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Analýza marketingových aktivit a navržení nové marketingové strategie cestovní kanceláře Sailtime / Analysis of Marketing Activities and Suggestion of a New Marketing Strategy of Sailtime Travel AgencyJanáčková, Lenka January 2011 (has links)
Tahle práce se zabývá sestavením návrhu marketingové strategie pro cestovní kancelář. Konkrétními doporučeními forem propagace se má stát marketingová strategie úspěšnější, má přinést majiteli firmy vyšší zisky a také získání nových zákazníků. Návrhy týkající se marketingové strategie vychází z dotazníkového šetření, následného vyhodnocení výsledků a nalezení nejvhodnějších návrhů umožňující zefektivnění marketingové komunikace a které mohou vést ke zvýšení počtu klientů společnosti.
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Využití prostředků umělé inteligence pro podporu rozhodování v podniku / The Use of Means of Artificial Intelligence for the Decision Making Support in the FirmBednář, Martin January 2011 (has links)
The master's thesis deals with the topic of the use of artificial intelligence for managerial decision making in the firm. This thesis contains proposal for an application of neural networks and fuzzy logic for firm's product evaluation and recommendation for selection of competent produts.
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Návrh strategie uvedení nových výrobků ABB na český trh / The Suggestion of the Strategy for a New ABB Products LaunchingBrož, Přemysl January 2011 (has links)
his work „Proposal of strategy of penetration new products of ABB on the Czech market“ considers with appropriate strategy of penetration and sales terminal blocks on the Czech market with goal to achieve 10 % market share in the short time period, the order of several years. The analytical part of work contains an analysis of current status company, market and competition. On the basis of this analysis and theoretical groundwork, recommends appropriate strategy and precautions to improve competitiveness and obtain new customers. The work also includes income trading for the year 2009 and part of 2010.
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Marketingové strategie globálních IT korporací / Global IT Corporation Marketing StrategiesMikula, Štefan January 2011 (has links)
The subject of this diploma thesis is description and analysis of marketing starategies of selected global IT corporations. Theoretical part deals with individual marketing strategies, their similarities and differences and compares their attitude towards markets and customers. Next part focuses on evaluating efficiency of said strategies described in the first part and on possible prognosis of marketing develompents in IT in the future. Final chapter applies aquired information to Czech market.
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Návrh na zlepšení konkurenceschopnosti firmy pomocí marketingových nástrojů / Proposal for an Improvement of Company Competitiveness by Marketing ToolsAdámková, Pavla January 2012 (has links)
The Master’s thesis deals with the proposal of marketing strategy, which should lead to gain new costumers, maintaining the existing costumers and a higher profits, based ontheoretical knowledge and analysis of contemporary conditions of the company.
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Marketingový mix hotelu Panon / Marketing Mix of the Hotel PanonBurdová, Lucie January 2012 (has links)
This thesis focuses mainly on the analysis of marketing mix of hotel PANON, which offers accomodation in South Moravia in the town Hodonín in *** category in single, double and triple rooms as well as in apartments of different categories, catering services and a large number of additional services. The aim of this thesis is to make marketing mix of given hotel more efficient and thus ensure not only growth of existing number of guests, but also get new domestic and foreign guests, which will lead to growth of profit of the hotel PANON and strenghtening of its position in the tourism market.
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Investiční životní pojištění a způsoby jeho optimálního nastavení pro klienty společnosti Partners For Life Planning, a.s. / Investment Life Insurance and the Methods of Its Optimal Petting for Clients of Company Partners For Life Planning, Corp.Chromá, Zuzana January 2012 (has links)
This thesis is engaged in questions of investment live insurance and its practical aplication for selected group of 50 clients of Partners For Life Planning, Corp. The scope of the thesis is the optimization of a sum insured setting by a death insurance, permanent accidental disability, serious illness and disability for people in various life situations. It includes insurance company offer in scope of investment life insurance, their comparision for engaged criteria and discussion of results. And than it confronts these results with a group of 50 life insured people.
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Návrh marketingového mixu distribútora činelov / Proposal of Marketing Mix for Cymbals ResellerDubnický, Marek January 2013 (has links)
This diploma thesis serves as a basis for a changes in the marketing mix for company BTR Group Ltd., which focuses on the distribution of handmade cymbals from Turkey. Results of this diploma thesis are suggestions and recommendations for changes in the marketing mix based on analyzes and observations. I believe that my ideas and insights will lead company to acquire a new customers, strengthen market posiotion a business succes.
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Návrh komunikačního mixu podniku / Design of Company Communication MixČerná, Simona January 2014 (has links)
This diploma thesis deals with improving communication mix of selected business entity. The first part describes, from a theoretical point of view, marketing, environment analysis, marketing mix, communication mix tools and marketing research. The following section describes the analytical work of the selected entity, the current communication and marketing mix. This section also contains a general and industry analysis of environment, SWOT analysis and marketing research. In the last section I propose a new communication mix to improve the situation in the company and increasing sales.
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Komunikační mix hotelu / Communication Mix of the HotelŘezníčková, Monika January 2015 (has links)
Master thesis deals with improving communication mix of the hotel. Theoretical part describes marketing, environment analysis, marketing mix, communication mix, tourism marketing and risk. Analytical part describes the current situation in the hotel, current communication and marketing mix, including analysis of occupational and general environment, marketing research, SWOT analysis and risk analysis. In the last part I will try to propose a new communication mix to improve the situation in the hotel and suggestions resulting from risk analysis.
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