This paper, ”How can you use such kind of oppression against women in your advertising!!!”- A qualitative study of the response H&M and Åhléns recieved due to their campaigns with veild women” is about how the veil and the veild woman are mentioned in the respons of the campaigns and which values that can provide the veiled woman in the society. To find this out, I have used a critical text analysis where I have analyzed the vocabulary and sentence structure. The theories underlying this study are post-colonial feminism, Stuart Halls representation and the New media landscape. All of these theories has been used to analyse the material. The results showed that the veil was both mentioned as a symbol of oppression and freedom and the veild woman was someone who, for some people, both fought for justice and a free society and by some, someone who is deeply oppressed. The conclusions that can be drawn from the results is that the veil, still is something that is seen as an oppression of women, and doesn’t belong in Sweden. But it is also possible to interpret it in such a way that the veil is something that has come to be accepted in society, and for many, gained a new and different meaning from before. The main conclusion is that the veil still is something that is highly debated and that the veiled woman is someone that the western countries have different views on.

This qualitative study examined seven Korean students' language and culture learning experiences in a study abroad context. The purpose of this study is to gain insight about the processes of students' social interactions and development of communicative competence outside the classroom. My understanding and learning was guided by the framework of various communicative competence models, interactional practices, sociocultural theory, and cultural learning processes. The findings of the study show that participation in outside-the-classroom interactions enhances students' language and culture learning in study abroad situations. However, living or working with native speakers did not necessarily mean that there were meaningful interactions. Social interaction with native speakers was challenging for language learners because of the cultural distances, discontinuity, and conflicts between them. Despite the difficulties in social and cultural interactions in the target culture, active participation in social interactions was still an important factor in language and culture learning. Verbalizing cultural issues such as cultural differences, misunderstandings, and observations of the target culture was an indication of the learners' cultural awareness and development. Students believed that knowledge of grammar was an important factor for successful communication. At the same time, students were anxious about misunderstandings and miscommunication. I found that students easily engaged in interactions with their international peers, and these were less stressful than interactions with native speakers. This peer interaction eventually created opportunities for language learning. Students expected native speakers to correct their errors and to take roles as teachers of the target language even outside the classroom, but they also learned to initiate self-repairs and to ask for help. Engagement is the key to making a good conversation. The underlying condition for engagement is negotiation between two interlocutors to understand meanings. / Ph. D.

No / Vitiligo is a visible condition that is more noticeable in darker-skinned people. Beliefs about illness have been linked to psychosocial adjustment. There is some evidence that such beliefs may be influenced by cultural factors. Surprisingly little is known about beliefs in relation to vitiligo. Objectives The study sought to explore in depth the ways in which British Asian women manage and adjust psychosocially to vitiligo, and the potential role of ethnicity and culture in this process. Methods In-depth semistructured interviews were conducted with seven British women of South Asian decent and analysed using the qualitative method of template analysis. Results Participants described feeling visibly different and all had experienced stigmatization to some extent. Avoidance and concealment were commonplace. Experiences of stigmatization were often perceived to be associated with cultural values related to appearance, status, and myths linked to the cause of the condition. Conclusions The findings of this study present a unique in-depth analysis of British South Asians living with vitiligo and suggest there is a need for further research to explore cultural associations of disfigurement and of adjustment to chronic skin conditions. Furthermore, they suggest that in addition to individual therapeutic interventions there may be a need for community interventions aimed at dispelling myths and raising awareness of sources of support and treatment.

