The thesis has been written as part of the AHRC collaborative research project Greek Epic of the Roman Empire: A Cultural History. This project seeks to give the first cultural-historical analysis of the large, underexploited corpus of Greek epic poetry composed in the transformative period between the 1st and the 6th centuries C.E. The thesis focuses on questions of literary identity in one of the most challenging texts from this corpus, the Posthomerica by Quintus of Smyrna (c. 3rd century C.E.). My central contention is that Quintus’ mimicry of Homer represents a radically new formative poetics, suggesting a cultural movement towards mimesis, necromancy and close encounters with the past. After a detailed study of what I term the reanimating culture of imperial Greece (chapter 1), and a comprehensive reanalysis of the compositional techniques of the text (chapter 2), I identify a number of tropes of poetic identity from different ancient literary modes: programmatic proems (chapter 3), memory (4), filiation (5) and temporality (6). I show how Quintus co-opts these themes for his new poetics, to turn the symbolic toolkit of contrast imitation into a defence of writing inter-Homeric epic. This analysis insists on rethinking the nature of the relationship between the poetry of this era and that of previous aesthetic traditions: particularly, I argue against a view of the Posthomerica as Alexandrian, and see it instead pushing back against the Callimachus school of small, new poetry. Ultimately, the thesis aims to show how the Posthomerica could be pivotal for unpinning current critical assumptions about imperial Greek poetry; revealing a palpable shift in tone in the construct of the literary self.

Online marketing has resulted in a paradigm shift in the advertisement industry. Programmatic buying is an emerging business model that is very promising for online advertising. In online advertising, revenue maximization is always a key matter for publishers. The purpose of this report is to examine whether programmatic buying can be used in conjunction with other parameters such as Google Adwords or Google Trends to increase profit. This research will provide valuable information regarding how to obtain site visitors at a cheap price while maximizing profit on advertisement shown to those users. We investigate a revenue maximization model that calculates the popularity of a set of news in different countries and compares it to the CPM, Cost-Per-Mille, of the corresponding country. To calculate the popularity, the program uses an API from Google Trends and the CPM data is obtained from the company Adform. Furthermore, we originally planned to also include Google Adwords to estimate the price of traffic acquisition. However, since we found several problems with achieving reasonable estimates for our purpose this parameter has therefore been excluded from the final product. The final product can therefore be seen as a soft indicator of how popular different news are in different countries and what revenue can be expected from corresponding countries. / Digital marknadsföring har resulterat i ett paradigmskifte inom reklambranschen. Programmatisk handel är en mycket lovande affärsmodell för automatisk annonsering online och är under stark tillväxt. Inom digital marknadsföring är vinstmaximering alltid en nyckelfråga för utgivare av annonsplatser. Denna rapport ämnar undersöka huruvida programmatisk handel kan användas tillsammans med andra parametrar som Google Adwords eller Google Trends för att öka vinsten från video-reklamannonser. Den grundläggande idén är att skapa trafik till en specifik hemsida för ett så lågt pris som möjligt samtidigt som vi vill att reklamvisningarna ska ge så höga intäkter som möjligt. Rapporten utreder parametrar som videopris för programmatisk handel i olika länder, Bounce Rate, Cost Per Click och Google Trends Score. Dessa parametrar används för att skapa en sammanvägning för att indikera i vilka länder och för vilka sökord den ekonomiska vinsten potentiellt är störst.        Arbetet har resulterat i ett program som beräknar populariteten för ett antal nyheter i olika länder och jämför med CPM, Cost-Per-Mille, priset för motsvarande land. För att beräkna populariteten används ett API från Google Trends och CPM datan kommer från företaget Adform. Från början var tanken att även väga in Google Adwords för att skapa en prisbild över kostnaden att inbringa trafik. Begränsningar som behövt genomföras under arbetets gång är att exkludera Google Adwords prissättning i det färdiga programmet, då det finns svårigheter i att utröna exakta prisuppgifter från Google Adwords. Slutprodukten är därmed en indikator på vilka nyheter som är populära i olika länder och intäkterna som kan förväntas därifrån.

The study aimed at assessing the factors influencing the low involvement of men in prevention of mother-to-child transmission (PMTCT) of HIV programmes in the Mambwe district, Zambia. The factors studied were grouped as knowledge and awareness, socio-cultural, programmatic and demographic characteristics. A quantitative, exploratory study was used and 127 men were interviewed. The major findings were: Knowledge of PMTCT was the strongest factor which was positively associated with the level of men's involvement in PMTCT. Socio-cultural and programmatic factors were found to negatively influence men's involvement (although weakly); and among the demographic characteristics, age and level of education were positively associated with an increase in the level of involvement, while the duration of the relationship with the female partner was negatively associated with the level of men involvement. / Health Studies / M.A. (Public Health)

This study aimed at assessing factors related to male participation in PMTCT in three public hospitals in Addis Ababa, Ethiopia. A quantitative, descriptive correlational design was used to assess correlation between male participation and socio-demographics, knowledge and awareness in HIV/PMTCT, socio-cultural belief, programmatic factors and reported risk. Male partners (n=216) were interviewed and reviews of HIV counselling and testing (HCT) acceptance formats were made. The major findings were 54.5% (n=156) males reported receiving HCT during their visit to partner’s antenatal care. Some 71.5 % (n=677) of women were accompanied to labour wards by male partners; 86.5% (n=208) of males accepted intra-partum HCT; 55.1% (n=216) scored above the mean score (10) on a 15-point scale for male participation. Male participation in PMTCT was found to have a statistically significant but weak correlation with educational level (r=0.193), income (r=0.167), PMTCT knowledge and awareness (r=0.172), socio-cultural belief (r=-0.164) and reported risk (r=-0.23). / Health Studies / M.A. (Public Health)

Terra Mirabilis is a three-movement musical composition for symphony orchestra with piano solo inspired by natural landscapes photographed by the composer. The three movement composition and its corresponding landscapes portray three times of a day: early morning (I. The Mists), evening (II. Oceanus), and late night (III. Nocturne). Each chapter is devoted to the discussion of one movement, wherein overall concept and form are addressed, followed by detailed analyses of harmonic structure, motivic and thematic development, orchestration, and representational elements. As a complement to the score and the text, a CD-R audio recording of orchestral mock-ups accompanies this dissertation.

