Diploma thesis aims to show the possibilities of using the method of colour-word associations in marketing. For this purpose, the first chapter deals with the psychology of consumer. The second chapter is following by an overview of marketing tools. The third chapter focuses on standard methods of marketing research, supplemented by field of neuromarketing. The colour-word association method is characterized in detail in the forth chapter, where the general directions of its possible using are defined. Examples of using the method of colour-word associations in marketing research are presented in the fifth chapter. The practically usable outputs for the needs of marketers are introduced by some real researches undertaken by Zamestnanci.com Ltd.

The thesis analyses and describes TailorMySuit start-up in order to asses its potential success. In the introduction the goals of thesis are stated and the structure is explained. The thesis is divided into two main parts -- a theoretical part and a practical part. The theoretical part includes models for business evaluations, basic introduction to online business, its terms; and it also introduces reader into particular start-up industry and international management realities. The practical part contains business analysis based on real data from the company and the market. Analysis is drawn up based on the theoretical aspects.The thesis ends with conclusions and gives the most possible scenarios of business development.

The aim of the thesis is to describe the attitude of the region Polabí visitors and the potential consumers generally towards the certified regional products which were branded within the system under the patronage of Association of Regional Brands. The thesis is divided into two parts, theoretical and practical. The theoretical part defines tourism in relation to region, it's benefits and impacts and deals with the problem of it's sustainable development. It also presents the national coordinator of branding - Association of Regional Brands, it's activities and the specifics of branding in Polabí region. The practical part is based on a survey among potential consumers, producers and official sellers of certified products bearing the brand Polabí regionální produkt. The information obtained and presented provides valuable insights concerning the relationship of potential consumers to the certified regional products. On this basis, other possible ways of the development of the branding system in Polabí are suggested.

The master thesis introduces comparison of economic situation and overall quality of life in regions of the Czech Republic in 2013. Based on hierarchical Quality-of-life Index (QLI), the thesis confirms stated hypothesis, which assumes that ordered lists of regions by GDP per capita and alternative, more complex QLI will differ. Aforementioned index is composed of 24 cross-section indicators, which are sorted into three particular categories. Inputs can be considered both consistent and comparable, since the analysis is based on data published by Czech statistical office, individual ministries and official specialized institutions. As the following synthesis proves, Prague region is the best ranked - especially thanks to its favorable economic and demographic conditions. The thesis therefore denies another hypothesis, which expects Prague to perform worse due to its high rate of crime and lower quality of environment than in other regions. Regression analysis implies that total GDP per capita contribution to QLI corresponds to 70 percent.

Mobilization of peripheral blood stem cells (PBSC) in healthy volunteers with granulocyte colony-stimulating factor (G-CSF) is currently carried out at many institutions worldwide. This report presents the experience of the Dresden center regarding donor evaluation and mobilization schedule. Data regarding efficacy, short- and long-term safety of G-CSF treatment gained from 8290 PBSC collections in healthy donors are outlined. These results are discussed against the background of the available evidence from the literature. Although established as a standard procedure, G-CSF application to allogeneic donors will always be a very delicate procedure and requires the utmost commitment of all staff involved to ensure maximum donor safety. (PBSC) donation does not require hospitalization and is generally assumed to be less physically demanding for the donor. However, application of mobilizing agents is stringently required for successful HSC mobilization. The standard substance, which is almost exclusively used in healthy donors worldwide, is recombinant human granulocyte colony-stimulating factor (rhG-CSF). Two preparations – filgrastim and lenograstim – are available and have been approved for PBSC mobilization for about 15 years in Germany. Currently, more than 20,000 healthy donors worldwide receive rhG-CSF for PBSC mobilization every year [7]. At the Dresden University Hospital, PBSC collections have been performed since 1996. In the two collection facilities associated with the university hospital, 8,290 allogeneic PBSC collections from 8,005 donors (i.e. 285 second collections) have been documented in a database up until May 2012. This paper presents the data of our own group, and summarizes the current knowledge regarding the short- and long-term effects of G-CSF treatment in healthy stem cell donors.

The diploma thesis is dealing with analysis and evaluation of risks of the co-operative society related to introduction of the new product concerning the field of negotiations with supplier, logistics and warehouse management. The first part describes the theoretical basis of project management, risk analysis and management, negotiation with supplier, logistics and warehouse management. The second part is dedicated to the analysis of the current situation of the selected company and the last part deals with risks in the area of supply-customer relationship using the RIPRAN method. The main goal of the diploma thesis is to propose recommendations for reduction of individual risks connected to the introduction of the new product in the field of negotiation with supplier, logistics and warehouse management.

This thesis focuses on the analysis of the current situation of the selected hotel and it determines proposals for marketing mix changes based on analysis. When processing an overall analysis of the company on the basis of theoretical knowledge. The basis for drawing up its own proposals for changes in the marketing mix is the knowledge gained from the underlying analyses.

This master thesis focuses on the proposal of marketing stratégy of product, which is gypsum based self leveling compound produced by Sika CZ, s.r.o. Based on theoretical knowledge analysis chosen strategy and current customers experiences. Designs the proposal of marketing startegy. Outcome of this thesis are relevant proposals for its improvement.

This thesis is dealing with problems of creating products in the tourist destination South Slovácko. In the introductory part there are described theoretical solutions of thesis, first of all essence of the management and marketing of destination, touristic products and product creation. In the second part there are realized analysis, which are focused on evaluate of current destination condition, including analysis of touristic demand and comparison with the biggest competitors. Closing part is dealing with the design of the products, which should make touristic destinations more attractive.

The diploma thesis is focused on utilization of development concepts of the brand of Air Bank for strengthening the competitiveness. Based on the theoretical knowledge and methodology according to Ko Floor, the current situation of the company is assessed. Subsequently, analyzes are made to determine the brand position on the market. Results of these analyzes set out proposals for solutions to support brand development.