Since 1960, the aboriginal of Taiwan have gradually moved to urban areas, living with a kind of gathering or spreading style. So far, urban aboriginals become the majority among other kinds of aboriginals. Facing illegally gathered clusters of buildings over national lands, villages and riversides occupied by urban aboriginals, researcher have been trying to find out why those aboriginals moved into urban areas? How did those urban aboriginals select a suitable settlement for them? And what about current standard of living and conditions they could manage and reach? In order to find out the migration behaviour of urban aboriginals in this research, researcher use qualitative research such as interview, interpretive methods. From the various results of this research, it can be seen that some aboriginals of Amis are living in a closed environment located at San-Ying tribe in Taipei County. They are not only facing shortage goods, unstable working condition, but also having little educational training. They moved from original area to urban areas caused by economic reason. Different workplace caused urban aboriginal live, when they can¡¦t fine a job, they¡¦ll try to find somewhere to live. San-Ying tribe was chosen as the destination for new settlement because of friends¡¦ notice and a consideration of the position. For them, this new settlement has already been the second original area and almost of their colleagues and friends do make their living in the urban areas as it is easy to get a job there. What San-Ying tribe residents want now is to have a stable income and a home for them to survive in the society. Researcher suppose these problems lying on cooperation and collaborations between government and civil organizations to settlement solutions, employment solutions and educational solutions.

The topic of the master thesis is an analysis of the attitude of future graduates towards self-employment. The aim of the thesis is to find out, within the push-pull theory, which factors currently influence graduates in decision-making whether to be employed or to start their own business and whether their attitude has changed due to the situation in society associated with the COVID-19 pandemic. The research will be conducted by a questionnaire survey. The result of the thesis will be a comparison of motives for decision-making between employment and entrepreneurship before and during the pandemic crisis. Based on the research results, solutions for increasing motivation of future graduates to become entrepreneurs and suggestions for improving strategy of business support organizations to support entrepreneurship among graduates according to their needs will be proposed

In the past, the discussions on the development of service innovation are based on the analyses of manufacturing technology innovation and introduce the concept of manufacturing innovation and the model of product innovation to explore the service innovation of service industry sectors. Also, the past discussions center on the externalities of the service providers, the peripheral factors and new services introduced or provided by the enterprises and fail to focus on the impact of the service innovation on the interaction between customer service representatives and customers. This study will explore the interaction between the service providers (customer service representatives) and service demand (customers) from a microscopic angle and also analyze what roles of service providers and service demand play in the process of service innovation development. The purpose of the study is to understand the interaction roles played by the service representatives and customers, and to analyze the development and the model of service innovation when the representatives provide service to customers. The study will also explore the process of service innovation cycle development and what the driving force is in the formation of service innovation cycle development. The research obtains the qualitative data by the analysis of case study and supplements it with Critical Incident Technique (CIT). With the half structured questionnaire, the interview was conducted with the internal staff of the service providers and customers on the spot. The study tries to find out the reason behind the Critical Incident which prompts the service providers to innovate its service and its content. By analyzing the case study and Critical Incident of the innovation, the study proposes the model of the service innovation cycle and illustrates that the formation of service innovation is enhanced by repetitive evolution of innovation. Through the process of repetition and updated innovation cycle, the service providers can seek the goal of Continuous Service Innovation and outstanding performance. The study also employs Analytic Hierarchy Process (AHP) to analyze the critical driving force of the service innovation during the service process and the meaning each represents.

An important event in people´s lives is graduating from high school, which opens new possibilities. One of them is to be able to move to a new place, whether it is within the same municipality, to another region or even another country. Several motives can affect the decision-making process in terms of where the individual chooses to move and why. The aim of this paper is to study these motives and how a decision can be explained with Weber’s social action theory and the push/pull-theory   The method used to investigate this subject is a survey study in terms of a questionnaire with high school students in Luleå municipality. The answers were thereafter analyzed in two parts. The first part by using quantitative methods to create statistics regarding the chosen population, how they rank different motives and their opinions regarding different factors. The second part of the questionnaire was analyzed with qualitative methods to investigate the answers on a more complex level since different factors are taken into account in the reasoning behind a decision.   The result of this study shows that the main motive for moving is further education and the main motive to stay is social motives like family and friends. Other motives also come into play in this complex decision making process, such as a change of environment to experience new things. Where and why people choose to move can also be explained by push/pull-factors where the current condition in Luleå municipality is fairly good concerning employment and education but does not have the program or courses they want to study at the university and this functions as a push-factor for some in the studied group. Family and friends function as the main pull-factor to stay and is sometimes given as the only motive to stay. Where they want to move is mainly metropolitan areas or larger cities in the south of Sweden with the given explanation that this would offer more possibilities with a wider range of higher education, meeting new friends, access to more entertainment and experiencing city life. This decision can also be explained by the social action theory regarding how the individual chooses to act and it is usually based on the goal-oriented type where the individual chooses to move to reach a set goal.