The study aimed at assessing the factors influencing the low involvement of men in prevention of mother-to-child transmission (PMTCT) of HIV programmes in the Mambwe district, Zambia. The factors studied were grouped as knowledge and awareness, socio-cultural, programmatic and demographic characteristics. A quantitative, exploratory study was used and 127 men were interviewed. The major findings were: Knowledge of PMTCT was the strongest factor which was positively associated with the level of men's involvement in PMTCT. Socio-cultural and programmatic factors were found to negatively influence men's involvement (although weakly); and among the demographic characteristics, age and level of education were positively associated with an increase in the level of involvement, while the duration of the relationship with the female partner was negatively associated with the level of men involvement. / Health Studies / M.A. (Public Health)

This study aimed at assessing factors related to male participation in PMTCT in three public hospitals in Addis Ababa, Ethiopia. A quantitative, descriptive correlational design was used to assess correlation between male participation and socio-demographics, knowledge and awareness in HIV/PMTCT, socio-cultural belief, programmatic factors and reported risk. Male partners (n=216) were interviewed and reviews of HIV counselling and testing (HCT) acceptance formats were made. The major findings were 54.5% (n=156) males reported receiving HCT during their visit to partner’s antenatal care. Some 71.5 % (n=677) of women were accompanied to labour wards by male partners; 86.5% (n=208) of males accepted intra-partum HCT; 55.1% (n=216) scored above the mean score (10) on a 15-point scale for male participation. Male participation in PMTCT was found to have a statistically significant but weak correlation with educational level (r=0.193), income (r=0.167), PMTCT knowledge and awareness (r=0.172), socio-cultural belief (r=-0.164) and reported risk (r=-0.23). / Health Studies / M.A. (Public Health)

This contribution analyzes the role fulfilled by International Labor Standards and, specifically, by social clauses in Free Trade Conventions and Agreements, as a way of preventing social dumping and building a social dimension in the globalization and regionalization of economy. The author offers the case of the MERCOSUR Labor and Social Declaration, issued in 2015, which amends that of the year 1998, studying its contents, legal efficacy and supervision mechanisms. He emphasizes the fact that social charters generally limit themselves to recognizing fundamental or basic labor rights already found in the legislation of the member countries, but which are nonetheless useful for hindering attempts to deregulate or relax social and labor provisions. / En la presente contribución, se analiza el rol que cumplen las Normas Internacionales del Trabajo y en particular las cláusulas sociales en los Tratados y Acuerdos de Libre Comercio, como forma de evitar el dumping social y c onstruir u na d imensión s ocial e n l a g lobalización, mundialización y regionalización de la economía. El autor expone el caso de la Declaración Social Laboral del MERCOSUR, aprobada en el 2015, que revisa la sancionada en el año 1998, estudiando su contenido, su eficacia jurídica y los mecanismos de contralor. Destaca que las Cartas sociales generalmente se limitan a reconocer derechos laborales fundamentales o básicos que ya se encuentran contemplados en los ordenamientos de los países que se integran, pero que igualmente sirven para poner un freno alos intentos de desregular o flexibilizar la normativa socio-laboral.

The diploma thesis is focused on the area of Internet media, namely the monetization of advertising, which Internet provides through the programmatic purchase of an internet advertisements that are focused on Real Time Bidding (RTB). The theoretical part deals with a brief analysis of the US media landscape, especially the phenomenon of the programmatic way of buying online advertisements in connection with technological development and optimization strategies in the Internet environment. It represents the emergence of the programmatic purchase, deals with the various forms of online advertising and its development. There is an introduction to two different online media strategies of banking institutions, which are further explored within the exploratory comparative technique - experiment in the practical part. This section focuses on changing technical settings, along with changing ad buying when changing key settings as a part of the ad serving campaign. The aim of the diploma thesis is to introduce the possibilities offered by programmatic advertising within online media in the Czech Republic. It summarizes knowledge in the context of the development of electronic advertising in the application of the two online media strategies of the banking institution.

The diploma thesis is focused on the area of Internet media, namely the monetization of advertising, which Internet provides through the programmatic purchase of an internet advertisements that are focused on Real Time Bidding (RTB). The theoretical part deals with a brief analysis of the US media landscape, especially the phenomenon of the programmatic way of buying online advertisements in connection with technological development and optimization strategies in the Internet environment. It represents the emergence of the programmatic purchase, deals with the various forms of online advertising and its development. There is an introduction to two different online media strategies of banking institutions, which are further explored within the exploratory comparative technique - experiment in the practical part. This section focuses on changing technical settings, along with changing ad buying when changing key settings as a part of the ad serving campaign. The aim of the diploma thesis is to introduce the possibilities offered by programmatic advertising within online media in the Czech Republic. It summarizes knowledge in the context of the development of electronic advertising in the application of the two online media strategies of the banking institution.