The thesis has a goal to investigate the audience of reality shows available on Czech broadcasting market. Different types of shows will be analysed using selected parameters through the quantitative analysis. We will look for the similar and different parameters of audiences. The thesis is mostly focused on the show Hotel Paradise and its qualitative analysis.

This thesis contributes to the discussion on the use of library plans in public libraries in Sweden. Library plans were made mandatory 15 years ago, and the thesis’ aim is to further our knowledge about whether or not library plans of public libraries in Sweden are being used as an instrument of effectiveness or as something else. The study was carried out by applying qualitative document analysis to ten up-to-date public libraries’ library plans and by reviewing them through the lens of organizational theory. The goals in each library plan were compared to the public activities offered at the library in order to examine to what extent the public activities could be means to achieve the goals in the corresponding library plan. The results show that the ten library plans hardly functioned as an instrument of effectiveness. According to organizational theory, the goals could be considered to be of an official, symbolic, visionary and complex character, which made the analysis of the public activities as means to achieve the goals difficult to carry out. Goals of an operational, realistic or simple character, which according to the theoretical framework would imply the use of the plan as an instrument of effectiveness, were rare. Rather, the libraries seemed to use the plans for communicating their purpose and their importance to their external environment, which in turn implies that the plans were being used for attaining legitimacy.

Molntjänster blir allt mer populärt bland företag och organisationer att anamma. Tekniken har möjligheten att medföra många fördelar, dock kan det uppstå säkerhetsrisker med användningen. Hur ska företag kunna identifiera och skydda sig mot de potentiella säkerhetsrisker som då kan komma att uppstå? Detta arbete har undersökt hur olika organisationer inom olika branscher arbetar mot att kunna säkra och hantera de potentiella säkerhetsrisker som kan uppstå. Detta har gjorts möjligt genom en kvalitativ undersökning i form av fyra intervjuer med ITsäkerhetsspecialister samt en litteraturstudie inom ämnet. Genom intervjuerna så fick vi reda på hur de berörda organisationerna och företagen arbetar just med säkerheten kring sina system samt de molntjänster som de använder. Med hjälp av litteraturstudien skapades en bakgrundsteori som sedan ställdes mot den analyserade empirin som insamlats från intervjuer. Detta tillsammans med en analys gav upphov till en diskussion där det stod klart att för att kunna identifiera diverse säkerhetsrisker så är OWASP Top 10 ett essentiellt dokument och verktyg för alla typer av företag och organisationer. För att kunna arbeta mot att förhindra dessa identifierade riskerna så konstaterades det, med flera andra saker, att ett större fokus bör ligga på de redan etablerade autentiserings- och auktoriseringsmodeller som används. / Cloud services are gaining more popularity amongst organizations and companies to embrace. This technology has the capacity to bring a lot of advantages but the use of it can also bring a certain amount of security risks. How should the companies and organizations be able to identify and protect themselves against these potential security risks? This study has investigated how different organizations and companies within different industries work towards securing and dealing with the potential security risks. This has been made possible through a qualitative study in the form of four interviews with IT security specialists as well as a literature study on the subject of matter. Through the interviews, we learned how the companies and organizations involved work with the security of their systems as well as their cloud services. Through the literature study a background theory was created which was then compared with the analyzed empirical data collected from the interviews. This together with an analysis gave rise to a discussion where it was clear that in order to identify various security risks the OWASP Top 10 is an essential document for all companies and organizations. In order to work towards preventing these identified risks, it was clear that amongst several things a greater focus should be on the already established authentication and authorization models used.

This diploma master thesis deals with the use of new media and implementation of current online communication trends in the czech theatre environment. The first part defines most important terms and describes the features of the main platforms in online communication. Than follows a comparative analysis of the social media communication of five czech theatres - Jihočeské divadlo in České Budějovice, Slovácké divadlo in Uherské Hradiště, Městské divadlo Zlín, Moravské divadlo in Olomouc and Klicperovo divadlo in Hradec Králové. The next part presents the results of the online survey, which was carried out in cooperation with one of the analyzed theatres, Jihočeské divadlo. This research focused on online audience and their online and offline participation. Based on the research, some recomendations for the communication strategy of Jihočeské divadlo were formulated.

En kvalitativ studie har genomförts på tre kampanjbilder från IQ-initiativets satsning “IQ student”. Kampanjbilderna har ett motsvarande tema baserat på att det alltid finns en anledning till att dricka alkohol. Studien har med hjälp av fokusgruppsintervjuer och en intervju med IQ tagit reda på hur IQ vill att studenterna ska tolka bilderna och hur studenterna faktiskt tolkar dem. Studien utgick från teorier som receptionsstudie, semiotik och socialpsykologi. Analysen av resultaten har dessutom ställts upp i förhållande till relevant forskning inom området publika kampanjer och gruppbeteende. Studiens resultat visar bland annat på att IQ vill att studenter ska tänka över sina alkoholvanor och att de på sikt ska minska sin konsumtion av alkohol. Resultatet visar även att studenterna tar till sig budskapet eftersom de kan relatera till det, men tar det sedan inte vidare. Studenterna tycker inte att deras alkoholkonsumtion är ett problem och känner därför inte att det är något de behöver förändra. / A qualitative study has been conducted on three campaign images from the company IQ. The campaign is called “IQ student” and the images are based on the same theme, suggesting that students always finds a reason to drink alcohol. We have used focus group interviews and an interview with IQ as our methods to find out how IQ want the students to interpret the images, and also how the student interpret them. The study is based on theories as reception study, semiotics and social psychology. The analysis of the results has also been set in relation to relevant research in the field of public campaigns and group behavior. Our results demonstrate that IQ wants students to think about their alcohol habits and that they want the students to reduce their consumption of alcohol. The result also shows that students embrace the message as they can relate to it, but it does not come any further. The students think that their drinking is not a problem and therefore they don’t want to change anything about their alcohol habits.