The UK has been amongst the leaders in providing higher education for both home and international students, especially from developing countries such as Malaysia. The recent budget cuts on the UK higher education sector implemented in the academic year 2012/13 have increased the competition for UK Higher Education Institutions (HEIs) to secure home [UK and EU] students as the opportunity cost is greater compared to starting a career. Therefore, it is almost imperative for UK HEIs to attract more international students to fill the gap left by home students to remain financially sustainable. Previous researches on the decision making process for higher education destinations looked extensively at rational factors such as financial viability, size of institutions and availability of programmes as well as reputation related factors, such as university ranking and league tables. The question is: Are these the factors - rational factors - that influence the decision making of prospective international students' evaluation and selection of the UK as a possible host country for higher education migration? This research aims to elicit and understand the non-rational factors that may intrinsically influence the decision making behaviour of Malaysian students when selecting the UK as the destination for HE migration. Interpretive phenomenology was utilized as the research approach and the Ethnographic principle of cultural interpretation was enhanced by the researcher's reflexive stances. Data was analysed using Interpretative Phenomenological Analysis. Six emergent constructs were revealed which then led to the emergence of three core themes reflecting the intrinsic influences hidden within Malaysian students' HE migration decision behaviour. Twelve ZMET interviews and two focus group conversations with participants whom were recruited using the stratified random sampling method - covering three geographical regions of the UK, eleven UK universities within four main university groups. ZMET, short for Zaltman Metaphor Elicitation Technique, is an eleven-step in-depth interview technique that elicits both conscious and unconscious thoughts by exploring metaphoric expressions. Findings from previous researches employing ZMET as data collection method showed that data saturation is achievable with just four to five interviews, providing 90% validity. Focus group conversations functioned as methodology triangulation to validate findings. Both of these data collection methods were guided by two overarching questions: (1) why do you choose a UK university? and (2) what and how does being a UK university student make you feel? The six emergent constructs: (1) Egotism; (2) Self-concept; (3) Current security; (4) Future security; (5) Freedom and independence; and (6) Future opportunities, were then interpreted through the researcher's reflexive stances - personal and epistemic - to signify the insights of the three emergent themes: (1) Fulfilling their emotional needs for acceptance; (2) Satisfying their spiritual pleas for freedom and independence; and (3) Providing a promise for a greater self-worth. These six emergent constructs were embedded into the conceptual framework of this research - Consumer Decision Making model underpinned by Push/Pull Theory of Migration - resulting in a revised conceptual framework depicting Malaysian students' HE migration behaviour. This research contributes to academic knowledge, research methodology, practitioners and policy makers of HEIs - both in Malaysia and the UK. Suggestions for further research are longitudinal study, geographical extension study, comparison study and a study using this research's revised conceptual framework as the research model.

The purpose of Understanding Why International Student Applicants Choose a Public Four-Year Institution was to apply a mixed-methods research approach to California State University, San Bernardino’s (CSUSB) international student population to better understand the factors associated with an international student’s decision-making processing to study abroad. Internationalization by institutions reflects the current two million international students studying around the world. In recent years internationalization has become more of an economic driving force, whereas in the past it was an opportunity for diversifying knowledge and research. Studies on push and pull factors reflect reasons why international students have decided to go abroad. Factors range from lack of access at home institutions for various programs to the desire to learn about Western culture. Seeing as the population of these studies is so diverse ethnically and culturally, it is important to be mindful of the various forms of capital students possess as an international student and the uniqueness this brings to each students experience. A questionnaire was utilized to gather quantitative data to provide descriptive statistics of the population, and interviews were conducted with participants to acquire the rich stories. The questionnaire submissions resulted in 52 returned surveys for a response rate of five percent. Six interviews were conducted, which provided a diverse group of international student representation for the analysis of the rich text allowing for a strong understanding of this specific case study. Based on the interviews conducted, responses reflected many of those that previous studies found. All but one interviewee mentioned the costs of attending as a deciding factor. Reputation of the institution and prestige of a US degree were also factors mentioned by the majority of participants. Both participants from African countries mentioned a lack of program availability as a reason to go abroad, while both Indian participants mentioned the desire to work after graduating for experience before returning home. Interestingly, most participants mentioned a connected family member to either the institution itself or the state of California as a reason for choosing CSUSB. The data that were collected for the purposes of this study did show some correlation to previous studies findings. The qualitative data proved useful in better understanding the needs of specific students, while also alluding to potential geographic considerations that need to be had when recruiting abroad and meeting the needs of international students around the world.

