Although behavior analysts have studied the effects of motivation on preference assessments, consumer behaviorist have not. The purpose of this study was to analyze the effect of the temporary removal of a choice on the order and frequency of purchases after the candy returned. Seventy percent of the time the participant purchased the removed candy first and 60% of the time the participant purchased more than in the baseline.

The use of color coded prompts to influence students' food selections in choosing a balanced meal was investigated. Yellow, green, blue, and orange dots, representing the four major food groups, grains, fruit and vegetables, dairy, and meat respectively were displayed at the point-of-selection on food entree cards along the serving line of a college dining hall. Two grain servings, two fruit/vegetable servings, one dairy serving, and one meat serving, were suggested as the optimal combination for a balanced meal. The results indicated that the prompts, although noticed and understood by the majority of the students, did not significantly influence their food selections. These findings are inconsistent with earlier studies substantiating the effectiveness of color coded prompts at the point-of-selection in influencing food choices. Implications are discussed.

Lo studio presenta un analisi dettagliata sul comportamento dei giocatori d'azzardo. I dati sono stati raccolti tramite un esperimento condotto “sul campo” che ha osservato i giocatori durante la loro attività di gioco in un agenzia di scommesse. L'esperimento ha permesso di ottenere il grado di severità del disordine da gioco d’azzardo e i principali tratti comportamentali dei partecipanti. La misurazione di tali tratti ha permesso di comprendere quali tra questi, meglio prediceva l’insorgere del disordine da gioco d’azzardo. La seconda parte del lavoro è stata rivolta a studiare la possibile relazione causale tra attività di gioco e una possibile modifica dei tratti comportamentali. Inoltre la diretta osservazione dei giocatori durante l’attività di gioco ha permesso di avere una traccia dettagliata del loro comportamento di gioco. I risultati sottolineano importanti differenze tra i comportamenti dei giocatori osservati usando procedure sperimentali e i comportamenti osservati durante l’attività di gioco. Nel primo caso non è stato rilevato nessun impatto significativo sulle preferenze individuali dovuto all’attività di gioco. Nel secondo caso, invece, si trova conferma del fenomeno conosciuto come “diminishing sensitivity”. In altre parole, all’aumentare delle perdite subite durante l’attività di gioco aumenta la propensione al rischio dei giocatori. / The thesis presents a lab-in-the-field experiment collecting data on gamblers’ behaviour. The study provides an estimate of the incidence of Problematic Gambling (PG) among the usual customers of a large betting agency in Milan. We elicit in an incentivized manner a large battery of behavioural traits in order to investigate which of them are mostly characterizing PG. Moreover, we investigate a causal relationship between gambling activity and behavioural traits. We also keep detailed track of the gambling activity during the day of the interview to see which are the more interest patterns of the gambling activity. The results underline important differences between real and experimental observation. When we use experimental task to investigate a possible variation in risk preferences due to gambling activity we do not observe any significant impact on risk preferences. When we inspect risk preferences using data coming from the real gambling activity we find evidence of the diminishing sensitivity phenomenon. The more losses they have collected during gambling, the more is the risk that gamblers are likely to take in the subsequent bets. These results indicate that gamblers are not risk-seekers in general, but their risk propensity seems to rise when they are involved in gambling.

Thesis (Master of Marketing)--Cape Peninsula University of Technology, 2019 / This thesis sought to investigate students’ preferences regarding university accommodation. The object was to identify the aspects and elements of housing that students deemed most desirable. The research also aimed to ascertain which socio-demographic variables might serve as predictors of preference in student housing. The thesis focused on student housing at a university in Cape Town, South Africa. The researcher adopted a stated preference approach, applying direct measurement and conjoint analysis methods to answer the research questions. The study commenced with qualitative exploratory research, including a literature review and focus group interviews with students. This was followed by collection of cross-sectional quantitative data using person-administered, structured questionnaires distributed among students at the university. SPSS software was used to analyse a total of 457 completed questionnaires. The direct measurement results indicated that most students prioritised convenience, safety, cost and privacy when it came to choosing accommodation. The three most important attributes as ranked by respondents were having unlimited free WiFi, the inclusion of a 24-hour computer lab in the building, and 24-hour on-site security. In addition, respondents favoured the presence of a convenience shop/kiosk in the residence, followed by sharing showers with students of their own gender, and being within walking distance of campus. Preferences for some but not all the dimensions of accommodation appeared to be influenced by gender, age group and study level. When indicating their willingness to pay (WTP) for a variety of elements relating to accommodation, it emerged that the question of sharing the space in their room – their living and learning space – was very important to the students. The results showed that, apart from having unlimited WiFi and 24-hour on-site security, the aspects for which respondents were prepared to pay most concerned the private space of the individual, e.g. room privacy and room size, as well as having their own toilet and shower. WTP attributes also varied among students according to age group, gender and level of study. Results from the stated preference (conjoint) experiment analysis showed that students were most sensitive about the sharing of ablutions and number of roommates, strongly preferring private rooms and facilities, or sharing with fewer other students. Monthly rent is next most influential, followed by distance from campus. The model also showed significant differences in the preferences of students based on their gender. Research in this field is overdue because, owing to recent increases in the tertiary student population in South Africa, there is a growing shortage of student accommodation. Current and future student housing needs must be assessed, and any such assessment requires a thorough grasp of current student accommodation preferences. The results of this research thus contribute to the knowledge and understanding available to managers and developers of student accommodation regarding students’ requirements and preferences. The findings can serve as a set of guidelines for developers of student housing and as a foundation for formulating associated marketing strategies. Despite the existence of extensive research on student housing, few studies have focused on the preferences of students in developing countries, and even fewer in South Africa. This research seeks to fill this gap by increasing awareness and understanding of students’ preferences with regard to university accommodation.

