Diante das modernizações ocorridas no território brasileiro nas últimas décadas e o repensar das funções do Estado em face ao aprofundamento das desigualdades sócio-espaciais especialmente após os anos 80, as empresas passam a assumir um novo papel como mitigadoras destes problemas por meio da chamada responsabilidade social. Este discurso configura toda uma psicosfera inédita promovida pelas fundações e institutos empresariais que se multiplicam neste período, juntamente com as certificações e normas privadas voltadas para a promoção do novo papel social das empresas. Procuramos, primeiramente, fazer uma periodização que buscasse os fundamentos das ações sociais das empresas e os valores que ditaram a relação entre estas e os lugares onde se encontram. No período atual, ao pesquisar como estas ações ocorrem territorialmente, estabelecemos três organizações básicas: ações concentradas, pontuais e dispersas. Cada tipo de organização pressupõe uma combinação específica de verticalidades e horizontalidades que conduzem a relações diferenciadas entre a dinâmica do lugar e as ações empresariais. Deste modo, buscamos desmistificar a estratégia empresarial através da sua concretização no uso do território. / In face of the modernization taking place in Brazilian territory in the last decades and the rethink of the State\'s functions with the deepen social-spacial unequalities specially after 80\'s, the companies started to have a new importance as mitigate agents of these problems using the, as called, social responsibility. This speech sets up an unseen psychosphere promoted by the foundations and institutes of the companies which multiplies in this period, as the certifications and the private standards turned to the new social aspect of the companies also do. We view, firstly, to do a periodisation that search the companies\' social acts\' basements and the valors that prescribed the relation between the company and the place it is installed. Nowadays, when searching how these actions occur territorially, we established three basics organizations: focused, punctual and diffuse actions. Each organization presupposes a specific combination of verticalities and horizontalities that aim to diferential relations between the place\'s dynamic and the companies\' actions. In this way, we attempted to demystify the corporate strategy through the manner in which it uses the territory.

Diante das modernizações ocorridas no território brasileiro nas últimas décadas e o repensar das funções do Estado em face ao aprofundamento das desigualdades sócio-espaciais especialmente após os anos 80, as empresas passam a assumir um novo papel como mitigadoras destes problemas por meio da chamada responsabilidade social. Este discurso configura toda uma psicosfera inédita promovida pelas fundações e institutos empresariais que se multiplicam neste período, juntamente com as certificações e normas privadas voltadas para a promoção do novo papel social das empresas. Procuramos, primeiramente, fazer uma periodização que buscasse os fundamentos das ações sociais das empresas e os valores que ditaram a relação entre estas e os lugares onde se encontram. No período atual, ao pesquisar como estas ações ocorrem territorialmente, estabelecemos três organizações básicas: ações concentradas, pontuais e dispersas. Cada tipo de organização pressupõe uma combinação específica de verticalidades e horizontalidades que conduzem a relações diferenciadas entre a dinâmica do lugar e as ações empresariais. Deste modo, buscamos desmistificar a estratégia empresarial através da sua concretização no uso do território. / In face of the modernization taking place in Brazilian territory in the last decades and the rethink of the State\'s functions with the deepen social-spacial unequalities specially after 80\'s, the companies started to have a new importance as mitigate agents of these problems using the, as called, social responsibility. This speech sets up an unseen psychosphere promoted by the foundations and institutes of the companies which multiplies in this period, as the certifications and the private standards turned to the new social aspect of the companies also do. We view, firstly, to do a periodisation that search the companies\' social acts\' basements and the valors that prescribed the relation between the company and the place it is installed. Nowadays, when searching how these actions occur territorially, we established three basics organizations: focused, punctual and diffuse actions. Each organization presupposes a specific combination of verticalities and horizontalities that aim to diferential relations between the place\'s dynamic and the companies\' actions. In this way, we attempted to demystify the corporate strategy through the manner in which it uses the territory.