Only a few cultural organizations in the country are devoted to development and continual work with individual fundraising. Many other cultural NGOs stands at the beginning of creating a strategy and planning individual fundraising in general. For this reason, this diploma thesis deals with potential and usable strategies in individual fundraising, donors motivation based on Czech surveys, case studies of cultural organizations with the potential in individual giving and other aspects. The summary should provide basic knowledge framework for the creation of strategies for cultural organizations that may find out desire and motivation to pursue potential of individual fundraising in the future. This thesis seeks to change stereotypes in thinking about individual fundraising as a way of raising funds without the potential and historical context.

The Diploma thesis – Segmentation in the context of audience development – examines approaches towards deepening relationship between audience and cultural organizations based on usage of segmentation models. These models provide better understanding of audience’s needs and their reasons to participate in cultural activities. The theoretical background follows historical perspective of audience development and its tools, the connection between marketing and audience development, criteria and types of segmentation and also cultural particicpation factors, which influence audience’s behaviour and their decision making. In order to elaborate on this topic thoroughly, the British audience segmentation models created by the organisations Morris Hargreaves McIntyre, Arts Council England and The Audience Agency are analysed. Author’s own segmentation model is presented along with recommendations for audience development tools suitable for each segment. This model is based mainly on interviews with representatives of aforementioned British organizations and on data collected via questionnaires from audience participating in Theatre Night 2014 in the Czech Republic.

Illegala handlingar som publika företag begår bevakas ofta av media. Dessa illegala handlingar kan leda till repressalier för företaget. Tidigare studier har undersökt hur illegala handlingar påverkar aktiepris och hittar ett negativt samband, men det finns begränsat med forskning gällande om olika illegala handlingar har olika inverkan på företags aktievärde. Syftet med denna studie är att undersöka om det finns en skillnad i abnormal avkastning för publika företag på den svenska marknaden vid publiceringen av de illegala handlingarna, samt om olika illegala handlingar leder till olika marknadsreaktioner. Eventstudie samt differenstest genomförs för att undersöka detta. Studien utgår från ett urval på 213 publicerade illegala handlingar mellan 2007 till 2017. Studien finner stöd för att marknaden reagerar negativt vid publicering av illegala handlingar samt att olika illegala handlingar påverkar marknaden på olika sätt.

Åtkomst till internet via trådlösa nätverk ses som en självklarhet för användare med tillgång till mobil, dator eller annat typ av utrustning som kan skicka eller mottaga datatrafik. Det har gjort att utvecklingen samt tillgängligheten av trådlösa nätverk har blivit mer utbredd. Antingen via privatpersonens egna hem, via sin arbetsplats eller skola samt företag som bedriver tillfälliga boende som hotell, café eller andra platser som erbjuder internet via sitt privata nätverk. Med den ökade tillgängligheten ökar även säkerhetsrisken för användaren antingen från yttre hot där användare vill få tillgång till andra användares data eller direkt attack från ägaren av nätverket. Användare kan känna sig säkra med de skydd som finns tillgängliga som exempel antivirus och brandvägg men i och med att ansluta till ett publika nätverk kan en rad nya säkerhetshot uppstå i former av man-in-the middle attacker mot användaren. Lyckade attacker skulle kunna resultera i att användare blir avlyssnade eller bestulen på känsliga information och eventuellt utan att användare märker av det eller innan det är försent. En litteraturstudie har genomförts för att undersöka säkerheten för användaren på platser som erbjuder en tjänst att få tillgång till internet via en accesspunkt. Studien ska se över de säkerhetshot som finns när användare ansluter trådlöst till ett publikt nätverk, vilka hot som kan riktas mot användaren som använder nätverket och slutligen vilka tjänster som finns tillgängliga för användaren för att öka sin säkerhet vid användning av nätverket. / Access to the internet through wireless networks are seen as a matter of course for users with access to a mobile phone, computer, or other type of equipment that can send or receive data traffic.  It has resulted in the development and availability of wireless networks has become greater. Either through the private person's own home, through their workplace or school, enterprises engaged in temporary accommodation such as hotels and other public areas that offers Internet access via its private network, such as cafes. There is also an increasing security risk for the user, either from external threats where users want to gain access to other user’s data or direct attack from the owner of the network. Successful attacks could result in that users will be intercepted or stolen sensitive information, and potentially without the user noticing it or before it is too late. A literature review has been carried out to investigate the safety of the user at sites that offer a service to access the Internet through an access point. The study will review the security threats that exist when users connect wirelessly to a public network, the threats that may be directed against the user who uses the network.

Opravdové zločiny" focuses on a currently prevalent genre of true crime and the phenomenon motivation to listen to the podcast Opravdové zločiny and participate in other related activities. the entertaining Czech true crime podcast "Opravdové zločiny" in order to identi