Food preferences to five most widespread invasive plant species from river floodplains: Impatiens glandulifera, Helianthus tuberosus, Fallopia japonica, F. sachalinensis a F.x bohemica and one native species - U. dioica were studied on two common land snail species. Using three different methods I tried to recognize, whether or not these plants serve as a food source to Succinea putris and Urticicola umbrosus. From histological sectionsit was impossible to identify the plants. The majority of plants don`t provide structures usable for identification of plant in the snail maces. I was able to identify only H. tuberosus and U. dioica undoubtedly, thanks to trichomes. According to the results of laboratory tests, the most important factors for snails food preferences are plant species and the condition of plant material. U. umbrosus consumed much less fresh material than S. putris. Consumption of frozen leaves became larger for both species. The most preffered plant species were U. dioica and H. tuberosus. Only frozen I. glandulifera was consumed. Fallopia spp. were rejected both, fresh or frozen.

This work focuses on food preferences of freshwater triclad Crenobia alpina and its position in spring food web. It explores the ability of C. alpina to capture living prey, considers ability of C. alpina and to survive feeding on several types of food. Furthermore it gives view on its occurence and ecological preferences in context of other spring species. One chapter is concerned with taxonomy, anatomy and ecology of Tricladida and C. alpina itself. Short term food-preference experiments show the ability of C. alpina to capture living Lumriculidae and larvae of Ephemeroptera. We don't confirm feeding of C. alpina on living Gammarus, although their occurence in our springs and ecological preferences are similar. C. alpina feeds significantly more on damaged prey without substantial afinity to any species. A year-long experiment on C. alpina in lab conditions finds that this flatworm is able to survive and even breed with nothing but filtred water. This fact connected with the observation of huge densities of flatworms in spring source, opens up a question whether C. alpina can be considered a real predator. Key words: Crenobia alpina, triclad flatworms, food preferences, spring

1 Abstract Every year, the number of species considered as endangered increases, especially due to human activities. Nowadays, captive breeding in zoological gardens becomes an option for their survival in refugees. Zoological gardens function as so-called "Noah's Ark", which has the potential to shelter a large amount of individuals from many species. In the future, this opportunity may give us a chance to reintroduce a species that disappeared in the nature. There are many factors influencing which species will be selected to be kept in zoos, e.g., the IUCN status, taxonomical uniqueness, availability, etc., but it was found that especially the size of the animal and the human aesthetic preferences affect the selection. However, every group of animals is evaluated independently in the terms of beauty, and thus, it is necessary to detect these rules and then to apply them to conservation projects. This thesis examines the factors that influence human aesthetic preferences to mammals, both in terms of the characteristics of animals (their colour and morphology), and in terms of human factors (gender, age, education, residence). It was found that especially the pattern, saturation and overall lightness of the animal affect the evaluation of beauty in mammals. On the other hand, dark colours are evaluated...

