The purpose of this thesis is to describe selected methods for estimating potential output. In the first part, methods used for the estimation of potential output are described including the discussion of advantages and disadvantages of their application. Subsequently, the potential output from 1996 to 2016 is estimated based on three selected methods using the data of gross domestic product in the Czech Republic. The methods used are Hodrick-Prescott filter, Kalman filter and Cobb-Douglas production function. In the conclusion, results of those three methods are compared with each other and furthermore compared with results published by the Czech National Bank and the Mistry of Finance.

This diploma describes basic socioeconomic characterictics of Region of Central Bohemia. It focuses mainly on demography, labour market, social and technical infrastructure and macroeconomics in this region. In theoretical part are mentioned the basic facts from these branches. In analytical part are described time progress mainly in years 2000 -- 2006, comparsion of subregions in Region of Central Bohemia, comparsion of other regions in Czech Republic and the dependence between indicators of particular parts. From knowledges has been made SWOT analysis and has been suggested arrangements for following developement of the region.

The aim of this diploma thesis is to create a general outline reflecting promotion of the Czech Republic in tourism in past 10 years. The first chapter specifies the key issues dealt with in the thesis namely theoretical definitions of tourist destination, marketing and management of the destination and its characteristics. For instance creation of regional touristic products (packages), which are essential in terms of representation of the Czech Republic in foreign markets. The following part deals with promotion and image of the Czech Republic as a tourist destination. The third chapture describes development of efforts to promote the Czech Republic as a tourist destination as well as the role of organizations that control the whole promotion. The last section outlines, evaluates and compares individual marketing strategies, campaigns and activities of the national agency CzechTourism from its beginning until 2007.

This diploma thesis deals with a subject of taking advantage of visualization during the process of product presentation. Its main aim is to find out, if visual presentation (design) of the product cover affects consumer's behaviour during the decision process of buying a particular product. If this influence is proven, a second goal is set up, namely detection of effects of chosen factors of visual presentation on consumer's decision process. Diploma thesis is divided into 6 chapters. The first introduces the topic to the reader and familiarize him with the goals and structure. Second chapter theoretically describes fundamental terms of communication, especially visual communication. The third chapter covers issues concerning the product itself and its advertisement. This chapter brings to the end theoretical part, which gathers information partly from professional literature and partly from authors' knowledge and experiences. Practical part forms the main element of the thesis. Fourth part consists of various methods for analyzing previously questioned problems in detail. Sample questionnaire examining consumer's preference is drawn up as well as graphical proposals of product design. Chapter ends up with a summary of results found out during the query survey. Results are interpreted in details in the fifth chapter, together with an attempt to draw general conclusion. Last chapter summarizes gathered information and evidence. Contribution of this work is not only to emphasize the significance of product cover and its effect on sale. Corporations or more precisely their marketing departments should realize this fact while creating marketing plan and especially advertisement plan. They should pay more attention on appearance of the product cover. Benefit further consists in processing the whole topic, with neither theoretical nor practical literature is concerned, although proven that opposite should count. Thesis tries to show the direction of further investigation, possibly followed by more complex and extensive surveys, which should bring valuable results and could be used not only by firms but also by consumers themselves.

The goal of this thesis is to picture the economic behavior of institutional sectors in non-financial corporations, households and government institutions during years 1995 -- 2007. The analysis focuses on selected institutional sectors from the Czech Republic and Slovakia; for a wilder comparison are also included two developed West-European countries -- France and Switzerland. It is based mainly on a data analysis of the national accounts and it is pointing out the problems connected to its outcomes. The thesis is divided into four parts. The first part is dealing with the history of national accounts, development of international standards in the selected countries and its comparison; it is also defining each of the institutional sectors and summarizes economic development of these countries. The second part examines the outcomes from the sectors of the non-financial corporations based on national accounting's regular accounts, and on proprietorial accounts. The third part is considering the households and analyzing specific indicators related to the households. The fourth part is related to the earnings, expenditures, and outcomes of the government operating. In the end the indicators of each institutional sector in some other European countries are also looked at.

The goal of my thesis "Development of economies of the Czech and Slovak Republic in the last twenty years" is not only to assess and compare the economic development of Czech and Slovak Republic in the last twenty years, but also outline the economy of Czechoslovakia as a whole to have an idea of the citations and the context of the time. I only compared the development in the two economies, then also in relation to the EU. I divided the whole work into three chapters according to the various stages of development in the Czech and Slovak economies. In the first chapter, I proceed from a brief description of Czechoslovakia, ie. its creation and subsequent development up to 1989, through the transformation of the economy, focusing on the initial state of the economy, the basic operations carried out and macroeconomic page of the transition itself, to the split of Czechoslovakia into two independent states. The following chapter focuses on the characteristics of a separate economic development of the Czech and Slovak Republic until 2004, when both countries joined the EU. The final chapter then deals with the European Union, the Maastricht criteria before joining the EU and development of the economies after the entry into the Union with regard to the entry of Slovakia into the eurozone.

The present thesis describes the relation of the gross domestic product and the unemployment rate by educational attainment. The analysis of relation between time series refers to data for the Czech Republic. The thesis is divided into four main chapters. The first chapter deals with the definition of the gross domestic product, the calculation method, the detection and the measurement. The following chapter is focused on the issue of unemployment. Both the chapters are supplemented by historical development of indicators in the Czech Republic. The last theoretical part presents the statistical methods used in the time series analysis. The fourth chapter provides the actual analysis of relations between the gross domestic product and the unemployment rate by educational attainment. The analysis is based on data for the period 1996--2014, which are quarterly seasonally unadjusted data.

The main goal of this thesis is to identify the differencies and specifics of arts marketing and then evaluate a strategy of specific project. The theoretical part introduce the culture, art and theater. The following section is focused on classical marketing always accompanied by specifics in the area of culture and art. The theory is then applied to a particular project and thesis is finished with marketing research aimed to identify the motivation to visit and percepiton's level of marketing tools by visiters.

This diploma thesis deals with the analysis of launching a new IT product on the Czech market. It focuses on small businesses and introduces an IT product intended for this specific kind of a clientele. There is no such a product on the market, which leads to an excellent potential in this field. On the basis of experience, the company in which the IT product is introduced finds it crucial to develop a reliable marketing mix as well as strategy because it is difficult to offer these IT products to people owning smalls businesses who do not understand the technological aspects of such products. The theoretical part, therefore, provides the definition of the main marketing terms, B2B market, marketing strategy, marketing mix, SWOT analysis and a detailed description of launching a new product on the market, including the explanation of the differences between launching a product and service. The practical part of this paper gives information about a telephone service provider and its major competitors and it describes the IT products situation on the Czech market. The thesis also recommends a particular marketing mix of the selected product and a sale strategy. The success rate of the product is analysed on the basis of an interview with a small business and the opinion of the manager of a company in which the product is introduced.

The thesis describes interactions and relationships between selected economic indicators. These indicators are the gross domestic product and the average gross monthly wage. The analysis of these selected indicators, are made for the Czech Republic and Slovakia. The work has four main parts, which are divided into several other sections. The first defines the concept of national accounting, the second part contents gross domestic product, the method of its calculating and the frequency of compilation. In the third section is described the field theory of wages and salaries and the concepts such as minimum wage, the average gross monthly wage and median wage and salary are defined. In this two chapters are compared selected countries on the basis of the tables and graphs of selected indicators. The last chapter analyzes the relationships between selected economic indicators in selected countries based on quarterly data from the years 2001-2013.