Fertilizer plays a major role in the profitability of the farmer’s business, his/her future success as well as the sustainability of his business. Fertilizer is also one of the most expensive farm inputs, and therefore, has the ability to make or break the farmer. The emerging farmer market segment is expanding and holds a great deal of potential for fertilizer companies to supply the growing need of fertilizer in this market. Almost all fertilizer marketing strategies of South African companies have been designed to cater for the commercial farming sector; however, if fertilizer suppliers want to focus on the emerging farmer market segment, they need to understand buying behaviour of emerging farmers as well as their needs when developing strategies to utilize opportunities in this developing market. This study aims to do just that by identifying factors playing an important role in the buying behaviour of emerging farmers in the Free State when purchasing fertilizer. This study was conducted in two phases. During phase one, a literature review was conducted; phase two consisted of an empirical study. Questionnaires were used as a measuring instrument and were filled out by 32 participants to determine emerging farmer buying behaviour. Data was analysed by means of descriptive statistics and correlation analyses. The Coefficient of Cronbach’s Alpha was employed to verify the validity of the data. The results show that four (4) factors; (i) Service, (ii). Brand, (iii) Product and (iv). Learning/Psychological factors highly influence emerging farmers’ fertilizer purchase decision. The study also finally draws recommendations and conclusions for managerial perusal. / MBA, North-West University, Potchefstroom Campus, 2014

This thesis examines the trends towards states' rights and the decline of the Federalist party through the examination of the Louisiana Purchase, the Embargo Act of 1807, and the War of 1812.

Master of Science / Department of Computing and Information Sciences / Mitchell L. Neilsen / Maintaining paper bills is always a tedious job and there is always a chance of missing the purchase orders or even the payment dates. But, using an online purchase order system makes it easier to enter and maintain the correct information. The main objective of this application is to keep track of all the purchase orders made by the faculty members or staff members of the department for their students or for their research work. All the purchase orders can be made just by one click by using the online purchase order system. The user needs to register with the website letting the admin know if he is an authorized user of the department. Once the admin gives the required permission the user can then create a new purchase order from the desired vendor registered with the department. He can also make the payment by providing the funding source through which the order will be paid. Then the orders are finalized and provided with an invoice in a pdf format which can also be printed. Additionally, there exists an Admin user who can manage/ view users and edit their PO’s according to the information provided by the user. The admin also has the permissions to add new vendors and manage them. This website is developed using the PHP Scripting Language which is one of the major technology used now-a-days to build various websites along with HTML, jQuery, CSS web technologies for a better design of the website. Major emphasis of this application is to build user interactive techniques for simplifying user needs and to provide specific products required by the user.

Thesis (M. Com.)--University of the Witwatersrand, Faculty of Commerce, Law and Management, School of Economic and Business Sciences, 2015. / The research investigated the use of the two potential predictors of customer purchase intention of counterfeit products (perceived behavioural control and price-quality inference of counterfeit products) as a means of establishing whether these were related to customer attitudes towards economic benefits of purchasing counterfeit products, which ultimately lead to purchase intention of counterfeit products. The study reviewed prior literature on counterfeits purchasing. Probability sampling was used to select respondents, and a research model was developed to measure the constructs used for the study. Field study was conducted in Johannesburg at the University of the Witwatersrand, and research data was collected from 380 registered students of the University of the Witwatersrand, 18 years and older. Using the SPSS 22 and AMOS 22 software program, structural equation modeling (SEM) was performed to analyse the data set. The results revealed that price-quality inference of counterfeit products had a stronger relationship with customer attitudes towards economic benefits of purchasing counterfeit products, than to perceived behavioural control implying that the customers were more likely to purchase counterfeits because of the perceived price bargain and not because of the perceived ease of purchasing counterfeits. The contribution of this study was to enhance the comprehension of existing literature on the relationship between the predictor variables (perceived behavioural control and price-quality inference of counterfeit products) and the outcome variable (purchase intention of counterfeit products).

En esta investigación se analiza Los canales de comunicación audiovisual de Instagram y su relación con la intención de compra de ropa deportiva de moda en mujeres de 18 a 35 años de nivel socioeconómico A de San Borja, Surco, San Isidro y Miraflores en el presente año. En base a esto, la hipótesis planteada es que los canales de comunicación audiovisual de Instagram se relacionan con la intención de compra de ropa deportiva en mujeres. De esta manera, la investigación describe el marketing de boca a boca y su evolución en el tiempo, el desarrollo del concepto mencionado en las redes sociales, ahondando en Instagram. Asimismo, se describe lo que es una intención de compra, con apoyo del proceso de compra, comportamiento del consumidor y el ZMOT1. Finalmente, se detallan la evolución y características de Instagram, haciendo hincapié en las “fotos”, “videos”, “stories” e “Instagram Tv”. La investigación es de tipo descriptivo, menciona los 4 canales de comunicación audiovisual y los actores como “seguidos”, “influencers” y “cuentas de las marcas” que participan en esta red social. La intención de compra en Instagram se ve influenciada de forma diferente por canal, actor y la actividad que este pueda hacer al momento de publicar algún contenido. / This research analyzes the audiovisual communication channels of Instagram and its relationship with the intention of buying fashionable sportswear in women from 18 to 35 years of socioeconomic status A of San Borja, Surco, San Isidro and Miraflores in the current year. Based on this, the hypothesis is that Instagram's audiovisual communication channels are related to the intention of buying sportswear for women. In this way, the research describes word of mouth marketing and its evolution over time, the development of the concept mentioned in social networks, delving into Instagram. In addition, the purchase intention, the purchase process, the consumer's behavior and the ZMOT are described. Finally, the evolution and characteristics of Instagram, how to make disabilities in the "photos", "videos", "stories" and "Instagram TV" are detailed. The research is descriptive, the 4 channels of audiovisual communication and the actors as "followed", "influencers" and "accounts of the brands" that participate in this social network. The intention to buy on Instagram is influenced differently by channel, actor and the activity that can be done when publishing some content. / Trabajo de investigación

