimed to analyze the competitive abilities of a chosen enterprise ? STAKOPLAST cz, spol. s r.o., which produces plastic windows and doors on the Czech market. In the course of the work on this diploma thesis, the position of the enterprise on the relevant market was assessed, based on the internal and external environment analysis and the SWOT analysis, the strengths and weaknesses were identified. The enterprise will have to keep track of its customers and competitors. The customer and competitor orientation must be kept in balance. The company has to continuously evaluate its competitive abilities, its competitors and subsequently apply those strategies and competitive advantages, which will help it to keep and confirm its market position at given branch and region. The outputs of the analyses are the key to the market success of the company. The set targets meet the outputs of the analyses. The main target is to continuously improve all of the following areas ? meeting the customers? demands, improvement of the expertise of the employees, continuous improvement of the effectiveness and efficiency of the whole management system and production management system.

Orientador: Miguel Juan Bacic / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Economia / Made available in DSpace on 2018-07-26T01:00:10Z (GMT). No. of bitstreams: 1 RestumHenriques_LuizFelipe_M.pdf: 4646857 bytes, checksum: ed67dd98761cabf9b16bdbd2070f6bb6 (MD5) Previous issue date: 1999 / Resumo: Não informado / Abstract: Not informed. / Mestrado / Mestre em Ciências Econômicas

Detta arbete belyser tre olika organisationsteorier, PESTLE, Porter´s five forces och SWOT. En genomgång görs kring vad de olika teorierna innebär, hur de kan bidra till att förstå en organisations omvärld och dess styrkor och svagheter vilket i sin tur ger indikationer på vad man bör ha med i beräkningen när man tar strategiska beslut i en befintlig eller nystartad organisation. Teorierna används i detta fall som ett sätt att utvärdera en digital affärsidé, vad man bör ha i åtanke samt att lyfta fram dess styrkor och svagheter. På så vis har en tydlig bild skapats kring hur man kan använda sig utav de valda teorierna.