In the thesis we deal with the analysis of the development of the implementation active employment policy for the last 21 years. We are trying to make a short summary of this development in individual years and the subsequent evaluation of active employment policy. We also verify the effectiveness of this policy and its instruments during the period of economic growth and recession by statistical indicators of the number of jobs created, the number of candidates included into the working process, expenditures on this policy and employment rate. We are aware of some the potential distortion, because we use only for statistical data and do not take into account the social and psychological phenomena that affect effect of the active policy. Thesis also analyse fluctuation of the development of annual and quarterly employment rate in the Czech Republic. To correctly understand the current employment development is first necessary to look into its history and to highlight its past and present problems, because without this knowledge it is not possible for the Czech government to effectively respond for ganges in this indicator using the tools of the active employment policy. Development of quarterly employment rate is interesting with its seasonal periodicity, which brings regularly recurring fluctuations in a period of less than one year. We perform the analysis of quarterly time series of the employment rate using Box-Jenkins methodology and try to predict what the employment situation in the next five quarters. Then we recalculate forecast into years and try to estimate the final value of the employment rate for the year 2013 and the value for the year 2014.

The objective of the thesis is an impartial definition of elements that make up the image and identity of the Telefónica Czech Republic, a.s. company. The work is divided into theoretical and analytical part. Introduction of the theoretical part clarifies concepts such as company image and company identity within various factors of management of profit-making organizations. The theoretical part of the thesis seeks to draw on available, especially foreign literature. The subsequent analytical part is exclusively devoted to the central theme of the thesis, i.e. detailed analysis of corporate identity and corporate image of the Telefónica Czech Republic, a.s. company with the emphasis on their mutual differences. After several chapters, followed by a part focusing on active research with the help of a questionnaire survey. Here, the thesis analyses and consequently summarizes data obtained from the questionnaire survey of the scope of image and identity of Telefónica Czech Republic, a.s.. The partial objective of the analytical part is also a comparison within the competitive telecommunications market in the Czech Republic. The main aim of the thesis is to try to find possible activities leading to continuous positive development of the image and identity od Telefónica Czech Republic, a.s..

The aim of the Master thesis is to design the tourist product with elements of gamification for a chosen tourist attraction in the Czech Republic including its implementation. The project partner is Tachov castle which is situated is the town of the same name in the tourist area of Český les. The theoretical part of the thesis is included in the first three chapters, the chapter number four guarantees the transition between theoretical and practical part and the practical part is contained in the chapter number five and six. The theoretical part consists of the general terms which are related to the services and products in the tourism field, then there are defined the current trends in tourism and some marketing aspects of tourist attractions. The fourth chapter deals with the term of gamification and its principles when designing the gamified product. The chapter number five focuses on the analysis of the current situation of using gamification in tourism in the Czech Republic as well as in the foreign countries. In the last chapter there is suggested the gamified tourist product for the chosen tourist attraction. The contribution of the using gamified elements in tourist product is evaluated on the basis of its implementation and of other findings.

The objective of this Thesis is selection and adaptation of a suitable concept of a product being created. Selecion of the suitable concept is based on the designated concept and its testing. The testing is performed by the poll method among representatives of the public and business spheres. Determination of the final product concept as well as proposal of the marketing strategy for managers of Malované Mapy, s.r.o company is the outome. It will enable the managers to work on the further steps of developnent of new products. Based on the information from technical literature, the theoretical part explains the basic marketing terminology associated with the theme of the Thesis. This terminology is then applied in the practical part in the area of information processing by the company managers.

The goal of this dissertation is to create a real project for a new product of tourism, which will be able to come reality during 2016. This new product is combination of trip, discovering local food and local producers of traditional meals and cooking lessons. The first part of this work focuses on traveling, new trend in it and marketing in tourist trade. The second part is dedicated to concrete business plan. Submitter is company O.C. Business Group s.r.o. and also is a implementer. This company had specific demands and this work fits with them. The business plan shows high potential in that tourist product.

The topic of this diploma thesis is the analysis of the factors influencing the mortgage market in the Czech Republic. The first part explains the basic terms related to the mortgage loan. Then follow characteristics of different mortgage loans which a client is able to get on the local market. Next there is a description of the history of mortgage lending in the Czech Republic and its development to the present day. The first chapter of the analytical part defines the factors which has influence on the development of the mortgage market. In the next chapter these macroeconomic factors are analyzed and evaluated. The objective of the work is to create a simplified model describing the interaction of macroeconomic variables and the mortgage market, used to estimate the future development and managing banking risk.

Master thesis focuses on issues of corporate identity of advertising agency NIOSPORT agency, a.s. The aim of this thesis is to analyze corporate identity of company NIOSPORT agency, a.s. In the theoretical part is explained what is a corporate identity, which elements are included and why it is so important for companies. Then there is a definition of an image with an emphasis on its distinction from the concept of corporate identity, explained the interdependence between corporate identity and corporate strategy, and then is paid attention on advertising agencies in general. The practical part consists of a description of a particular advertising agency NIOSPORT agency, a.s., the results of empirical research, evaluation of the image of agency and finally of recommendations for the future, arising from the theoretical part, analyzing corporate documents and of the depth interviews with the director, staff and clients of advertising agency.

Gross Domestic Product represents the basic indicator of macroeconomic performance of the Czech economy and its importance is growing. The need to get the information on its development as quickly as possible for the necessary government actions is unquestionable, but the time taken to publish its first quarterly estimate of growth rate is significantly longer (45 days after the reference quarter) in comparison to other countries. The aim of this thesis is to attempt the construction of composite leading and coincidence indicator to estimate quarterly GDP changes, starting 30 days after the reference quarter. The methods of time series analysis, by which the relationships among GDP and indicators available in this 30-day period and possibly entering this composite leading, respectively coincidence indicator are analyzed, are used.

I summarize different methods of potential output and output gap estimation including advantages and disadvantages in this thesis. I also applied two published models on real data for Czech Republic. Concerned models are Hodrick-Prescott filter and so called Production Approach. Both approaches are simultaneously used by ČNB. This thesis offers comparison between HP filter and production approach and comparison of Czech, Austrian and common EU-15 potential output and output gap. Potential output of Austria and EU-15 was obtained from OECD database. Comparison result refers to very similar progress of estimate obtained by univariate and multivariate method. It also shows different trend behavior of domestic economy against more developed EU countries, which is starting to be similar at the end of observed period.

The master's thesis deals with the purchase decision-making process of consumers in the market of the portable computers. The aim of this thesis is to analyze the different stages of the purchase decision-making process, specify the consumers in this market and describe their buying behaviour. In the theoretical part of the thesis there are described internal and external factors affecting the buying behaviour of consumers and also the purchase decision-making process. Furthermore, the thesis describes the market of portable computers, the current situation on this market and purchase decision-making process in this market. The thesis contains primary and secondary research. Primary research involves the analysis of data obtained from a questionnaire survey conducted in the form of online surveying. Primary research is devoted to the description of the various stages of the purchase decision-making process of the defined age categories. Secondary research specifies the consumers in the market of portable computers on the basis of data from the database MML-TGI.