<p> </p><p> </p><p><strong>ABSTRACT</strong></p><p> </p><p><strong>Date: </strong>June 2, 2009</p><p><strong>Programme: </strong>MIMA – International Marketing<strong> </strong></p><p><strong>Course:</strong> EF0705 Master Thesis</p><p><strong>Authors:</strong> Sutanita Thavornchak, Waritthar Taratanaphol</p><p><strong>Tutor:</strong> Joakim Netz</p><p><strong>Title:</strong> Factors influencing online purchase intention: Domestic Airline E-ticket in Thailand</p><p><strong>Introduction: </strong>Internet has become one of the most powerful tools to enhance the performance in every industry and business, including travel and tourism industry as well.  The industry has been dramatically changed by the internet in form of information search, trip planner, particularly the introduction of a new online reservation system, an electronic ticket (E-ticket). Moreover, there currently is an attempt of the International Air Transport Association (IATA) to change all 240 airlines around the world into this E-ticket system. About the e-ticket system in Thailand, many airlines have already adopted this system and tried to introduce it to their customers. However, the statistic was shown that only 24% of the internet user has experienced with it, which is pretty low comparing to some other countries. Consequently, the airlines have been trying to improve and enhance their systems in order to encourage the customers to purchase the electronic ticket.</p><p><strong>Problem:</strong> “What are the factors that influence intention to make an online purchase of airline e-ticket?”<strong> </strong></p><p><strong>Purpose: </strong>The purpose of this research is to explore the factors influencing the intention to purchase the domestic airline e-ticket in Thailand, and also to investigate whether there are any differences between e-ticket adopters and non-adopters.</p><p><strong>Method</strong>:         The research is based on quantitative research by using online self-administered survey. The list of respondents was from two travel agencies in Thailand. The questionnaires were sent out to 350 respondents and a total of 253 usable respondents were collected in this research. The questionnaires were designed based on Technology Acceptance Model (TAM). The model comprises of Perceived Usefulness (PU) and Perceived Ease of use (PEOU). In addition, the theory of Perceived Risk (PR) is also added to be the third construct in the model.</p><p><strong>Conclusion: </strong>The findings indicate that the all three constructs have different impacts on intention to purchase of e-ticket adopter and e-ticket non adopter. Perceived Usefulness (PU) is the only construct that influences e-ticket adopter while all three construct have significant impact on future intention to purchase of e-ticket non adopter. Convenience factor tends to be the most important one in Perceived Ease of Use (PEOU) for e-ticket non adopter whereas product information and accessibility is more important to e-ticket adopter in Perceived Usefulness (PU). Security and privacy are the major concern in Perceived Risk (PR) when buying e-ticket. However, there are additional factors which affect the future intention to purchase exclude from the three constructs studied.</p><p><strong> </strong></p><p><strong> </strong></p><p><strong></strong></p><p> </p>

<p><strong>Date: </strong>2009-06-02<strong></strong></p><p><strong>Program: </strong>International Marketing<strong></strong></p><p><strong>Authors: </strong>Anantaya Ponbamrungwong & Sirada Chandsawang<strong></strong></p><p><strong>Title: </strong>The impact of brand on Thai female consumer in purchase decision of foreign makeup product<strong></strong></p><p><strong>Research Question: </strong>Does brand equity affect Thai female consumer in foreign makeup product purchase?<strong></strong></p><p><strong>Purpose: </strong>to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision<strong>.</strong></p><p><strong>Method: </strong>The concepts of Brand equity and Purchase decision are chosen to study behavior of the target respondents; Thai female consumers who live in Bangkok, Thailand on their purchase decision of buying foreign makeup products.</p><p><strong>Conclusion:</strong> Brand equity does not totally affect Thai female consumer in their purchasing decision of buying foreign make up products. However, the respondents have the concept of brand equity: brand loyalty, brand awareness, brand associations and perceived quality in their mind but they did not generally relate the whole concepts to make a final purchase decision of foreign makeup products.</p><p> </p><p><strong>Keywords:</strong> Cosmetic, Makeup products, Brand equity, Purchase decision</p>