The purpose of this essay is to investigate the emigration from Sunnerbo district, whichis located in western Kronoberg county, during the 1880s. The goal is to find out whothe emigrants were and how and where they planned to emigrate. This is accomplishedby looking at the emigrants' gender, age, title or professional title as well as familyrelationship and country of destination. Information has been found in digital archives,relocation books have been read in the Digital Archive and population reports have beenread in the National Archives' digital research hall. From this material it can be deducedthat 7432 people emigrated in the 1880s, corresponded to 17.6% of Sunnerbo's averagepopulation and that 49% of the emigrants were women. The majority were in the agerange 20-29 years with a profession linked to agriculture. One third emigrated with theirfamilies and 85.8% emigrated to North America. The results of the empirical study arediscussed with previous research and theories related to migration. An analysis of themigration within Sunnerbo district will also be carried out to discuss differences betweenthe 23 parishes within the district. / Denna uppsats syfte är att undersöka emigrationen från Sunnerbo härad, som ligger ivästra Kronobergs län, under 1880-talet. Målet är att ta reda på vilka emigranterna varsamt hur och vart de planerade att emigrera. Detta görs genom att kartläggaemigranternas kön, ålder, titel eller yrkestitel samt familjeförhållande ochdestinationsland. Informationen har funnits i digitala arkiv. Utflyttningsböcker harhämtats ur Arkiv digital och folkmängdsredogörelser är lästa i Riksarkivets digitalaforskarsal. Från detta material kan det utläsas att 7432 människor emigrerade under1880-talet, motsvarade 17,6% av Sunnerbos genomsnittliga befolkning och att 49% avemigranterna var kvinnor. Majoriteten var i åldersintervallet 20-29 år med ett yrkekopplat till jordbruk. En tredjedel emigrerade ihop med sin familj och 85,8% emigreradetill Nordamerika. Resultaten av den empiriska undersökningen diskuteras med tidigareforskning och teorier kopplade till migration. En analys av migrationen inom Sunnerbohärad kommer även att genomföras för att diskutera skillnader mellan de 23 socknarnainom häradet.

There are several motivational factors for why entrepreneurs start a venture, continue to run the venture and also exit the venture. A prevalent theme in previous literature regarding entrepreneurial motivation, is the dichotomy of push and pull theory. This suggests that an entrepreneur can either be a necessity entrepreneur or an opportunity entrepreneur, meaning their motivation comes from either push or pull factors. Newer research argues that push and pull factors can co-exist and also change over time, highlighting that this dichotomy is ambiguous. However, this is still an under-researched area and many researchers call for more empirical findings concerning this topic. To gather more information regarding this disagreement, a qualitative study was executed, through semi-structured interviews with Swedish entrepreneurs from different entrepreneurial phases. The findings in this study indicate that motivational push and pull factors can be present simultaneously in an individual, and also change over time, depending on dynamic internal and external factors regarding the entrepreneur themselves and/or the venture.

The topic of thesis is motivation of experienced employees toward to starting own business. The purpose is to identify the attitudes of respondents to leave their job and decide to start own business within push-pull theory. Research is carried out on the basis of questionnaire which is divided into three parts. Results of thesis will be suggestions for companies to reduce workers leaving the job depending on push factors.

This project looks at the development and use of a new delivery system for broadcast television news and its relation to the Uses and Gratifications and Push/Pull Theories. An in-home study of interactive news was conducted for two weeks, allowing people access to three local and 5 national newscasts via one interactive newscast. Users were able to access the interactive newscast whenever and however they wanted via their television or computer, as long as they had an internet connection. The results of this study show how the system was used,what specific actions were taken, and where the potential lies for further research.