Aunque el mercado de diarios impresos se contrae año a año, el mercado regional aún es muy atractivo y hay potencial para desarrollar e incrementar las ventas mediante campañas promocionales. Más aún si la promoción está dirigida específicamente a las regiones del interior del país de la mano de un diario local, de tradición y bien posicionado. Hemos identificado que las promociones son trabajadas en su mayoría por diarios populares y principalmente capitalinos. Consideramos que podemos capitalizar mejor y tener una muy buena aceptación si se trabaja con un diario local, dirigido al segmento de lectores que prefieren comprar el diario local y que valoran las promociones. Según el análisis realizado, del total de lectores de diarios impresos, el 25% lee o prefiere leer diarios serios y el 75% prefiere diarios populares o deportivos; consideramos que debemos actuar en este nicho de mercado debido a que las necesidades de este segmento seleccionado no están totalmente cubiertas por otros medios y es una excelente alternativa para trabajar con un diario local bien posicionado en regiones. Para validar la propuesta de las promociones en un diario local y serio hemos llevado a cabo un sondeo en las diferentes ciudades del Perú, donde queda demostrado que las promociones son bastante valoradas por el público objetivo y casi el 60% de los encuestados afirman que cambiarían de diario si les ofrecen una buena y atractiva promoción. Los KPIs que demuestran que esta propuesta es viable son: el incremento de venta de diarios en 3% y la venta de publicidad en 5%, obteniendo un VAN de S/ 1´001,326. Cabe recalcar que nuestra propuesta promocional fue realizada durante los años 2018 y 2019 antes de que se diera inicio a la pandemia Covid-19, por lo que la propuesta podría tener cambios importantes dado el nuevo contexto y el tiempo que dure la pandemia. / We have worked in this opportunity to growth sales in a regional newspaper, because although the printed newspaper market shrinks year by year, the regional market is still very attractive and there is a potential to develop and increase sales through attractive promotional campaigns. Even more if the promotion is specifically targeted at a Peruvian particular region from the hand of a local newspaper, well positioned and traditional. We have identified that the promotions are mostly worked by the “popular newspapers¨ and mainly in the capital Lima. We believe that we can better capitalize and have a very good acceptance, if we work with a local newspaper, focused at the segment of readers who prefer to buy the local newspaper and who value promotions. According to the analysis, of the total number of readers of printed newspapers, 25% read or prefer reading serious newspapers, and 75% prefer popular newspapers and sports news; we consider that we must act in this market, because of the needs of this selected segment are not fully covered by others, and it is an excellent alternative to work with a well-positioned local newspaper in Peruvian regions. To validate the proposal of the promotions in a local and serious newspaper we have taken a survey in the different cities of Peru, where it is shown that the promotions are highly valued by the target audience and almost 60% of respondents say they would change the newspaper if they offer them a good and attractive promotion. The KPIs that demonstrate that this proposal is viable are: the increase in newspaper sales by 3% and the sale of advertising by 5%, obtaining a NPV of S / 1'001,326. It should be noted that our promotional proposal was made during the years 2018 and 2019 before the Covid-19 pandemic began, so the proposal could have important changes given the new context and the duration of the pandemic. / Trabajo de investigación

Diplomová práce se zabývá analýzou současné situace ve firmě Sportobchod.cz s.r.o a aplikací teoretických znalostí projektového řízení, nástrojů a metod k návrhu projektu, který má za cíl usnadnit proces budování a zapojení své komunity zákazníků na Slovensku. Kromě toho by projekt měl sloužit jako návod pro následující projekty analyzované společnosti. Diplomová práce je rozdělena do tří hlavních částí. První část je zaměřena na představení teorie projektového řízení a vymezení jeho hlavních konceptů. Druhá část je věnována analýze současné situace, která zahrnuje využití různých makroekonomických a mikroekonomických analýz. V poslední části autor navrhuje projekt pomocí metod projektového řízení jako je SMART definice projektových cílů, logický rámec, WBS, RACI Matice, Ganttův diagram a charakterizuje možné přínosy navrhovaného projektu pro analyzovanou společnost.

This Master´s thesis is concentrated theoretically and practically on negative effects of rain. The aim of this work is to analyse and evaluate the erosion and drainage conditions in detail and then make proposal of erosion and flood protection. All of this refers to three land register areas (Sklenov, Rychaltice, Fryčovice) in Ondřejnice catchment area. Model analysis using ArcGIS, DesQ-MaxQ and others combined with USLE evaluation method and field exploration were used to achieve goals of this work. Proposals of erosion and torrent control were made to protect the population, nature and landscape.

The diploma thesis deals with the assessment of the condition of the bank area of the flooded gravel sand pit Hulín, the subsequent design of active anti-abrasion structures and the determination of the point of maximum retreat of the bank line. As part of the assessment, a personal field trip was carried out, during which, in agreement with the supervisor, a shore section was designated for the subsequent proposal of a stabilization measure and its photo documentation. From the data provided by the supervisor, the characteristics of the waves, the starting length of the wind, the level of the heel of the highest abrasive log house were calculated and the point of maximum retreat of the shoreline in the focused transverse profile of the solved section was determined graphically. Part of the diploma thesis is the design of a total of six active anti-abrasive structures, the construction of which will prevent further retreat of the shoreline and support the creation of a habitat for local animals.

The diploma thesis deals with microwave directional coupler. The paper presents some of the microwave directional coupler and an analysis of bifurcations. The paper also discussed the various techniques of bifurcations and the bandwidth to which they are making. Proposal is implemented in two selected directional couplers and determining their size. They also performed using the selected simulation program selected two bifurcations. Furthermore, these couplers are made on the perimeter of the analyzer is verified by their actions and are verified by the actual parameters of the coupler.

This work is in the first chapter deals with the basic properties of single phase and three-phase induction motors. The following describes the procedure for obtaining a starting torque of single-phase asynchronous motor. In the second part of the calculation is carried out single-phase induction motor with a permanently connected capacitor and its control, calculation of output values, the program proposed solution to this calculation in Microsoft Excel 2007 and calculated parameters of the development of methods of calculation were compared with measured, the values supplied by ATAS Náchod.

This Master’s thesis is concerned in marketing strategy proposal, based on analysis of both current domestic kitchen appliances trade and up-to-date company position.The analysis was done for Isolit-Bravo, Ltd. from Jablonné nad Orlicí, a well respected company which produces different kinds of kitchen appliances for the local and foreign markets.

The point of my work is to consider resources for implementation process of marketing plan of new product launch that is dealing with the analysis of market segments and opportunities in this branch for concrete product.

This thesis contains several parts - current state analysis, a solution draft based on theoretical reccommandations and last but not least results brought by the chosen strategy.

This master thesis analyses an internal merge of two cooperatives. Theoretical findings gained from laws and regulations are applied to a real process of merge. The result is a proposition of opening balance sheet of the successor and evaluating changes in the financial position of the successive cooperative.