This thesis deals with the relationship between media coverage of political parties and election results. Specifically, it focuses on four political parties (TOP 09, Věci veřejné, KDU- ČSL and Strana zelených) in the period of nine months before the parliamentary elections in May 2010. The two established political parties were not successful in these elections (KDU- ČSL and Strana zelených), the other two parties were. Using quantitative content analysis of media content this work examines media coverage of these four parties in nationwide television, radio and print media. The thesis compares differences between media presentations of the parties with the evolution of political preferences of the parties. As a source, monthly data acquired by two public opinion research agencies - CVVM and Median - was used. Even more important to answer the research questions was to compare the media presentation of the parties with their final election results. The thesis assumes that the form of media presentation of the parties is one of the factors that affects their voters' support. Based on the data found this thesis tries to find out trends and patterns guiding the relationship between media space which parties achieved, the development of their electoral preferences and the final election results.

The present work aims to familiarize students with current representatives of naked snails. In the Czech Republic there are five families of naked snails (Agriolimacidae, Arionidae, Boettgerillidae, Limacidae and Milacidae) and all their representatives are characterized by the loss of a secondary shell. Working closely represents ten of them. Part of the work is simplified determination dichotomous key and atlas. Basis of the thesis is a proposal of nine laboratory exercises, observations and experiments that pose naked snails from many angles, from basic observation of the external morphology through the food demands and sensory perception until after the autopsy. Tasks are designed for use in high school; Simplified variant may serve základoškolským hours practically oriented science. Some of the presented tasks (monitoring food preferences, sensory perception and response to stimuli) can be extended to a project day or protracted class of biologically oriented project. All designed tasks were tested. The most important model species of this thesis is the Spanish slug (Arion vulgaris (Moquin-Tandon, 1855)). It is a Czech non-native, invasive representative of the family Arionidae. Thanks laboratory exercises contained in the work of pupils, it is possible that the snail introduce in detail and...

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D.Com. / When low cost carriers are introduced into domestic or regional scheduled air transport markets, the effects tend to be profound. In most markets where they have been introduced, lower prices have tended to lead to the stimulation of demand. As the scope of the market increases, so too does the number of entrants in the market, resulting not only in higher levels of competition but also lower prices and services. The success of the low cost model is indicated by the uptake in the air transport markets, where low cost carriers sometimes account for as much as 50% of the total air traffic movements. The presence of the low cost carriers is not necessarily a guarantee of success and the market failure rates tend to be high...

Thesis (M. Tech. (Food and Beverage management, Dept. of Hospitality, Tourism and Project Management) -- Vaal University of Technology / Background: About 66 percent of South Africans are urbanised. The majority of this population is forced by circumstances to live in informal settlements. Despite the income challenges faced, the market expenditure by these low-income consumers amounts to R129 billion per year. A lack of information exists regarding food product attributes that guide purchasing choice for maize meal. Objective of the study: To identify and describe the food product attributes experienced as most important during purchasing of maize meal by low-income consumers in informal settlements in the Johannesburg-Vaal region. Methods: Phase 1 comprised a quantitative survey in three informal! and one formal settlement (n=502), testing the level of importance perceived for 14 food product attributes. In Phase 2, focus group discussions were conducted to describe and compare the understanding of the food product attributes between groups and with literature. Results: Phase 1 defines income level as the boundary within which low-income consumers perceived the importance of food product attributes. Satiety value and the affordability of food products override sensory attributes as the main decision choice, as usually applicable to higher income groups. Nutrient content was ranked least important. These findings can probably be allocated to the need of low-income consumers to satisfy priorities for survival (satiety value). Phase 2 reported no distinctive differences in the meaning of terms between groups. However, a difference exists in the depth of meaning. The majority of descriptive elements indicated a link to economic attributes. Strong cross-links between attributes were revealed through the findings. No major differences were found in the understanding of food product attributes between the respondents' groups and with existing literature. Two concept elements, the versatility of product use as linked to taste and the ability of sensory qualities to report quality of maize meal as linked to product safety, were revealed by the current study. Key words: Food product attributes, low-income households, staple food, maize meal, informal settlement, purchase choice.

Denna studie berör studenters preferenser när det gäller transporter som görs med cykel. Studien begränsas till området Öst på stan med universitetsområdet och centrum som start och målpunkt inom Umeå kommun. Studien bygger på en fallstudie där ett 70-tal studenters resonemang och åsikter behandlas utifrån vad som är mer och mindre attraktiva inslag rörande cykelvägars utformning. Samt om det finns andra beståndsdelar som är viktiga vid val av cykelväg förutom utformningen. Deras åsikter preciseras både genom en kvantitativ enkätundersökning samt en kvalitativ gruppintervju. Vidare genomfördes en tematisering för att strukturera den data som framkommit från respondenterna.   Respondenterna utrycker att cykelvägarna bör erbjuda god framkomlighet och standard för att dessa ska anses värda att användas. Exempel på positiv utformning är: God sikt, underhåll av vägens hårda ytor samt hantering av snö och vatten. Även vägbredd och separering är attraktiva inslag för god utformning. Utöver utformning är kopplingar mellan målpunkter viktigt för att vägen ska anses användarvänlig. De slutsatser som dras inom studien är att Öst på stans fyra cykelvägar erbjuder olika standard sinsemellan. Kvalitén på vägarna anses ändå så pass bra att detta inte inverkar i valet av färdväg. Vad som spelar in i valet av färdväg för respondenterna är istället den upplevda kopplingen mellan de två målpunkter som behandlas för denna fallstudie. Samt den upplevda tid det tar att nyttja en väg. Den upplevda kopplingen är i sin tur baserad på den lokalkännedom som studenterna har om platsen. Detta innebär således att valet av cykelväg grundas främst på den kännedom studenter har om möjliga vägar och i andra hand vilka punkter dessa vägar kopplar samman för detta studieområde.

