Interior textiles have been a part of the everyday life of humans for hundreds of years, especially for women whom the creation of textiles has been a usual feature. Archeological findings from the 16th century B.C. show that tools for spinning and weaving for home usage were a part of every household. This was common until the 19th century, when the industrialization in Europe took off and the first textile industries began to establish. This was the beginning of big changes to the modern man’s lifestyle and the way we consume interior textiles. As mass produced products have taken over the market, a counter-reaction among consumers have emerged. The consumers feel a bigger need for unique products, products that feel meaningful for themselves or in any other way increases the perceived value. This has led to a growing trend for DIY-activities (Do-It-Yourself). While the sales of DIY-related products and interior design products increases, statistics shows a decrease in the sales of textile meter fabrics, which is a raw material aimed to be used for interior design and DIY-projects. It can be identified by the way that businesses are selling textile meter fabrics that the strategies haven’t changed very much in the recent decades. Therefore, it is questionable whether the meter fabric assortment is on its way to extinction or if the offer needs to change to better suit the customers’ requirements. This study has focused on what elements of the textile meter fabric offer could be changed in a store in Germany. An analysis of a selective sample of the German customer and how they use textile meter fabrics has been made, but also on how they perceive the offer in store and what they wish to be changed in the textile meter fabrics department. The interviews were conducted in an anonymous store in Frankfurt, Germany. The empirical findings have been put in relation with studies of DIY-motivations and shopping experience. An interview with a sales leader of one of the leading stores of home textiles in Germany, including meter fabrics, has been done in order to put the customers’ answers in relation to how the store work with increasing the DIY-motivations towards the customers. The study has resulted in insights about the stores lacking ability to provide the customers with enough motivation for DIY-projects in regards to textile meter fabrics. A disconnection between the vision of the store and the customers’ perception of the offer has been discovered, where the possibilities of improvement are vast. The study also shows that a majority of the interviewed German males show little or no interest in both DIY and textile meter fabrics.

Lean Consumption är ett perspektiv att se på handel som strävar efter att minska kundensköpmotstånd. Detta genom att förse kunden med exakt vad den vill ha på ett tidseffektivt sätt.Tid som under köpprocessen inte är värdeskapande för kund ska reduceras. Lyckas företagetefterleva Lean Consumption perspektivet tyder det på att företaget kan tillgodose sig positivaeffekter.Syftet med studien är att undersöka hur Lean Consumption perspektivet för närvarandeanvänds bland klädhandlare på internet och vilka effekter det kan leda till. Till stöd för vårtresonemang använder vi oss av kompletterande vetenskap. Studien fokuserar inte på ett visstsegment av internetaktörer, meningen är att undersöka Lean Consumption perspektivet frånolika företags synvinklar.Den bäst lämpade metoden anser vi varit en kvalitativ ansats. Ett fåtal intervjuobjekt mednödvändig kunskap om respektive företaget har blivit ingående intervjuade. Det har skettgenom ett semistrukturerad tillvägagångssätt där vi kunnat ställa passande följdfrågor. Det harvarit en passande form eftersom vi velat försäkra oss om hög validitet i insamlad data.Alla företag vi undersökt arbetar med företeelser kopplade till Lean Consumptionperspektivet. Företagen har nått olika långt i Lean Consumption, beroende på företagetsaffärsidé. Det påvisas i denna studie med vissa exempel att en effekt av Lean Consumptionperspektiv är ökad försäljning. Vi har även sett samband mellan kundlojalitet ochanvändningen av Lean Consumption. / <p>Lean Consumption is a perspective to look at commerce with aspiration to reduce the buying</p><p>resistance. This is achieved by giving the customer exactly what they want in a time efficient</p><p>way. The non value adding time during the buying process for the customer should be</p><p>reduced. If the company succeeds with accomplishing the Lean Consumption perspective</p><p>there is an indication that they will embrace benefits.</p><p>The purpose of this paper is to examine how the Lean Consumption perspective is used</p><p>among the apparel commerce on Internet today, and the effect of it. To support our issue we</p><p>will use additional science. The study is not focused on one segment of businesses, the idea is</p><p>to examine the Lean Consumption perspective from different company views.</p><p>The method we have found most accurate is a qualitative approach. We did a few detailed</p><p>interviews with persons that got necessary knowledge about their company. The interviews</p><p>were done through a semi structured way to give us the possibility to make follow up</p><p>questions. This was a suitable way to make sure the collected data had high validity.</p><p>All companies we examined works with tasks related to Lean Consumption perspective. The</p><p>companies have reach different levels considering Lean Consumption perspective based on</p><p>the companies business model. This paper shows with certain examples that one effect of</p><p>Lean Consumption is increased sales. We have also noticed a connection between customer</p><p>loyalty and the use of Lean Consumption. This paper is written in Swedish.</p><p>Keywords: Lean Consumption, apparel commerce on Internet, Mass Customization,</p><p>Prosumption.</p><p>Program: Textilingenjörsutbildningen</p>