Made available in DSpace on 2016-04-25T20:21:07Z (GMT). No. of bitstreams: 1 DoraTese.pdf: 2066331 bytes, checksum: 54bfc62d2ae0cdaac3c25a54ff2ff574 (MD5) Previous issue date: 2005-03-08 / The aim of this study is to understand the social movements responsible by the representation and mobilizing processes of the inhabitants of the Bororé Peninsula, future implications and alternatives for action. The territorialization and the imaginary of the community, which has undergone contradictory processes center/periphery, Nature/urbanization, global/local, construction/deconstruction led us to questioning the process of identification and the spatial and individual alterity. Intervening in these dimensions leads to generating responses for the elaboration and organization of sociability, representations and struggles, in a new social context, very specific to large metropolis. The emerging sensibility in dreams, in the imaginary and in daily life ends up with the emergence of new social forces and participation channels in the search for social inclusion or, as they say, for citizen participation. The different levels and forms of participation, which range from the less to the more active ways, began to be delimited in types which we identified as being apathetic, accommodated, fighters and militants. By mapping the urbanization process of the Grajau District, where the Peninsula is located, we traced a typical scheme of the peripherization of these limits to the South of the São Paulo Metropolitan Region. Difficulties in housing or living conditions, in professional insertion into the new economy and in the occupation of environmental protection areas with problems of degradation point towards a meeting ground of social exclusion and environmental exclusion. This binomial exclusion/degradation has given way to new forms of struggle for inclusion, through land appropriation, domination and the production of space. From these arise dreams deeply rooted in the imaginary and in representations, as the proposals for referrals and practices in daily struggles. Democratic participation, based on the community, through a diversity of organizations NGOs, Associations of Dwellers, Child Pastorals and others point to the path that has been trodden by these dwellers in the affirmation of their citizenship / O objetivo da pesquisa é compreender as articulações sociais responsáveis pelas representações e processos de mobilização dos moradores da península do Bororé na Billings, suas influencias futuras e alternativas de ação. Enquanto partícipes de uma cidade-região inserida na nova economia urbana, de globalização incompleta, própria de países em desenvolvimento, lutam por inserção social e participação cidadã. Essa busca por inclusão e participação tem raízes em sonhos e de imaginários, manifestando-se no cotidiano através de novas forças sociais e novos canais de participação. Do binômio exclusão social e degradação ambiental surgem propostas de organização e práticas cotidianas de luta. A participação não institucional, individual e localizada, a partir da comunidade local, aponta esses novos rumos seguidos pelos moradores na afirmação de sua cidadania.

Made available in DSpace on 2016-04-26T14:54:38Z (GMT). No. of bitstreams: 1 DoraTese.pdf: 2066331 bytes, checksum: 54bfc62d2ae0cdaac3c25a54ff2ff574 (MD5) Previous issue date: 2005-03-08 / The aim of this study is to understand the social movements responsible by the representation and mobilizing processes of the inhabitants of the Bororé Peninsula, future implications and alternatives for action. The territorialization and the imaginary of the community, which has undergone contradictory processes center/periphery, Nature/urbanization, global/local, construction/deconstruction led us to questioning the process of identification and the spatial and individual alterity. Intervening in these dimensions leads to generating responses for the elaboration and organization of sociability, representations and struggles, in a new social context, very specific to large metropolis. The emerging sensibility in dreams, in the imaginary and in daily life ends up with the emergence of new social forces and participation channels in the search for social inclusion or, as they say, for citizen participation. The different levels and forms of participation, which range from the less to the more active ways, began to be delimited in types which we identified as being apathetic, accommodated, fighters and militants. By mapping the urbanization process of the Grajau District, where the Peninsula is located, we traced a typical scheme of the peripherization of these limits to the South of the São Paulo Metropolitan Region. Difficulties in housing or living conditions, in professional insertion into the new economy and in the occupation of environmental protection areas with problems of degradation point towards a meeting ground of social exclusion and environmental exclusion. This binomial exclusion/degradation has given way to new forms of struggle for inclusion, through land appropriation, domination and the production of space. From these arise dreams deeply rooted in the imaginary and in representations, as the proposals for referrals and practices in daily struggles. Democratic participation, based on the community, through a diversity of organizations NGOs, Associations of Dwellers, Child Pastorals and others point to the path that has been trodden by these dwellers in the affirmation of their citizenship / O objetivo da pesquisa é compreender as articulações sociais responsáveis pelas representações e processos de mobilização dos moradores da península do Bororé na Billings, suas influencias futuras e alternativas de ação. Enquanto partícipes de uma cidade-região inserida na nova economia urbana, de globalização incompleta, própria de países em desenvolvimento, lutam por inserção social e participação cidadã. Essa busca por inclusão e participação tem raízes em sonhos e de imaginários, manifestando-se no cotidiano através de novas forças sociais e novos canais de participação. Do binômio exclusão social e degradação ambiental surgem propostas de organização e práticas cotidianas de luta. A participação não institucional, individual e localizada, a partir da comunidade local, aponta esses novos rumos seguidos pelos moradores na afirmação de sua cidadania.