This thesis deals with the differences in time preferences, individual discount rates, among non-Romany (Czechs) and Romany ethnic group in the Czech Republic. Subjects of almost homogenous ethnic groups -- low income, low education, currently unemployed -- were subjected to experiments based on an in-depth questionnaire (Romany N = 35, N = 25 non-Romany). In addition to time preferences, their relationship with the socio-economic and demographic characteristics was inspected. The sub-tests showed a difference across ethnic groups in regard to the discounting models. Romany ethnic group is better characterized by an inconsistent model compared to the non-Romany using an more consistent model. Participants from both groups, however, appear to be very impatient, with discount rates closer to the values of individuals dependent on addictive substances. Probably because of insufficient sample size, no statistically significant correlation was found between the discount rates and socio-economic and demographic factors. Financial (il)literacy among Romany proved to be an important factor affecting the formation of savings. Finally, the recorded signal effect of expenditures on signal goods among the Romany ethnic group is briefly analyzed.

The purpose of this study was to establish whether co-branding could be adopted as a strategy for leveraging the favourable perceptions and attitudes of the strong constituent brand onto the co-brand, and, onto the weaker constituent brand. The study used a quantitative research methodology where the data is founded on the results from 369 surveys conducted in Johannesburg. The data was analysed using the independent t-test to accept or reject the proposed hypothesis. Using the Trust Based Commitment Model, the findings of this study show that customers’ commitment to the brand influences them to engage in more loyalty behaviours than those customers in mere functional or personal relationships with the brand. The implication of the results in this study is that the consumer’s commitment to the brand leads them to exhibit loyalty behaviours towards the brand, with the adoption of co-branded products being a possible outcome. As the study is limited to the impact of leveraging a strong sporting brand amongst the adult black male consumer segment in Johannesburg, the study cannot be used to make any inferences on the viability of adopting co-branding to leverage the strength of sporting brands amongst other consumer segments in South Africa.

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing Johannesburg, April 2016 / The study hypothesized a relationship between the dependent variable, consumers’ intention not to purchase, with four independent constructs, namely, health concerns, perceived price, restricted availability and subjective norms, as de-marketing indicators. The study targeted just over two hundred consumers, aged eighteen and above, who had consumed alcohol in the last seven days, in the greater Gaborone area. The respondents were chosen using random simple sampling and quota sampling. Because of this and the fact that the greater Gaborone area makes up about fifty percent of alcohol sales, the results of the quantitative study are reasonably representative. The data was collected using structured questionnaire. The hypotheses and models were tested, and structural equation modelling performed, using SPSS and AMOS software. The study aims to address the gap of body of knowledge on alcohol policy in Botswana and other developing countries. The undertaken literature review revealed that it is only the developed countries that have implemented and evaluated their policies. The developing countries recently followed suit because their economic growth has increased consumers’ buying power and appetite for aspirational brands. The liquor industry’s advertising, promotion and sponsorships grew consumption significantly, along with socio-economic costs, such as absenteeism, alcohol abuse, car accidents, alcohol-related diseases, and the spread of HIV. Botswana’s alcohol policy has been in effect since 2011, under the Ministry of Health. Among others, legislature was revised, government imposed a tax, liquor trading days and hours amended, health-related alcohol public campaigns rolled out, and the legal blood alcohol level lowered. The study has found that the four independent constructs all influence consumer’s intention not to purchase. The biggest opportunity revealed is the effect of subjective norms, which should be exploited going forward. It is hoped by the researcher that this study, not only adds to the body of knowledge, but stimulates more research on the same. / MT2017

A DISSERTATION Submitted in full fulfillment of the requirements for the degree of MASTERS OF COMMERCE (Marketing) at the UNIVERSITY OF THE WITWATERSRAND 2016 / In the retail sphere of coffee shops, the increase in competition has led retailers to revert to alternative methods of capturing the attention of customers. By means of multi-sensory branding, retailers aim to stimulate consumers‟ emotions towards a brand, which ultimately influences buying behaviour. Although the success of multi-sensory branding is still relatively low, there seems to be an increased awareness of involving the five senses into the retail sphere. Its successful implementation can help marketers benefit financially through increased sales, profits and market share. The purpose of the present study is therefore to fill this void by exploring the effect of multi-sensory branding on purchase intention at coffee shops in Johannesburg. For the purpose of this study, the five senses (sight, touch, taste, smell and sound) are the predictor variables, with customer satisfaction as the mediating variable, and purchase intention as the outcome variable. Despite a number of studies that have been conducted in this field, little research has focused on the South African coffee shop industry, which is gaining increased attraction from global investors. This study follows a quantitative approach in which 400 surveys were distributed among male and female students at University of the Witwatersrand to explore the influence of multi-sensory branding on purchase intention at coffee shops. Although the findings indicate that all six proposed hypotheses are supported, the strongest relationships were found to be between customer satisfaction and sound, taste, and smell respectively. Thus indicating that sound, taste and smell have the most significant influence on customer satisfaction. Likewise, customer satisfaction has a significant influence on purchase intention. The contribution of this paper is firstly, to expand the contextual knowledge multi-sensory branding and its factors that are used to influence consumer purchase intentions. Secondly, it will add to existing literature on multi-sensory branding. Theoretically, it also contributes to the consumer behaviour literature in marketing and retail branding. Lastly, the investigation completed on the influences of purchase intentions, provides marketing practitioners with a proper understanding of techniques and strategies that can be employed to influence buying behaviour through manipulation of multiple sensory cues. / MT2017