Yes / People with dementia have been affected in unique ways during the COVID-19 pandemic. It is not known whether the impact of the pandemic has changed with time or with the changes in social restrictions. This study explored how experiences of coping with the effects of the pandemic in the UK changed over time. We conducted semi-structured interviews with people with dementia living in the community in England and Wales who had taken part in a qualitative interview at an earlier stage of the pandemic. We applied framework analysis to identify themes and compared these with interviewees' previous accounts. Nine people aged between 51 and 89 years were interviewed; four were female and five had early onset dementia. We identified three themes: 1. Navigating a changing world: Living with coronavirus; 2. A 'downward spiral': Managing advancing dementia; and 3. Availability, accessibility, and suitability of support. Findings reflect participants' ongoing caution about re-emerging from social restrictions to resume valued activities, and how this led to coping behaviours to minimise the impact on wellbeing in the absence of formal support and services. Despite easing of restrictions across the UK, the negative impact of the coronavirus pandemic on people with dementia continues. Whilst individuals and services have adapted to some of the challenges, there is now an opportunity to rebuild support networks and services to ensure people with dementia are suitably advised, supported and socially engaged to allow them to live as well as possible. / This work was supported by Economic and Social Research Council (Alzheimer’s Society Centre of Excellence [348, A) (ESRC, part of UK Research and Innovation, UKRI) [ES/V004964/1] to Clare, L., Victor, C., Matthews, F., Quinn, C., Hillman, A., Burns, A., Allan, L., Litherland, R., Martyr, A., Collins, R., & Pentecost, C.; ESRC and the National Institute for Health Research (NIHR) [ES/L001853/2] to L. Clare, I.R. Jones, C. Victor, J.V. Hindle, R.W. Jones, M. Knapp, M. Kopelman, R. Litherland, A. Martyr, F.E. Matthews, R.G. Morris, S.M. Nelis, J.A. Pickett, C. Quinn, J. Rusted, J. Thom; and Alzheimer’s Society Centre of Excellence [348, AS-PR2-16-001] to L. Clare, I.R. Jones, C. Victor, C. Ballard, A. Hillman, J.V. Hindle, J. Hughes, R.W. Jones, M. Knapp, R. Litherland, A. Martyr, F.E. Matthews, R.G. Morris, S.M. Nelis, C. Quinn, J. Rusted.

Five African American fathers participated in a qualitative study that examined how fathers experience their children who live with chronic illnesses. The examination of their strengths and resiliencies revealed 10 factors that enhanced involvement and were incorporated into fathers' overall approaches to parenting: clear paternal definition; strong parenting alliance; gains experienced through father/child relationship; strong spiritual foundation; responsive social support systems; strategies for managing employment and illness demands; confidence in ability to navigate health care structure; attitude of self-sacrifice and flexibility; strategies for managing perceived disparities; and maintenance of future focus. In addition, fathers defined coping and advised professionals involved with families who have children diagnosed with chronic illness. In doing so, they revealed challenges to participation, potential constraints to involvement, and suggestions for productive encounters with systems of care and collaborative exchanges on behalf of children engaged in treatment. / Master of Science

No / There is widespread agreement among agencies governing UK water management that more extensive domestic water metering combined with additional measures will deliver a more efficient domestic water usage. This paper argues that qualitative research is needed to select and hone additional measures. According to theory, cooperation to reduce water use is more likely if people: a) believe in the necessity to reduce use; b) feel costs are fairly shared; and c) believe their actions can affect the situation. The case study of Lydd, Kent, is presented. Lydd is the first location in which compulsory water metering has been imposed in the UK. Qualitative information was collected to inform the communication strategies being implemented by the water supply company. The investigation found that none of the three factors predicted by theory were completely present. The paper concludes by providing some recommendations for improving the water company's communications strategy for encouraging a reduction in domestic water use. The key role of qualitative information in assisting in the targeting and design of water demand management programmes is highlighted.

How do users respond to shopping websites designed using static site generators, techniques to reduce the size of the website, or intermittent offline periods due to characteristics of solar power? Websites today are often dynamic, meaning that they are generated in real time by client-side applications. However, it is possible to use static site generators to generate the website once on the server and then distribute it from there. Meaning that the website does not need to be regenerated at every client request. Another aspect to take into consideration is the energy generation of solar power, which changes depending on the time and weather. It is therefore interesting to design a website that is not always online. The website could be online during specific hours or only be guaranteed to be online during a set of hours. This goes against the typical website which strives to be available all the time. The question that arises is how a user will react to this website that sometimes is offline. The goal of this project is to explore how shopping websites could be designed using techniques that reduces computations and sizes of the websites. Techniques used in solar powered websites and in order to reduce the energy usage of the website. Additionally, observing how users react to these design changes. The project will be evaluated with user testing of the prototype website and qualitative research methods in interviews with users. Allowing the observation of the effects these changes have on users, consumers and customers. The results show that participants react negatively to the altering of images through dithering in the context of online shopping. However, at the same time, utilizing the combination of images to reduce the image size showed no effect on the participants' experience. Lastly, this thesis acknowledges that it is not possible to create a fully static shopping website. Instead, it discusses what features would be noticed if not included due to most of the website being static. However, there might be features that being dynamic is required for a purchase to be possible. Additionally, the study shows that the prototype can pass as a shopping website.