Under driving in the digital trend, the 3C product becomes an important strength that pushes the market growth and isn¡¦t allowed to ignore. Along with the information circulates quickly, the favor of the consumer continuously changes. The manufacturer makes use of progress the science and technology technique to integrates enrich and the more high-quality content into more diverse device. However cell phone becomes the main consume communication electronics product currently, under the convenient need of the consumer, as Dan Steinbock (2006) speaks of in the book "The Mobile Revolution: The Making of mobile services worldwide"¡GThe mobile communication is experiencing the huge change period of the voice into the data. Global mobile market and service development just turns in and will become the next star level of mobile communication product. Today the flourishing times of science and information technology progresses, in order to maintain the competitive advantage, the enterprise continuously pursues the innovation and growth. However the cellular phone product life cycle tends in the maturity and the market is gradually saturated, the manufacturer stimulates the need of the consumer by promoting the innovation of the product. This research is inquiring the influence between the innovation of the product and personal creative characteristics into the intention of buying high-tech product for the consumer, expecting to provide enterprise on the development and marketing the decision reference. As case example with high creative-iPhone that Apple Inc. will soon appear on market. To adopt the convenience sampling questionnaire from April 2nd till 30th and collect valid 240 samples to carry on the data analysis. The result finds the innovation of product and the consumer innovative characteristic present the obvious influence of the purchase willing, and the product innovation through the consumer innovation would indirect affect the purchase willing. The creative sensitive degree for young generation is higher, particularly valuing to the function of the product in the need of the occupation, obviously, the innovation is also widespread to be subjected to the general public accept now. The successful innovation originates new science and technology and new market field appear, enterprise continuously applies innovation, but the most important is providing the product of customer need, and establishes the brand image, then raises the customer loyalty to reach the life simply is a beautiful realm.

ABSTRACT   Date: June 2, 2009 Programme: MIMA – International Marketing  Course: EF0705 Master Thesis Authors: Sutanita Thavornchak, Waritthar Taratanaphol Tutor: Joakim Netz Title: Factors influencing online purchase intention: Domestic Airline E-ticket in Thailand Introduction: Internet has become one of the most powerful tools to enhance the performance in every industry and business, including travel and tourism industry as well.  The industry has been dramatically changed by the internet in form of information search, trip planner, particularly the introduction of a new online reservation system, an electronic ticket (E-ticket). Moreover, there currently is an attempt of the International Air Transport Association (IATA) to change all 240 airlines around the world into this E-ticket system. About the e-ticket system in Thailand, many airlines have already adopted this system and tried to introduce it to their customers. However, the statistic was shown that only 24% of the internet user has experienced with it, which is pretty low comparing to some other countries. Consequently, the airlines have been trying to improve and enhance their systems in order to encourage the customers to purchase the electronic ticket. Problem: “What are the factors that influence intention to make an online purchase of airline e-ticket?” Purpose: The purpose of this research is to explore the factors influencing the intention to purchase the domestic airline e-ticket in Thailand, and also to investigate whether there are any differences between e-ticket adopters and non-adopters. Method:         The research is based on quantitative research by using online self-administered survey. The list of respondents was from two travel agencies in Thailand. The questionnaires were sent out to 350 respondents and a total of 253 usable respondents were collected in this research. The questionnaires were designed based on Technology Acceptance Model (TAM). The model comprises of Perceived Usefulness (PU) and Perceived Ease of use (PEOU). In addition, the theory of Perceived Risk (PR) is also added to be the third construct in the model. Conclusion: The findings indicate that the all three constructs have different impacts on intention to purchase of e-ticket adopter and e-ticket non adopter. Perceived Usefulness (PU) is the only construct that influences e-ticket adopter while all three construct have significant impact on future intention to purchase of e-ticket non adopter. Convenience factor tends to be the most important one in Perceived Ease of Use (PEOU) for e-ticket non adopter whereas product information and accessibility is more important to e-ticket adopter in Perceived Usefulness (PU). Security and privacy are the major concern in Perceived Risk (PR) when buying e-ticket. However, there are additional factors which affect the future intention to purchase exclude from the three constructs studied.

Date: 2009-06-02 Program: International Marketing Authors: Anantaya Ponbamrungwong &amp; Sirada Chandsawang Title: The impact of brand on Thai female consumer in purchase decision of foreign makeup product Research Question: Does brand equity affect Thai female consumer in foreign makeup product purchase? Purpose: to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision. Method: The concepts of Brand equity and Purchase decision are chosen to study behavior of the target respondents; Thai female consumers who live in Bangkok, Thailand on their purchase decision of buying foreign makeup products. Conclusion: Brand equity does not totally affect Thai female consumer in their purchasing decision of buying foreign make up products. However, the respondents have the concept of brand equity: brand loyalty, brand awareness, brand associations and perceived quality in their mind but they did not generally relate the whole concepts to make a final purchase decision of foreign makeup products.   Keywords: Cosmetic, Makeup products, Brand equity, Purchase decision