The practice of celebrity endorsement has been widely adopted in advertising industries around the world. In the Chinese advertising world, celebrity endorsement has been a commonly used strategy since 2010. Celebrities from the entertainment and sports industries have been frequently employed to promote messages about advertised brands or products. This is a traditional way of celebrity endorsement. Recently, however, the development of new media has led to the emergence of self-made micro-celebrities, termed 'online influencers' in this dissertation. Facing the popularity of online influencers in the digital world, marketing communication practitioners have started using them to advertise brands and products, and to engage target audiences in advertisements. A new way of celebrity endorsement has developed. As a result, advertisers need to make decisions on whether to adopt traditional celebrity endorsement or online influencer endorsement. In this regard, it is necessary to figure out which celebrity endorsement method, traditional celebrity or online influencer endorsement, is more persuasive. Our study aims to explore how celebrity-audience relational motives (information, entertainment, and involvement motives) interact with celebrity endorser's typology (traditional celebrities or online influencers) to determine the persuasiveness of celebrity endorsement appeals in advertising. The study's conceptual framework hypothesized that celebrity-audience relational motives play a determining role in the audiences' attitudes toward celebrities, whereas celebrity typology adjusts the impact of celebrity-audience relational motives on the audience's attitude toward celebrities. Also, it was theorized that audiences' attitudes toward celebrities would influence the persuasiveness of advertisements containing celebrity endorsements. In this causal relationship, the celebrity-product fit moderates its impact. A mixed methodology was applied in this dissertation. The first method used was qualitative personal interviews, conducted with 15 Chinese respondents between August 2018 and February 2019. This exploratory study's purpose was to get audience's insights on their perceptions of traditional celebrity and online influencer endorsement, and to develop a conceptual framework based on the empirical data. Results in the first exploratory study revealed that compared with online influencers, a much closer relationship was found between interviewees and traditional celebrities. Also, the overall affective evaluation of traditional celebrities and their endorsement appeal was found to be more positive than that of online influencers. The second study confirms that celebrity-audience relational motives significantly determine the audience's attitude toward celebrity endorsers. The stronger the relational motives are, the more positive audience's attitude could be. Besides, celebrity typology effectively moderates the impact of entertainment motive on attitude toward celebrity endorsers. Moreover, if audiences evaluated celebrity endorsers positively, the persuasiveness of advertising with celebrity endorsement would be significantly improved on both affective and behavioral levels. Furthermore, the celebrity-product fit further enhances the advertising persuasiveness. Based on the findings, theoretical and marketing communication implications are suggested to enlighten communication practitioners on how to select celebrity endorsers and what factors to consider to guarantee the persuasiveness of advertising through celebrity endorsement appeals.

Green bonds present a promising tool enabling investors in fixed-income mar- kets to finance environmental projects. Yet, the pricing of green bonds with respect to conventional bonds remains an open question. This thesis in- vestigates the existence of a yield differential between green and equivalent conventional bonds in the secondary market. By matching green bonds with synthetic conventional bonds and performing a fixed effects panel regression of the yield spread, we find evidence of a small negative premium associ- ated with green bonds ("green premium"): as a result of high demand from value-seeking investors, the yield of green bonds is on average 1.12 basis points lower than that of their conventional counterparts. The variation in the magnitude of the green premium with bond characteristics is further examined through a cross-sectional regression. We show that external ver- ification of the bond's green credentials and assurance on its post-issuance allocation report significantly increase the estimated green premium. Finally, the green bond's yield seems to decrease in case proceeds are used to finance new projects, while refinancing existing projects results in an increase in the bond's yield. Our findings provide valuable insights into the field of green bond pricing. While the...

This dissertation examines how political institutions shape incentives for the transmission of policy-relevant private information. The first two chapters present theoretical frameworks to examine strategic information transmission to political candidates by a biased adviser. The third explores the causal impact of gender representation on municipal outcomes in the United States. In Chapter One, I examine a model of "cheap talk" lobbying with no commitment. A biased adviser seeks to influence the policy outcome of a Downsian election by sending messages to the two candidates before they announce their policy platforms. I show that the adviser may credibly reveal some information on voter preferences, but only privately to one candidate. Political competition has a disciplining effect; the adviser prefers extreme policies, but instead recommends a pragmatic policy --- one that is just close enough to voters' preference. In some situations, the presence of the biased adviser benefits the median voter. The second chapter presents a model of informational lobbying with full commitment. The biased adviser strategically designs informative signals on voter preferences that will be observed by each of the two candidates. In contrast to the cheap talk context, the optimal signal structure is shown to involve only public signals that are observed by both candidates. In particular, candidates receive precise information about how extreme voter preferences are, but not whether voters lean right or left. Consequently, both candidates choose the same biased policy, as a result of which the median voter is always worse off. Chapter Three investigates the effect of gender representation on municipal outcomes in the United States between 2008 and 2016. Using novel data, the analysis exploits close elections between male and female candidates to measure the impact of an exogenous increase in the number of female council members. Consistent with the existing literature, we find evidence of decreased per capita expenditure, which, we argue, is not driven by revenue constraints but by increased disagreement or "gridlock" within the council. We also find no significant effect of gender representation on the composition of municipal spending or on other women's political aspirations.