This study will aim to explore how the framework of Corporate Social Responsibility (henceforth, CSR) can serve as an influencing factor that is correlated to organisations business operations. Departing from research in the area of CSR to broaden the current knowledge, the main purpose of the study is to elaborate on the understandings of CSR and how practices are implemented into organisations.The gaps that will be addressed in this upcoming thesis pertains to how previous studies do not consider unique characteristics that influence the understanding of CSR. There is a lack of empirical findings to support the existing theories in current research. Furthermore, the gaps addressed are derived from the enumerated CSR models that exist to be adapted towards societal development. CSR has become a major topic of discussion in today's society. As a result, the concept has developed into an essential element that companies include into their strategic frameworks, whether it addresses ethical behaviours, treatment of employees, working conditions or geopolitical concerns etc. In today's globalised world, information is more readily available, organisations are assumed to take precautions by acting responsible to gain benefits in the heightened competitive global market.The methods used in this study is regarded as a qualitative study, i.e the data was collected through semi-structured interviews with participants carrying insights of the industry. The data collected in this study will be interpreted and analysed, detailed as an interpretivist paradigm in the forthcoming method chapters. This case study was conducted as an inductive analysis where current theories are explored to support the empirical findings and theoretical framework. The methods selected provide the means of CSR to be explored. CSR in gaming can be considered obsolete at times, where initiatives to consider business ethics, sustainability, consumer interests, and employees well-being are ambiguous. There are many gaming companies that exist globally, hence the reason for selecting Sweden as the area of focus in this case study is based on the accessibility to some of the most successful companies within the industry. The findings of this study shows that the understanding of corporate responsibility is influenced by the decision-makers’ values and beliefs, about what is considered as right or wrong which is influencing the implementation process. Furthermore, the empirical findings provided us to generate an inductive theory regarding how organisations understand their responsibilities. In conclusion, there is a widespread understanding of CSR which is derived from human beliefs. The understanding of CSR among organisations is determining how organisations are implementing responsible practices.

Despite a growing body of research on desistance, there remains a significant gap in understanding the unique experiences of female ex-offenders, particularly within the Swedish context. Much of the existing literature predominantly focuses on male offenders, thereby overlooking gender-specific pathways and challenges faced by women. This qualitative study addresses this gap by exploring how Swedish female ex-offenders navigate desistance, focusing on individual experiences and social contexts. The thematic analysis of interviews with two participants revealed key themes including cumulative disadvantages, contextual embeddedness, developmental trajectories, life course transitions, and the role of agency and structure. Both participants experienced early exposure to drugs and societal barriers that shaped their pathways into and out of crime. Despite systemic barriers, their narratives highlight personal growth driven by motherhood and a desire for change. The study underscores the need for tailored interventions and gender-responsive policies to support women's desistance efforts effectively. Recommendations include addressing the root causes of female offending and facilitating access to support services. By adopting a holistic perspective, policymakers can promote successful desistance and reintegration for women in the criminal justice system.

Background: According to the ethical guidelines, family members of the patient should be allowed to be present during cardiopulmonary resuscitation (CPR). Nurses should be able to, besides performing CPR, decide if family presence is appropriate, support and explain the course of events to the family. Aim: The aim of this study was to illuminate nurses' experiences of family presence during resuscitation. Method: A literature study has been made of 11 qualitative studies, where differences and similarities were analysed. The studies were published between the years 2000 – 2015. Result: Two main themes were identified and five subthemes. The main themes were: "The nurse's experience of their work situation" and "The nurse's experience of the circumstances that affects the nursing". The findings showed that the nurses experienced a dilemma when they needed to decide if family presence was appropriate. The nurses experienced that a bond could be created with the families through the role of support person. They experienced that the family members could participate in the care but they could also be a distraction and a source of stress. Conclusion: Clear local guidelines would facilitate the decision if family presence is appropriate. A support person for the family would also facilitate the family's presence. More education and experience in this subject helps nurses overcome fears of difficulties often associated with family presence.