Bakgrund: Digitalisering är ett aktuellt ämne som ofta uppmärksammas i svensk media. Medfokus på digital utveckling har bankers kundrelationer skiftat från fysiska möten till att i dagbli mer av en digital relation.Syfte: Studien har som syfte att fördjupa diskussionen kring digitala kundrelationer inom densvenska banksektorn.Design/metod: I studien har en abduktiv ansats använts för att kunna anpassa teori efterempiri och vice versa. En kvalitativ metod har använts och empiri har samlats in genom semistruktureradeintervjuer. Till följd av syftet att fördjupa förståelsen för hur bankerskundrelationer förändrats genom digital utveckling, utformades en fallstudie. Tio intervjuergenomfördes, där samtliga respondenter är anställda hos en av Sveriges storbanker.Resultat: Resultatet av studien påvisar att kundrelationer har förändrats mycket under en korttidsperiod. Framförallt tenderar kunder idag att allt oftare interagera i digitala kanaler än attfysiskt besöka ett bankkontor. Implementering av digitala tjänster har skapat flertaletutmaningar för bankerna, främst gällande säkerhet, tillgänglighet, användarvänlighet ochpersoner i digitalt utanförskap. Dock kan banken genom de digitala kanalerna interagera medkunder på en mer daglig basis, vilket enligt banken själva definierar en starkare och stabilarerelation. Dock infann sig meningsskiljaktigheter mellan studiens strateger ochkontorsanställda, då de möter olika kunder i sitt vardagliga arbete.Originalitet/ Värde: Det finns få studier som behandlar ämnet digitalisering inom den svenskabanksektorn. Uppsatsen bidrar därav med kunskap inom ämnet, vilket kan användas i vidareforskning. / Background: Digitalization is a current topic that is often observed in Swedish media.Through a focus on digital development, banks' customer relations nowadays have shiftedfrom physical interactions to be more of a digital relationship.Purpose: The study aims to deepen the discussion on digital customer relationships within theSwedish banking sector.Design/methodology/approach: The study has used an abductive approach to be able tocustomize theory after empiricism and vice versa. Using a qualitative method, empiricism wasgathered through semi-structured interviews. As a result of the purpose, a case study weredesigned. The intention was to deepen the understanding as to how the banks' customerrelationships have changed through the digital development. Ten interviews were carried out,in which all respondents were employees of one of Sweden's major banks.Findings: The study indicates that customer relationships have changed a lot during a shortperiod of time. Customers tend to more often interact in digital channels than visiting aphysical bank branch. Implementation of digital services has created several challenges forthe banks, mainly regarding security, availability, ease of use, and people in digital exclusion.However, digital channels have enabled the Bank to meet customers on a more regular basis,which according to the Bank itself creates a stronger and more stable relationship. However,turned up differeces between the study strategists and office workers, as they encounterdifferent types of customers in their everyday work.Originality/value: There is a lack of Swedish studies that discuss the topic of digitalizationwithin the Swedish banking sector. The essay therefore presents knowledge within thesubject, which can be used in further research.

Studien undersöker hur man med virkningen kan göra det möjligt för användaren att agera somprosument, samtidigt som de kan personalisera en produkt som bidrar till emotionell hållbarhet.Anledningen var för att öka det emotionella värdet i produkten vilket leder till en längre livscykel. Teoriernasom lade grund för projektet är design för emotionell hållbarhet, design för personalisering, samtprosumtion. Vidare användes användarcentrerade metoder för att skapa stor förståelse för användarensbehov och önskemål. Intervjuer och enkäter samlade in grundinformation, medan återkopplingoch användartester med användaren gav en djup förståelse av deras behov inom det specifikaforskningsområdet. Designmetoder som skiss, prototyper, experiment, urvalsmetoder, samt produktresaformade slutkonceptet och resultatet av studien. Detta var ett avlastningsbord där användaren agerarsom prosument genom att virka två av hyllplanen samtidigt som de ytbehandlar träkonstruktionen själva.Det gör det möjligt att personalisera produkten, vilket leder till emotionell hållbarhet. I diskussionen tasdet slutligen upp förslag på vidareutveckling som lyfter vikten av användarcentrerade metoder för enlyckad emotionellt hållbar produkt. / The study explores how crochet can enable users to act as prosumers while also personalizing a productthat contributes to emotional sustainability. The reason for this is to increase the emotional value of theproduct, which leads to a longer life cycle. The theories that formed the basis of the project are designfor emotional sustainability, design for personalization, and prosumption. User-centred methods werefurther used to create a deep understanding of user needs and desires. Interviews and surveys gatheredbasic information, while feedback and user testing provided a deeper understanding of their needswithin the specific research area. Design methods such as sketching, prototypes, experiments, selectionmethods, and product journeys shaped the final concept and outcome of the study. This was a side tablewhere the user acts as a prosumer by crocheting two of the shelves while also finishing the woodenconstruction themselves. This enables personalization of the product, leading to emotional sustainability.The discussion finally presents suggestions for further development that emphasize the importance ofuser-centred methods for a successful emotionally sustainable product.